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This document contains a review of terms commonly used in business research such as data, information, insight, concepts, constructs, deduction, induction, hypotheses, and theory. It also provides discussion questions related to distinguishing between these terms, applying the scientific method, developing operational definitions, proposing hypotheses, and designing research studies.

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burhan indradi
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56 views3 pages

1

This document contains a review of terms commonly used in business research such as data, information, insight, concepts, constructs, deduction, induction, hypotheses, and theory. It also provides discussion questions related to distinguishing between these terms, applying the scientific method, developing operational definitions, proposing hypotheses, and designing research studies.

Uploaded by

burhan indradi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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>review&discussionquestions

Terms in Review

Define

Business research

Data silo

Strategic inflection point

Distinguish among the following sets of items, and suggest the significance of each in a

research context:

Data, information, and insight

Concept and construct.

Deduction and induction.

Operational definition and dictionary definition.

Concept and variable.

Hypothesis and theory.

a
Describe the characteristics of the scientific method.

Below are some terms commonly found in a management setting. Are they concepts or

constructs? Give two different operational definitions for each.

Employee morale.

Assembly line.

Overdue account.

Leadership.

Ethical standards.

In your company’s management development program, there was a heated discussion

between some people who claimed, “Theory is impractical and thus no good,” and

others who claimed, “Good theory is the most practical approach to problems.” What

position would you take and why?

Chipotle Mexican Grill continues to suffer from perception issues after a string of

outbreaks, including E.coli, worried customers about the safety of eating at the fast

casual chain. Chipotle’s strategy for getting customers back into its restaurants was to

give away free tacos, burritos, and chips. And while its customer survey satisfaction

scores are improving, Chipotle is still operating at a loss. What is Chipoltle’s current

management dilemma?

Making Research Decisions

You observe the following condition: “Our female sales representatives have lower

customer defections than do our male sales representatives.”

Propose the concepts and constructs you might use to study this phenomenon.

How might any of these concepts and/or constructs be related to explanatory

hypotheses?

You are the office manager of a large firm. Your company prides itself on its high-quality

customer service. Lately, complaints have surfaced that an increased number of

incoming calls are being misrouted or dropped. Yesterday, when passing by the main

reception area, you noticed the receptionist fiddling with his hearing aid. In the process,

a call came in and would have gone unanswered if not for your intervention. This

particular receptionist had earned an unsatisfactory review three months earlier for

tardiness. Your inclination is to urge this 20-year employee to retire or to fire him, if
retirement is rejected, but you know the individual is well liked and seen as a fixture in

the company.

Pose several hypotheses that might account for dropped or misrouted incoming

calls.

Using the double movement of reflective thought, show how you would test these

hypotheses.

From Concept to Practice

Using Exhibits 1-8 an 1-9 as your guides, graph the inductions and deductions in the

following statements. If there are gaps, supply what is needed to make them complete

arguments.

Repeated studies indicate that economic conditions vary with—and lag 6 to 12

months behind—the changes in the national money supply. Therefore, we may

10

conclude the money supply is the basic economic variable.

Research studies show that heavy smokers have a higher rate of lung cancer than

do nonsmokers; therefore, heavy smoking causes lung cancer.

Show me a person who goes to church regularly, and I will show you a reliable

worker.

From the Headlines

A-list actress Sandra Bullock and comedienne Ellen DeGeneres filed law suits today in

LA Superior Court against John Doe #1 through #100. They are fighting back against

businesses using their names, images, likenesses, and personals to endorse fraudulent

and nonexistent products. If you were to design research to track this problem, what

concepts, constructs, and operational definitions should any future research deal with?

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