GEETA ENGINEERING COLLEGE, NAULTHA, PANIPAT

BATCH 2021-2024

SUMMER INTERNSHIP PROJECT REPORT

ON

“A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PRINT MEDIA AT THE

TIMES OF INDIA GROUP, CHANDIGARH”

Submitted In Partial Fulfilment of The Requirements for The Degree of

BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION

SUBMITTED TO: SUBMITTED BY:

Name : DR. POOJA GUPTA Name: MR. NIKHIL BANSAL
Designation : ROLL NO: 210002827

AFFILIATED TO KURUKSHETRA UNIVERSITY

1
 ACKNOWLEDGEMENT
Completing this internship required help, support and encouragement from many, but let's first thank

the almighty for always being with us, blessing and guiding us through the right way now and always. I

would like to express my sincere thanks to Mr. Harmel Singh, RMD Department, Times of India for

their patience and time in providing valuable input and guiding me throughout.

I would also like to express my gratitude towards my mentor Mr. Navneet Thakur for being an

amazing mentor throughout the entire internship and guiding me through all the ups and downs in

the professional world and pushing me to bring out my best during this stint at Times of India.

I am very grateful to all the staff and collaborators of Times of India Group in Chandigarh who directly

or indirectly helped me in this project and introduced me to the nuances of working in the corporate

sector.

Last but not least I will always be indebted to all my fellow summer intern colleagues from different

universities across the region. It was amazing work with such talented people.

2
 DECLARATION

This is to certify that Mr. / Ms. NIKHIL BANSAL, S/o. / D/o. Shri Mr. Sanjay Kumar, Student of Bachelor's
Degree in Business Administration (Batch 2021-2024) at Geeta Engineering College, Naultha, Panipat has
successfully completed his / her Compulsary Summer Training with us, as part of his / her Course
Curriculum.

The duration of his / her training was from 3-6-2023 to 18-8-2023 on the project “A STUDY ON
CONSUMER BUYING BEHAVIOUR TOWARDS PRINT MEDIA AT THE TIMESOF INDIA GROUP,
CHANDIGARH” under the supervision of Mr. / Ms. NAVNEET THAKUR Designation SENIOR
OFFICER.

During the training we found him / her quite sincere, hardworking and his / her conduct &
b behaviour was good.

We wish him / her all success in his / her academic endeavours and in life.

Signature:
Name: Mr. Rakesh Sukhija

Designation: Deputy Chief Manager.

3
4
 EXECUTIVE SUMMARY
The main purpose of the internship is to gain hands-on experience in a real organization. The

internship was completed to gain experience in the marketing department of TIMES OF INDIA. As an

intern, I knew I had to gain a lot of meaningful learning experience that would help me in my future

career. TOI gave me enough space and opportunities to not only learn but also to demonstrate my

skills as a team member. I have put my theoretical knowledge of marketing into practice by

participating in many discussions. I also actively participated in club activities. We also tried to get

more information about the basic job functions of all departments in order to get better understand

all functions. It is commendable how warmly they welcomed, acknowledge and valued new ideas and

insights. You have successfully completed all set tasks and handed over to your mentor at the end. I

enjoyed the daily challenges.

These lessons will help me in my future activities. The project is based on Times of India sales and

marketing and analysis with competing media houses.

5
 TABLE OF CONTENTS

S.no PARTICULAR PAGE.NO

1. TITLE PAGE 1

2. ACKNOWLEDGEMENT 2

4. EXTERNAL GUIDE CERTIFICATE 3

5. COMPANY CERTIFICATE 4

5. EXECUTIVE SUMMARY 5

6. TABLE OF CONTENT 6

7. CHAPTER-1(INTRODUCTION) 7 - 41

8. CHAPTER-2(RESEARCH METHODOLOGY) 42 - 47

9. CHAPTER-3(DATA ANALYSIS AND INTERPRETATION) 48 - 54

10. CHAPTER-4(FINDINGS SUGGESTION AND CONCLUSION) 55 - 63

12. BIBLOGRAPHY 64-65

13. ANNEXURE 66-69

67 - 70

6
 CHAPTER -1
INTRODUCTION

7
1. INDUSTRY PROFILE
MASS MEDIA

A diverse range of mass media technologies are used to reach an audience through mass

communication. The technologies used for this communication include a variety of channels.

