1

Chapter 1

I. EXECUTIVE SUMMARY

A. Description of the Project

Indulge in the sublime fusion of flavors and textures

with the Shrimp Toast Sandwich—a culinary masterpiece that

combines the succulence of premium shrimp with the comfort of

a classic sandwich. This extraordinary creation redefines the

art of sandwiches, offering a delightful seafood experience

like no other. The Shrimp Toast Sandwich is tailor-made for

seafood enthusiasts, adventurous foodies, and anyone seeking

to elevate their dining experience, be it for breakfast or

dinner. Its versatility satisfies the cravings of both

seafood aficionados and sandwich lovers alike. Whether you

are relishing a leisurely meal or opting for a quick snack,

the Shrimp Toast Sandwich is a perfect fit for any occasion.

It is equally at home during a casual weekend picnic or as

the star of an upscale dining experience.

At its core, this product represents the harmonious

blend of the rich, savory allure of shrimp toast with the

convenience of a sandwich. This culinary innovation is poised

to captivate the palates of seafood enthusiasts and those

looking for a fresh take on the traditional sandwich. The

Shrimp Toast Sandwich has been meticulously crafted to

deliver an exceptional dining experience, enthralling

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customers with its delightful combination of textures and

flavors.

This business venture, known as “SeaShore Delights,” a

shrimp toast sandwich combines the initial letters of the

five names of members while also conveying the idea of

delicious seafood sandwiches by including “Sea” in the name.

These is a pioneering startup located in 6th street Barangay

Muñoz, Catbalogan City, founded by a passionate team of BSBA

students and culinary enthusiasts, this endeavor is driven by

a shared love for both the art of business and the art of

cooking.

B. Brief Profile of the Entrepreneurs

SeaShore Delights is owned and operated by five students

namely Efren M. Abayare, Chris L. Aboganda, Noeme Claire D.

Bacho, Regine Mae S. Cabarriban, and Pamela O. Obinguar. They

are currently pursuing degrees in Business Administration

with a focus on Marketing at Samar College, Inc., located in

Catbalogan City. These students have combined their academic

knowledge and passion for culinary innovation to create a

unique seafood experience. Their determination is to offer

this exceptional dining delight not just seasonally but as a

readily accessible treat, available anytime and anywhere in

Catbalogan City. With a strong foundation in business

administration, they are well prepared to effectively manage

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and oversee this venture.

C. Project’s Contribution to the Local Economy

SeaShore Delights is poised to make a positive impact on

the local economy. The business model creates income

opportunities for individuals interested in becoming

resellers of our products, facilitating income generation

within the local community. As the venture expands, the goal

is to generate jobs for local residents, offering competitive

wages, favorable working conditions, and comprehensive

benefits. This commitment to hiring locally reflects strong

support for the Catbalogan City community, reinforcing the

dedication to supporting the local workforce.

Furthermore, by strengthening partnerships with local

suppliers, this enhance the local supply chain, bolstering

neighboring businesses and fostering economic growth in the

region pave thru by paying local taxes and other operational

fees.

II. BACKGROUND AND BUSINESS CONCEPT

The inspiration behind the Shrimp Toast Sandwich

originates from a desire to harmonize two beloved culinary

traditions – the crispy, flavorful delight of shrimp toast

and the convenience of a sandwich. This unique fusion is a

testament to the commitment to not only tantalize taste buds

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but also meet the growing demand for innovative, gourmet fast-

casual dining experiences.

Moreover, a shrimp is semitransparent body flattened

from side-to-side and a flexible abdomen terminating in a

fanlike tail (Britannica, 2023). While, a slice bread is a

loaf of bread that has been slice with a machine and packaged

for convenience (Britannica, 2023). Constituently, a shrimp

toast or prawn toast is a Cantonese dim sum dish from Hong

Kong made from small triangles of bread, coated with a paste

made from minced shrimp and cooked by baking or deep frying

(FinModelsLab, 2023).

