Tourism Development Plan

CEBU PROVINCE
by BSTM T-202
INTRODUCTION
The selected site for this project is Cebu City, located in Cebu Island at the central part of the
Philippines archipelago. Cebu City is one of the country’s major tourist destinations. If you are
into food then you must look forward to visiting Cebu province, because Cebu is known for
many exotic dishes. They also boast a rich history, world class beach, and a beautiful culture.

In this tourism development plan, we will uncover the many factors on why Cebu Province is
one of the top tourist destinations in the Philippines. In 2012 alone, two million tourists were
recorded to have visited the island from January to November. This figure was a 10.6% increase
to the recorded number in the previous year which reached 1.8 million tourists (Sereno, 2013).
Aside from the tourism industry’, the growth in Cebu’s’ marketing and services sectors were
likewise noted. Such improvements also benefit Cebu’s thriving business sector.

We will also tackle the things that affect Cebu province positively and negatively in the aspect
of tourism. Therefore making sure that we will not only focus on the good side of the province
but also uncover the things that are still needed to be solved and then further develop the
Cebu province farther that it is today.

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STUDY LOCALE
Cebu is in the heart of the Philippines. Known to be the Queen City of the South, Cebu is the
oldest and second most important city in the country. Due to its top-notch beach resorts and
diving locations, Cebu is one of the most popular travel destinations. Both north and south of
Metro Cebu contain tourism destinations and attractions for Cebu. Cebu has a dedicated
shipping and international port. Cebu has export processing zones that support the nation's
economic growth. The province consists of 48 municipalities and five cities: Cebu City,
Mandaue, Lapu-Lapu, Toledo, and Danao. In addition to being a convenient starting place for
island hopping to the tropical islets of Central Visayas, Cebu serves as a major maritime hub.
The best beach resorts in the world and the nation's most picturesque tropical diving locations
may be found in Cebu. In particular for Japanese, Taiwanese, and Korean tourists, Mactan
Island, which is close to Cebu, has emerged as a popular destination on tour packages. The
Sinulog Festival, known for its vibrant costumes and street dancing, is also held in Cebu. Every
third Sunday in January is when the Sinulog Festival takes place. To commemorate the holy
celebration with the image of the child Jesus, several groups known as tribes dress up in
stunning, unique, and vibrant costumes. From morning to night, these tribes can be seen
singing and dancing in the streets. Cebu is also recognized as the oldest Spanish town in the
nation and a colonial city.

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SITE LOCATION PROFILE Page 04 of 15
The largest island in the Visayas region,
Cebu is especially well-known for its
Spanish colonial past. The original
capital of the Philippines until the 17th
century, ‘the Queen of the South’
contains 6 major cities – Cebu, Danao,
Lapu-Lapu, Mandaue, Toledo and
Talisay. Cebu Island, which has the most
ethnically diversified population of the
Geographic
Profile
archipelago, continues to be a well-
known and well-liked component of the
archipelago today. Malay, Chinese,
Filipino, and an increasing number of
Westerners make up its interesting
population. It is currently regarded as
the Philippines' most vibrant island,
drawing both domestic and foreign
travelers in high volumes.
Demographic Profile

509,058 34,799
5-9 years old 80+ years old The median age of 24 indicates that half
of the entire population of Cebu are aged
less than 24 and the other half are over
the age of 24.
32.59% 62.79%
(1,509,885) (2,908,471)
14 and below 15 up to 64
include infants/babies,
children and young
adolescents/teenagers.

