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Ygtb tbd lrtgcnd ha „Anhrln Jghnhiy lo` Vhnngoltgho ha Lmplnlyl” wrgttdo jy Zh`dngol C.@dyth lo` Cndhals Z. Cdrvlocgl ilvd supphrt wgtb thwlr` hur rdsdlrcb lo` jdodagts stltd` ljhvdlo` spdcgagd` tblt Lmplnlyl hr lnsh eohwo ls jgttdr ihur`, go doingsb, gs oht hony l prgmlrgny prhpliltd` ahh` whrn`wg`d, jut rdcdotny, bls jddo rdchiogzd` ls l md`gcgoln pnlot (jdgoi hod ha tbd mlkhr vdidtljnd crhps go tbd Vbgngppgods). @ud th tbgs ago`gois, tbd gocrdlsd ahr `dmlo`s ahr lmplnlyl blvd rgsdo go rdilr`
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0% found this document useful (0 votes)
44 views18 pages

Lieyratud

Ygtb tbd lrtgcnd ha „Anhrln Jghnhiy lo` Vhnngoltgho ha Lmplnlyl” wrgttdo jy Zh`dngol C.@dyth lo` Cndhals Z. Cdrvlocgl ilvd supphrt wgtb thwlr` hur rdsdlrcb lo` jdodagts stltd` ljhvdlo` spdcgagd` tblt Lmplnlyl hr lnsh eohwo ls jgttdr ihur`, go doingsb, gs oht hony l prgmlrgny prhpliltd` ahh` whrn`wg`d, jut rdcdotny, bls jddo rdchiogzd` ls l md`gcgoln pnlot (jdgoi hod ha tbd mlkhr vdidtljnd crhps go tbd Vbgngppgods). @ud th tbgs ago`gois, tbd gocrdlsd ahr `dmlo`s ahr lmplnlyl blvd rgsdo go rdilr`
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Davao Central College believes that man is matter and spirit-breathed of God and therefore his

education must be designed to prepare him for this life and for a life hereafter.
DAVAO CENTRAL COLLEGE, INC.
ACSCU-ACI ACCREDITED
VISION
Juan dela Cruz St., Toril, Davao City
Empowered individuals imbued with Christian ideals for service

MISSION
TERTIARY EDUCATION DEPARTMENT SYLLABUS We commit ourselves to:
1. Provide integral formation of persons;
Course Title: Advertising and Sales promotion 2. Develop God-loving and community service-oriented individuals; and
This course aims to provide thorough understanding about Advertising 3. Promote competence through quality instruction and research for nation building.
and the real world. It will help student analyze marketing/advertising
opportunities and will be able to know the process in creating and
GOALS
Course Description: advertising plans. This course discusses details about advertising
foundation and environment, advertising media, and creating
To achieve its mission, DCC, Inc. aims to:
advertising. This will introduce student to the richness and variety of the 1. Strengthen the total development of persons;
advertising world. 2. Develop self-sustained community;
Units / Credits Equivalent: 3 3. Cultivate the value of patriotism;
Pre-Requisite: None 4. Promote global standard of education;
CO1: Present an Advertising video presentation using the tri media. 5. Intensify faculty and staff development program;
Course Outcomes: 6. Establish a strong research culture; and
7. Upgrade physical plant and facilities.
Learning Outcomes:
LO1:Apply the basic principles and concept of Advertising and Sales Presentation
LO2: Create an advertising and Sales strategies. CORE VALUES
 Discipline
 Competence
 Compassion
 Integrity

