EXECUTIVE SUMMARY

The Pastry Palace is a form of business based on the partnership which consists of
five members that hold important positions such as General Manager, Administrating
Manager, Marketing Manager, Operational Manager, and Financial Manager. Our business
is under the food industry (F&B) as we offer the Salted Caramel Lotus Biscoff cake, Red
Velvet Cake, Chocolate Cake, Sea Salt Cookies, Cream Puff, Macaron, Latte, Cappuccino,
Americano, Green Tea and Juices. Our business will be located at Lot 18-8 & 1-8-9, No.7,
Jalan Pinang A 18/A, 40200 Shah Alam, Selangor.

We came up with the name of “The Pastry Palace” because we want a simple yet
classic name that when people hear the name, they already know what kind of cafe it is. We
choose to sell Salted Caramel Lotus Biscoff cake, Red Velvet Cake, Chocolate Cake, Sea
Salt Cookies, Cream Puff, Macaron, Latte, Cappuccino, Americano, Green Tea and Juices,
to satisfy customer's needs and cravings towards coffees and dessert and we are targeting
the students and families to buy our products. The reason we choose to sell salted caramel
Lotus Biscoff cake is that the cake is one of the viral and trending cakes in Malaysia. We are
confident that all Malaysians regardless of age love to eat this cake because of its
scrumptious and rich taste.

Our main objective in this business is to become the best cafe around Shah Alam,
Selangor. We are aware of our competitors in the market. Therefore, to make our business
more attractive, special and different from other competitors, we decided to make our cafe
as a modern aesthetic cafe that will attract a lot of young people or families to come, to enjoy
the view of our cafe and the dessert that we sell. Besides that, our cafe also has a special
spot to take pictures. We made it, especially for our customers to be photographed there.
For customers satisfaction, we provide a conducive dining space with free Wi-Fi too.

The total business capital is RM 200 000, with the General Manager contributing 24
percent and the other four managers contributing 19 percent each. While it is undeniable
that our first aim in doing business is to make a profit, we always prioritize customers'
happiness. We sincerely hope that this company will succeed and become well-known in the
future.
1.0 INTRODUCTION
Name of the business The Pastry Palace
Business Address No.7, Jalan Pinang A 18/A, 40200 Shah
Alam, Selangor.
Correspondence Address No.7, Jalan Pinang A 18/A, 40200 Shah
Alam, Selangor.
Website https://thepastrypalace.com.my
Email [email protected]
Telephone number 012-7894563
Fax number 09-21148975
Form of business Partnership
Main activity Bakery and Pastry
Date of commencement 30th June 2023
Date of registration 26th April 2023
Registration number 202001354798
Name of bank Malayan Banking Berhad (Maybank)
Bank Account Number 514591152044
1.1 NAME OF THE BUSINESS
The name of the business is The Pastry Palace. We chose this name as we want it
simple yet classic and people know what type of cafe we are doing when they hear
about our cafe's name.

1.2 NATURE OF THE BUSINESS

The nature of this business is a partnership within 5 members. These five
businessmen are working together to develop the business. Our main activity is a
bakery and pastry café. This café sells a lot of desserts, coffee, and juices.

1.3 LOCATION OF THE BUSINESS

The location of this business is located at No.7, Jalan Pinang A 18/A, 40200 Shah
Alam, Selangor. We decided to choose this location because it is very strategic since
it is near a shopping mall and public transport access. It will become a point of
attraction to the customer.

1.4 DATE OF COMMENCEMENT

This business started on 30th June 2023 during eid adha. We have decided to
officially open our cafe on this date as we have already pre-announced the first day
of the operation through many platforms on social media. We were delighted to
welcome our customers and honoured to serve them.

1.5 FUTURE PROSPECTS OF THE BUSINESS

The factor that made us start this business is that we found out that Malaysians love
to eat dessert and enjoy drinking coffee, so we came out with the idea to make a cafe
that is affordable to eat and drink so everyone can come in. We would like to make
our cafe one of the best cafes in Kuala Lumpur. The pantries and coffee can be
improved and there will be improvements from time to time to always captivate
customers to come again to our cafe. Besides, we will come out with a more special
menu every year to attract more customers and we want to expand the business by
opening a few branches in other cities in the next 10 years to generate more profit.
2.0 BUSINESS BACKGROUND

2.1 Vision and Mission

2.1.1 Vision

To provide our customers with delicious and excellent baked items at an

affordable cost and on a worldwide scale, build a well-known baking brand
name.

2.1.2 Mission

To serve consumers with a high-quality range of great-tasting bakeries and

related food and beverage items, as well as world-class manufacturing
facilities and an effective national distribution network, all while generating a
decent return on investment.

2.2 Organizational Chart

Muhammad Akmal Syafiq bin

Mohammad Yunus (General
Manager)

Tengku Nur Aisyah binti Siti Aisyah binti Mohd Nafi

Muhammad Syakir Nur Majidah binti
Tengku Mohd Affandi
bin Mohd Rasul (Administration Manager) Zaidi (Financial
(Marketing Manager)
(Operation Manager) Manager)
 2.3 Logo and Motto

2.3.1 Logo

“PREMIUM QUALITY”
This icon refers to stand for our cakes are
the dough that freshly baked using
freshly baked premium quality.

The year of
establishment.
The name
of our
business
that simple Our business
yet classic. slogan that
means every
bite will taste
delicious.

2.3.2 Motto

“Sweeten Your Day with Our Treats!”