Electronic information is broadcast through several mediums, including radio, television,

recorded music, and movies. Internet-based and mobile mass communication are both examples

of digital media. Internet radio and television also broadcast print media content through

tangible items like books, comics, magazines, and newspapers. Internet media also includes

services like e-mail, social media websites, and webpages.

 Professions involving mass media:

 Journalism

 Public relations

 Publishing

 Software publishing

 Internet Based Professions

 Forms of mass media:

 Broadcast
 Film
 Video games
 Audio recording and reproduction
 Internet
 Blogs
 Outdoor

8
 PRINT MEDIA
 Magazine

 Newspaper

1. Magazine
Periodicals are periodicals that contain a variety of articles and are usually funded by advertising or

reader purchases. Magazines are usually published weekly, fortnightly, monthly, bimonthly, or

quarterly, with the cover date earlier than the actual publication date. They are often printed in Color

on chalk paper and bound in a soft cover.

Magazines fall into large categories: purchaser magazines and enterprise magazines. Magazines can

be classified as:

General interest magazines (e.g., Frontline, India Today, The Week, The Sunday Times, etc.)

• Specialized magazines (women's, sports, business, diving, etc.)

2. Newspaper
Newspapers are publications containing news, information, and advertisements, usually printed on

inexpensive paper called newsprint. For the most part it is of general or special interest that they are

published daily or weekly. However, the recent development of the Internet poses a major threat to

that business model. However, some commentators point out that historically new media such as

radio and television have not completely replaced existing media. Newspapers as we know them

today are products of necessity, invention, middle class, democracy, free enterprise and

9
professional standards. Prehistoric "newspapers" were essentially one-to-one. The first variation of

the newspaper was 59 v. The Acta Diurna (Daily Events), a daily newspaper published in Rome by

Julius Caesar, was distributed in Rome. The oldest known printed newspaper appeared in Beijing in

748. Newspapers are mostly published daily or weekly and tend to focus on a particular region where

most of their readers live.

Despite recent declines in circulation and profits, newspapers remain the most popular medium for

news and other forms of written journalism. The Indian Press Association is the central organization

of the Indian press. It is an organization that plays a key role in protecting and promoting press

freedom in India. The company was founded in 1939. The head office is in Rafi He Marg, New Delhi.

INS members include print media owners, owners and publishers who discuss issues related to the

newspaper industry and propose various actions to governments. It is a kind of interest group that

defends the interests of the newspaper industry in particular and the print media in general.

Today's newspaper industry in India is facing a number of challenges, including rising costs,

shortages of newsprint and declining advertising revenue due to the boom in electronic media. The

INS Executive Committee represents the current 990 members of newspapers, magazines,

periodicals and journals. Currently the owner of Bombay Samachar [India's oldest daily circulation

newspaper], Mr. Hormusji N Cama is the president of his INS [2008-09]. In 2000, newspapers

successfully aligned their priorities. Fragmentation of news consumption, fragmentation of

investment in advertising, strengths and weaknesses of mass media, balance between market

demand and society's obligation to meet market needs, journalism's resistance to industry change,

inkjet production and the difference between distribution and digital distribution has increased

pressure on core commercial print products, expanding the company's core brand to other profit

centers.

10
 Features those are included in Newspaper:
 Editorial opinions

 Comic strips and other entertainment, such as crosswords, Sudoku

and horoscopes

 Weather news and forecasts

 Advice, gossip, food and other columns

 Critical reviews of movies, plays, restaurants, etc

 Classified ads

 Educational information

 English Newspapers in India:

 The Hindu

 Indian Express

 Statesman

 Times of India

 Deccan Herald

 Deccan Chronicle

 Hindustan Times

 India Today

 Tribune

11
2. COMPANY PROFILE
Type – Private Industry – Mass
media

Founded – 4 November 1838

Headquarter – Mumbai, Maharashtra India Key people
– Samir Jain- Vice chairman

Vineet Jain – MD
K. Kabil Vignesh – CEO Net Income –
153 crores

Owner – Sahu Jain family

Bennett, Coleman and Co. Ltd., a subsidiary of The Times Group, owns and publishes The Times of

India (TOI). The circulation and sales of the newspaper are among the highest in India. When it was

first published on November 3, 1838, the number 179 flights almost made it in. The first printing of

the issue is done under the names The Bombay Times and The Journal of Commerce. In 1861, he

teamed up with editor Robert Knight and the Bombay Standard to launch India's first news

organisation. The Times of India then took over the Standard's name, and the Bombay Times was

launched. When forming a joint stock company and giving it the name B.C.C.L. with

F.M. Coleman, Thomas Jewell Bennett, who had just been appointed editor, did so in 1892.

