Republic of the Philippines
Department of Education
REGION VI – WESTERN VISAYAS
SCHOOLS DIVISION OF ANTIQUE
ANTIQUE VOCATIONAL SCHOOL
BUGASONG, ANTIQUE
Business Plan
(Pumpkin Sorbet)
In Partial Fulfilment of the requirements
in ENTREPRENEURSHIP 9
Submitted by:(Grade 9- AVS)
Juan Dela Cruz
Submitted to:
Ms. Shiela Mae D. Labiao
Teacher
S.Y 2022-2023
I. EXECUTIVE SUMMARY
Sorbet as the main product is to be manufactured by the proponents and to be sold
and distributed to the target markets of 530 students daily include the MBHS students, the
elementary pupils undergoing the feeding programs and selected hospitals in District II.
Since the main product is made from pumpkin or squash, it promotes healthy, affordable
and satisfying pumpkin derivative products. The proponents made an agreement with the
MBHS administration on how they can be of help on the promotion of nutrition and on
increasing the agricultural market especially on “Pagkaing Sapat Program”. They are
currently on negotiation with the Principals of Cupang, Buli, and Alabang Elementary
schools regarding the inclusion of the pumpkin sorbet in the dietary supplement among the
students in the school’s feeding program. Since it is a vegetable-flavoured ice cream, it
contains lots of nutrients like beta-carotenes and lutein.
Pumpkin Sorbet aims to be the leading producer and provider of nutritious and
affordable home-made ice cream inside the campus of MBHS and other Elementary
schools near the said school. The total population of MBHS is 3,219 students and based on
the registered school nurse, about 60 of them is malnourished. Estimating 10% of the
population will buy the product. The student-owners will be trained and guided before they
handle the business to avoid lapses and misconceptions. They will be supervised by their
Business Education mentors.
The management and operation of Pumpkin Sorbet starts from inventory and
estimation of the volume of ice cream to be produced daily. Second is purchasing of the
ingredients and raw materials needed to complete the preparation of the product. Third are
production, packaging and freezing of the ice cream. Lastly, marketing and selling of the
product. As a food stall, it ensures safety and sanitation of its business structures and
cleanliness of the product itself. It aims to lower the price of the ice cream without
sacrificing its quality. It has a shelf life of five days.
II. Business Description
Vision, Mission, Objectives
Vision
In the name of good customer service, Pumpkin Sorbet envisions as the leading
advocate of, working with squash farmer’s cooperative and the leading providers of the best
pumpkin ice-cream by the year 2025.
Mission
Pumpkin Sorbet aims healthy and natural food products to produce and sell healthy,
clean, nutritious and high quality sorbets for the clienteles and cooperatively works with the
squash farmers in the city of Muntinlupa. This is through the dedication and passion of the
management to produce this kind of product. In line with these, it sets a mission to achieve
at least 20% return on equity after two years of operation.
Objectives
1, To provide a healthy and natural food product to the community.
2. To produce and sell healthy, clean, nutritious and high-quality products.
3. To be a leading providers of the best ice-cream in the Philippines.
III. Industrial Analysis
A. The Needs
Malnutrition is one of the major problems, Filipinos school children are facing
nowadays. Malnutrition means lacking the right nutrition needed by the body resulting which
may result to poor academic achievements. This has been correlated with educational
research that malnutrition affects learning abilities of the child. It is also one of the reasons
behind why we have unstable economy. Being in the public school, the proponents
understood most of their classmates were not eating vegetable-rich products. By these
assumptions, the proponents come up with a concept that will not only satisfy the clientele’s
taste but also sustain the nutrients they need to be healthy aside from the fact, that using
squash as main ingredient in foods will also boosts the agricultural demand for the squash.
This will benefit the squash farmers in the country. This will help us save some money for
the economy and may prevent importation this vegetable.
IV. Market Profile
A. Research and Analysis
Today’s sorbet stalls are believed to have a little improvement for customer’s
satisfaction. The proponents decided that they must undergo a careful observation in the
business location. The management also underwent an official interview with the owners of
current ice cream stalls in Buli. The proponents found out that customers are not that
satisfied with the ice cream sold along the Espeleta Street and most of the products are not
that nutritious to sustain body needs. The management believes that action must be taken
primarily to make a new twist in preparing and serving ice creams that has very huge
market in the nation.
The current status of squash growing farmers in the city where the squash supply are to be
taken was also observed and given attention in order to support them when the business
starts its operations.
With these premises, the proponents decided to produce pumpkin-flavoured ice cream
which will answer the needs of the students in the area. The market will be four (4)
Elementary Schools and one (1) Secondary School. The target students are those who are
malnourished and member of feeding program.
