A Business Proposal for
Technopreneurship
Names of Incorporators:
Avelino, Januel
Bantulay, Rizelle Anne
Castillo, Bray Alex
Dianongco, Adam
Nones, Al Nikko
Orcajada, Andrea Jean
Tumunong, Klint John
May 16, 2023
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 1
Bacolod City, Negros Occidental, 6100
TABLE OF CONTENTS
PAGE
The Business…………………………………………………………………………….…… 1
Description of Business……………………………………………………………….……… 2
Products / Services…………………………………………………………………….…..….. 3
Business Goals……………………………………………………………………….…..…… 5
Market………………………………………………………………………………….……... 6
Management………………………………………………………………………….……….. 8
Strategies……………………………………………………………………………………… 10
Financial Resources………………………………………………………………………….... 11
Total Project Cost……………………………………………………………………………… 12
Working Capital ……………………………………………………………………………….. 13
Salaries………………………………………………………………………………….……… 14
Projected overload expenses for 3 months operation………………………………………..…. 15
Summary of 3 months expenses……………………………………………………………....... 15
Investments…………………………………………………………………………………..…. 16
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 2
Bacolod City, Negros Occidental, 6100
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive
Bacolod City, Negros Occidental, 6100
Name of Business: TECHNO FLASK BY LAGTECH INCORPORATION
Services: DOUBLE-WALLED INSULATED TUMBLER (SELF HEATING AND COOLING)
Name of Principals
Chief Executive Officer: Bantulay Rizelle Anne
Chief Operating Officer/Branch Manager: Nones, Al Nikko
Chief Financial Officer/Treasurer: Avelino, Januel
Finance Manager/Auditor: Orcajada, Andrea Jean
Marketing Manager: Tumunong, Klint John
Product Manager: Dianongco, Adam
Production Manager: Castillo, Bray Alex
Address: Lacson Street, Dimal Building, Corner North Capitol Road, Bacolod City, Negros
Occidental, 6100
CONTACT NUMBERS:
Landline: 343-454-6296
Cellphone: 09986128453
Website: www.lagtech.inc.co
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 2
Bacolod City, Negros Occidental, 6100
Description of Business
A double-walled insulated tumbler is a type of drinking container that is designed to keep
beverages at their desired temperature for an extended period. The tumbler features two walls
with a small gap in between that is typically filled with a vacuum or insulating material, which
helps to maintain the temperature of the liquid inside.
The company specializes in the production of high-quality tumblers designed to keep hot
drinks hot and cold drinks cold. These tumblers are typically made with two layers of stainless
steel or another insulating material, which helps to maintain the temperature of the beverage
inside. These are made from high-quality materials such as stainless steel, glass, or plastic and
come in a variety of sizes and shapes, making them suitable for a range of different uses.
The manufacturing process for double-walled insulated tumblers involves several steps,
including cutting and shaping the materials, welding or bonding the layers together, and adding
any additional features such as lids, handles, or custom designs. The company may also perform
quality control tests to ensure that each tumbler meets its standards for insulation, durability, and
overall quality.
Overall, the double-walled insulated tumbler is an essential item for anyone who values
high-quality drinks and wants to maintain their desired temperature for as long as possible.
Double-walled insulated tumblers are a popular product in the market due to their practicality
and durability. They are often used by commuters, outdoor enthusiasts, and anyone looking to
keep their drinks at a consistent temperature while on the go. As such, there is a high demand for
these products, and manufacturers must maintain high standards of quality to remain competitive
in the market.
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 3
Bacolod City, Negros Occidental, 6100
Product/Services
DRINK THE DIFFERENCE: TECHNO FLASK The double-walled flask versatile
design is optimal for indoor or outdoor use. With a press of a button, the drink inside the water
bottle will be instantly cooled or heated. Available in all colors, it can also be customized in the
customer’s preferred design.
ALWAYS THE RIGHT TEMPERATURE: TECHNO FLASK water bottle will keep
the cold drinks cool and the hot drinks steaming! The bottles feature double-layer vacuum
insulation that will keep liquids cold for up to 24 hours and hot for up to 12 hours.