III. DESCRIPTION OF THE BUSINESS

SeaShore Delight operates as a home-based manufacturing

and innovative culinary venture specializing in the creation

of Shrimp Toast Sandwiches. The project is funded by the

collective investment of its founders, who have contributed

from their personal savings to launch this partnership-owned

business. Headquartered that located in 6th street Barangay

Muñoz. Catbalogan City, it strategically serves a diverse

clientele seeking gourmet seafood sandwiches.

Moreover, partnership is a legal agreement between two

or more entities that determines shared ownership and

operation of a business (Bamboohr, 2023).

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IV. VISION FOR THE BUSINESS

A vision describes a long-term, idealistic state of the

future for the business (Cascade, 2023). In line with that,

Seashore Delights wants to become the leading Shrimp Toast

Sandwich producer in Catbalogan City within three years, we

are dedicated to consistent production and marketing,

addressing customer demands, and offering high-quality

products. It aims to elevate every meal with Shrimp Toast

Sandwich, crafting perfection one bite at a time.

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Chapter 2

V. MARKETING PLAN

A. Product

A.1. Product Packaging

The SeaShore Delight comes in a special triangular paper

wrap that is easy to hold and opens like a book. Inside,

sustainable sandwich packaging offers environmentally

friendly solutions, with options to recycle and/or compost,

and to reduce the use of plastics. Each sandwich is carefully

wrap in parchment or wax paper to keep it fresh printed with

labels with the brand name and logo.

Figure 1

Product Label
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This packaging not only looks unique but also helps take

care of the environment, as parchment/wax paper are eco-

friendly materials. It is all part of the commitment to

delivering a great product while being kind to the planet.

Packaging in the first instance serves to preserve and protect

the food within it. We strive to balance this functionality

with sustainability, to safeguard the natural world we so

greatly depend on.

Figure 2

Finished Product with Labels

A.3. Product Sustainability

The packaging of the Shrimp Toast Sandwich by Seashore

Delight reflects a commitment to environmental

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sustainability. Opting for wax paper packaging instead of

plastic significantly reduces plastic waste and its

environmental impact. Wax paper ensures the sandwiches’

freshness while aligning with a dedication to eco-friendly

practices.

Table 1. SWOT Analysis

STRENGTHS WEAKNESSES

 Continuous
 New and unique product Increase on the
 Less local competitors Raw Ingredients
Prices
 Eco-friendly packaging
 Natural Calamity
 High appeal to seafood lover
like Red Tide and
 Easy access of raw materials Typhoon
 Product quality  Low initial brand
 Health Benefits recognition and
 Location of business which is limited menu
near a school  Seasonal seafood
availability

OPPORTUNITIES THREATS

 Engagement in other business  Conflict between

establishments and small countries
local entrepreneurs  New Competitors
 Strong Online Presence  Effects of Climate
 Resellers Change
 Menu expansion  Inflation
 Social media marketing  Pandemic
 Sustainability
concerns

Source: www.investopedia.com

Dedication to sustainability extends to the product’s

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core. Ingredients are exclusively source from natural and

responsible suppliers, emphasizing the importance of

preserving ingredient integrity and the ecosystems they

originated.

Seashore Delights implemented a comprehensive waste

reduction and recycling program within the business. This

program aims to minimize waste generation by carefully

managing resources and materials. Segregating recyclable

materials like cardboard packaging and paper, ensuring their

proper recycling to minimize environmental footprint actively

participates waste reduction and recycling demonstrating care

and respect for the environment that provides seafood

ingredients. This commitment reinforces dedication to

sustainable practices and environmental responsibility.

B. Place

Situated in the welcoming neighborhood of 6th street

Barangay Muñoz, Seashore Delights caters to the middle-class

population of Catbalogan, City, regardless of gender or

status. The direct distribution channel ensures accessibility

and affordability for all consumers interested in our

product, which is also highlighted the advantage of which the

physical store is near or just outside a private school

institution.