Page 05 of 15
Economic Profile Page 06 of 15

per Capita gross domestic

Share of major industry
product

share of industry
TOURISM DEVELOPMENT GOALS AND OBJECTIVES Page 07 of 15

GOAL 1 GOAL 2 GOAL 3

IMPROVE THE KNOWLEDGE OF THE COMMUNITY AND DEVELOP CEBU AS THE CLEANEST TOURIST CREATE A PLAN TO ELIMINATE THE CONGESTION AND
TOURIST TO SHOW THE SIGNIFICANCE OF THE HISTORY DESTINATION IN THE PHILIPPINES. TRANSPORTATION PROBLEMS IN THE PROVINCE.
OF CEBU PROVINCE.
objective Objective Objective
To showcase the impact and To create a clean environment Further improve public
importance of the Historic for the tourists and locals. transportation by introducing a
Background of Cebu Province in new transport system.
the Philippines.
Strategi es
Improve tourist servicing Invest more garbage vehicles Implementing more public
through focused training for the improvement of waste transportation, instead of
assessment on how to management in the province. promoting the acquisition of
demonstrate the importance Enhance the sewerage private vehicles to avoid
of the historic background of system for proper flow of solid further traffic congestion.
Cebu province. waste in the province. Develop more road capacity
Through the use of social or implement a road
media as an instrument of widening program to increase
advertisement for both the the space of road for
Cultural importance and transportation throughout the
Natural attractiveness of the province to avoid traffic
historical and tourist sites. congestion.
 SWOT
ANALYSIS
STRENGTHS
Lifestyle - One of the wealthiest provinces in the
WEAKNESSES
Congestion - It is best to visit a tourist attraction during peak
Philippines is Cebu Province. The condition of their season; in Cebu, there are many tourist attractions, and we
community reflects the way of life of the Cebuano can't avoid a lot of tourists who want to experience their
community and this lifestyle makes the tourists expectations, so congestion in a specific place may occur.
comfortable because they can see Cebu Province Congestion might affect people who are scared of crowded
despite being in a third world country, their lifestyle is places.
almost the same with the foreign tourist’s lifestyle. Traffic - It is stated by Heita Motomura in his Blog post in
Language - Because of American colonialism, the 2020, that Cebu province has one of the most congested
Philippines is one of the most English-speaking traffic. Several reasons are attributed to the heavy traffic are
countries in the world. The Cebuano community is one things such as an increase in population, Jeepneys, and poor
of the provinces that speaks English fluently because road networks.
they had to study and utilize it in school in order to Transportation - The train station, which has yet to be
communicate effectively to tourists. As a result, they constructed, has the potential to significantly lower air
can access any issues that might arise with foreign pollution in Cebu. According to our research, the Cebu
visitors. community is constructing a train station which is called the
Foods - The gastronomic delicacies of Cebu Province Cebu Monorail.
include lechon, dried mangoes, otap, rosquillos, and
masareal. Previously, tourists would buy food products
as souvenirs. This makes Cebu Province a place for
tourists that are into experiencing new foods to try
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 OPPORTUNITIES Page 10 of 15

Heritage Sites - There are many historical monuments and unique structures in Cebu Province like the Magellan’s Cross, Fort San Pedro,
and Mactan Shrine that can help the tourism sector to continue in building its place in the heart of the tourists.
Islands - In addition to having unique sites, Cebu is blessed with magnificent islands like Bantayan Island in Argao Talisay, which is ideal
for visitors who are proficient surfers.
History - In Philippine history, Cebu is considered the oldest city in the Philippines, which is why Cebu is filled with different kinds of
history that might share new knowledge with the tourists.
Business - The province is slowly but surely creating its name as the next Metro Manila in the Visayas Region. Investors are starting to
notice the opportunities that are starting to arise in the province and are now making their move to start investing in Cebu. The reason
for the slow but sure development of Cebu Province is mainly because of the many manufacturing companies that are based across
the province.
Economy – Because of the continuous growth of Cebu province’s economy, their future as a metropolitan city is making a big scene in
the business industry. Many investors are starting to consider Cebu province as one of their prospective provinces to invest in, that will
further be developed as the time goes by.
Tourism - Instead of agriculture, tourism is also considered one of the main sources of income in the Philippines. In terms of tourism,
Cebu Province is one of the centers of tourism here in the Philippines and has been one of the most visited places by tourists.
Trade - You can learn more about a country by exporting different products around the world. Various provincial goods from the
Philippines, including some unique furniture from Cebu, are among the goods exported to other countries.
Employment - Since we are considering the benefits of tourism in Cebu, it is vital to note that tourism itself plays a significant role in the
creation of numerous jobs, particularly in Cebu. Some major issues in Cebu, like poverty, can be addressed by the creation of new jobs.
 THREATS Page 11 of 15