● ClearShield COATING: TECHNO FLASK 18/8 food-grade stainless steel BPA-free
water bottles use our proprietary eco-friendly coating to prevent scratches and scuffs and
enable an easy comfortable grip that feels great in your hand.
● SAFE TO USE: The new technology is safe and tested with 100% effectiveness with our
technology engineers and developers.
● NO LEAKS, NO SWEAT: The water bottles are leak proof, do not condensate (sweat),
and do not freeze on the outside. It is easy to keep clean with just soapy water and a
bottle brush.
● LIFETIME WARRANTY: At TECHNO FLASK, thrive for 100% customer
satisfaction.
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 4
Bacolod City, Negros Occidental, 6100
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 5
Bacolod City, Negros Occidental, 6100
Business Goals
1. Increase Sales: The primary goal for any business is to increase its sales and revenue. For a
double-walled insulated tumbler business, this might mean setting targets for the number of
tumblers sold monthly or yearly and increasing sales through targeted marketing campaigns,
expanding product lines, and reaching out to new customer segments.
2. Expand Market Reach: Another essential goal for a tumbler business might be to expand its
market reach by entering new geographic regions, expanding its online presence through
e-commerce channels, or partnering with retailers to increase visibility and sales.
3. Build Brand Awareness: Building brand awareness is crucial in establishing a solid market
position and increasing sales. A tumbler business might set goals to improve its social media
followers, boost website traffic, and generate positive customer reviews.
4. Increase Product Range: Expanding the product range can help a tumbler business attract new
customers and increase revenue. Goals include developing new designs, adding new colors or
finishes, or creating custom designs for corporate clients.
5. Enhance Product Quality: Product quality can be a crucial differentiator in a competitive
market. A tumbler business might set goals for improving product quality through rigorous
testing and design improvements or by sourcing high-quality materials from reputable suppliers.
6. Improve Customer Satisfaction: Finally, a tumbler business might prioritize goals related to
customer satisfaction, such as improving shipping times, offering a satisfaction guarantee, or
providing exceptional customer service. These goals can help build loyalty and drive repeat
business.
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 6
Bacolod City, Negros Occidental, 6100
Market
The market for a double-walled insulated tumbler business can be quite broad, as the
demand for high-quality drinkware is growing in many different segments. According to Grand
View Research, the global market for insulated drinkware was valued at $6.5 billion in 2019 and
is expected to grow at a CAGR of 7.6% from 2020 to 2027. The same report shows that the
demand for stainless steel tumblers is increasing due to their durability and eco-friendliness.
Stainless steel tumblers are projected to grow at a CAGR of 8.4% from 2020 to 2027.
These are a few potential markets for a tumbler business:
1. Outdoor and Adventure Market: Outdoor enthusiasts, hikers, campers, and adventure seekers
are an ideal market for tumblers. They require durable, spill-proof, and temperature-retaining
drinkware for their activities. The outdoor and adventure market is a key segment for insulated
drinkware. According to a report by the Outdoor Industry Association, outdoor recreation
accounts for $887 billion in consumer spending and 7.6 million American jobs.
2. Coffee and Tea Lovers: Coffee and tea drinkers are a large market segment, and many people
prefer to keep their drinks hot or cold for longer periods of time. A tumbler business could target
this market by providing stylish, reusable, and well-insulated drinkware that keeps drinks at the
right temperature. The demand for tumblers among coffee and tea drinkers is also growing.
According to a report by Technomic, the percentage of consumers who purchase coffee or tea
from food service outlets at least once a week has increased from 44% in 2015 to 50% in 2019.
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 7
Bacolod City, Negros Occidental, 6100
3. Commuters: People who commute to work or school can benefit from tumblers that keep their
drinks at the desired temperature during the commute. They are looking for portable, leak-proof,
and easy-to-carry drinkware.
4. Sports and Fitness Market: Athletes, fitness enthusiasts, and people who engage in physical
activities require drinkware that is both easy to carry and leak-proof. A tumbler business could
cater to this market by providing durable, high-quality, and well-insulated tumblers. The sports
and fitness market is another key segment for insulated drinkware. According to a report by the
Sports & Fitness Industry Association, the U.S. sports and fitness market was valued at $96.7
billion in 2019.
