Lieyratud
Lieyratud
education must be designed to prepare him for this life and for a life hereafter.
DAVAO CENTRAL COLLEGE, INC.
ACSCU-ACI ACCREDITED
VISION
Juan dela Cruz St., Toril, Davao City
Empowered individuals imbued with Christian ideals for service
MISSION
TERTIARY EDUCATION DEPARTMENT SYLLABUS We commit ourselves to:
1. Provide integral formation of persons;
Course Title: Advertising and Sales promotion 2. Develop God-loving and community service-oriented individuals; and
This course aims to provide thorough understanding about Advertising 3. Promote competence through quality instruction and research for nation building.
and the real world. It will help student analyze marketing/advertising
opportunities and will be able to know the process in creating and
GOALS
Course Description: advertising plans. This course discusses details about advertising
foundation and environment, advertising media, and creating
To achieve its mission, DCC, Inc. aims to:
advertising. This will introduce student to the richness and variety of the 1. Strengthen the total development of persons;
advertising world. 2. Develop self-sustained community;
Units / Credits Equivalent: 3 3. Cultivate the value of patriotism;
Pre-Requisite: None 4. Promote global standard of education;
CO1: Present an Advertising video presentation using the tri media. 5. Intensify faculty and staff development program;
Course Outcomes: 6. Establish a strong research culture; and
7. Upgrade physical plant and facilities.
Learning Outcomes:
LO1:Apply the basic principles and concept of Advertising and Sales Presentation
LO2: Create an advertising and Sales strategies. CORE VALUES
Discipline
Competence
Compassion
Integrity
PHILOSOPHY OF EDUCATION
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |1
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
BSBA MAJOR IN MARKETING MANAGEMENT GRADUATE OUTCOMES functional areas of business (marketing, finance, human Illustrate financial ratio analysis for financial decision
resource management, information technology, and Prepare job analysis for recruitment and selection
strategic management) and employ these concepts in Prepare annual financial plan
BUSINESS AND MANAGEMENT DISCIPLINE various business situations. Apply marketing mix for presentation proposal
Graduate
Graduate Outcomes Apply appropriate quantitative tools to address a
Outcomes Code C. Select the proper decision making tools to critically,
business case problem.
Perform the basic functions of management such as planning, organizing, staffing, directing and analytically and creatively solve problems and drive
BaM1 Formulate policies on emerging industry merger and
controlling. results.
acquisition.
Apply the basic concepts that underlie each of the functional areas of business (marketing, finance,
BaM2 human resource management, information technology, and strategic management) and employ Create strategic plan to protect stakeholders interest
D. Express oneself clearly and communicate effectively
these concepts in various business situations. Prepare financial reports to inform stakeholders on the
with stakeholders both in oral and written forms.
Select the proper decision making tools to critically, analytically and creatively solve problems and financial performance of the company.
BaM3 Prepare a social media marketing plan.
drive results. E. Apply information and communication technology (ICT)
Express oneself clearly and communicate effectively with stakeholders both in oral and written Prepare human resource information system which
BaM4 skills as required by the business environment.
forms. include manpower forecasting and personal data bank.
Apply information and communication technology (ICT) skills as required by the business Conduct a planning and problem solving meeting to
BaM5 F. Work effectively with other stakeholders and manage resolve issues related to a planned Human resource
environment.
BaM6 Work effectively with other stakeholders and manage conflict in the workplace. conflict in the workplace. Financial/Marketing Business event.
BaM7 Plan and implement business related activities.
BaM8 Demonstrate corporate citizenship and social responsibility. Develop and apply strategic planning activity to address
G. Plan and implement business related activities.
BaM9 Exercise high personal moral and ethical standards. stakeholders” concerns.
H. Demonstrate corporate citizenship and social Propose social responsibility strategies and compliance
responsibility. action plan for a business.
BUSINESS ADMINISTRATION DISCIPLINE
Develop and integrate core values statement in the firm
Graduate I. Exercise high personal moral and ethical standards.
Graduate Outcomes VMG
Outcomes Code
BA1 Analyze the business environment for strategic direction.
BA2 Prepare operational plans.
BA3 Innovate business ideas based on the emerging industry.