Pollution - Because Cebu province is well known for its unique cultural or natural sites, it is assumed that many tourists will
visit Cebu; however, other foreigners cannot avoid being disrespectful to some environmental policies, which causes waste
pollution. Another type of pollution that is still present in Cebu is air pollution, which is caused by the numerous modes of
transportation.
Location - Because Cebu is a part of an archipelago cut away from its Asian neighbors, it might be challenging for
travelers to put the place on their plan as they go from one country to another.
Natural Phenomenon – We all know that natural phenomena like sudden change of weather, typhoons, earthquakes, and
landslides are impossible to control and even near impossible to predict the exact things that can happen. So that's why we
chose this to be in our threats.
Violence - We put this in threats even though it is in a way can be controlled because after all of the laws and punishments
that are being given to those who are captured there are still many people out there that do such things. So clearly there
are things that are uncontrollable not only the natural things but also people and people that are into violence like local
criminals, street thugs and terrorists are very dangerous and can put the lives of the locals and tourists in danger.
Degradation - We thought that we will be putting degradation of natural resources in threats because this refers to the
destruction and loss of native species and by destroying the natural habitat of the animals and native plants, there is a
effect in the future where this certain type of species will ceased to exists and by that the balance of the whole ecosystem
will break and eventually it can lead to extinction of wildlife.
 Tourism Inventory - SUPPLY Page 12 of 15

EXISTING POTENTIAL
There are currently 12,800 rooms available In two years, it's predicted to reach 16,000.
among the three cities (Cebu, Mandaue, Even though there are only 1,690 hotel
and Lapu-Lapu). There are now only 1,690 rooms available in Mandaue City. It is
hotel rooms available in Mandaue City. At because additional hotels are currently
the moment, Cebu City has the most hotel being built and this number is anticipated
rooms. It covers 7,540 rooms, or 59%, of to increase. Prior to the aggressive push
those in the City. With 3,570 rooms currently for Meetings, Incentives, Conferences and
available, Lapu-Lapu City is catching up, Exhibition (MICE) events, developers were
accounting for 28% of all available lodging urged to construct new hotels in Cebu to
across the three cities. serve the rapidly expanding business and
leisure travelers.
 Tourism Inventory - demand Page 13 of 15

EXISTING POTENTIAL
In 2017, Cebu attracted 4.9 million foreign According to the Department of Tourism's (DOT) 7
and domestic tourists which sustained most recent data, Cebu welcomed 161,272 foreign
visitors between January and August of this year, an
hotel occupancy of 78%, higher than the
increase of 313.58 percent over the 38,994 visitors
70% recorded in 2016. MCIA is the country’s
reported during the same time period in 2021. Also up
second busiest airport and its expansion 71.78 percent to 997,161 in the first eight months of the
should help sustain Cebu's hotel year from 580,496 in 2021 were domestic tourists. From
occupancy between 70% and 75% over the January to August, Cebu welcomed 1,159,660 tourists,
next 12 to 36 months. Bondoc, (2018) an increase of 87.11 percent over the 619,761 tourists
who arrived during the same time frame in 2016.
Filipinos from other countries make up 0.11 percent of
all arrivals.
economic impacts Page 14 of 15