Times Group’s subsidiary companies include:

Times Infotainment Media Limited (TIML) & Entertainment Network India Limited
(ENIL) that together control:
• Radio Mirchi - National network of Private FM stations.

• 360 Degrees - Event Management.

• Times Outdoors - Outdoor Advertising & Billboard Marketing.

12
 • Mirchi Movies Limited - Movie production, Entertainment.

Times Internet Limited (TIL), which has:

• India times portal

• Times of Money - an online payments portal specializing in remitting money to

India and other parts of the world. Times Global Broadcasting Limited - This was a Joint Venture with

Reuters until Reuters exited.

The company heads:

• Times Now - A News Channel

• Zoom - A Lifestyle Channel

• A new business channel which is the broadcast version of Economic Times is

planned to be launched early in 2009.

Times Business Solutions controls:

• TBSL - corporate website of TBSL.

• Times Jobs - A jobs portal.

• Simply Marry - A matrimonial portal (earlier known as Times Matrimony).

• Magic Bricks - A real estate portal.

• Yolist - Free classifieds portal.

• Ads2Book - Online classifieds booking system for print publications.

World Wide Media - A magazine joint venture between BCCL and BBC magazines. WWM heads:

• Film fare

13
• Film fare Awards

• Femina

• Femina Miss India A Beauty Pageant

• Top Gear India

• Hello

• BBC Good Homes

TIML Golden Square Limited which purchased Virgin Radio (soon to be called Absolute Radio) in the

United Kingdom. This company is a direct subsidiary of BCCL (not through TIML or ENIL).

14
 3.HISTORY
The first edition of The Times of India was published on November 3, 1838 under the title The Bombay

Times and Journal of Commerce. Under the leadership of Maharashtrian reformer Rao Bahadur

Narayan Dinnas Belkar, the newspaper, published only on Wednesdays and Saturdays, brought news

not only from the Indian subcontinent but from around the world. The Times of India's first editor was

J.E. Brennan. It started putting out a daily newspaper in 1850. By combining Bombay and his Standard,

editor Robert Knight founded India's first news organisation in 1860. In 1861 the name of the

newspaper was changed from Bombay Times and Standard to Times of India. In the 19th century,

over 800 people worked for The Times of India, which had a large audience in both India and Europe.

BENNETT AND COLEMAN OWNERSHIP-

The Times of India changed owners several times, and in 1892 Thomas Bennett and Frank Morris

Coleman bought the newspaper through a new company, Bennett Coleman and Company.

 DALMIYA OWNERSHIP-
Ramakrishna Dalmia acquires Bennett Coleman and others. Ltd. in 1946 with Rs. In 1955, according

to the Vivian Bose Commission of Inquiry, Ramakrishna Dalmia suggested using money from the

bank and insurance company he was chairman of to purchase media magnate Bennett Coleman &

Company. did. After being convicted of fraud and embezzlement, he was sentenced to his two-year

sentence in Tihar.

 JAIN FAMILY-

15
 Shanti Prasad Jain was imprisoned in the early 1960s on suspicion of dealing newspapers in the

underground market. The Indian government has filed an application to reprimand and dismiss

the management of Bennett, Coleman & Co. After hearing the arguments, the judge gave the

Indian government the go-ahead to take control of the newspaper. As a result, half of the

directors were replaced and a judge from the Bombay High Court was appointed chairman.

 UNDER GOVERNMENT OF INDIA-

Following the Vivian Bose Commission report of 28 August 1969, which showed gross misconduct by

the Dalmia Jayne Group, the Bombay High Court, under JL Nain J. Dissolve the Commission of the

Government. The board "will issue such an order on the condition that under the circumstances the

petitioner's allegation that the company's business was conducted in a manner prejudicial to the

public interest applies and the interests of the company apply. It would be best." Following this

arrangement, Shanti Prasad Jain resigned from the board of directors and the company ran with

new directors appointed by the Government of India. DK Kunte has been appointed CEO by the

court. Kunte had no previous business experience and was also a Lok Sabha opposition party

member.

 BACK TO JAIN FAMILY-

In 1976, during India's state of emergency, the government returned ownership of the newspaper

to Ashok Kumar Jain. Jains were also often involved in various money laundering scams and Ashok

Kumar. Jain was forced to flee the country in 1998 when law enforcement vigorously pursued his

case for alleged violations of illegal wire transfers to overseas bank accounts in Switzerland.