PHILOSOPHY OF EDUCATION
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |1
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
BSBA MAJOR IN MARKETING MANAGEMENT GRADUATE OUTCOMES functional areas of business (marketing, finance, human  Illustrate financial ratio analysis for financial decision
resource management, information technology, and  Prepare job analysis for recruitment and selection
strategic management) and employ these concepts in  Prepare annual financial plan
BUSINESS AND MANAGEMENT DISCIPLINE various business situations.  Apply marketing mix for presentation proposal
Graduate
Graduate Outcomes  Apply appropriate quantitative tools to address a
Outcomes Code C. Select the proper decision making tools to critically,
business case problem.
Perform the basic functions of management such as planning, organizing, staffing, directing and analytically and creatively solve problems and drive
BaM1  Formulate policies on emerging industry merger and
controlling. results.
acquisition.
Apply the basic concepts that underlie each of the functional areas of business (marketing, finance,
BaM2 human resource management, information technology, and strategic management) and employ  Create strategic plan to protect stakeholders interest
D. Express oneself clearly and communicate effectively
these concepts in various business situations.  Prepare financial reports to inform stakeholders on the
with stakeholders both in oral and written forms.
Select the proper decision making tools to critically, analytically and creatively solve problems and financial performance of the company.
BaM3  Prepare a social media marketing plan.
drive results. E. Apply information and communication technology (ICT)
Express oneself clearly and communicate effectively with stakeholders both in oral and written  Prepare human resource information system which
BaM4 skills as required by the business environment.
forms. include manpower forecasting and personal data bank.
Apply information and communication technology (ICT) skills as required by the business  Conduct a planning and problem solving meeting to
BaM5 F. Work effectively with other stakeholders and manage resolve issues related to a planned Human resource
environment.
BaM6 Work effectively with other stakeholders and manage conflict in the workplace. conflict in the workplace. Financial/Marketing Business event.
BaM7 Plan and implement business related activities.
BaM8 Demonstrate corporate citizenship and social responsibility.  Develop and apply strategic planning activity to address
G. Plan and implement business related activities.
BaM9 Exercise high personal moral and ethical standards. stakeholders” concerns.
H. Demonstrate corporate citizenship and social  Propose social responsibility strategies and compliance
responsibility. action plan for a business.
BUSINESS ADMINISTRATION DISCIPLINE
 Develop and integrate core values statement in the firm
Graduate I. Exercise high personal moral and ethical standards.
Graduate Outcomes VMG
Outcomes Code
BA1 Analyze the business environment for strategic direction.
BA2 Prepare operational plans.
BA3 Innovate business ideas based on the emerging industry.
BA4 Manage a strategic business unit for economic sustainability
BA5 Conduct business research

MINIMUM PERFORMANCE INDICATIONS

BUSINESS AND MANAGEMENT DISCIPLINE


Graduate Attributes Performance Indicators
 Prepare comprehensive strategic business plan.
A. Perform the basic functions of management such as
 Conduct SWOT/PEST analysis
planning, organizing, staffing, directing and controlling.
 Prepare business proposal
B. Apply the basic concepts that underlie each of the  Employ marketing mix for product presentation
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |2
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
BUSINESS AND MANAGEMENT DISCIPLINE
Graduate Attributes Performance Indicators
 Prepare market needs analysis.
A. Analyze the business environment for strategic
 Conduct SWOT/PEST analysis
direction.
 Prepare annual human resource operation plan.
B. Prepare operational plans.  Prepare product/service specifications plan.
C. Innovate business ideas based on the emerging  Formulate compensation and incentive policies.
industry.  Formulate supplier support policies.
D. Manage a strategic business unit for economic  Prepare environment impact and mitigation plan on
sustainability human resource in relation to current activity.
E. Conduct business research.  Conduct business research.

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |3
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
CURRICULUM MAP

Core Business and Management Education Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Operations Management (TQM) L P P
Strategic Management L L L L O
Business Administration Core Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Basic Microeconomics (Eco) P L
Business Law (Obligations and Contracts) L L
Taxation (Income Taxation) P L L L L
Good Governance and Social Responsibility L P P
Human resource Management L P L L L
International Business and Trade L P
Business Research L P
Thesis or Feasibility Study L P
Professional Major Courses: Marketing Management BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Professional Salesmanship
Marketing Research
Marketing Management
Distribution Management
Advertising P P P L
Product Management
Retail Management
Pricing Strategy
Elective Courses BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Consumer Behavior
Sales Management
Service Marketing
Franchising
BA PRAC

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |4
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Minor Electives BaM1 BaM2 BaM3 BaM4 BaM5 BaM6 BaM7 BaM8 BaM9 BA1 BA2 BA3 BA4 BA5
Partnership and Corporation L L L P P O L L P L L L O L
Negotiable instrument P L L L L O P L P L P O P
Bookeeping P L L P L O L L O L L L O L
Spicial Topics in Marketing Management L L L L L L L L L L L L L L

Legend: L - Facilitate LEARNING of the competencies (input is provided and competencies is evaluated)
P - Allow student to PRACTICE competencies (no input but competency is evaluated)
O - Provide OPPORTUNITY for development (no input or evaluation, but there is opportunity to practice the competencies)

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |5
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
COURSE ALIGNMENT

Graduate Outcomes Course Outcomes Learning Outcomes Performance Indicators


Bam2 CO1 LO1 Applied marketing mix for presentation proposal
Bam5 CO1 LO1 Prepared a social media marketing plan
Bam9 CO1 LO1 Developed and integrate core values statement in the firm VMG
BA1 CO1 LO1/LO2 Prepared market needs analysis

TARGET PROGRAM OBJECTIVES (P.O.)

