Week 8 10MICRO
Week 8 10MICRO
ACCOMMODATION
It is defined as:
[n.] the act of accommodating or the state of being accommodated
[n.] something that meets a need; a convenience;
[n.] room and board; lodgings
-People who travel and stay away from home for more than a day need lodging mainly for sleeping:
Other purposes include:
-For safety
-Built in New York in 1794, it is a significant milestone in the evolution of lodging because its sole
purpose was to house guests.
-The City Hotel’s 73 rooms made it quite large for its time
-It was built in 1828. It is considered by many as the first 5 - star hotel in the world. Its amenities offered
such as in – room water pitchers and free soap is considered to be revolutionary.
- In 1908, Ellsworth Statler opened what many believed to be the first “modern hotel” – the Buffalo
Statler Hotel in 1908 because of its modern innovation.
-Those innovations included: Fire doors, Light switches, Private bathrooms, Key holes for easy access,
Circulating hot and cold water, Full – length mirror, Morning newspaper
Mobley Hotel(1925)
-In Cisco Texas – the first hotel purchased by Conrad Hilton – the patriarch of the Hilton Chain of Hotels,
one of Ellsworth Stalter’s rival
-J. Willard Marriott who started in the restaurant business first, opened his first hotel called the Twin
Bridges in 1957.
-type of accommodation described as a “serviced” apartment complex that uses hotel style booking
system.
-It is similar to renting an apartment but with no fix contracts and occupants can check out whenever
they wish.
HOSTEL
-Provides an accommodation where a guest can rent a bed, sometimes bunk bed in a dormitory and
share a bathroom, kitchen and, lounge.
-These dormitory-like accommodations or converted hotels usually offer low- cost lodging in major cities.
HOTEL
-Is an establishment that provides paid lodging usually on a short term basis;
-Provides a number of additional guest services such as a restaurant, a swimming pool or a childcare;
-A structure that provides sleeping accommodation to travelers and that usually provides dining facilities
and housekeeping services.
-Resort Hotel
-Suite Hotel
RESORT HOTEL
- Beaches;
-MEGA RESORTS a large resort hotel with very many facilities and activities covering acres of land
-ALL-INCLUSIVE RESORT a resort that includes most or all of the costs of staying there:
lodging;
activities etc.
Swimming pool
Tennis courts
Golf course
Dining facilities
-SPA RESORTS
Provides extensive facilities for massages, facials, fitness activities and healthy dining.
-SKI RESORTS
Provides a site and facilities to serve the needs of winter sports enthusiasts.
-CASINO RESORTS
-THEMED RESORTS
Is one that has strong identity often tied to some other place or time
TYPES OF LODGING AND ACCOMMODATION
-photocopying machines;
-guest rooms with spacious desks, multiple telephone, printer and computer terminals;
-located to business parks ( clusters of buildings housing various companies) or near to airports.
-Such hotels have numerous meeting rooms and large ballrooms that can host groups at any size. Usually
located near city centers
ALL-SUITE HOTEL
-SUITES are accommodations with at least two rooms (e.g. bed room and living room with a wall
between them, they may also feature kitchen-like elements.)
JUNIOR SUITES
-large oversized rooms with separate sleeping and living areas although only a curtain, railing, or other
barrier that separate the two spaces
-in some cases, there’s no barrier at all – just a very big room all suite hotels maybe either leisure or
business or a mix of the two
CORNER SUITE
- suite that is located in the corner of a hotel building itself. this suite often takes up the same area that
two standard rooms would.
BI – LEVEL SUITE
-instead of taking the horizontal square footage of the corner suite, they take up the vertical area of two
rooms.
HOSPITALITY SUITE
-intended to be more than a sleeping room. Hospitality Suites are intended to entertain groups of
people. they may include a kitchen and or bar area.
-the room themselves may take up the square footage of three or more standard rooms.
-often, a standard room opens to the hospitality suite to serve as the sleeping portion of the suite.
PRESIDENTIAL SUITE
-These suites are considered to be the best and the largest room in the hotel and has the best amenities.
TYPES OF LODGING AND ACCOMMODATION
MOTELS
-referred initially to a single rooms whose doors face a parking lot or common area
-the creation was driven by increased driving distances on the United States highway system
-one would find “T” or “L” or “U” shape structure that included rooms, an attached manager’s office, a
reception which usually takes up a space of the guest room and catching neon signs which employs pop
culture themes
PENSION
-this term is used in Spain, Italy and other countries as a synonym to cheap hostels where one can
usually get a room with shared bathroom.
-a hybrid of a hotel and a motel, these modestly sized and economically priced properties generally have
rooms that open onto an interior hallway rather than to the outside like in a motel
-Some of these properties offer daily housekeeping service, whereas others provide it only once or twice
a week only. They normally attract:
-They feature a more home or apartment – like ambiance rather than a do all suite hotels.