 THE TIMES IN THE 21st CENTURY –

16
In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously published his

two Kannada newspapers, Vijay Karnataka and Usha Kiran, and the English daily Vijay Times. Vijay

Karnataka was the leader of the Kannada newspaper segment. This newspaper was published in

Chennai on 12th April 2008. In February 2013 she started an edition in Kolhapur.

 TOIFA AWARDS-
The Times of India Film Awards (TOIFA), which were first presented in 2013, will be
presented for the second time in 2016. They honour achievements in the film
industry and are decided by public vote from across the world in selected
categories.

17
 3. PRODUCT AND SERVICES OF TIMES OF INDIA-
[1] National and city news-
• The Times of India

•Navbharat Times

•Maharashtra times

•Ei Samay

[2] Entertainment and Lifestyle news-

• Times of India city supplementary [Bombay times, Delhi times & more]

•Times life Languages city supplements [ Delhi times, masala mix, Mumbai times & more]

•ET Panache

[3] Business News-

• The Economic times

•ET Magazine

•ET Wealth

•Brand equity

[4] Podcasts – News and Infotainment-

• The morning brief from ET

•Navbharat gold

•Ei Samay gold

[5] Specialized features-

• Times property

•House hunt

•ET Aviation & defence review magazine

18
•Time University guide

•Make in India magazine

•Pluses

•Brand equity most trusted brands

•ET -500

[6] Other group Companies-

•Radio mirchi

•Time OOH

•Times network

•Times internet

•Brand capital

The times of India comes out with various supplements, which are mentioned
below:

• Chennai times: This is a city specific daily supplement which tells about the

happening within the city,

• Educational Times: This is a weekly supplement which brings in educational

news, career opportunities, counselling, etc.

• Times Wellness: This is a weekly supplement which gives health tips to the

readers.

• Times Ascent: This is a weekly supplement which tells about the job opportunities

in various corporate.

• Times Life: This is also a weekly supplement which deals about fashion, lifestyle,

etc.

19
 • Times Classified: This is a weekend supplement which carries advertisements

about various products.

The big brands are:

• The Times of India, the largest daily newspaper published in English in India.

• The Wall Street Journal is the largest daily in the world, while The Economic Times is the top

financial publication in India.

• The Maharashtra Times, the largest Marathi-language daily in India and the most widely read

publication in Maharashtra.

• The most widely read daily newspaper in Hindi in Delhi and Bombay is called Navbharat

Times.

 Mumbai Mirror Compact newspaper with the largest circulation in India.

• Pune Mirror.

• Bangalore Mirror, the best daily morning compress in Bangalore.

• Times of India - Kannada. Times Group is India's largest media service.

• 11 publication hubs

• 15 print shops

• 55 sales outlets

• More than 7000 workers

• 5 daily newspapers, including 2 of the biggest domestic publications with a daily circulation of

about 4.3 million copies

• 2 magazines of lead

20
• 29 niche magazines Reached 2468 cities and towns

• 32 radio programmes

4. STRUCTURE OF THE ORGANIZATION-

21
 MEDIA

22
23
24
25
26
27
MAGAZINES

28
29
30
 MULTIMEDIA

31
32
 TELEVISION

33
34
35
36
MUSIC RETAIL

37
38
39
5. STRUCTURE OF RESULT AND
MARKET DEVELOPMENT
DEPARTMENT:

40
6. RESULT & MARKET DEVELOPMENT-

41
 CHAPTER-2
RESEARCHMETHODS

42
 RESEARCH METHODOLOGY

A thorough and theoretical analysis of the approaches used in a research field is called research

methodology. Both quantitative and qualitative approaches are used. This is how we collect data

and information that we use to make business decisions.

 DESIGN OF RESEARCH:

1. TYPE OF DATA COLLECTION:

• Corporate calling: All forms of corporate calls, including those to banks, offices, private

schools, and retail establishments.

• Residential calling: This type of tactic involved door-to-door selling. The majority of the upscale

areas were included in this Field.

• Visits: paying personal visits to clients, distributors, and dealers.

DATA TYPE –

• PRIMARY DATA

 ADDITIONAL DATA

Third Target Group

• The respondents are current subscribers.

• The respondents are former subscribers.

• Subscribers who are not readers make up the respondent.