POSITIVE NEGATIVE
Tourism has been one of Cebu’s major economic drivers, with Although Cebu has profited from the country's robust
tourist arrivals in Central Visayas during the January-to-
economic growth over the past five years, not all locals
October 2016 period amounting to 4.39m, a 10.68% increase over
the 3.97m visitors recorded during the same period in 2015,
have shared equally in the gains due to growing
according to Department of Tourism data. In 2015 Cebu inequality. This is mostly shown by an increasing GINI
accounted for 75% of all tourist arrivals to Central Visayas, with coefficient (0.47 in 2012) in the CVR: (1) The supply of
the total number of tourists reaching 3.3m. The number of core urban services like transportation, energy, water
foreign arrivals increased by double digits over the 2011-15
management, and municipal solid waste has been
period, in particular due to improved air connectivity to
international destinations. Lapu-Lapu City (55.57%) and Cebu significantly hampered by shifting land-use patterns
City (35.76%) received the bulk of foreign tourists, followed by and a growing population; (2) Although geothermal
Cebu province (7.58%) and Mandaue City (1.09%). Travelers from power plants provide 46.40% of the Visaya's electricity,
South Korea, Japan and the US comprised the three largest
there is still a significant reliance on fossil fuels (45.27%).
foreign markets. As a result of its ongoing tourism boom, a
property market overview released in 2016 by real estate
consultancy Pinnacle noted the Metro Cebu market enjoys a
total of 9500 hotel rooms with star classification as of 2016, a
total stock that grew by 22% from 7800 rooms in 2015. In tandem
with more hotels, average occupancy increased to 90% in 2016,
compared to 85% the previous year.
Social impacts Page 15 of 15

POSITIVE NEGATIVE
The creation of jobs, increased private and It was determined that rising in property
public investment in the region, values, benefits received by non-residents,
entrepreneurship, increase in the standard of
rising costs of living, commercialization of
living, increase in foreign exchange earnings,
activities, dilution of local languages, crime
the development of public facilities and
infrastructure, the preservation of cultural rate, rise in social conflicts, increasing of
traditions, the growth of social ties, an increase social displacement, rise in crowding and
in cultural activities, an increase in national congestion, prostitution, inflation, pollution,
pride, cultural exchange, and an appreciation and loss of cultural identity.
of other cultures were all identified as the
positive social impacts.
Environmental impacts Page 16 of 16

POSITIVE NEGATIVE
Cebu has abundant natural beauty and As Cebu is one of the most visited
wildlife. They will be able to preserve nature provinces in the Philippines in terms of
and wildlife with the money they receive from
tourism and fast population development
tourists. This will draw visitors. The money they
it may have an effect on the environment,
receive from visitors will be used to improve the
surroundings, for example, by adding new the city's natural resources and urban
attractions or a high-quality hotel to stay at. infrastructure are under severe pressures.
The presence of both on-land and aquatic There have been numerous disaster stories
wildlife in Cebu would draw tourists. in recent years where tourism has led to
environmental degradation, cultural
misunderstandings, and travel-related
casualties.
 APPENDICES
APEC, (2020). Annex B. Strategy for Implementation of the Cebu Action Plan.
Asia-Pacific Economic Cooperation. https://www.apec.org/meeting-papers/sectoral-ministerial-meetings/finance/2016_finance/annexb

Bondoc, (2018). Ceboom! Developers Capture Cebu’s Tourism Gains.

Colliers.https://www.colliers.com/en-ph/news/ceboom-developers-capture-cebu-s-tourism-gains

Cacho, (2022). 161K foreign tourists visit Cebu in 8 months. Sunstar.

https://www.sunstar.com.ph/article/1943807/cebu/business/161k-foreign-tourists-visit-cebu-in-8-months

Dagooc, (2019). Hotel room inventory to hit 16,000 by 2021. Philstar.

https://www.philstar.com/the-freeman/cebu-business/2019/12/10/1975899/hotel-room-inventory-hit-16000-2021

Federal Land, (2019). 8 Special things that Cebu is known for. Federal land.
https://federalland.ph/articles/8-things-that-make-cebu-special/

PSA, (2022). 2018 to 2020 Economic Performance of Cebu Province. Philippine

Statistics Authority Region VII - Central Visayas.http://rsso07.psa.gov.ph/article/2018-2020-economic-performance-cebu-province

Wowessays, (2020). Sample Research Paper On Promoting Cebu: A Second-Tier

Rural International Destination https://www.wowessays.com/free-samples/sample-research-paper-on-promoting-cebu-a-second-tier-rural-international-
destination/
 That's all
thank you!