CONDOMINIUMS
-The big difference is that instead of a company owning the lodging, the individuals own each unit and
also pay fees for the upkeep, security, landscaping, and maintenance;
-But when the condo owners aren’t in the residence, they rent out their units to travelers; Some provide
housekeeping service but others don’t.
TIMESHARES
-Owners don’t purchase individual units, they own a certain amount of yearly time at the property or
even at the whole network of such properties
Club
-The commitment usually requires payment of a membership fee or deposit for the agreed-upon room
nights.
-These home – like properties (often they are homes that has been converted) charge guests who stay in
a bedroom (sometimes with shared bath facilities) and offer full breakfast in a communal dining room
area or in the guest room.
LODGES
-These properties are usually in rural, nature dominated settings. They can be anything from Spartan to
luxurious.
CAMPGROUNDS
-Once these facilities were where hardy tourists pitched tents. Today they usually refer to facilities where
those who travel in recreational vehicles or RVs stay.
DUDE RANCHES
-A unique form of lodging, these facilities convey a theme of the American west. Usually located in
resort areas, they feature horseback riding, cattle roundups, outdoor barbecues, and other cowboy type
of activities.
LOVE HOTELS
-a type of short-stay hotel found in East Asian countries and regions such as Japan, South Korea, Taiwan
and Hong Kong, operated primarily for the purpose of allowing couples privacy
CAPSULE HOTEL
-Also known as a pod hotel, is a type of hotel developed in Japan in 1979 that features a large number of
small bed-sized rooms known as capsules.
RYOKAN
-Is a type of traditional Japanese inn since the 8th century AD that typically features tatami-matted
rooms, communal baths, and other public areas where visitors may wear yukata and talk with the owner.
-Location
-Size
- Target market
-Level of service
-Airport Hotel
-Resort Hotel
-Country Hotel
-City-Center Hotel
-These hotels are the largest group of hotel types and they primarily cater to business travellers and
usually located in downtown or business districts.
Airport Hotels:
-These type of hotels typically target business clientele, airline passengers with overnight travel layovers
or cancelled flights and airline crews or staff.
Suite Hotels:
-These kind of hotels are the latest trend and the fastest growing segments of the hotel industry. Such
hotels have a living room and a separate bedroom.
-These are somewhat similar to the suite hotels, but usually offers kitchen amenities in the room. These
kind of hotels are for long-stayers who want to stay more than a week and does not want to spend on
hotel facilities.
-Another new type or segment of the hospitality industry is the timeshare hotels. These are sometimes
referred to as " Vacation-interval" hotels.
Casino Hotels
-These type of hotels focus on meeting and conferences and overnight accommodation for meeting
attendees.
-These are also called luxury / Five Start hotels, they target top business executives, entertainment
celebrities, high- ranking political figures, and wealthy clientele as their primary markets.
Mid-Range Service:
-Hotels offering mid-range or otherwise 3 to 4-star hotels service appeal the largest segment of the
travelling public.
-These hotels provide clean, comfortable, safe, inexpensive rooms and meet the basic need of guests.
Independent Hotel
Chain Hotel
-is a hotel that is part of a series or of a group of hotels operated by the same company or
owner. Opposite of an independent hotel it is a ‘chain-affiliated’ hotel.
-It is a hotel enterprise that administers, through a unique management a number of hotels located in
different areas.
-They can be total or partial owners of the hotel and they manage their administration, marketing, and
promotion.
-The global hotel industry is dominated by hotel chains. It is about a third (over 5 million) of world hotel
rooms were controlled by to 300 hotel chains and 3.9 million hotel rooms were controlled by the top ten
hotel chains
-Owned by a single entity or group that has hired a hotel management company to operate the property.
Franchise
-Is privately owned but the owner pays an up-front fee to purchase the franchise along with ongoing
royalties.
-structure is in one person or company’s name and have investors or others with financial interest in the
hotel.
-Are owned by individual or company but normally lease the physical building
-Is privately owned but has signed agreement with another hotel brand to run the hotel operations.
ACCOMMODATION MANAGEMENT
HOTEL OPERATIONS
Administrative personnel
-handle the hotel's paperwork, accounting, human resources and office work responsibilities.
Operations employees
-handle the general functions of the hotel. This includes checking in guests, coordinating events, cleaning
rooms and maintenance duties.
-The hotel utilizes a large management staff, including a general manager, a hiring manager, and
managers of its catering, restaurant, housekeeping, sales and marketing departments.
-Limited service hotels--including boutique hotels, some bed and breakfasts, and budget (or economy)
hotels--do not require the expansive organizational structure that a large-scale hotel requires.
Employee Hierarchy
-A hotel's organizational structure depends largely on the
- quality,
-competence
-At the top of the hotel pyramid is the hotel's Chief Executive Officer (CEO).
- Underneath the CEO is the management staff, headed by the hotel general manager.
ACCOMMODATION MANAGEMENT
-Front-of-the-House
-Back-of-the-House
ACCOMMODATION MANAGEMENT
FRONT-OF-THE-HOUSE
-Front desk
-Waitstaff
-Bartenders
-Entertainers
BACK-OF-THE-HOUSE
The ones that guests may sometimes see but usually don't need to see:
-Housekeepers
-Engineers
-Maintenance
-Sales
-Marketing
-Reservations
-Accounting
-front office
-reservations
-communication services
-uniform/guest services
-housekeeping
the gateway of the property and provides the first and the last contact for guests.
RESERVATIONS
Often operates back-of-the-house but also has an important front-of-the-house function since
reservation work involves public relations and sales duties
-Concierge
-Bell staff
-Lobby Porters
-Valet
-Door staff
-Carries out four functions: Sales, Advertising, Public Relations, Market Analysis
-Manage food production and service in one or more food outlets: Beverage outlets, Cocktail lounges
and pubs, Room service, Staff cafeteria, In-house catering or satellite catering
Other Departments/Divisions
-Human Resources
-Accounting
-Security
-Facility Management
The general manager, who oversees all hotel operations on a daily basis, may hire an assistant manager
to help with his myriad duties and supervision.
Underneath the general manager, a hotel may have a catering director, restaurant manager, wine
manager, human resources director, administrative director, front office manager, etc.
Underneath the managerial staff are the employees who work in food and beverage services, marketing
and sales, room service, housekeeping and maintenance.
The size of the hotel and the type of services it offers determines the complexity of its organizational
employee structure.
REVENUE MANAGEMENT
-It helps to predict consumer demand to optimize inventory and price availability in order to maximize
revenue growth.
-The purpose of REVENUE MANAGEMENT is not selling a room today at a low price to sell it tomorrow
with a higher price
REVENUE MANAGEMENT STRATEGY
-Rack Rate
-Group Rate
-Reward Rate
-Package Rate
RACK RATE
-Is the published rate or the maximum a property charges for a room when the demand for rooms in the
area is highest.
-The standard price that a hotel charges for a room , before any discounts.
-Rack rate price tends to be more expensive than the rate that the customer could have received if he/
she used a travel agency or third party service.
-It is he amount of money a hotel charged guests who staying there because they are travelling for
business reasons.
-Corporate hotel rates ( or negotiated hotel rates ) are discounted prices agreed between an organization
and hotel .
-It is often calculated based on the assumption that this booking will continue to generate repeat of
business.
GROUP RATE
-It is often given to a large travel party who will be booking a significant number of rooms during a
specific period of time.
-MICE
REWARD RATE/ LOYALTY PROGRAM
-Members can save a certain percent off to the best available rate at the hotel.
PACKAGE RATE
-Rates that includes a guest room in combination with other available events or activities.
-Hotel that offers packages that include extras such as upgrades or activities often a different rate for
these deals.
-Package rate often vary the season & the demand for rooms of the hotel.
WEEK 9
ATTRACTIONS
It is a designated permanent resource that is owned and maintained for the benefit of the general
public's recreation, amusement, entertainment, and education.
Classifications of Attractions
Man-made
• Swarbooke(2002) - Proposed
Typology
-Natural Attractions
tourism
facilities
- Icons
NATURAL ATTRACTION
Classifications of Attractions
• United Nations Educational, Scientific and Cultural Organization (UNESCO) seeks “to encourage the
identification, protection and preservation of cultural and natural heritage around the world considered
to be of outstanding value to humanity”
Cultural (3)
Natural (3)
• These activities are generally classified based on the level of difficulty and the required physical
capability
• It refers to the traditions, representations, expressions, information, skills, as well as the tools, artifacts,
artefacts, and cultural spaces associated with them that are recognized as part of the cultural heritage of
cultures, groups, and in some cases, individuals.
Icons
• These are attractions that include personalities, objects that elicit interest, food, mode of
transportation, way of life, ordinary but fascinating activities
Factors that Influence Attractions sector
• Sustainability
• Over tourism
• Virtual Reality
• Protection to Wildlife
Government Agencies
National Museum
- It is an educational, scientific and cultural institution that acquires, documents, preserves, exhibits, and
fosters scholarly study and public appreciation of works of art, specimens, and cultural and historical
artifacts representative of our unique to the cultural heritage of the Filipino people and the natural
history of the Philippines.
Government Agencies
-shall protect and promote the interest and well-being of the ICCs/IPs with due regard to their beliefs,
customs, traditions and institutions.
- is the overall policy making body, coordinating, and grants giving agency for the preservation,
development and promotion of Philippine arts and culture; an executing agency for the policies it
formulates; and task to administering the National Endowment Fund for Culture and the Arts (NEFCA) —
fund exclusively for the implementation of culture and arts programs and projects.
-It is the premiere showcase of the arts in the Philippines. Founded in 1969, the CCP has been producing
and presenting music, dance, theater, visual arts, literary, cinematic and design events from the
Philippines and all over the world for more than forty years.
- It is responsible for the conservation and preservation of the country’s historical legacies. Its major
thrusts encompass an ambitious cultural program on historical studies, curatorial works, architectural
conservation, Philippine heraldry, historical information dissemination activities, restoration and
preservation of relics and memorabilia of heroes and other renowned Filipinos.
Career Opportunities
-Museum Guide
Public Relations
- Telemarketing staff
-Director of Communications
- Director
- Manager
-Personnel
WEEK 10
Defining Foodservice
-defines those businesses, institutions, and companies responsible for any meal prepared outside the
home.
-Price
-Commercial
-Institutional
Commercial Foodservice
Jollibee, McDonalds, KFC, Burger King, Chowking, Mang Inasal, Greenwich, Tokyo-Tokyo and etc.
Can be categorized by:
-Quick Service
-Full Service
-Catering
Quick Service
-Quick service restaurants provide customers with convenience, speed, and basic services at lower
prices.
-Customers usually help themselves and carry their own food to their tables.
-Fast food restaurants generally have a counter where you place your order, pay for it, wait for it, pick it
up, and either take it with you or carry it back to your table. Many have drive through service as well.
Menu items can be prepared in 3-5 minutes and most have smaller dining rooms.
-Cafeterias are food services where food is displayed along a counter or serving line. Customers walk
along the line and ask the server to serve them and then they carry their tray to the table.
-Buffets consist of food displayed on tables. Servers keep displays stocked with food and customers walk
around and serve themselves, then take their food to the table.
-Carryout restaurants specialize in preparing food for customers to take with them to eat home or
elsewhere. They may provide very little seating. These include delicatessens, grocery stores, and pizza
places.
Full Service
-A full service restaurant is a restaurant in which customers are seated at a table, give their order to a
server, and are served food at a table.
-Fine dining restaurants emphasize the highest quality of service, ingredients, and atmosphere. There
are many more employees per customer. These restaurants are usually smaller and have seating at
certain times. Most have professional chefs on staff.
Casual dining restaurants include all full service restaurants that are not in included in fine dining.
-Family Restaurants
-Ethnic Restaurants
-Single Item restaurants choose to specialize in a single item of food such as pizza, steak, pancakes, or
seafood. They may serve other foods as well, but their focus is on a single food.
-Family restaurants cater to families and emphasize variety and comfort. They have extensive menus
and usually offer comfort foods and traditional American dishes. Some have developed into chains.
-Ethnic restaurants specialize in an ethnic cuisine. Examples include Italian, Chinese, Ethiopian, Indian,
Japanese, Mexican, Spanish, and Thai.
Catering is a provision of food and service for a special event that usually involves feeding a large
number of people at one time.
-On premise
-Off premise
On premise catering takes place at the caterer’s place of business, such as a banquet hall with a kitchen,
hotel, or restaurant.
Off premise catering occurs when the event is help away from the caterer’s place of business, such as at
churches, country clubs, picnics, businesses, and private homes.
-Room service
-Catering
-Private clubs were developed to meet the social and leisure needs of their members.
-Examples of clubs:
-Membership is often invitation only and one must pay annual fees.
-Most clubs operate at least one dining room and have extensive catering facilities.
Institutional Foodservice
-Consists of meals that are served to students who attend school. It contributes to students health and
well being to help students learn better.
-Foodservice that takes place in hospitals, nursing facilities, and assisted care residences.
-Some are served in a customer’s room and some are served in a dining hall.
-It is important that the food served meets all the calories and nutrients that a patient needs to restore
and maintain health.
Business Foodservice
Foodservice provided in a business for the convenience of people who work at the business, such as an
employee cafeteria in an office building or factory.
-Categorized by:
Recreation
Retail
Transportation
Recreation Foodservice
-Includes all foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie
theaters, and museums.
-Can range from fast food, to quick service, full service, and even fine dining.
Retail Foodservice
-Can be found in malls, individual retail stores, bookstores, grocery stores, gas stations, and convenience
stores.
-Are mainly fast food restaurants, but some full service restaurants can be found in malls and shopping
centers.
Transportation Foodservice
-Restaurants in airports and railroad stations. Usually are quick serve, but some are not.