43
 1. CONSUMER READERSHIP ANALYSIS –

While the newspaper industry is in decline around the world, it is still on the rise in India. Newspapers

around the world are facing declining readership due to the rise of online and mobile media, but the

situation is reversed in India, where Internet access is not as widespread as in the West. According to

the most recent survey, India is the country where people read newspapers the most, followed by

China and Japan. And during the past four years, readers across all genres in the nation have

increased. The Times of India is the only English-language publication among the top 10.

The newspaper with the highest global sales is TOI. There could be a number of causes for this

expanding tendency in the world. First, compared to developed nations, India's average inhabitants

have less access to the internet. Newspapers are the only source of information for individuals living

in rural and small towns about what is going on in the rest of the globe. Newspapers have gotten

more and more important as the world's literacy rate rises and more people look for employment

outside of agriculture. In comparison to other nations, Indian newspapers are inexpensive and simple

to find, which is another factor. Newspapers may be bought for just 5 rupees, and the publishers will

deliver them for free each morning to your home.

Additionally assisting publishers in cutting printing expenses is the idea of recycling new paper. Daily

newspapers are typically piled up in Indian homes and sold to roadside vendors at bargain prices by

the end of the month.

What influences the newspaper circulation in India?

Even as international newspapers in the US and Europe battle to survive, Indian newspapers'

circulation keeps increasing. Circulation and readership can be used to

44
 gauge industry growth, but readership is a more relevant metric in India because newspapers are

typically shared by the entire family. In 2016, Hindi newspapers witnessed a growth of about 10-

12%, while other regional language newspapers had an increase of about 14%. The average

headline price of English newspapers showed a moderate increase of about 2-5% in 2016. An rise of

18% was seen. based on market.

The growth in circulation is driven by the following factors-

1.Hyper-localization-

Local newspapers are clearly preferred by readers of traditional Indian newspapers, according to

readership patterns. There are additional variables that have contributed to this growth in addition to

rising literacy. First off, more than 65% of Indians live in rural areas, which contributes to the country's

rural economy. With rising income levels and evolving tastes, the rural population has undergone a

paradigm shift over the past 50 years and now ranks among the most important consumer groups.

Second, by providing rural people with a channel to vent their concerns and wants, local news

coverage in local newspapers contributed much-needed energy to circulation. Thirdly, localization has

led to the emergence of multi-edition newspapers, whose publishers have merged national and local

news with supplements to increase content diversity.

2.Low price-

The cost of newspaper covers in India has not increased at a rate that has kept up with inflation over

the previous 20 years. With an average annual subscription cost of Rs 1,000, Indian newspapers are

more affordable than those in other significant newspaper markets worldwide. Population density and

labour expenses for newspaper

distribution are where India differs from other nations. Newspapers are inexpensively

45
 supplied door to door in India. Given the vastness of the suburbs in the United States, just a small

portion of that amount—up to 500 newspapers—are delivered per hour. To keep reader pricing

private and cultivate a devoted readership that advertisers are interested in, newspapers in India are

priced lower or packaged with discounts and add-ons/editions. The Indian newspaper industry

continues to profit from this price structure.

DEMOGRAPHIC CHANGES-

The demographics of India have changed significantly during the last few decades. States' literacy

rates have increased overall, including among women. As more individuals are introduced to the

world of reading and writing, this has mostly contributed to the rise of the audience. States with the

highest increases in literacy rates (74%), with rural literacy rates of 68.9% and urban literacy rates of

84.9%, experienced the biggest gain in newspaper circulation.

Efficient distribution system-

The efficient and successful distribution network of Indian newspapers is another aspect that sets them

apart. In India, newspapers are delivered through a huge network of agents and distributors, creating a

distinctive and varied distribution chain.

Value for sellers-

The newspaper pays a commission as a portion of the cover price to sellers at the end of the

distribution chain. Newspapers frequently run promotions and do so sporadically with cash prizes. The

hand-inserted pamphlets that neighbourhood advertisers employ as a form of advertising in

newspapers are one of the sellers'

46
additional income streams. Due to resource constraints, the entire distribution process is manually

controlled with technology and delivered on wheels to readers' doorsteps.

47
CHAPTER-3
DATA ANALYSIS &
INTERPRETATION

48
 1. ANALYSIS OF FINDINGS-
 There are 3 types of sales are-
➢ Trade Sales
➢ Bulk Sales

➢ Subscription Sales

1. Trade Sales-
 Line sales

➢ cash sales

2. Bulk sales-

 We refer to a bulk sale as shipping a large number of items to a single

location/address.

