1st Semester

A.Y. 2022-2023

ARCHITECTURAL DESIGN 7
COMMUNITY ARCHITECTURE
AND URBAN DESIGN

Architectural Design Project 1:

Housing Project (Open Market)
Design Problem
 Architectural Design 7: COMMUNITY ARCHITECTURE AND URBAN DESIGN
1st Semester 2023

Design exercises giving emphasis on the socio-cultural activities of man, architectural

conservation, proxemics and materials for architecture and designing with nature.

Focus:
 The importance of Community in Public Design and The Social Construction of
Communities
 Creating & Identifying Senses of Place, Physical/Urban Design and communities.
 Co-Design Process and its application to Urban Design.

Major Plate 1: Open Market Housing Project

PROJECT BRIEF:

A leading developer known for its luxury and mid-priced residential developments, is looking to
entice first time homebuyers with its new brand of housing development. A premium brand
within the mid-end to high-end housing category that celebrates the very important milestone of
first time home ownership. More importantly, it espouses pride of ownership.
It is the company’s new venture into the housing market.

The developer is planning to launch a series of housing communities in a first-class municipality

with key commercial establishments. The housing brand will raised the bar of what housing is
and should be in the Philippines. Pushing the envelope to make beautiful, well-designed homes
attainable to a wider market -- legacy homes that the next generation will enjoy.

The new housing brand will offer homes with a starting price of Php 4.0 million to Php 10.0
million.

The developer set the housing brand to compete with the current housing market and with the
current situation of housing in the country. The housing brand will cater to a broad mid market
segment that includes established small business owners, professionals and families of Filipinos
working abroad.

The brand will focus on the following objectives:

- Envisioned and planned as a functioning community.
- Near major growth areas.
- Accessible within 3-5km from transportation hubs.
- Unique community concept.
- Sense of spaciousness.
- Innovative house designs.
- Elegant and Serene.
- Safe and Secure
- Provisions for growth
- Variety of House Layout and Designs

Project Requirements:

The designer/students shall be made responsible in providing the necessary spaces to make the
project functional and architecturally sound. The research component, which is an integral aspect
of design, should enhance the student’s capacity to learn through direct dissemination of
information. The housing project should focus on the trend of housing market in the proposed
project site. The student should study and provide concept on sizes of housing lot and floor areas
that will cater to the needs of the area. Also, should comply with considerations and objectives
the housing brand.

Project Site Description:

The designer/students shall study and find feasible site to make the project functional and
architecturally sound. The site should have at least 25 hectares.

STUDY AND DRAWING REQUIREMENTS:

Conceptual Analysis (A3 Size, Landscape). Do a research on the proposed project and other related
buildings in the project with careful attention to spaces, flow patterns and what and how the
architect’s design concept was applied.

Come up with the most applicable design for you own project and relate it to your personal
design philosophy. Include your Conceptual Analysis showing evolution of forms and shapes,
injecting personal concept and philosophy.

Conceptual Analysis should show the necessary development of spaces, user behaviour analysis,
space program, matrix diagram, traffic analysis, diagrammatic flow patterns, site analysis, and
orientation considerations: views, wind, solar angles, etc. Environmental impact analysis,
schematic solutions, sketches, and other planning analysis if needed.

Drawings:
Conceptual Board: - Contains necessary descriptions and diagrams
Master Plan: - Showing the relationship of the whole development to
each other, to the surrounding developments and to the
environment. (Any convenient scale)
Plans: - All plans/ plan on site (with complete furniture layout and
proper annotations and dimensions).
Elevations: - All elevations (with proper annotations of materials and
finishes, vertical dimensions, fully rendered with shades
and shadows, etc.
Sections: - 2 Sections each building (with proper annotations of
materials and finishes, vertical dimensions, etc.
Perspectives: - Aerial Perspective/s (showing the whole site and the
environment)
- Exterior Perspectives (Man’s Eye View)
- Subdivision Entry (Min. of 2)
- Residential (Each Model)
- Amenities (Min. of 4)
- Interior Perspectives (Min of 2 each Residential Model)
- Spot Perspective/s
Study Model: - Scaled Model (Showing the massing of each model house
and distribution of lots and access road). The
massing/model should fit in a 15” x” 20 base.
Activity: Group Work (max of 5 student per group)

Medium: Manual and Freehand Presentation (20” x30 or 30”X40”), Spiral Bound

Commencement: 24 August 2023

Due: 27 September 2023 (Wednesday-Second Hour)