5. Corporate Market: Many businesses and organizations require custom-branded tumblers to
give to employees or as promotional items. A tumbler business can target this market by offering
personalized drinkware with logos or slogans. The corporate market is also a significant segment
of insulated drinkware. According to a report by ASI Central, drinkware is the second most
popular promotional item (after shirts) and is used by 53% of consumers.
6. Home and Kitchen Market: Tumblers are also a popular choice for home use, especially for
families with young children who might knock over cups. A tumbler business can provide a
range of options for home use, including colorful and well-insulated tumblers.
The market for double-walled insulated tumblers is growing and encompasses a wide
range of segments, including outdoor and adventure, coffee and tea, sports and fitness, and the
corporate market. Stainless steel tumblers are gaining popularity due to their durability and
eco-friendliness. These are just a few potential markets for a double-walled insulated tumbler
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 8
Bacolod City, Negros Occidental, 6100
business. The specific market for a tumbler business will depend on various factors such as
product design, price point, and marketing strategy.
There are many players in the double-walled insulated tumbler market, ranging from
large corporations to small startups. Here are some prominent players in the market:
1. Yeti
2. Hydro Flask
3. Contigo
4. Corkcicle
5. S'well
6. Tervis
Management
Chief Executive Officer
The Chief Executive Officer (CEO) is the highest-ranking executive in a company and
has overall responsibility for the organization's strategy, operations, and performance. The CEO
is accountable to the board of directors and shareholders and is responsible for ensuring the
organization achieves its goals and objectives.
Chief Operating Officer
The Chief Operating Officer (COO) is responsible for the day-to-day operations of a
company and is typically the second-in-command to the CEO. The COO works closely with the
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 9
Bacolod City, Negros Occidental, 6100
CEO and other members of the executive team to develop and execute the organization's strategy
and ensure that the business operates effectively and efficiently.
Chief Financial Officer
The Chief Financial Officer (CFO) is responsible for the financial management and
strategic planning of a company. Their duties include tracking cash flow, analyzing strengths and
weaknesses to propose corrective action plans when necessary, and preparing accurate forecasts
so that management can make informed decisions about future investments or cuts. The CFO
protects the vital assets of the company, ensures compliance with financial regulations, closes the
books correctly, and communicates value and risk issues to investors and boards.
Financial Manager
A financial manager is a person who takes care of all the important financial functions of
an organization. The person in charge should maintain a far-sightedness in order to ensure that
the funds are utilized in the most efficient manner.
Marketing Manager
The Marketing Manager is responsible for developing and executing marketing strategies
that help a company achieve its business objectives. The Marketing Manager's role can vary
depending on the size and type of the organization, but some common roles and responsibilities
include
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 10
Bacolod City, Negros Occidental, 6100
Product Manager
A Product Manager is responsible for the development and management of a company's
products or services throughout their lifecycle. This includes identifying market needs,
developing product strategies, conducting market research, and working with cross-functional
teams to bring products to market.
Production Manager
A Production Manager is responsible for overseeing the manufacturing process of a
company's products. Their role is to ensure that products are produced efficiently, safely, and
within budget while maintaining high-quality standards.
Strategies
In order that the objectives can be attained, TECHNO FLASK by LAGTECH will be
directed to consider the following business strategies:
1. Branding: Developing a strong brand identity can help to establish the business in the market
and build customer loyalty. This could involve creating a brand message that resonates with the
target audience, developing a consistent brand image across all channels, and building a loyal
customer base through effective marketing.
2. Differentiation: Standing out in a crowded market is crucial for success, and differentiation is
a powerful strategy for achieving this. The business could consider developing unique features or
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 11
Bacolod City, Negros Occidental, 6100
designs that set their tumblers apart from others on the market, such as custom colors, patterns,
or personalized engraving.
3. Expansion: Diversifying the product line to include other insulated products such as water
bottles, coffee mugs, or food storage containers could help to increase revenue and reach a wider
audience. This strategy could be especially effective for businesses with a loyal customer base
who are interested in purchasing other related products.
4. E-commerce: Developing a strong online presence through e-commerce channels could help
to reach customers beyond the local area. This could involve building an online store, using
social media to promote products, or partnering with online retailers to sell products.
5. Sustainability: Incorporating sustainable practices into the business, such as using eco-friendly
materials, promoting reusable products, and minimizing waste in the manufacturing process,
could help to attract environmentally conscious consumers and differentiate the business from
competitors who do not prioritize sustainability.
Financial Resources
In order to set up this business, financial sources will be taken from the investors and
from Ms. Rizelle Anne Bantulay, CEO of LAGTECH Incorporated, who is responsible for the
overall management. The purchase of some assets will be financed by a loan that will be repaid
within 12 months of the purchase date.
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 12
Bacolod City, Negros Occidental, 6100
TOTAL PROJECT COST
Based on the major assumptions and personnel listed in section 1 of this business plan,
the estimated cost of setting up LAGTECH Negros is as follows:
Pre-Operating Expenses
BIR Certificate of Registration ₱ 500
DTI registration ₱ 2,000
Mayor's Permit ₱ 2,000
Sales Invoice ₱ 15,000
Promotions ₱ 30,000
Goodwills ₱ 15, 000
Others ₱ 20, 000
Fixed Cost
Machines and Equipments ₱ 1,000,000
Raw Materials ₱ 2,000,000
Indirect Cost
Salaries ₱ 3,000,000
Equipment Maintenance ₱ 100, 000
Others ₱ 200, 000
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 13
Bacolod City, Negros Occidental, 6100
Working Capital
The working capital will be based from the projected expenditures for the first 3-month
operation. This includes the following:
1. Salaries/Wages/Allowances
2. Power and Water
3. Maintenance
4. Communication Expense
5. Promotion
6. Transportation Cost
7. Representation
8. Office Supplies
9. Travel Expenses
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 14
Bacolod City, Negros Occidental, 6100
As the company enters its introductory stage, the following operating expenses should be
budgeted and allocated by the management:
Salaries
Position No. of Employee Monthly Salary 3 Month Salary
Chief Executive
1 ₱ 150, 000 ₱ 450, 000
Officer
Chief Operating
1 ₱ 120, 000 ₱ 360, 000
Officer
Chief Financial
1 ₱100, 000 ₱ 300, 000
Officer
Finance Manager
1 ₱ 90, 000 ₱ 270, 000
Marketing Manager
1 ₱ 60, 000 ₱ 180, 000
Product Manager
1 ₱ 40, 000 ₱ 120, 000
Production
1 ₱ 40, 000 ₱ 120, 000
Manager
Operation
₱ 20 ,000 (each)
2 ₱ 120, 000
Supervisor
₱ 40, 000
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 15
Bacolod City, Negros Occidental, 6100
Marketing
₱ 20, 000 (each)
2 ₱ 120, 000
Supervisor
Total - ₱ 40, 000
₱ 12, 000 (each)
Operation Workers
30 ₱ 1,080,000
Total - ₱ 360, 000
TOTAL
₱ 3, 000,000
Projected overload expenses for 3 months operations
Description Monthly Expenses 3 Month Expenses
Rent ₱ 20,000 ₱ 60,000
Utility ₱ 5,000 ₱ 15,000
Communication ₱ 1,500 ₱ 4,500
Transportation ₱ 10,000 ₱ 30,000
Office supplies ₱ 1,000 ₱ 3,000
Promotion ₱ 1,000 ₱ 3,000
Marketing Expenses ₱ 5,000 ₱ 15,000
Total ₱ 43,500 ₱ 130,500
Summary for 3 months expenses
Salaries ₱ 3,000,000
Overhead Expenses ₱ 130,500
Contingency ₱ 1,000,000
Total ₱ 4,130,500
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 16
Bacolod City, Negros Occidental, 6100
Investment
President of the Incorporation = 40% of the total expenses
Shareholders = 40% of the total expenses
Investors = 20% of the total expenses
LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 17
Bacolod City, Negros Occidental, 6100
Avelino, Januel Bantulay, Rizelle Anne
Castillo, Bray Alex Dianongco, Adam
Nones, Al Nikko Orcajada, Andrea Jean
Tumunong, Klint John