3. Subscription Sales-

• If the subscription sale is applied for at least 1 year, it will cost Rs 699 per year and if the
subscription sale is applied for 2 years, it will cost Rs 1099 per year.

49
 2. PORTER’S FIVE FORCES MODEL-

1. BARGAINING POWER OF BUYERS-

A. Importance of buyers and size of each order:
Newspaper Company –

➢ The seller is the first customer

➢ Readers are the second customer.

The salesperson has a fixed commission with the company, so he has no bargaining power buyer in

their hand. The organization has bargaining power in its hands

B. Switching costs and price sensitivity:

50
The individual does not have bargaining power in his hands, but the organization has. Even the seller

also plays a major role if they get more commission from other newspapers they go to that

newspaper.

C. Product differentiation:
Every newspaper company is different from each other, for example "The Times of India" is a

premium brand that started as the first English newspaper. In India friendly nature with customers and

take feedback from customers.

2. COMPETATIVE RIVALRY AMONG FIRMS-

A. Transition cost-
The cost of switching from one English newspaper to another is very low people can easily move

from one company to another.

B. Exit barrier-
Free exit exists in this industry.

C. Customer Loyalty-
Every company wants to be a loyal customer of their company and that too in TOI a pioneer in

gaining customer loyalty.

3. THREAT OF SUBSTITUTES-

A. Substitute power-
The newspaper industry is replaced by magazines, TV, radio, and the Internet due to improvement in

technology. All new media or E-Media formats provide news faster than print newspapers.

B. Price performance alternatives-

Getting news from the internet, TV or radio for free or less than News.

C. Psyche of buyers towards the product-

51
The buyer may think that reading newspapers or get the same messages on the internet and there

they think it was just to fill their space with some ordinary news only.

4. BARGAINING POWER OF SUPPLIER -

A. Vendor Size-
Paper manufacturers are this industry's primary suppliers. The majority of Indian newspaper companies

are clients of American paper companies. The rates are not competitive because there are limited liability

businesses that print newspapers for the newspaper corporation.

B. Importance of the buyer for the supplier-

Every supplier company wants to establish close relationships with customers who are regular

customers of their product. If a newspaper company places a large order, they will regularly establish

a good relationship with them and negotiate less.

C. Extension of Product Substitute-

As there has been improvement in technology day by day, this has become a major threat to the

newspaper industry.

5. THREATS OF NEW ENTRY -

A. Economic of Scale-
If any new firm wants to enter in this market, then they need high investment or more capital and

maximum support from advertisers. To achieve economic of scale they need Maximum number of

readers.

52
3. THE PROMOTIONAL MIX OF TIMES OF INDIA -
A. Advertisement-

Previous Times of India advertisements emphasized the functionality of newspapers. Newspapers

have now become emotional platforms projected as a sort of chronicle of India's aspirations.

B. Internet marketing-

They have their own web portal and advertise their products through banner ads.

C. Sales promotion-

TOI is currently offered at a subscription price of Rs.699 for 1 year and Rs.1099 for 2 years.

D. Personal selling-

Door to door marketing will get people to join as a 'founding member' of the Chennai edition at

subscription prices as low as Re. 1 so their target is household subscribers who read Hindi.

E. Public relations-
They have their own website and videos shown in TV media through which they maintain their image

in marketing.

F. Virtual marketing-
Word of mouth about the 1year subscription price reduction has spread well.

G. Out of Home Promotion-

They covered most of the consumer touchpoints in the city such as convenience

stores, tea stands, bike parts repair shops, bus signs, road dividers/medians.

53
 4. IMPORTANCE OF MARKETING MIX FOR THE TIMES OF
INDIA:
1] It helps in creating a clean mixture-
All P's must be compatible with each other in the marketing mix. The price should be compatible

with the product placement. The product must be promotion compatible. Normally all Ps are

internally connected.

2] It helps in the development of new products-

Designing an existing product will generate many ideas for related products that the company can

design. Prices, locations and advertising for such products may vary.

3] It helps to expand the product portfolio-

Whenever you want to increase your product depth or product line and length, you need to make

small changes to your product. Basically, make small changes to your marketing mix yourself.

4] It is a guide to improve business-

Physical evidence was a key P in the service marketing mix. Of course, if restaurants and furniture

stores realize the importance of it, they can take action and improve the physical proof of their

business by bringing in more business.

