SWEET SPOT
CAFE
Business Plan
Hit Your Sweet Spot!
EST. 2023
1
2
Table of Contents
Executive Summary
Opportunity
Expectations
Opportunity
Problem and Solution
Target Market
Competition
Execution
Marketing & Sales
Marketing Plan
Company
Overview
Team
Financial Plan
Forecast
Financing
Statements
Appendix
Profit and Loss Statement
Balance Sheet
Cash Flow Statement
www.sweetspotcafe.ph
3
EXECUTIVE SUMMARY
A. Brief Description of the project
A doughnut, also referred to as a donut, is a form of food made from fried
leavened dough. It is a common sweet snack that can be produced at home or bought
from bakeries, supermarkets, food stands, and franchised specialist vendors. It is
prepared in several ways. The waffle, on the other hand, is a cake-like delicacy made
from leavened batter and sandwiched between two hot, patterned plates. Additionally,
churros are a type of fried dough from the cuisines of Spain and Portugal that are made
from dough that is piped into hot oil using a piping bag and a large, closed star tip or
another similar shape.
Because of their adaptability, donuts and waffles can be sweetened with a variety
of fillings, including chocolate, skim milk, and vanilla. They are frequently offered as a
snack or for breakfast, brunch, or both. Churros are also often served with a warm
chocolate dipping sauce and dusted with sugar. In conclusion, the basic components for
donuts, waffles, and churros are water, butter, sugar, salt, flour, egg, and vanilla
essence, which are combined to form a dough then deep-fried.
Due to their versatility, simplicity, and range of flavors, donuts, waffles, and
churros have become well-known foods across the world. They can be consumed on the
move or as a sit-down meal and are frequently found at eateries, cafes, and food trucks.
B. Brief profile of the proponent
John Rey Esuga Daclan, 17 years old
John Paul Magisa Navar, 17 years old
Ryan Juan Waje, 17 years old
Mark Andrie Jusayan, 17 years old
Angel Deguzman Lumanog, 17 years old
Maeve Donnabelle Pangan Torres, 17 years old
Danise Caipan Satulombon, 17 years old
Marianne Satoc Hermida, 17 years old
Shanel Oñas Silva, 18 years old
Janico Sorio, 18 years old
Jayvee Fong Bate, 18 years old
www.sweetspotcafe.ph
4
Arron Ponseca Guinto, 18 years old
Jomer Jarandia De guzman, 18 years old
Edrian Castro Santos, 18 years old
Ma. Lucky Angelene Quilang Arcayna, 18 years old
Samantha Mendoza Perez, 18 years old
Camille Babadilla Artuz, 18 years old
Jessa Jane Moreno, 18 years old
Kimberline Orbello, 19 years old
C. Project Contribution to the Economy
Our donuts, churros, and coffee products help the economy by using paper packaging
and avoiding plastics to make them environmentally friendly. To protect the
environment, we also use paper cups and wooden utensils. Additionally, using
environmentally friendly items benefits both the environment and the community where
they are used.
Even though we use paper for packaging, it also boosts the economy by
supporting a company that cares for forests. We can restore the economy that paper has
depleted by extending an invitation to everyone in the area, and preferably the entire
nation. However, to obtain the materials we would need for our product, we went to
Olongapo City. The ingredients were reasonably priced, of excellent quality, and
sustainable. We bought the additional ingredients from the Dinalupihan public market.
To fulfill the economic needs of our contribution, small to medium enterprises
were involved in the making of our products. We have conducted a local-based
canvassing in the vicinity of both Dinalupihan and Olongapo Public Markets. Through
this, we can empower our support to the fulfillment of economic contribution.
D. Business Opportunity:
The Sweet Spot Cafe presents an exciting opportunity to cater to the food and
beverage needs of the students and teachers at Jose C. Payumo Jr. Memorial High
School. With a wide variety of products at affordable prices, the cafe aims to become
the go-to place for the school community to grab a quick snack or drink during their
breaks.
www.sweetspotcafe.ph
5
The cafe's strategic location within the school premises ensures a steady flow of
customers throughout the day, providing a lucrative opportunity for the business to
establish a strong presence and generate substantial revenue.
The Sweet Spot Cafe's menu includes a range of delicious and affordable food
and beverage options, such as donuts, churros, waffles, munchkins, hot coffee, and ice
coffee. The add-ons such as chocolate drizzle, vanilla drizzle, cinnamon, and sprinkles
offer customers the opportunity to customize their orders to their personal preferences.
The Jose C. Payumo Jr. students and faculty are the cafe's intended audience.
Memorial Senior High. The cafe wants to build a devoted clientele and encourage repeat
business by catering to their distinct tastes and preferences.
