Art, Word and Image
Two Thousand Years of Visual/Textual Interaction
JONN DIXON HUNT
DAVID LOMAS
MICHAEL CoRRIS
with essays by Jeremy Adler, Stephen Barber, Rex Butler and Laurence Simmons,
Joseph Viscomi, Hamza Walker, Barbara Weyandt, Michael White
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taloguing in Publication Data
Hunt, John Dison.
Art, word and image: 2000 years of visual
Words in art
Title 11, Lomas, David. 11. orris, Michael
Isms 978 1 8689 520Introduction
JOHN DIXON HUNT
'
‘The human brain, we now know, has to main
capabilites ~ to review and respon to visual
ull (images) in the right hernisphere and a parallel
ability sn the lef: hemisphere for verbal informa
tion (illus. 2)’ Persons who have suffered brain
damage to one side or the other reveal thee incae
pacity to manege both kinds, privileging only the
Side and skill not flected bythe accident. Its also
clear~a mater of everyay obserestion, perhaps —
that some people havea greater apa for wos
over images, while others enjoy the revere situa
tion. There ae alo variables in diferent cultures
and in diferent eras The Chinese writen charac.
tes, for example, combines both “verbal” and
‘visual’ signifier: the form of the charocter for
arden’ (ils) suggests an enclosed space with
lakes, his and povillons. A thoroughly visual,
rmoxiern, Western culture ~ fed on 1¥ and other
photographic media ~ can bees agile with verbal
Skills ‘There are also situations in which people
presented with, sy an aerial view ofa place other
‘wise familiar to them, cannot quickly “ead” it,
because they ace unused to the formal language of
that kind of imager. Some people, similarly have
dliticulty waderstanding architectural plans or
Sabor
mappings far the same tesson.
In their turn artists have opted to perform in
‘one medium or the other, their reasons for the
‘hole’ (if choice t all) being as various as uncon-
scious recognition of inherent aptitude, social or
educational conditioning, or profesional oppo
tunity; but the rest has often been that graphic
artists celebrate visual skills and visual achieve
‘ments at the expense of the verbal, while writers
‘who perform well in words denigrate visual per
rmances, This seems ta be espacally true of
‘those who comment upon artiste matters ~ erties
rather than those engaged in making art, lence
there has arisen a kind of puritanical formalism, of
which Lessing's separation of the aptitudes’ of
painting and poetry in his Laacobi (1766) may be
a major expression:
Painting, by vie ofits syinbols or means of
Imitation, which it can combine in space only,
ust renounce the clement of time entitely,
progressive actions... cannot be considered to
Delong among its subjects. Painting must he
content with coexistent aetions or with mere
bodies which, by their position, permit us to
conjecture an action {ie imply 3 narrative)
Poetry. on the other hand
Tere have been times, too, when for one re
son or another emphasis was placed exclusively on
fone medium. The period of feanoclasm in the
Fastera church during the eighth and ninth ect
turies necessarily sw a privileging of verbal aver
visual epresentations of sacred narratives, 36 does
2 continuing Jewish and Islamic prohibition of
52 The ay the ran
mages; there were other periods, too, when icon
phobia banished or severely tediiced the ineklence
of religious images? And one effect ofthese bursts.
of antagonism was to give greater authority to the
efficacy oF words in performing narrative oF
explanatory functions, which in ite tarn bolstered
their authority asa resource within images when
se were allowed or returned to favour. Rane i
Any,are the times when the reverse was tues when
words were denigrated at the expense of images
throughout a whole culture
Twentieth- century modemism also ma iselt
conspicuous, fora while at last, by a partisan and
ii,
austere determination to make each art abide by
the materials deemed endemic to its thes paint=
ings observed the lat surface of the canvas and the
deployment of pigments, eschewing any referen
(by way of narrative or representation) to items
and events outside ital! Likewise, the art film
wished to Fee itself from literary models. Writes,
though less proseriptvely, applied themselves to
narrative ~ words in ime = and even to matters as
rious as sound o¢ mise en page. that is to sy
‘manipulations ofthe formal properties and fanc=
tions of words and their inscription amd print
though here, with the fascination far hove words
were presented on the page, ia canerete pocty fi
example, the vis
dene
impact was as eracial as the
ive oF connotatve value of the language.