5] It helps in discernment-
When analysing a competitor's marketing mix, there are many ways to differentiate yourself from

your competitors. Competitors may be doing bad promotions and analysing them can help you create

better promotions of your own.

54
CHAPTER-4
FINDINGS
SUGGESTION
&
CONCLUSION

55
 1.SWOT ANALYSIS-

1. STRENGTHS OF THE ORAGNIZATION-

 Oldest newspaper,
 Big brand and reputation in the minds of customer,
 Invitational prices,
 Launches good campaign,
 Good Support from Times Group,
 World class Printing Machine,
 Widely Available,
 Good coverage for business and Political event,
 Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies,
glamour, fashion.

2. WEAKNESSES OF THE ORGANIZATION-

 Late circulation in small towns,

56
 Incorrect power supply,

o Some people feel that TOI publishes more celebrity/entertainment news,

o Fierce competition means limited scope for increasing market share,

 Less information about the stock market.

3. OPPORTUNITIES FOR THE ORGANIZATION-

 Literacy rate increases day by day,

 People focus more on career, education etc,

 Can focus on Global event for strengthen brand,

 Focus more on south India,

 Huge opportunity in Regional Languages space.

4. POTENTIAL THREATS FOR TIMES OF INDIA-

 Increased competition from other dailies,

 On line news medium means reduced circulation,

 People are getting knowledge from Internet or T.V or Radio.

57
 2. AREA OF WORK -
 CUSTOMER RELATIONSHIP MANAGEMENT

 CRM is an approach to managing a company's interactions with current and potential customers.

Leverage analysis of historical customer data across the enterprise to improve business

relationships with customers, with a particular

focus on customer retention and ultimately drive revenue growth.

 When we talk about CRM, we usually mean CRM systems, tools that help with contact management,

sales management, productivity, and more. • A CRM solution helps focus the relationship between

an organization and individuals (customers, service users, colleagues, suppliers, etc.). This includes

the entire customer lifecycle, including finding new customers, winning business, and providing

support and additional services. cycle. Whether it's sales, customer service, business development,

recruitment, marketing, or any other part of the business, a CRM system provides a better way to

manage the external interactions

and relationships that drive success. CRM tools let you store customers and find

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contact information, identify sales opportunities, log service issues, and manage marketing campaigns

all in one place. You can also make information about all customer interactions available to everyone

in your organization. necessary.

Common features of CRM software include -

1. Marketing automation.

2. Automation of sales forces.

3. Contact centre automation.

4. Location technology or location-based services

CLOUD CRM PLATFORM OFFERS YOU-

1. Faster deployment.

2. Automatic software updates.

3. Cost effectiveness and scalability.

4. Ability to work from anywhere and on any device.

5. Increased cooperation.

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  EXPERIENCE ACCQUIRED THROUGH INTERNSHIP -
My main job is to convey the offer to potential customers and get feedback from customers update in

the system. My initial job is to cover the new subscription process of 599 and 999 rupees and reach

out to customers for the benefit scheme and market your work to potential customers about this

attractive package. I was given the initial task of getting the product to potential customers through

marketing work, which consists of various areas that fall under the branch like -SECTOE -10, SECTOR -

14, SECTOR -12, SECTOR-8,8A, SECTOR-15, SECTOR-16, SECTOR-16, MANI-MAJRA,

BALTANA, DHAKOLI Panchkula, Chandigarh. According to my list of duties, I have to tell the customers

a package of rupees 699\-, 1099\- and magazines that appeal to their interest. The main task is to sell

the product through marketing, which is more developed here. The marketing process plays a key role

informing customers about the product and earning their business. The main goal of marketing work is

to inform customers about the product and its features product and the attractive offers we provide

for this product.

The next step on my to-do list is collecting a check from a customer who is willing to accept in the

event that the customer chooses not to do business with us, it is my responsibility to pick up and

record the reason for the same.

After collecting checks from customers, it is my duty to make an official record to collecting and

entering relevant data such as the customer's address, the corresponding seller and the seller details.

The completed record along with the checks is then handed over to my supervisor.

