National University of Modern Languages

Final Project

Subject: International Business

Submit by: Zoha Imran(LCM-4022)

Rafia Imran(LCM-4015)
Muteeba Majeed(LCM-4009)
Amina Latif(LCM-3833)

Class: BBA -7 Morning

Submitted to: Mam Iqra Mujtaba
Date : 31-05-2023
TABLE OF CONTENT

 Introduction of Business & Product

• Brand’s Name, Logo
• Vision
• Mission
 Customer Need Analysis
 Situational Analysis
 Idea Generation
 Unique Selling Point
 STP Model
 Competition Advantage
 SWOT Analysis
 For globalization
 PESTEL Analysis for globalization
 Marketing Mix (4 P’s)
• Product
• Price
• Place
• Promotion
 Contingency Planning
 Supply Chain Management
Introduction

As we know, everyone loves to smile nicely that’s why perfume becomes the basic product of
everyone’s wardrobe. So, we are launching perfumes with natural and halal ingredients. Ladies
and Gents are crazy for good perfumes. There are not many profession that smell as nice as
owning a perfume shop. We launch to start a perfume business or open a perfume store. Because
this business has a good impact on the market the reason behind that is no elegance is possible
without perfumes.

Brand Name

“ Smell n Buy”

Brand Logo

Vision

Our vision is your favorite fragrance concentrate to make a completely alcohol free Halal spray
perfume.

Mission

Our mission is to create healthiest, highest quality, good fragrance and flavors for you. By using
pure and natural ingredients with tested manufacturing processes for all of my perfumes, we
meet the needs of my valuable customers.

Customer Need Analysis

Perfume is an essential part of your personality. Ladies and Gents are crazy for good perfumes.
Perfumes are best thing that is used as a gift. Perfumes puts the finishing touch to elegance, an
invisible extra that completes a man and women’s personality. Without it, there is something
missing.

Situational Analysis:-

Idea Generation

One of the most glamorous and luxurious products you can think of are fine fragrances.
Developing the skill to make a natural perfume will take a while but will be very self satisfying
experience.

Unique Selling Point

 Fragrance Expertise: Innovators and leader specializing in natural perfumery.

 Product idea generation, stimulating brand concept.
 Product safety including guidance conforming to legislations worldwide.
 Product development with aim to support specific claims.

Market Segmentation

The Segmentation of my product is both for male and female who are concern health. Since
natural perfumes is produce with beneficial power of flowers and plants that can help customers
to good heath and good feel.

There is no age restrictions to the product as female or male both of any age, class can use this
product.

Target Market

Our mainly target market are working men and women and mostly university going boys and
girls. They are more interested and crazy for good fragrances.

Market Positioning
Market positioning of my product is made through market analysis, customer analysis and
positioning of our product in customers minds . It is compulsory to study market for
globalization. And make our strong position in market to stay for long term as a successful brand
and generating high profit.

Brochures

Competition Advantage

Chemical fragrances cause nausea and headaches in some people. They are also not completely
safe for less sensitive noses. My experience natural perfume will all your senses. Our perfumes
will surprise you with fresh, tangy seductive scents from nature. Our fragrances are created with
organic, natural essential oils and Alcohol free.

SWOT Analysis

Strengths Weaknesses
 Innovative product  Price are little expensive
 Halal Product  Much ventures & peoples don’t
 Natural Ingredients want new trends
 Quality product
 Originality
Opportunities Threats
 Ability to expand in  Changing Customer
market preferences
 Strong Market positioning  May be our strong competitors
 Increasing profitability will also use our idea.
For Globalization : Globalization involves preparation to sell your product in many markets
worldwide by adapting to language, cultural differences, time zone and measurement standards.
For globalization we need to maintain our strengths and grap more opportunities timely . We
have to focus on customer requirements as well as market analysis of country where we are
going to launch our product .

PESTEL Analysis for Globalization :

Marketing Mix

Products:
The product I launch for my marketing plan are perfumes. A good product with so many
varieties. It is safe and non-irritating exudes a light fragrances you can use it with confidence.
Long Lasting-smell, floral and fruity smell and natural refreshing. This perfume aims to attract
people. Perfumes made AquaSilk with your favorite fragrances concentrate to make a completely
alcohol free Halal spray perfume.

We are living in Islamic country So Halal products market exists wherever there are Muslims
consumers whose tastes are governed by Halal rules and the ingredients used.

It has qualities:

 0% Alcohol
 Halal Complaint
 Long Lasting Fragrance
 Clear Transparent liquid
 Easily vaporized
 No Cloth staining
 Skin Safe and Skin Conditioning

Raw Materials

Raw materials includes:

 Flower-based

 Fruit-based

 Spices

 Wood

 Others
Product type

My product is shopping because customer in the process of selection and purchase,

characteristically compares with others on such bases as quality, style and price.
Therefore, we took innovation this product. So, that different brand and product features in
customer’s mind like health conscious, styling, long lasting fragrance and many more.

Price

For the pricing of my product I’ll use cost base pricing. I can charge my customer according to
the product design and its levied expenses.

Pricing Strategy

My product is new in the market. The strategy I used for my product is market penetrating as
most of the customers in the start of buying something new are price conscious. I can be able to
sell maximum product.

Place

For the placement of my product exists in Lahore. I’ll target the huge market across all over the
Pakistan. So our market is too big and the growth is definitely because of increase in the demand
of perfumes. I established and deliver my product in all the markets of major cities.

Promotion
One of the most important aspects of a successful launch is positively so I will develop an
awareness to promote our product through Digital Marketing, Sales Promotion, Public
Relations.

The advertising strategy in the Smell n Buy marketing strategy through social media sites like
Instagram, Facebook, print media etc. I want to gain some publicity for my product then try to
use an online strategy. Start bt creating an online contest where people get a bottle of perfume as
a reward when they answer a question correctly.

Contingency Planning

Many fragrances ingredients has been far from immune impact of Covid-19 disease recently, that
can cause headaches, nausea, throat irritation, asthma attack and sinus condition. The current
economic situation does not help the business world either in that consumer spending is down
significantly. I’ll plan to introduce future health and beauty product such as natural organic
perfumes.

Nothing bad goes on to your skin or in your nose! Perfect for the beauty and health
conscious!

Supply Chain Management

The supply chain of my product can be through me as I want to personally study the behavior of
customer towards my product. So, I present myself as manufacturer as well as shopkeeper. And
about online customer, I contact leopards for the delivery of my product to the customer. I
preferred direct linkage with customer for the good future of my product and want to study the
new ideas the customer want in my product.