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Sociology For Pharmacy

This document discusses the relationship between sociology and pharmacy. It provides definitions of sociology, pharmacy, and social pharmacy. It then discusses what sociologists and pharmacists do and the relevance of sociology to pharmacy. The rest of the document outlines several health behavior models, social determinants of health, and theories that are relevant to understanding health behaviors and medicine use from a social perspective.

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Althea Albania
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381 views15 pages

Sociology For Pharmacy

This document discusses the relationship between sociology and pharmacy. It provides definitions of sociology, pharmacy, and social pharmacy. It then discusses what sociologists and pharmacists do and the relevance of sociology to pharmacy. The rest of the document outlines several health behavior models, social determinants of health, and theories that are relevant to understanding health behaviors and medicine use from a social perspective.

Uploaded by

Althea Albania
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Sociology

for
Pharmacy
ALBANIA, BUHIA, MAGHIRANG, TAJAN
Introduction
Sociology refers to behavior from social action
is a social science that studies human societies, their interactions, and
the processes that preserve and change them.
Pharmacy is the science of preparing and dispensing medical drugs. The
study of pharmacy involves chemistry and pharmaceutics, among other
specialist topics.
Social pharmacy is defined as a science that deals with social aspects of
the profession of pharmacy
It reflects a broad recognition that, pharmacies not only supply
medicines, and advice to the public but also maintain social
relationships with the public to prevent decay and anarchy in society
What does Sociologists and Relevance of Sociology to
Pharmacist do? Pharmacy
Sociologists are concerned with providing descriptions Social factors influence people's health(either in a
of social phenomenon trends and analyzing prevailing health-promoting or damaging way). Sociology
social problems however, a pharmacist is a licensed can help pharmacists gain a better understanding
healthcare professional who specializes in providing of why people experience health differently
information about different medications and methods according to their social, economic, or political
of treatment to patients. situations.
What is Social Pharmacy?

Within Social Pharmacy, the drug/ medicine sector is studied from the social

scientific and humanistic perspectives. Topics relevant to Social Pharmacy

consist of all the social factors that influence medicine use, such as medicine-

and health-related beliefs, attitudes, rules, relationships, and processes.

The primary pursuit of Social Pharmacy research investigate questions and

themes concerning pharmacy practice and medicine use.


Social Determinants of Health

01 ECONOMIC STABILITY 04 HEALTH CARE

SOCIAL AND COMMUNITY


02 CONTEXT
05 EDUCATION

NEIGHBORHOOD AND
03 ENVIRONMENT
Health Behavior Models

1. Perceived susceptibility
2. Perceived severity
3. Perceieved benefits
4. Perceieved barriers
5. Cue to action
6. Self-efficacy
The Theory of Planned
Behavior
1. Attitudes
2. Behavioral Intention
3. Subjective Norms
4. Social Norms
5. Perceived Power
6. Perceived Behavioral Control
Diffusion of
Innovation Theory

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
The Social Cognitive Theory
1. Reciprocal Determinism
2. Behavioral Capability
3. Observational Learning
4. Reinforcements
5. Expectations
6. Self-efficacy
The Transtheoretical Model (Stages of Changes)
1. Precontemplation
2. Contemplation
3. Preparation
(Determination)
4. Action
5. Maintenance
6. Termination
Ten Process of Change

Consciousness Raising - Increasing awareness about the healthy behavior.


Dramatic Relief - Emotional arousal about the health behavior, whether positive
or negative arousal.
Self-Reevaluation - Self reappraisal to realize the healthy behavior is part of
who they want to be.
Environmental Reevaluation - Social reappraisal to realize how their unhealthy
behavior affects others.
Social Liberation - Environmental opportunities that exist to show society is
supportive of the healthy behavior
Ten Process of Change
Self-Liberation - Commitment to change behavior based on the belief that
achievement of the healthy behavior is possible.
Helping Relationships - Finding supportive relationships that encourage the
desired change.
Counter-Conditioning - Substituting healthy behaviors and thoughts for
unhealthy behaviors and thoughts.
Reinforcement Management - Rewarding the positive behavior and reducing
the rewards that come from negative behavior.
Stimulus Control - Re-engineering the environment to have reminders and cues
that support and encourage the healthy behavior and remove those that
encourage the unhealthy behavior
Social Norms Theory
The Phases of a Social
Norms Media Campaign
Assessment or collection of data to inform the message
Selection of the normative message that will be distributed
Testing the message with the target group to ensure it is well-
received
Selection of the mode in which the message will be delivered
Amount, or dosage, of the message that will be delivered
Evaluation of the effectiveness of the message
Thank
you!
By Claudia Alves

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