B. Marketing Plan
Number of Target Ice Cream Buyers per Consumer Group
Populace
Grade 7 Grade 8 Grade 9 Grade 10 Grade 11 Total
Total 600 700 800 650 700 3,450
DAILY 80 90 50 60 55 435
Weekly 400 450 250 300 275 2,175
Monthly 1,600 1,800 1,000 1,200 1,100 8,700
Ice cream P5.00
Daily gross income 435x5= 2,175
Weekly gross income 2,175x5=10,875
Monthly gross income 8,700x5=43,500
V. Production/Technical Plan
A. Product Description
Pumpkin Sorbet is a business selling a pumpkin- flavoured sorbet. The finished
product will be placed in a plastic cup and depending on the consumers, they will choose if
they want their sorbet to have a dressing (sprinkles) or added flavour. The product as
researched was proven nutritious palatable. Today’s Ice Creams are not that nutritious and
of with poor quality. Pumpkin Sorbet made it with a new twist by means of using vegetable
like squash as the main ingredient. The individual finished products will be package in a cup
with design. There will also be packaging for wholesale purchases
B. Operating Strategies
The business will produce a pumpkin sorbet station with high quality contents and
nutritious value as well. Pumpkin Sorbet will need raw materials to produce the goods to be
sold. These include All- Purpose Cream, Condensed Milk, Cassava Starch, Cheese,
Gelatine Powder, Powdered Milk, Vanilla Essence, and the main ingredients, Pumpkin. The
proponents will be the one to produce the product. Raw materials will be purchased at
Alabang Market or Lianas Supermarket where we can assure the quality and the aspects of
perish ability. The proponents tried to interview the teachers and some students by offering
them a free taste and made a comment after. During the operation, the business will think
of more ideas on how to create more appealing and attractive products.
C. Critical Risk
Pumpkin Sorbet’s Market Share Target
Position in the Market
Competitors
Kyla’s Ice Cream 35% 30%
Dan Eric’s Ice Cream 45% 40&
Cream Line Ice Cream 20% 20%
VI. Organizational Plan
A. Team Members
OWNERS/ MANAGERS
SALES PERSONAL
CUSTOMER
B. Contribution to the Business
Owners
Responsible for the management and accountability of the business itself, at
the same time they are the ones who will produce the product.
Sales Personnel
Responsible for the advertisement, selling promotion of the product.
Customer
Target market buyer
VII. Operational Plan
A. Workflow
Purchasing of ingredients
and raw materials needed
Inventory and estimation Production, packaging
of the number of ice and freezing of ice
cream to be produce cream
Delivering and selling of
the product
VIII. Sustainability
A. Financial Plan
Monthly Expenses of Unit Price Quantity Total
Pumpkin Sorbet
Product/Service
Fixed Cost of Pumpkin Sorbet:
Rental PhP1,000.0 1 month PhP 1,000.00
0
Salaries 5,000.00 3 crews 15,000.00
Advertising 1,000.00 1 month 1,000.00
Depreciation Account 13,000.00 1 Freezer 1,300.00
Freezer (Small)
Depreciation Account- 770.00 2 140.00
Blender Blenders
Depreciation Account- 1,800/set 2 sets 300.00
Chairs and Tables
Depreciation Account- 900.00 2 set of 180.00
Tools and Utensils tools & utensils
Utility and Sanitation 1,500.00 1 month 1,500.00
(A)Total Fixed Cost P 20, 4290
IX. Social Impact
A. Long- Term Desired Outcomes
Pumpkin Sorbet will supply the feeding program members in different schools near
the location including Alabang Elementary School, Cupang Elementary School, Buli
Elementary School and Sucat Elementary School. The proponents will also prioritize the
patient in the hospital. They are currently on negotiation with the Principals of Cupang, Buli,
and Alabang Elementary schools regarding the inclusion of the pumpkin sorbet in the
dietary supplement among the students in the school’s feeding program. Thus, Pumpkin
Sorbet expect that within three years of operation it can fund its own feeding program and
an advocacy program for squash growing framers as part of their corporate social
responsibility.
B. Social Impact in the Community
The business will not only help the malnourished children in the community but to
help the producers of these goods that will be the main thrust of the business. It will
implement an On-the-Job Training of the students inside the Muntinlupa Business High
School as a preparation for their official training in work. The proponents of the business will
also be the educator of the students taking the T.V.E. (Technical Vocational Education)-
Food Processing since our school is implementing this kind of curriculum. This will be a
great help for them in case they are planning to build their own business in the future.