And there is also to be noted the phenamenan of
words used as graphie shapes and Forms, or the
practice of one art via another, as in Robert
Mocri’s sequence of Memory Draven (1963), 08
in what is termed figure poetry, where the cont
uration of the words also tris to represent the
‘object about which they speak”
Bur it iealso necessary to remember thot, just as
most people enjoy an adequate skill in both verbal
snd visual aptitudes, so there have been artists who
found both media equally attractive and eloquent
and seized upon both opportanties to advance
Uscir own particular concerns. Sometinies they
simply worked in both media om different acca
sions or ~ lake and Klee suggest themsclves —
relied on both simultaneously within the same
3 Chinese carter ru ergy suggesting open pk
connie pd cht ike al bad
RI, WORD AND IMAGEpiece of work. A partial list of this otherwise inf
nitely miscellaneous group would include
Michelangelo, William Blake, Dante Gabriel
Rosset, Theophile Gautier, Victor Hugo, Eugene
Fromentin, Wyndham Lewis, Henri Michaux, Paul
Kleeand Kurt Schwitters, 38 wells most emblems
tists graphic designers and advertisers,
1
The theme of this book isthe use of words in visu
al aris. It is not, therefore, about its converse:
literary descriptions of visual things, or any sich
kphrastic endeavours. Fascinating as those are,
they confront the duality of verbal/viual from the
‘opposite direction from that pursted here,
Hovsever, it must be suid thatthe scholarship and.
criticism of ekphrisis and ther literary invoca-
tions of the visual scem to be more profuse and
‘more sophisticated than considerationsof the word
in visval ats Therefore, in order to provide some-
thing of an entry into this rather dasmting and
certainly vast territory Gi not exactly tera incogni=
fa), and atthe same tine ia an attempt to map its
scope it may be worth discriminating fore ways in
which viswal artists have used words. Very schemat-
ically, these are:
1. Explicily: when words, decipherable and mean
ngfil by their own account outside the graphic
rmesliom, are included in or on the visual arowork,
This iste main focus and stimulus lor enquiry in
this book, since without the example of visual art
actually employing and inscribing words the other
possibilities of association and use of the verbal
‘would be far less compelling and would indeed
have little raion dite, Its only when we recog
nize that words are daiiberately inscribed within
visual artworks that we can become aware of and
appreciate their other, Tess diteet presences,
However itis aso clear that the explicit presence
fof acwal words ie most evident in two distinet
petiods of visual art: during very early periods,
prior tothe invention of printing, and in the post-
modern eta, when (perhaps or ravanche from
ocitinaire modernism) vstal artists sought
involve verbal elements, Or perhaps they sought 1
subdue words’ habitual role of denotation and
ccomnotation in order better to promote their
INTRODUCTION
‘mevely physical shape and formal presence
Bervecen those two, there i evidence, nonethe-
less, for a strong commitment of many artists to
the implicit reliance upon words. [ti a8 if the
expected and explicit alance af word we
has gone undercover, though the physical absence
(of words from images did not mean that thei role
in the full experience of visual art was negligible
Av leat two particulaly rich periods for wis ar
= the late Middle Ages and the Renaissance ~ sug
gest how this was se. Much medieval art addressed
the history and traditions of Christianity, where
the word assumed 2 central position: not only was
te Word mud flesh and dwelt among us; bat the
verbal became the medium of spreading that
word, its sacred texts and commentaries upon
them, like the gospels. ar Paul's epistles
Consequently, when artists chose to image
‘Christian event or idea, the presonce of the word
was either explicitly entered upon the surface of
the artwork or emphatically assumed as sustaining
ity visual performances.
Similarly, a wholly new opportunity existed for
pointers inthe Renaissance to consult veebal nar:
ratives circulating in printed books for the frst
times these certainly now included! the writen and
oral traditions of the Christian faith, but also,
more importantly, all the texts of elasial authors,
With their eich repertoire of mythical events and
historical narratives. Paintings were inevitably
nourished on this new verbal repertoire Tris there-
fore undeniable that, at leist in these seo
instances, the word did not have to appear within
the image wo be an ineluctable part of the experi=
cence of that image.
Those visual occasions of strong and explicit
roliance upon the verbal must be distinguished
from those many accasions in which almost any
‘verbal image ca cict some verbal response, often
sentimental and redundant to the formal work.
Reyond, therefore, explicit appearances of words,
there are thre further ways fn which aoe for the
verbal can be identified it can be implicit ith
food reason or sith less), it can work in a supple
‘mentary Fashion, o, in the richest cense,tsrole