Assignment Guidance Agreement

Module: Business and Business Environment

Assignment: BL A1
Learning Outcomes: LO1 & LO2
Submission Format: Industry Analysis Factsheets (Written Report)
Grading and Assessment Criteria Achievement Guidance: See table below.
No Assessment Criteria Guidance in Photo Image No

1 P1 1, 2

2 P2 3

3 P3 4

4 M1 5

5 M2 6

6 D1 7
Assignment: BL A2
Learning Outcomes: LO3 & LO4
Submission Format: Environmental Business Audit Presentation (Video Clip Presentation,
Speaker Notes & PPT Slides)
Grading and Assessment Criteria Achievement Guidance: See table below.
No Assessment Criteria Guidance in Photo Image No

1 P4 1

2 P5 2

3 P6 3

4 M3 4

5 M4 5

6 D2 6

Assignment activity and guidance

Your presentation will include the findings from an external and an internal audit:
1) Identify the positive and negative impacts the macro environment has upon
business operations, supported by specific examples. Provide sufficient positive and
negative influences of macro environment on business operation.
2) Conduct internal and external analysis of specific organisations to identify strengths
and weaknesses. Apply a SWOT analysis in order to identify its key strengths and
weaknesses, opportunities and threats
2.1 Introduction to SWOT analysis:
- Definition of SWOT analysis and its components (strengths and weaknesses, opportunities
and threats)
- Why it is important SWOT analysis
2.2 SWOT analysis of the selected firm:
- Explain Strengths and Weaknesses (internal to the company), Opportunities and Threats
(external to the company) of the selected firm.
- Explain how the strengths and opportunities of the selected firm are matching (strengths
should be able to exploit opportunities), and how the selected firm can convert threats and
weaknesses into strengths and opportunities respectively as explained by the picture below.
The Strengths are areas to be exploited by the company. For instance, if customer loyalty is a
Strength, this can be beneficial for the company in order to increase its profitability. So, the
company should exploit it. Explain how Strengths influence the company activities and how
the company can exploit them in order to expand the distribution channels.
Weaknesses are areas that the company should improve in order to be more competitive. For
instance, if the company is lack of training, the company should invest its resources to
develop more courses for employees in order to increase their ability to serve customers
better. Thus, training can become a strength for the company if invest more in training. The
company should transform weaknesses into strengths. Explain how Weaknesses influence
the selection of distribution channels and how the company can transform them into
Strengths with regard to expand the distribution channels.
Opportunities and Threats are come from your PESTLE analysis above. Opportunities are
positive factors that the company should exploit. Threats are negative factors that might
negatively affect the company. The company should convert Threats into Opportunities. For
instance, if a Threat is that the market is highly competitive, the company should build a
competitive advantage against other competitors such as offering new services and products,
improving customers services, among others. This can transform a Threat into Opportunities
for the company. Explain how Opportunities and Threats influence the company activities and
how the company can transform Threats into Opportunities in order to expand the distribution
channels.
Then explain all Strengths, Weaknesses, Opportunities and Threats that you identified.
Opportunities and Threats are from the market thus they are from your PESTLE analysis
above. Please explain everything on how these Strengths, Weaknesses, Opportunities and
Threats affect the selected firm in the selection and expansion of distribution channels in a
particular country.
3) Explain how strengths and weaknesses interrelate with external macro factors.
Explain how strengths and weaknesses interrelate with external macro factors (opportunities
and threats) using TOWS analysis (Threats, Opportunities, Weaknesses, Strengths), which is
essentially "SWOT" spelled backwards. TOWS aims to develop strategic insights and
strategies by combining the external opportunities and threats with the internal strengths and
weaknesses.
Here's you can explain the interrelation between strengths and weaknesses with the external
macro factors (opportunities and threats).
Based on strengths and weaknesses (internal to the selected firm) and threats and
opportunities (external to the selected firm) that you identified previously, explain how they
are interrelated/influenced by each other. For instance, if a Weakness is: Limited Online
Presence. The Interrelation could be as follows: This weakness correlates with
"Technological Factors." (External factor of the selected firm) As consumers increasingly turn
to online shopping, limited online presence hinders their ability to tap into the digital
marketplace, potentially causing them to miss out on a significant revenue stream. For
instance, if a Strength is: Limited Brand Recognition. the Interrelation could be as follows:
This strength is tied to the "Social Factors" in the PESTLE analysis. As consumer preferences
shift towards sustainable and eco-friendly solutions, the selected firm recognise this need to
communicate their environmentally conscious products, impacting positively potential
customer trust and engagement.

4) Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment in an organisation. Conduct a PESTLE analysis to identify positive and
negative impacts of external factors and influences on the sports retail market, including a
‘traffic light chart’ evaluating level of competition, funding activity, legal complexity and
investment opportunity available.
Part 1: PESTLE analysis of sport retail market
4.1. Introduction to PESTLE analysis: what is and its definition, why it is important, explain the
various components of PESTLE analysis (e.g. political, legal, etc.). You can find this
information in the slides provided, online and offline resources.
4.2. Identify the negative and positive macro-variables in the sport retail market (e.g. legal
variables, economic variables, etc.) that might influence sport retail market and ultimately the
distribution expansion of the selected firm. For example, Negative influence of macro-
variable: Competitive Landscape: Intensified competition from local or international sport
retail brands could challenge the selected firm's market share and expansion strategies. For
example, Positive influence of macro-variable: Trade Agreements: Favorable trade
agreements between Vietnam and other countries could facilitate easier movement of goods,
positively impacting the selected firm's distribution expansion. These are just examples,
please be specific and provide many negative and positive influences on the sport retail
market and ultimately influence the distribution expansion of the selected firm.
Part2: ‘Traffic light chart’ analysis of sport retail market
Definition of traffic light chart: A "traffic light chart" refers to a visual representation that uses
the colors of a traffic light (red, yellow, and green) to indicate the status or performance of
various elements or activities. It's a simple and effective way to convey information quickly
and intuitively. Here's what each color signifies in a traffic light chart:
+) Green: This color usually indicates a positive or "good" status. In the context of a traffic
light chart, it might represent that a project is on track, a goal has been achieved, or a
situation is within an acceptable range.
+) Yellow: Yellow typically signifies caution or a status that's in-between positive and
negative. In a traffic light chart, it might indicate a situation that needs attention, is slightly off-
track, or is approaching a critical point.
+) Red: Red generally represents a negative or "bad" status. In a traffic light chart, it could
signify that a project is behind schedule, a goal hasn't been met, or a situation is in a critical
state requiring immediate action.
4.3. Develop a ‘traffic light chart’ evaluating level of competition, funding activity, legal
complexity and investment opportunity available in the sport retail market.
First of all, classify in Green, Yellow, and Red, the level of competition, funding activity, legal
complexity and investment opportunity available in the sport retail market. For instance, Level
of Competition: Red (High Competition): Numerous established local and international sport
 retail chains operate in Vietnam. The market is saturated, and it may be challenging for new
entrants to gain a significant market share. Legal Complexity: Green (Low Complexity): Legal
regulations related to sport retail are straightforward and conducive to business operations.
The legal framework is supportive of market growth.
Then, visualise it in a Table as below indicated Green, Yellow, and Red for the level of
competition, funding activity, legal complexity and investment opportunity available in the
sport retail market.
5) Apply appropriately SWOT/TOWS analysis and justify how they influence decision-
making. Conduct a comparison SWOT analysis with at least two sportswear companies to
explore and explain the organisation’s internal strengths and weaknesses as a company,
providing insight into their current position in the marketplace.
6) Critically evaluate the impacts that both macro- and micro factors have on business
objectives and decision making. Explain the decisions that the company can make based
on the factors of PESTLE analysis and SWOT analysis that you identified and explained
previously in order to determine whether the organisation should proceed with their
expansion plans of distribution channels in a particular country. Some tips are provided
below.
+) Explain how the positive and negative factors of PESTLE analysis that you identify
previously (e.g. GDP growth, technology, social factors, etc.) affect the decisions of the
selected firm expansion plans of distribution channels. For instance, GDP Growth (Positive):
If the GDP of Vietnam is experiencing steady growth, it indicates a growing economy and
potentially higher disposable income among consumers. This can positively affect Adidas'
expansion plans as there may be a larger market for their products, leading to increased
demand for distribution channels in physical stores as well as in the online stores. Write this
part comprehensively based on the PESTLE analyses section above.
+) Explain how the factors identified in the SWOT analysis (Strengths, weaknesses, threats
and opportunities) can positively and negatively affect the decisions of the selected firm in
order to expand its distribution channels. For instance, Strengths (Positive): Strong brand
recognition and reputation are assets for Adidas. Leveraging these strengths can help in
securing prime distribution partnerships and attracting potential customers to new channels.
Write this part comprehensively based on the SWOT analyses section above.

Agreed By

………………………………… ………………………………… …………………………………

Dr. Tran Ngoc Mai Dr. Can Thu Huong MA. Nguyen Hong Hanh
6th August 2023 6th August 2023 6th August 2023