Moreover, the product will be available to all the popula

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tion of the said target place. It will also focus on an

extensive online marketing to increase its popularity and

will cooperate with other business establishments and local

resellers.

C. Price

The pricing strategy for Seashores Delights considers

material costs, overhead expenses, and local market price

competition. The product is reasonable priced to align with

the purchasing power of consumers. Shrimp Toast Sandwiches

will be available for every purchase at an affordable price

point.

The product is being sold in retail priced at P50.00 per

pair. The mark-up cost per pair of sandwich is 20%. It is the

nearest to typical keystone mark-up that retailers usually

aim.

D. Promotion

To effectively promote the product to the local

community, a combination of traditional and digital marketing

methods is utilized. The business will create social media

account like Facebook page to increase its online presence

and in the traditional way of promotion; the business will

rely on the quality of the product that will be promoted thru

the so-called Word-of-mouth from the customers.

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Online Presence. A strong online presence is established

through social media, primarily a Facebook page. This

platform allows access to a diverse audience of digital

consumers who prefer online shopping.

Figure 3

Facebook Page

Word-of-Mouth. In addition to online efforts, the power

of word-of-mouth marketing is important. This traditional,

using the right words in marketing language is a crucial part

of the selling process because it helps businesses

communicate with customers approach involves customers

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sharing their positive experiences with others, helping

expand the customer base organically.

VI. SALES AND PRODUCTION PLAN

A. Demand

Demand is the desire, willingness and ability of

consumers to pay a certain price for a product or service at

a given period. Businesses can use it to determine the

necessary supply and how to price the item (MoneyGeek, 2023).

Table 2

Demand Schedule

Year Population Projected Demand (per

pair of sandwich)
2023 112,955 40,668

2024 115,214 41,888

2025 117,518 43,145

2026 119,868 44,439

Assumptions:

1. The Seashore Delight assumes 2% increase of

population in every year.

2. On the first year, the business assumes 3% demand

of the population (112,955 x .03 = 3,389) x 12 = 40,668 and

will be multiplied to assumed 3% growth rate (40,668 + .03

(27,108) = 41,888) to get the demand of succeeding year.

The proponents based the demand on the data from the

CENSUS 2020 of the National Statistics Office, which declares

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that the total number of populations of City of Catbalogan is

106,440. However, since the proposed business will start its

operation on 2023, the given current population will be

multiplied by 2% increase to compute the population of 2021

which is 108,569 then multiplied by 2% increase to compute

the population of 2022 which is 110,740 and multiplied by 2%

increase to compute the population of 2023 which is 112,955.

The same method is used to determine the next corresponding

years.

B. Supply

Supply refers to the quantity of goods a supplier offers

to consumers(MoneyGeek, 2023).

Table 3

Supply Schedule

Year Supply (per pair of sandwich)

2023 24,000

2024 24,720

2025 25,462

2026 26,226

Assumption:

1. The business assumes a 3% increase in production

capacity or supply every year.

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2. Multiply the percentage of increase to the number

of pairs on the current year to get the succeeding year

supply.

The table above indicates the three-year supply of

Seashore Delight – Shrimp Toast Sandwich. The business have

just started, so in the present year, the proponents will

start and multiply the capacity of 4 kilos of shrimp per

production day in which 25 pairs of sandwiches is made per

kilo, to the number of production days a week (5), number of

weeks a month (4), and number of months a year (12) = (4 x 25

x 5 x 4 x 12 = 24,000 pairs of sandwich a year).

C. Demand and Supply Analysis

Analysis of the demand and supply is one major

consideration for all business in order to survive in order

to survive in the respective industry and maintain

profitability. The determination of demand is important

especially for new businesses to determine if it is feasible

and profitable. The following are some importance of

determining the demand:

 To determine if there is enough demand for the business

to sustain;

 To know if the product is acceptable to the market;

 To know how many people, demand for the product; and

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 To identify the market share of the business.

Moreover, the determination of supply enables a firm to

know if they can still handle the demand of the market. The

following are some instances why the determination of supply

is important:

 A major consideration is calculating the production

expenses related in manufacturing the product;

 Guides in purchasing materials necessary for production;

and

 Helps in determining if the production capacity can

still handle the demand for the product.

D. Demand and Supply Gap

Table 4

Demand and Supply Gap

Year Demand Supply Gap %Unsatisfied

2023 40,668 24,000 16,668 41%

2024 41,888 24,720 17,168 41%

2025 43,145 25,462 17,683 41%

2026 44,439 26,226 18,213 41%

Formulas: Gap = Demand – Supply

Unsatisfied = Gap/Demand x 100%

D.1. Market Share

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The market share of Seashore Delight – Shrimp Toast

Sandwich has 41% in its starting year. This is a good start

up for the business, since there are already same products

that exist in the market which have regular customer (suki).

In the succeeding years however, is assume that there

will be 2% increase in the said share and that is 43% in 2024,

45% in 2025 and 47% in 2026.

Table 5

Market Share

Store Annual Sales Market Share

Store 1 535,155 18.37

Store 2 1,113,289 38.21

Store 3 65,500 2.25

Seashore Delight 1,200,000 41.18

TOTAL 2,913,944 100%

D.2. Sales Forecast

Sales forecasts is the process of estimating future

revenue by predicting how much of a product or service will

sell in the next week, month, quarter or year (Anapan, 2023).

The business will use this tool to have a prediction in its

sales revenue. Since the gap in table 4 shows the target

market of Seashore Delight, they will produce 2,000 pairs of

sandwich in a month to meet it. To get the produced product

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for the succeeding year, multiply the produced sandwich on

the first year to its assumed growth rate, 3%. With this, the

sales forecast are as follows:

Table 6

Projected Sales

Year Quantity Price (Php) Amount (Php)

2023 24,000 50 1,200,000

2024 24,720 52 1,285,440

2025 25,462 54 1,374,948

2026 26,226 56 1,468,656

The proponents believe that the market is expanding as

the population continues to increase and more people are

getting aware and love the product. It is also assumed that

a 4% increased on the price each succeeding year. They are

also looking for the possibility and opportunity to engage in

wholesale, but for now, 100% sales will solely come from

retail.

E. Manufacturing Processes

The manufacturing process for Seashore Delight - Shrimp

Toast Sandwich represents a critical aspect of the culinary

venture undertaken by Shrimp Toast Sensations. This process

outlines the systematic preparation, assembly, and quality

control measures involved in crafting each delectable

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sandwich. The process undertaken by the business in listed

below:

Figure 4

Process of Ingredient Preparation

Step 1. Mincing of ingredients

Step 2. Putting of seasoning and mixing of ingredients

Step 3. Assembling of the sandwich

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Step 3. Frying of the sandwich

F. Plant Size and Production Schedule

The production site will only be at home-based. As a new

business, the proponents will be the one to manage, do the

preparation and selling of the product.

Figure 5

Plant Size
6m

4m

3m
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The production schedule is on weekdays from Monday to

Saturday to take advantage of the availability of customers,

which are the students who are enrolled at the same school as

the proponents which is Samar Colleges, Inc.

F.1. Waste Disposal

The product itself does not include a lot of raw

materials that signifies to less waste disposal of the

business. The production facility will also have its own

garbage bin that will be disposed regularly to ensure the

cleanliness of the facility and quality of the product.

Furthermore, the ingredients and materials use in production

process do not contain any chemicals that could harm the

customers nor the environment.

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Chapter 3

VII. BUSINESS REQUIREMENTS

A. Staffing Cost

Since the proposed business is a small food retail type

of business. The proponents have decided that they will all

do the management, preparation and selling of the products.

For a small income-based type of business that is just

starting its operation, an additional employee would be an

additional expense for the proposed business since the

proponents can do all of the necessary tasks to run the

business.

B. Business Organization

The business has decided to use functional type of

organizational structure. In this approach, the proponents

that are composed of 5 members where grouped according to

their area of specialization and functions (The Human Capital

Hub, 2023).

The general manager will be the leader of the group,

while the marketing and finance team will be composed of the

two female members of the group. All of the proponents will

help in the production of the product, then the remaining two

male members of the group will be the one in charge in selling

the product.
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Figure 5

Business Organizational Structure

Manager

Production Team

Sales Team Finance and Marketing Team

Salesman Salesman Treasurer/ Auditor

Online
Marketer

Source: The Human Capital Hub

Figure 6

Business Logo
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Figure 7

Proprietor’s Production Uniform

Hairnet

Plastic
Gloves
Apron

C. Equipment Requirement

Table 7

Machinery/Equipment

Item and Description Unit Cost Qty Total

Chopping Board P45.00 1 P45.00

Knife P65.00 1 P65.00

Aluminum Basin P115.00 1 P115.00

Plastic Plate P10.00 1 P10.00

Wok P320.00 1 P320.00

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Spatula P112.00 1 P112.00

Stove P900.00 1 P900.00

TOTAL P 1,567.00 7 P 1,567.00

Table 8

Furniture and Fixture

Item and Description Unit Cost Qty Total

Monobloc Chair P420.00 5 P2,100.00

Ceiling Fan P200.00 1 P200.00

Trash Bin P115.00 1 P115.00

Table P800.00 1 P800.00

TOTAL P 1,535.00 7 P 3,215.00

D. Space Requirement

The proponents have used the usual size of food cart

commonly used by the street food cart vendors in the city.

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Figure 8

Space Requirement

3ft
5ft 7ft

E. Material Cost

Table 9

Direct Labor

DESIGNATIO QT ALLOWANCE PAG-IBIG, TOTAL TOTAL

N Y PER PHILHEALT ALLOWANC ALLOWANC
PRODUCTIO H AND SSS E PER E PER
N DAY PER MONTH MONTH YEAR
(Php) (Php) (Php) (Php)
Manager 1 150 1,487 4,487 53,844

Auditor 1 150 1,487 4,487 53,844

Treasurer 1 150 1,487 4,487 53,844

Salesman 1 150 1,487 4,487 53,844

Salesman 1 150 1,487 4,487 53,844

TOTAL 6 750 7,435 22,435 269,220

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Table 10

Factory Overhead

Item Description Amount per Total per Year

Month

Shrimp (P300/kl x 80kls P24,000.00 P288,000.00

of shrimp per
month)

Cooking Oil (P280/gl x 20 P5,600.00 P67,200.00

gallons of cooking
oil per month)

Garlic (P100/kl x 10 P1,000.00 P12,000.00

packs of garlic
Powder powder per month)

Iodized Salt (P120/kl x 2kls of P240.00 P2,880.00

salt per month)

Flour (P50/kl x 20kls of P1,000.00 P12,000.00

flour per month)

Cabbage (P60/kl x 20kls of P1,200.00 P14,400.00

cabbage per month)
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Carrots (P120/kl x 20kls P2,400.00 P28,800.00

of carrots per
month)

Eggs (P280/tray x 7 P1,960.00 P23,520.00

trays of egg per
month)

Slice Bread (P55/slice bread x P8,800.00 P105,600.00

160 pcs of slice
bread per month)

Mayonaise (P190/tub x 20 P3,800.00 P45,600.00

tubs of mayonaise
per month)

Ground (P100/kl x 2kls of P200.00 P2,400.00

ground pepper per
pepper month)

TOTAL P50,200.00 P602,400.00

Production cost for 2000 pairs of sandwich shrimp toast

for one month:

1. Raw Materials

Shrimp P 24,000.00

Cooking oil P 5,600.00

Garlic Powder P 1,000.00

Iodized Salt P 240.00

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Flour P 1,000.00

Cabbage P 1,200.00

Carrots P 2,400.00

Eggs P 1,960.00

Slice Bread P 8,800.00

Mayonaise P 3,800.00

Ground Pepper P 200.00

P 50,200.00

2. Overhead Expenses

Utilities P 1,465.00

Transportation P 1,000.00

Store Supplies P 4,099.00

Sanitary Supplies P 120.00

Pre-operating Expenses 2,800.00

Repair and Maintenance 2,500.00

Fringe Benefits P 22,435.00 P 34,419.00

P 58,891.00

*84,619 / 2000 pairs of sandwich = P 42.31 unit

cost per sandwich

Table 11

Pre-operating Expenses

Some costs or expenses will be incurred before the

operation start. Registering the business is the best example

for this, for the legality of the business.

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Pre-operating Expenses Amount

DTI Registration 500

BIR Registration Fee 500

Mayor’s Permit 400

Barangay Clearance 150

Sanitary Permit 250

Sample Production 1,000

Total P2,800.00

F. Other Cost

F.1. Utilities

As mentioned earlier, the business will focus on online

marketing strategies and in partnerships with other local

business establishments in displaying and advertising the

product, that is why there will be no rental expenses that

will incurred and that the proponent’s available space will

be used as the production site automatically. A budget for

other utilities that will be used during the day-to-day

operations will also be allotted.

Utilities

Electricity 300.00

Water P 100.00

LPG P 1,065.00 P 1,465.00

P 1,465.00
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F.2. Transportation

Transportation Expense P 1,000.00

F.3. Store Supplies

Table 12

Store Supplies

Item Unit Cost Qty Total per Total per

Month Year

Ballpen P 12.00 2 pcs P 24.00 P 48.00

Record Book P 75.00 1 pc per P75.00 P900.00

month

Wax Paper P200.00 2000pcs/ P 4,000.00 P 48,000

for 100 month
pcs of
wax paper
packaging

TOTAL 2003 P4,099.00 P48,948.00

F.4. Sanitary Supplies

Table 13

Sanitary Supplies

Item Unit Cost Qty Total per Total per

Month Year
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Hairnet

P 5.00 each 5 P 25.00 P 300.00

Liquid
Dishwashing
Soap
P 50.00/500ml 1 P 50.00 P 600.00

Plastic
gloves
P 35.00 for 100 5 P 35.00 P 420.00
pcs

Sponge

P 10.00 1 P 10.00 P 120.00

TOTAL P120.00 P1,440.00

F.5. Repair and Maintenance

Furniture and Fixtures P 2,500.00

F.6. Fringe Benefits

Table 14

Fringe Benefits

DESIGNATION PAG-IBIG PHILHEALTH SSS

Manager E 100 E 136.5 E 663
I 100 I 136.5 I 351
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Auditor E 100 E 136.5 E 663

I 100 I 136.5 I 351
Treasurer E 100 E 136.5 E 663
I 100 I 136.5 I 351
Salesman E 100 E 136.5 E 663
I 100 I 136.5 I 351
Salesman E 100 E 136.5 E 663
I 100 I 136.5 I 351
TOTAL 1,000 1,365 5,070
Legend: E – Employer and I - Individual

G. Depreciation

Three factors are involved in computing depreciation

costs or expense: asset cost, scrap value and estimated useful

life with depreciation rate of 20%. Scrap value formula:

S = P(1-i)y

Where:
P = original price
i = depreciation rate
y = estimated life
Depreciable Cost = Asset Cost – Scrap Value

Annual Depreciation = (Asset Cost – Scrap Value) /

estimated life

Table 15

Depreciation

Allocation Total Scrap Depreciable Est. Annual Monthly

Cost Value Cost Life Depreciation Depreciation

Equipment 1,567 513.47 1,053.53 5 yrs 210.71 17.56

Fixtures 1,535 502.99 1,032.01 5 yrs 206.40 17.2

H. Investment Requirements
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The proposed project or business needs an initial

capital of P 100,000.00 in starting up the business. This

initial investment will be equally divided to the five members

of the proponents so that their individual investments will

be P 20,000.00.