BA4 Manage a strategic business unit for economic sustainability
BA5 Conduct business research
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |3
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
CURRICULUM MAP
Core Business and Management Education Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Operations Management (TQM) L P P
Strategic Management L L L L O
Business Administration Core Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Basic Microeconomics (Eco) P L
Business Law (Obligations and Contracts) L L
Taxation (Income Taxation) P L L L L
Good Governance and Social Responsibility L P P
Human resource Management L P L L L
International Business and Trade L P
Business Research L P
Thesis or Feasibility Study L P
Professional Major Courses: Marketing Management BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Professional Salesmanship
Marketing Research
Marketing Management
Distribution Management
Advertising P P P L
Product Management
Retail Management
Pricing Strategy
Elective Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Consumer Behavior
Sales Management
Service Marketing
Franchising
BA PRAC
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |4
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Minor Electives BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Partnership and Corporation L L L P P O L L P L L L O L
Negotiable instrument P L L L L O P L P L P O P
Bookeeping P L L P L O L L O L L L O L
Spicial Topics in Marketing Management L L L L L L L L L L L L L L
Legend: L - Facilitate LEARNING of the competencies (input is provided and competencies is evaluated)
P - Allow student to PRACTICE competencies (no input but competency is evaluated)
O - Provide OPPORTUNITY for development (no input or evaluation, but there is opportunity to practice the competencies)
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |5
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
COURSE ALIGNMENT
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |6
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Learning Outcomes:
Unit Requirement: A written reflection paper on Advertising and Sales Promotion. Performance Indicator:
DCC VMG/Philosophy
Discuss DCC VMG/Philosophy My reflection on VMG/ and Compassion
Define Advertising and sales promotion advertising and sales Internalize the DCC’s
1 Definition of advertising and sales Think and talk
Promotion VMG and Philosophy
promotion
Creativity in developing
a case analysis
According to the source or origin
Discuss the classification of advertising
According to media used Independence in doing
Marketing tasks
2 According to objective Exit papers: 3-2-1 activity the given task.
Responsibility in
following the
instructions of the task
Preliminary Examination
5 Enumerate the Qualities of Radio Advertisement Qualities that make Radio Independence in doing
Discuss the qualities of television Advertisement Advertisement more Effective Countdown Single business strategy the given task.
Television Advertisement formulation
Script Development Responsibility in
following the
instructions of the task
Creativity in writing a
6 Visual Techniques for Television reflection paper
Enumerate and discuss Visual Techniques for Commercial Exit ticket:3-2-1 activity Case analysis
Television commercial Elements of Production Independence in doing
Buying television Time the given task.
Responsibility in
following the
instructions of the task
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |8
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to understand The Advertising Media :Print
Unit Requirement: Submission of a SWOT analysis and Journal critique
Responsibility in
following the
instructions of the task
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |9
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to analyze and understand Out-of-Home and Direct Response
Unit Requirement: Submit a reflection paper on Out-of-Home and Direct Response
11 Explains the Other –form of Outdoor Advertising Transit Advertising Countdown Response Advertising Independence in doing
Direct Response Advertising the given task.
Direct Response Media
Direct Mail Responsibility in
Home Television Shopping following the
instructions of the task
12 Independence in doing
Discuss the Electronic Business –Internet Electronic Business-Internet One minute papers Reflection paper the given task.
Advertising Advertising
Measuring the Effectiveness of the Responsibility in
Internet following the
instructions of the task
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 10
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to analyze and understand the concept of market segmentation, market target and positioning
Unit Requirement: Develop a positioning statement for new conceptualized product
Responsibility in
following the
instructions of the task
14 Explain the concept of target market Analysing target market Analytic way of solving
Selecting target market segments One minute paper Reflection paper problems
Independence in doing
the given task.
15 Independence in doing
Analyze positioning for competitive advantage Positioning for competitive advantage Exit ticket:3-2-1 Positioning statement the given task.
Choosing a position strategy
Developing a position statement Responsibility in
following the
instructions of the task
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 11
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Unit 6: Product, Pricing, Distribution, Promotions Strategies and Marketing Plan
Intended Learning Outcome: Students must be able to analyze the management of the marketing mix strategies
Unit Requirement: Develop a simple marketing plan for a new conceptualize product
16 Discuss product/service and branding strategies Managing products/service and Three summaries Independence in doing
Discuss pricing considerations and strategies brands Product planning and the given task.
Product and service decisions and brand positioning
brand positioning Responsibility in
Factors to consider when setting price following the
General pricing approaches instructions of the task
17 Discuss the marketing channels of distribution Nature and importance of marketing One minute paper Creativity in developing
Discuss the integrated marketing channels Distribution and a marketing plan
communication mix Types of marketing channels and communication plan
channel design decisions Independence in doing
Managing the integrated marketing the given task.
communication mix
Responsibility in
following the
instructions of the task
18 Discuss the components of marketing plan The components of marketing plan My marketing plan Marketing plan Creativity in presenting
a new product
Independence in doing
the given task.
Responsibility in
following the
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 12
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
instructions of the task
Final Examination
Terminal Requirement:
,
● A video presentation on a conceptualized Advertising and Sales promotion using the marketing strategies embedded in the developed l marketing plan
REFERENCES
R2:Kotler, P. , & Keller, K (2012) Marketing Management 12th ed, Pearson Education Southeast Asia
R3:Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity
R4:Nayab, N. (2011), Examples of 5C’s of Product Pricing. Retrieved July 2, 2013 from http://www.brighthub.com/office/entrepreneurs/articles/76957.aspx
R5:Hope, D. (2010), The Year of the Tablet: the iPads’s Competition,: Tech News Daily, January 27, 2010.
Moreover, a new baseline shall be used in the computation of grades to elevate the academic standards of the school. For the incoming first year college students, base 30 shall be used in all programs. The
continuing students shall still use the base 50.
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 13
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 14
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 15
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 16
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 17
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 18
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM