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Marriott Hotels - Employee Engagement Initiatives: Political Factors

Marriott faces challenges with employee retention in the hospitality industry due to long work hours and low pay. To address this, Marriott emphasizes core values like leadership excellence, personal growth, quality of life, teamwork and total rewards to engage employees. Some exemplary practices keep employees committed to fulfilling promises to customers and improving business results. The hotel industry is also impacted by various political, economic, socio-cultural, technological, legal and environmental factors that Marriott must consider in its engagement strategies.

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Nitin Chauhan
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90 views

Marriott Hotels - Employee Engagement Initiatives: Political Factors

Marriott faces challenges with employee retention in the hospitality industry due to long work hours and low pay. To address this, Marriott emphasizes core values like leadership excellence, personal growth, quality of life, teamwork and total rewards to engage employees. Some exemplary practices keep employees committed to fulfilling promises to customers and improving business results. The hotel industry is also impacted by various political, economic, socio-cultural, technological, legal and environmental factors that Marriott must consider in its engagement strategies.

Uploaded by

Nitin Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marriott Hotels - Employee Engagement Initiatives

Introduction
This event is about Marriott's India where we will highlight the engagement practices that were built
around a core value. Marriott Hotels engagement drivers emphasized by the organization include
leadership excellence, personal growth, and quality of life at work, teamwork, and total rewards

While Marriott uses several ways to optimize each of these drivers, this will highlight a few unique and
exemplary best practices, which could serve as a gold standard for the hotel industry.

Challenges Faced by the Industry


One of the most common challenges faced by the hospitality industry is employee retention. Often, the
perceived glamour of the profession attracts people and compensates for the long work hours and low
pay in this industry

Marriott believes that managing Associates involves defining simple, ethical values that they can follow
in their daily work. The "Marriott Culture" is a service-oriented culture driven by serving the Associates,
customers, and communities. The Core Value of Marriott's corporate culture is responsible for its long-
term success, as it recognizes that its Associates are not only important to the business, they also give it
an edge in a very competitive market.

PESTLE Analysis of the Hotel Industry


Political Factors

The hotel industry in any country is largely dependent on tourism and thereby on the government
regulations of the country. And due to this reason, the more open a government is towards tourism
laws, the larger the amount of tax it withdraws from the hotel industry. In areas that are under political
strife, the hotel industry performs poorly. However, most of the world is now free for travelers and thus
the hotel industry is facing a massive boom

Economic Factors

A large part of this industry is composed of luxury hotels. Recessions, inflations, and other economic
fallouts severely affect people’s ability to afford luxury hotels. But at the same time, they also lead to a
higher demand for budget hotels thereby increasing certain verticals of this industry. Foreign exchange
rates are another economic factor that affects the ability of foreign travelers to employ hotel services

Socio-cultural Factors

Hotels are also becoming more accepting of different classes of people and are ensuring they are better
equipped to serve the necessities. Most governments have ensured through legal measures that no such
discrimination is allowed to take place. Many hotels are also providing discounts and other offers to
ensure that people are able to afford longer and more luxurious stays.

Technological Factors

Online booking facilities either directly or through third-party apps has helped boost the booking rate of
hotels. Guests from other countries are now able to book a hotel with the touch of a button. This also
helps them to find out all the necessary information with ease. The ability of guests to write reviews has
also ensured that hotels provide better services and no act of discrimination takes place

Legal Factors

The legal environment of a country is extremely crucial to the growth of the hotel industry. Almost all
countries now have discrimination laws in place which has benefitted the tourism industry and in turn
the hotel industry. Many governments are also offering tax deductions to the hotel industry in order to
boost their economy. Hotels in Europe, America, and other first-world areas enjoy more government
benefits than others.

Environmental Factors

Hotels are now being put under a lot of pressure by both governments and environmental activists to
ensure a minimal carbon footprint. Since this industry uses a massive amount of disposable items it can
be the cause of serious environmental concerns. Various international hotel chains are shifting towards
more biodegradable items to counter the climate crisis. Hotels that are still continuing to use
environmentally harmful materials are facing a downfall in demand.

Marriott's Associate Engagement Framework


Marriott uses the Hewitt Associates' definition of engagement: 'Engagement is the state of emotional
and intellectual commitment to an organisation or group producing behavior that will help fulfil an
organisation's promises to customers - and, in so doing, improve business results

Our approach

 Data collection:

We will be conducting secondary research through the Marriott website, sources, articles, annual
reports.

 Data analysis:

Data was analyzed to generate insights across sectors and other key demographics

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