FASHION brands
Ad-tech | Global Reach | Local Data | Engaging Creatives
Full stack ad-tech
platform
With global reach, local data & engaging creatives;
45+ exchange sources, internal and external tech &
brand safety tools, unique rich media solutions
and an integrated data management platform.
Operations in 130+ countries!
GLOBAL METRICS
1.5B+ 450B+ 2.5M+ 100+
Profiled users Impressions Sites & apps Data stories
TARGETING OPTIONS
Unique points
Fashion Pay More Croatia Influence
Goals and Aspirations
Acquire fashionable high quality items.
Fashion Explorers Interests
Design
Fashion
“Fashion is my Social Networking
passion!” Photography
AUDIENCE DATA STORIES
Leverage a set of business rules to create audience segments based on factual data and not predictive
algorithms. Create relevant data stories for high-demand brands to pitch the upper-funnel story.
TRADITIONAL TARGETING ESKIMI DMP TARGETING
FEMALE INFLUENCER
LIVES IN ITALY AGE 29-34 RECENTLY VISITED MALL INTERESTED IN FASHION
MULTI-SIM STYLISH
HIGH DATA CONS. $750 DEVICE
TRAVELS USES ZAIN
LIVES IN MILAN HAS A CAR
FIBER AT HOME
TARGETING OPTIONS
Our enriched user data will give you more opportunities to segment users and will meet your
direct needs. You’ll create and store different audiences with different interests and attributes
(age, gender, interest, location etc.). Stored audiences can be re-used for future campaigns.
01. 02. 03. 04.
Behavioural Placement Tech Demographics
• Consumer Interests; •Browser; •Age;
•Exchanges;
• Retargeting; •Operating System; •Gender;
•Apps/Sites;
• User Lists; •OPERATOR; •Location;
•Position;
• Visited Locations; •3G/4G/WiFi; •Hyper-location.
•Time.
• Geofencing Areas; •Device Brand & Model;
• Socio-economic •Device Price Range;
Class. •& other data points.
INTEREST TARGETING
Cooking
People are targeted based on their interests. Target
Style & Fashion
women and thank them for being who they are!
Beauty, Jewellery
General
categories
Women’s
interests
Parenting
interests
UNIQUE AUDIENCES
By using Eskimi DMP you will be able to
choose unique audiences and target
consumers by industries such as telecom,
automotive, FMCG, e-commerce and
many more.
REACHING FASHION ENTHUSIASTS
Fashion interests + placements
Choose only fashion-related interests;
jewellery related sites & apps to reach
your target audience.
ADVANCED GEO-LOCATION TARGETING
Geolocation targeting helps
reach your campaign goals
and measure the effect on
both your brand awareness
as well as ROI.
2°C
This type of targeting allows
you to reach potential
business customers within
Consumers will see an ad when driving or walking distance of
they leave the selected
location. a specific store, airport, hotel,
Consumers will see an ad when
they are in the selected billboard - you name it!
location.
Geo-locating shopping malls,
restaurant, public places!
CONTEXTUAL TARGETING
Unlike behavioural targeting where tracking
pixels are used, contextual targeting utilises
keywords on a web page to show ads. It
shows relevant ads based on content on the
page.
Contextual targeting creates a positive
in uence on users browsing through the
website. The ads shown are contextually
relevant, so they get better viewability. In this
case, relevant keywords may include:
• Jewellery
• Winter Jacket
• Boots
• Trends 2021
• And more!
fl
FOOTFALL
Track how many users who viewed your ad via
Eskimi DSP, have visited a physical location like:
• Jewellery Shop
• Clothes shop
• Shopping mall
• Shopping street
• Event, etc.
See which campaign drives more potential
clients to your business showroom.
Understand your return on investment (ROI).
Budget: We strongly recommend an initial
budget of $10,000, as a budget of this size
guarantees effectiveness for footfall
campaigns.
RICH MEDIA
Eskimi provides 20 standard templates of unique, interactive
ads, and we can also create custom rich media formats on
request. Our rich media formats generate average engagement
rates of 3-15%, which means high audience interaction and ad
recall for brands.
SELF-SERVICE BUILDER
FREE
Self-service
creative
builder
Easy to use Free templated designs
Market research User behaviour
Just upload your banners in No extra costs for templated designs.
See
the where you stand
right formats amongst
- that’s all! Research your users and their
your competitors behaviour online
ALL AD TYPES
03 04
VIDEO ADS ANIMATED ADS
02 05
NATIVE INTERACTIVE
ADS ADS
CREATIVES
01 06
DATA
STATIC/ GIFs DRIVEN
See ADS
gallery
A N N E R
ROTATIN G B SHAKE
50%
higher ad
RICH 10x
recall
MEDIA higher CTR
C OL OUR
SWIPE TO E
AC TIV
INTER
TRACKABL
ON-BANNER
EVENTS
E
RICH MEDIA
Standard rich Options Available!
media
Templated Rich Media
Interactive and animated rich
NO MINIMUM SPEND
media ads, easily adaptable.
CUSTOM RICH MEDIA
Preview Preview Preview
FRAME SLIDER DRAG & DROP SWIPE TO COLOUR
Unique ideas
come to live
Custom rich media
We make your idea come true! If it’s a game,
drag & drop concept or other fully custom
html5 banner, we can make it.
FLOATING BANNERS
Preview Preview Preview
Floating
banners
Delivering the highest CTR!
Floating ads stay fixed on top of the
content while scrolling.
Animated basket Casino coins & classic button Broken TV
ADVANCED WEATHER SOLUTION
Sunny, -0C, Thursday 0°C
morning. Ad shown for
Fashion Explorers.
Consumer receives >
2°C
Different ad
on different
weather
condition
Cloudy, -2C, Tuesday evening
Ad is shown only for
Advanced Independent Trend Seekers
Showing ads
weather
only when
dynamics with
weather Consumer receives >
over 50+
conditions are -2°
different
met C
conditions
SSP/OPEN RTB EMAIL BANNER
Preview
Happy women’s day Sabina!
TARGET MEN TO CONGRATULATE WOMEN
OR TARGET BROAD - WOMEN CONGRATULATING WOMEN
CASE STUDIES
SWAROVSKI CAMPAIGN
Swarovski campaign
Campaign goal
Promotion of a new Swarovski product; Get as many video ad views as
possible.
Relevant Targeting
Broad targeting was used for this campaign
Creatives
VAST Video Ads
1.4M+ 95.53% 1.3M+
Impressions Ad View- Traffic delivered
through Rate to the store
GT BANK CASE STUDY
1. User clicks the first Goal
banner to send a email
to a friend
Brand awareness and users email collection
Locations
2. User fills out his/her
Nigeria
name and email
4,47%
Conversion rate
3. User fills out friend’s
name and email
4.Thank you screen will
4,5M 2,1M 1,1K+
come up and an email
will be sent to a friend Impressions Unique users Collected email
amount
CONTACT US
[email protected]