Graduates of the CBM-BSBA program are practitioners who can:


1. Analyze the business environment for strategic direction.
2. Prepare operational plans.
3. Innovate business ideas based on the emerging industry.
4. Manage a strategic business unit for economic sustainability
5. Conduct business research

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |6
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Learning Outcomes:
Unit Requirement: A written reflection paper on Advertising and Sales Promotion. Performance Indicator:

Week Outcomes Topics Activities Assessment Values

 DCC VMG/Philosophy
 Discuss DCC VMG/Philosophy My reflection on VMG/ and Compassion
 Define Advertising and sales promotion advertising and sales Internalize the DCC’s
1  Definition of advertising and sales Think and talk
Promotion VMG and Philosophy
promotion

Creativity in developing
a case analysis
 According to the source or origin
 Discuss the classification of advertising
 According to media used Independence in doing
Marketing tasks
2  According to objective Exit papers: 3-2-1 activity the given task.

Responsibility in
following the
instructions of the task

 The advertising triangle Independence in doing


the given task.
 The advertising department
 Discuss the Stages in the advertising cycle Countdown Reflection paper
3  The advertising agency
Responsibility in
 The advertising theme following the
instructions of the task

Preliminary Examination

Unit 2: The Advertising Media: Broadcasting


Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |7
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcomes: Students must be able to discuss the Advertising process
Unit Requirement: A written case analysis

Week Outcomes Topics Activities Assessment Values

4  Discuss the Advertising Media: Broadcasting  Radio Advertising Independence in doing


 Explain the role Broadcasting  Steps in Radio Advertisement Three summaries Strategic marketing the given task.
Production planning model
 Common Techniques in Radio Responsibility in
Advertisement Production following the
instructions of the task

5  Enumerate the Qualities of Radio Advertisement  Qualities that make Radio Independence in doing
 Discuss the qualities of television Advertisement Advertisement more Effective Countdown Single business strategy the given task.
 Television Advertisement formulation
 Script Development Responsibility in
following the
instructions of the task
Creativity in writing a
6  Visual Techniques for Television reflection paper
 Enumerate and discuss Visual Techniques for Commercial Exit ticket:3-2-1 activity Case analysis
Television commercial  Elements of Production Independence in doing
 Buying television Time the given task.

Responsibility in
following the
instructions of the task

Pre Mid-Term Examination

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |8
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to understand The Advertising Media :Print
Unit Requirement: Submission of a SWOT analysis and Journal critique

Week Outcomes Topics Activities Assessment Values

7  Explain the Newspaper Advertising  Newspaper Advertising Independence in doing


 Analyse the Rate Structure for Newspaper  Types of Newspaper Advertising One minute papers SWOT analysis the given task.
Advertising  The Rate for Newspaper advertising
Responsibility in
following the
instructions of the task
Independence in doing
8  Discuss Magazine Advertising  Magazine Advertising Three summaries Demand forecasting the given task.
 Explain The Magazine Elements  Magazine Elements
 Various Ways of using Magazine Space Responsibility in
following the
instructions of the task

9  Discuss The Copywriter Technology  Objective of Good Copy


 Explain the Advertising Visual and Visual Focus  Creative Art Countdown Journal critique Independence in doing
 Visual Focus the given task.