The Sweet Spot Cafe was operational for two days, during which it provided a
convenient and affordable option for the school community to satisfy their food and
beverage cravings. With its competitive pricing, delicious and customizable menu
offerings, and strategic location, the Sweet Spot Cafe presents a unique and exciting
opportunity for entrepreneurs looking to venture into the food and beverage industry.
Due to the Sweet Spot Cafe's success at the Bazaar event, there is a chance to
grow the company and increase revenue. Catering for school events like proms,
graduations, and sporting events is one sector that could increase. Another alternative is
to increase the selection of food and beverages on the menu by including items like
sandwiches, smoothies, and milkshakes. Moreover, the Sweet Spot Cafe can investigate
collaborating with nearby companies to present special deals and promotions that would
draw more clients and raise brand recognition. The Sweet Spot Cafe may succeed in the
cutthroat food sector by utilizing these opportunities to expand.
E. Execution
Marketing and sales
As a student who attempted to open a booth at the bazaar, I made use of my
ability to talk to people and not be afraid to introduce or promote my product to my
target market, which consists of other students. We will use advertising; why should we
do so? Because it's crucial that we understand how to influence people to identify or
www.sweetspotcafe.ph
6
introduce our product to be sold. Before starting a marketing career, you should have
more knowledge because it is not simple. For example, creating a product requires a lot
of steps, money, low-cost materials, and knowledge of client persuasion. For me, I need
to do all of this first so that I can start marketing.
Sales plan
We are aware of the things that we know should be done in the development of a
product because once your product is quality or tested, we know that it will be enjoyed.
If I am going to build a company, how can I not make a deal with another company for
the transaction of the product and how can the markets be encouraged to release my
product to the market when I am not very well known and just starting? Making a
product of associated quality is quite valuable because it is quick to win over a dealer if
your product is of a high caliber, and we also require our goods.
Location and Facilities
Our company operates out of a single location which serves as our headquarters.
The office is in a Stem building in Jose C. Payumo jr memorial high school barangay
Naparing, providing easy access to clients and potential customers. The office space is
20 square feet and is designed to accommodate our current team of 19 employees
comfortably. It includes individual workstations, meeting rooms, a conference room , a
dedicatrd customer support area, and a break room for employees.
The current office space meets our current needs adequately; however, as our
business continues to grow, we anticipate the need for additional space. We have
identified potential expansion options within the building, allowing us to increase our
office area by an additional (1,000) square foot. This expansion will provide us with the
flexibility to accommodate a larger team and facilitate collaborative work environments.
Additionally, we have established partnerships with co-working spaces in different
regions to support our remote workforce and facilitate client meetings.
www.sweetspotcafe.ph
7
Technology:
To run our firm effectively, we use a variety of crucial software and hardware.
Our main software consists of an extensive enterprise resource planning (ERP) system
that combines several operations such order processing, inventory management, and
financial tracking. We can improve efficiency overall, optimize inventory levels, and
streamline operations thanks to this ERP system. Additionally, it allowed us to organize
our finances and create a directory of our sales, items, etc.
We employ a strong e-commerce platform for our online operations, which offers
clients a simple interface to browse and buy our products. For flawless order fulfillment
and real-time inventory adjustments, this platform interfaces with our ERP system. To
support our internal operations and data storage, we maintain a network of computers,
servers, and networking devices. Additionally, we have promoted, offered, and
negotiated bargains for our items via social media channels.
To enhance our marketing efforts, we employ a suite of marketing tools such as
customer relationship management (CRM) software, email marketing platforms, and
social media management tools. These tools enable us to effectively manage customer
relationships, generate leads, and execute targeted marketing campaigns.
Equipment & Tools:
Our business relies on various specialty equipment to carry out our work efficiently.
These include:
Manufacturing Equipment:
Our manufacturing equipment includes mixer, cooker, coffee maker, and
microwave oven. This set of materials is known to be readily or easily accessible at our
homes. We have tried to pursue equipment that other people can also use.
Warehouse and Storage Equipment:
We utilize a range of equipment in our warehouse and storage facilities,
including forklifts, pallet jacks, and conveyor systems. These tools enable us to
www.sweetspotcafe.ph
8
efficiently manage inventory, organize storage areas, and fulfill customer orders
accurately and promptly.
Service Equipment:
For our service-oriented operations, we possess specialized tools and equipment
specific to our industry. These tools enable our technicians to perform repairs,
installations, and maintenance tasks effectively. The primary mode of our service
equipment is motorcycles and tricycles which can deliver and be used for purchasing of
other materials. We regularly assess our equipment needs and make strategic
investments to enhance operational efficiency and maintain a competitive edge in the
market.
Milestones & Metrics
Milestones
Metrics
In creating a business, it is necessary to understand the performance metrics that
have been executed by entrepreneurs. The most important part of performing a business
is the productivity of workers, as it helps manage business efficiently. This behavior
affects the quality of the performance and success of a business. Furthermore,
Entrepreneurs defined success as the ability to do things. Hence, the holistic
development of every department, attitude, and management need involvement in the
performance metrics.
www.sweetspotcafe.ph
9
F. Company
Company name: sweet spot cafe
Welcome to Sweet Spot Cafe, is a coffee shop that has garnered a reputation for
excellence in the industry. Located in a bustling area, the cafe offers a cozy and
welcoming atmosphere that caters to coffee lovers of all kinds. Known for their high-
quality coffee, unique blends, and exceptional customer service, Sweet Spot Cafe has
become a go-to destination for coffee aficionados in the area. The cafe's commitment to
quality is evident in every aspect of their business. Sweet Spot Cafe ensures that every
customer receives a consistently delicious cup of coffee. The cafe takes pride in their
coffee, and their commitment to quality is evident in every cup.
Sweet Spot Cafe also offers a range of food options, including pastries like
donuts, waffles, and munchkins. All our food is made fresh daily, and the cafe takes
great care to ensure that every dish is delicious and satisfying. The food options are a
perfect complement to the coffee, making Sweet Spot Cafe a great place to grab a quick
bite or have a leisurely meal.
Sweet Spot Cafe's commitment to sustainability is another reason why customers
love this cafe. They use eco-friendly coffee cups and have implemented recycling and
composting programs to reduce their environmental impact. This dedication to
sustainability is something that resonates with customers who are environmentally
conscious, making Sweet Spot Cafe an attractive option for those who prioritize
sustainability.
Management Overview
Sweet spot cafe is an artisanal coffee shop and donut bakery dedicated to serving
the freshest and most delicious treats. Our team of experienced bakers and baristas are
committed to providing our customers with the ultimate indulgence, using only the
finest ingredients to ensure every creation is of the highest quality. Our goal is to exceed
expectations, with each bite and sip providing a taste sensation that is second to none.
www.sweetspotcafe.ph
10
Our company brings together the perfect combination of sweet, savory, and
aromatic flavors in every bite of our donuts and sip of our coffee.
We believe in providing a delightful and memorable experience for our customers by
offering flavors and aromas that make their taste buds dance.
G. Financial Statement
We spend ₱3,952 on our ingredients and ₱400 on transportation. We contribute
₱230 per head, and we collect ₱4,370 total funds.
INGREDIENTS PRICES
Flour 10kg 650
Cocoa 2kg 130
Brown sugar 4kg 328
Angel Evapaporated Milk 1pc 140
Food color 1pc 85
Green Leaves 1pc 120
Margarine 3kg 270
Baking soda 1kg 55
Choco chips 220
Egg 180 (1 dozen)
Cinamon 40
Milk & Coffee 1,209
Plates and cups 257
apf and sugar 268
Total 3,952
For the whole bazaar our total income is ₱3,249 and we lost ₱1,121.
www.sweetspotcafe.ph
11
G. Appendix
A paper plate was used for serving pastries and a paper cup was for iced and hot
coffee. Using a paper plate and cup as food packaging is a common and convenient
option for serving or packaging food or drinks in certain situations. Paper utensils are
environmentally friendly because they are compostable, recyclable, and biodegradable.
It is lightweight and easy to handle, ideal for quick meals. It may not be as sturdy or
www.sweetspotcafe.ph
12
protective as traditional food packaging materials, such as plastics, paper plates and
cups can still offer advantages in terms of sustainability and convenience.
Marketing Materials:
Introducing the Perfect Pair: Donuts & Coffee!
SWEET SPOT!
Indulge your senses with the irresistible combination of freshly brewed coffee and
delectable donuts at our cozy and vibrant coffee shop. We take pride in crafting a truly
delightful experience that will leave you craving more. Allow us to tantalize your taste
buds and elevate your mornings, afternoons, or any time of the day with our delightful
offerings.
Exquisite Donuts:
Our expert bakers skillfully handcraft each donut, ensuring a perfect balance of flavors
and textures. From classic glazed and chocolate frosted to unique creations like maple
bacon and matcha green tea, our donuts are a heavenly treat for all palates.
Premium Coffee:
We believe that great coffee is an art form. That's why we source the finest beans from
around the world and meticulously roast them to perfection. From rich and robust
espressos to smooth and creamy lattes, our skilled baristas craft every cup with
precision and care.
Warm and Welcoming Ambiance:
Step into our coffee shop and be greeted by a cozy atmosphere where you can relax,
unwind, and enjoy your favorite treats. The aroma of freshly brewed coffee fills the air,
creating an inviting space for you to catch up with friends, dive into a good book, or
simply savor the moment.
Personalized Service: Our friendly staff is committed to providing exceptional service,
ensuring that your visit is nothing short of extraordinary. Whether you're a regular or a
first-time visitor, we'll go the extra mile to ensure your coffee and donut experience is
tailored to your preferences.
www.sweetspotcafe.ph
13
Community Connection:
We believe in fostering a sense of community, which is why our coffee shop serves as a
hub for locals and visitors alike. We host events, coffee tastings, and workshops,
bringing people together over their shared love for coffee and donuts.
Convenient Options:
Can't make it to our coffee shop? No problem! We offer takeout services for those on
the go, so you can enjoy our mouthwatering donuts and aromatic coffee wherever you
are. Additionally, we also provide online ordering and delivery, ensuring that your
favorite treats are just a few clicks away.
Join us at SWEET SPOT! and experience the perfect pairing of donuts and
coffee. From the moment you take your first bite to the last sip of your perfectly brewed
coffee, we guarantee an extraordinary taste journey that will keep you coming back for
more. Embrace the joy of indulgence and let us be your haven for all things delicious.
Visit us and discover the magic of donuts and coffee like never before!
Here are some honest testimonies/reviews from our schoolmates about our product!
Vanessa:
Masarap timpla ng hot coffee.
Denmark:
For me, goods naman siya, masarap hindi din mabigat sa bulsa, kaso parang kulang sa
ano anong tawag don basta hindi siya masyadong maalsa yon hahahah pero para sakin
masarap lalo na waffle niyo nung last day!
Reema:
Munchkin, need for improvement since walang gaanong lasa pero yung iba, goods
naman yung taste niya lalo na yung donut. Yung donut niyo mukhang appetizing tsaka
presentable. Tas yung iced/hot coffee niyo, mala-nescafe kasi nanggigising.
Mapapatanong ka na lang ng "Para kanino ka bumabangon?"
Ivander:
I'm not a fan of coffee pero nagustuhan ko yung iced coffee niyo malasa yung kape pero
hindi ung sobrang to the point na parang hindi na natimplahan. Yung donuts ba yon
sarap soft tapos yung chocolate hindi nakakaumay yung sweetness.
www.sweetspotcafe.ph
14
Arron: Wala Kong masabe basta masarap tas sakto lang sa timpla.
Flyers used: The Menu:
The Logo:
www.sweetspotcafe.ph
15
Pictures taken:
www.sweetspotcafe.ph
16
www.sweetspotcafe.ph
17
Market Study: Pastries
• Introduction Pastries are baked goods that are typically sweet and enjoyed as desserts
or snacks. They come in various forms, including donut, munchkins, waffle, churros,
hot, and iced coffee. This market study aims to provide a detailed analysis of the pastry
industry, including market size, trends, and consumer preferences.
• Market Size and Growth The pastry market has experienced steady growth in recent
years, driven by factors such as increasing disposable income, changing consumer
lifestyles, and a growing demand for convenience foods.
• Market Segmentation The pastry market can be segmented based on product type,
distribution channel, and geography.
a) Product Type:
• Donuts: This segment includes various types of donuts such as chocolate and milky
donuts.
• Waffle: It comprises sweet chocolate waffles.
• Munchkins: These are popular breakfast pastries that are buttery, and often filled with
sweet or savory fillings. • Churros: This segment includes a wide variety of churros like
chocolate drizzle, vanilla drizzle, and sprinkles.
b) Distribution Channel:
• Bakery Shops: Traditional bakeries play a significant role in the pastry market,
offering a wide range of freshly baked pastries.
• Supermarkets/Hypermarkets: Many consumers prefer to purchase pastries
conveniently from supermarkets and hypermarkets.
• Online Retail: The rise of e-commerce has facilitated the online purchase of pastries,
with many bakeries offering delivery services.
c) Geography:
• North America: The United States and Canada have a mature pastry market, with
consumers favoring a wide variety of pastries.
• Europe: Countries like France, Italy, and Germany have a rich pastry tradition, making
Europe a significant market for pastries.
www.sweetspotcafe.ph
18
• Asia Pacific: The pastry market in countries such as China, Japan, and India is
witnessing rapid growth due to urbanization and changing consumer preferences.
• Consumer Preferences and Trends Understanding consumer preferences is essential
for success in the pastry market. Several trends are shaping consumer behavior in this
industry:
a) Health Consciousness: Increasingly, consumers are seeking healthier options in
pastries, leading to the rise of gluten-free, sugar-free, and vegan pastry offerings.
b) Artisanal and Gourmet Pastries: There is a growing demand for high-quality,
handcrafted pastries made with premium ingredients, appealing to consumers looking
for unique and indulgent experiences.
c) Ethnic and Fusion Flavors: Consumers are embracing diverse flavors and
experimenting with global pastry traditions, leading to the popularity of fusion pastries
that combine different culinary influences.
d) Convenience and On-the-go: Busy lifestyles have fueled the demand for pastries that
are convenient to consume, such as single-serve portions, pre-packaged pastries, and
portable options suitable for breakfast or snacking.
www.sweetspotcafe.ph