Another part of my internship involved educating local business about the Times of India flyer

advertising scheme. Times of India at Rs 3 per booklet (min. 3,000 booklets)

attach the pamphlet to the front page of The Times of India newspaper and deliver it

60
to a specific location as stated by the business partner. Handling customer complaints was the last

part of my internship. Customer complaints Like late delivery, irregular delivery, spoiled paper during

delivery were recorded and forwarded to my supervisor. Customer suggestions and customer

feedback were also recorded forwarded to my supervisor. I learned about customer relations,

customer satisfaction, customer buying behaviour and how to develop and to the organization with

the customer. My functional area was in marketing department to reach out to their customers.

 SKILLS OBTAINED:
1. Customer relationship-
During my internship, I was assigned to various departments from marketing, sales and management

which ultimately helped me to get benefits to interact with people from different walks of life life as

well as clients who have helped me improve my interpersonal skills and develop customer relations.

2. Practical exposure-
This internship gave me the opportunity to transfer my theoretical knowledge into practice from, I

was involved in various outreach activities such as offering coupons to the public and collecting them

feedback and reviews, thereby maintaining their goodwill.

3. Face the challenges-

This internship was able to reveal many challenges you face in the workplace and appropriate

measures are taken to limit them. TOI also gave me an opportunity to discover my inner

potential and decide on the right career path future.

4. Team spirit-
I was able to measure the camaraderie between my group members and the cooperation as a team.

Since we were engaged in group activities, we had a built-up

61
cooperation and feeling between us mutual understanding was established. This helped us in

spreading our ideas freely and made us to feel at ease.

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CONCLUSION
To conclude, the internship process at Times of India was very interesting and informative. I have the

privilege of completing my education at Times of India. Mr. NAVNEET THAKUR helped me in every way

to successfully complete my internship. This internship allowed me to learn how to communicate with

clients and improve my interpersonal skills. I discovered hidden potential and talent during my

internship. Overall, Times of India gave me a great experience. It will help me better understand the

changing scenarios of business management and guide my business to his career prosperity. Lastly, I

would like to thank TIMES OF INDIA for giving me the unique opportunity of an internship and making

me have an unforgettable experience.

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 BIBLIOGRAPHY

64
BIBLIOGRAPHY-
https://www.scribd.com/doc/19317077/consumer- behavior-
towardstimes-of-india-news-paper
https://en.wikipedia.org/wiki/The_Times_of_India
https://timesofindia.indiatimes.com/defaultinterstitial.cm

65
 ANNEXURE

66
 ANNEXURE

Demographic / Personal Factors

1. Gender Analysis

a) Male

b) Female

2. Analysis of Age
Group a) 20-30
b) 30-40

c) 40-50

d) 50 and above
3. Analysis of Education Qualification

a) Under graduates

b) Graduates

C) Post Graduates

4. Analysis of Occupation

a) Housewife

b) Service

c) Business

d) Pensioner

5. Analysis of Income Level

a) Below 2 Lakh

b) 2 Lakh- 4 Lakh

c) 4 Lakh - 6 Lakh

d) Above 6 Lakh

Behavioral Factors

6. Do you buy newspapaper ?

a) Yes

b) No
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7. Which newspaper do you prefer to read ?

a) Times of India

b) Hindu

c) Indian Express

d) Hindustan Times

8. Which part of the newspaper do you like to read ?

a) Editorial

b) Sensational News

c) Politics

d) Cinema

e) Sports

f) Business

g) Advertisement

9. Why do you choose nespaper rather than other media ?

a) Information

b) Developing Language Skills

c) Trustworthy

d) Others Specify

10. Do you believe in the future of running newspaper industry ?

a) Yes

b) No

11. Do you prefer Fiction or Non-Fiction News?

a) Fiction

b) Non-Fiction

12. What is the source of inspiration for reading ?

a) Parents

b) Siblings

c) Teachers

d) Friends

e) Self

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13. What is your medium of newspaper ?

a) Print Copy

b) Internet Version

14. How do you recieve the source of newspaper ?

a) Self Subscription

b) Library

c) Hostel

15. Have you ever experienced a sense of achievement by reading newspaper?

a) Yes

b) No

16. Do you intend to read morning newspaper or evening newspaper ?

a) Morning

b) Evening

17. Do you feel vocabulary skills by reading English or Vemacular newspaper?

a) Yes

b) No

18. Do you buy your own vemacular newspaper ?

a) Dainik Jagran
b) Amar Ujala

c) Hindustan

d) Nav Bharat Times

19.Have you ever noticed the intercultural communication because of
newspaper /

a) Festivals

b) Seminars

c) Local Functions

d) Interreligious Dialogues

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