Responsibility in
following the
instructions of the task

Mid Term Examination

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e |9
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to analyze and understand Out-of-Home and Direct Response
Unit Requirement: Submit a reflection paper on Out-of-Home and Direct Response

Week Outcomes Topics Activities Assessment Values


Independence in doing
10 the given task.
 Identifies Outdoor Advertising  Outdoor Advertising Exit ticket:3-2-1 Outdoor Advertising
 Identifies and discuss the Forms of Outdoor  Forms of Outdoor Advertising Responsibility in
Advertising following the
instructions of the task

11  Explains the Other –form of Outdoor Advertising  Transit Advertising Countdown Response Advertising Independence in doing
 Direct Response Advertising the given task.
 Direct Response Media
 Direct Mail Responsibility in
 Home Television Shopping following the
instructions of the task

12 Independence in doing
 Discuss the Electronic Business –Internet  Electronic Business-Internet One minute papers Reflection paper the given task.
Advertising Advertising
 Measuring the Effectiveness of the Responsibility in
Internet following the
instructions of the task

Pre Final Examination

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 10
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Intended Learning Outcome: Students must be able to analyze and understand the concept of market segmentation, market target and positioning
Unit Requirement: Develop a positioning statement for new conceptualized product

Week Outcomes Topics Activities Assessment Values


Creativity in writing a
13  Discuss the steps in market segmentation,  Steps in market segmentation, Three summaries reflection paper
targeting and positioning market target and positioning Market segmentation
 Discuss the types of market segmentation  Types of market segmentation Independence in doing
the given task.

Responsibility in
following the
instructions of the task

14  Explain the concept of target market  Analysing target market Analytic way of solving
 Selecting target market segments One minute paper Reflection paper problems
Independence in doing
the given task.

15 Independence in doing
 Analyze positioning for competitive advantage  Positioning for competitive advantage Exit ticket:3-2-1 Positioning statement the given task.
 Choosing a position strategy
 Developing a position statement Responsibility in
following the
instructions of the task

Semi Final Examination

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 11
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Unit 6: Product, Pricing, Distribution, Promotions Strategies and Marketing Plan
Intended Learning Outcome: Students must be able to analyze the management of the marketing mix strategies
Unit Requirement: Develop a simple marketing plan for a new conceptualize product

Week Outcomes Topics Activities Assessment Values

16  Discuss product/service and branding strategies  Managing products/service and Three summaries Independence in doing
 Discuss pricing considerations and strategies brands Product planning and the given task.
 Product and service decisions and brand positioning
brand positioning Responsibility in
 Factors to consider when setting price following the
 General pricing approaches instructions of the task

17  Discuss the marketing channels of distribution  Nature and importance of marketing One minute paper Creativity in developing
 Discuss the integrated marketing channels Distribution and a marketing plan
communication mix  Types of marketing channels and communication plan
channel design decisions Independence in doing
 Managing the integrated marketing the given task.
communication mix
Responsibility in
following the
instructions of the task

18  Discuss the components of marketing plan  The components of marketing plan My marketing plan Marketing plan Creativity in presenting
a new product

Independence in doing
the given task.

Responsibility in
following the

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 12
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
instructions of the task

Final Examination
Terminal Requirement:
,
● A video presentation on a conceptualized Advertising and Sales promotion using the marketing strategies embedded in the developed l marketing plan

REFERENCES

R1:Kotler, P. (2010) Principles of Marketing, Pearson Education

R2:Kotler, P. , & Keller, K (2012) Marketing Management 12th ed, Pearson Education Southeast Asia

R3:Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity
R4:Nayab, N. (2011), Examples of 5C’s of Product Pricing. Retrieved July 2, 2013 from http://www.brighthub.com/office/entrepreneurs/articles/76957.aspx
R5:Hope, D. (2010), The Year of the Tablet: the iPads’s Competition,: Tech News Daily, January 27, 2010.

Course Evaluation Policy:(VPAA Memo #01SY201152016)


To conform withthe new educational reform of the country which is the Outcomes-based Education, effective the first semester of SY 2015-2016, the following grading system shall be followed:
Examinations (40%) Performance Tasks (40%) Other Requirements (20%)
 Preliminary Examinations  Oral recitations  Quizzes
 Final Examinations  Classroom Presentations/Reports  Assignments
 Laboratory/Demonstrations  Projects/Portfolios
 Research Outputs

Moreover, a new baseline shall be used in the computation of grades to elevate the academic standards of the school. For the incoming first year college students, base 30 shall be used in all programs. The
continuing students shall still use the base 50.

Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 13
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 14
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 15
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 16
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 17
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM
Date Effective: Date Revised: Prepared by: Checked by: Validated by: Approved by:
MYRNA P. TUBIGAN, EdD P a g e | 18
JUNE 2021 JUNE 2021 RAMIL FERNANDO S. BRUCAL,MBA MARIELOU C. MANGLICMOT, DBM
Vice President for Academic Affairs
Program Head, CBM

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