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Nutriputo Market Survey Insights

The document appears to be a market survey about puto, a Filipino snack. It asks respondents for demographic information and about their preferences and purchasing habits related to puto. It then introduces a new product called Nutriputo, which is a fortified version of puto that aims to provide both taste and nutrition. The survey goes on to ask questions about whether respondents would purchase Nutriputo, at what price points, and in what formats or locations. The goal seems to be gathering market research on receptiveness to a nutritious version of the traditional snack.

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0% found this document useful (0 votes)
69 views2 pages

Nutriputo Market Survey Insights

The document appears to be a market survey about puto, a Filipino snack. It asks respondents for demographic information and about their preferences and purchasing habits related to puto. It then introduces a new product called Nutriputo, which is a fortified version of puto that aims to provide both taste and nutrition. The survey goes on to ask questions about whether respondents would purchase Nutriputo, at what price points, and in what formats or locations. The goal seems to be gathering market research on receptiveness to a nutritious version of the traditional snack.

Uploaded by

c20-1613-929
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NUTRIPUTO (Market Survey) NUTRIPUTO (Market Survey)

1. In what barangay in Biñan you're currently living? 1. In what barangay in Biñan you're currently living?

______________________________________________________ ______________________________________________________

2. What is your age? _____________________________________ 2. What is your age? _____________________________________

3. What is your current estimated monthly income/allowance? 3. What is your current estimated monthly income/allowance?

______________________________________________________ ______________________________________________________

4. What is your current occupation or role? 4. What is your current occupation or role?

Student Unemployed Student Unemployed

Employed Homemaker Employed Homemaker

5. What is your highest educational attainment? 5. What is your highest educational attainment?

______________________________________________________ ______________________________________________________

How much do you agree with the following statements. Choose How much do you agree with the following statements. Choose
from “Strongly agree”, “Agree”, “Disagree” and “Strongly from “Strongly agree”, “Agree”, “Disagree” and “Strongly
disagree” in answer the following questions. disagree” in answer the following questions.

_______________1. “I am a health-conscious person.” _______________1. “I am a health-conscious person.”

_______________2. “It is important for me to eat healthy food.” _______________2. “It is important for me to eat healthy food.”

_______________3. In eating healthy foods, “I consider the _______________3. In eating healthy foods, “I consider the
product’s taste.” product’s taste.”

_______________4. In eating healthy foods, “Their packaging _______________4. In eating healthy foods, “Their packaging
must be pleasing to the eyes.” must be pleasing to the eyes.”

_______________5. In eating healthy foods, “I consider the _______________5. In eating healthy foods, “I consider the
product’s nutritional content” product’s nutritional content”

_______________6. In eating healthy foods, “I consider the _______________6. In eating healthy foods, “I consider the
product’s nutritional content” product’s nutritional content”

_______________7. In eating healthy foods, “I consider the _______________7. In eating healthy foods, “I consider the
product’s ingredients” product’s ingredients”

9. How do you usually like to purchase puto? 9. How do you usually like to purchase puto?

Per piece Per pack Per dozen Per piece Per pack Per dozen

10. How much do you usually pay for a piece of puto? 10. How much do you usually pay for a piece of puto?

3-5 Pesos each 6-8 Pesos each 9-12 Pesos each 3-5 Pesos each 6-8 Pesos each 9-12 Pesos each

11. Where do you usually buy puto? 11. Where do you usually buy puto?

Local Market Neighborhood Grocery store Local Market Neighborhood Grocery store

Sidewalk vendor Others (Pls specify) __________________ Sidewalk vendor Others (Pls specify) __________________

12. Have you heard a puto that is packed that is fortified with 12. Have you heard a puto that is packed that is fortified with
essential nutrients? Yes No essential nutrients? Yes No

13. If Yes, how much does it cost per piece? ___________ 13. If Yes, how much does it cost per piece? ___________
14. Do you think its price is reasonable? Yes No 14. Do you think its price is reasonable? Yes No

15. Please tell us why you answered yes or no? (Why the price is 15. Please tell us why you answered yes or no? (Why the price is
reasonable? Or Why the price is not reasonable) reasonable? Or Why the price is not reasonable)

______________________________________________________ ______________________________________________________
______________________________________________________ ______________________________________________________
______________________________________________________ ______________________________________________________
______________________________________________________ ______________________________________________________
What is Nutriputo?

Nutriputo blends classic Filipino puto flavors with essential


nutrition, creating a delicious and healthy snack. Our mission is to
What is Nutriputo?
make this nutritious treat accessible to everyone, promoting both
Nutriputo blends classic Filipino puto flavors with essential
great taste and well-being. Enjoy the best of tradition and health
nutrition, creating a delicious and healthy snack. Our mission is to
with Nutriputo.
make this nutritious treat accessible to everyone, promoting both

16. Would you buy Nutriputo? Yes No great taste and well-being. Enjoy the best of tradition and health
with Nutriputo.
17. If no, why?
______________________________________________________ 16. Would you buy Nutriputo? Yes No
______________________________________________________
17. If no, why?
______________________________________
______________________________________________________
18. How would you like to purchase a Nutriputo? ______________________________________________________
______________________________________
Per piece ____Pcs per Pack Per dozen
18. How would you like to purchase a Nutriputo?
19. What are your flavor preferences for NutriPuto? You can
choose more than one. Per piece ____Pcs per Pack Per dozen

Ube Pandan 19. What are your flavor preferences for NutriPuto? You can
choose more than one.
Cheese Chocolate
Ube Pandan
Macapuno Other:
_________________________ Cheese Chocolate

20. Choose places where you would like to see a vendor of Macapuno Other:
nutriputo? You can choose more than one. _________________________

Local Market Neighborhood Grocery store 20. Choose places where you would like to see a vendor of
nutriputo? You can choose more than one.
Sidewalk vendor Others (Pls specify) ________________

Local Market Neighborhood Grocery store

Sidewalk vendor Others (Pls specify) ________________

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