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CK Vs Sugcon 2023

The document discusses connected experiences using Sitecore XM and Sitecore Smart Hub CDP. It provides an agenda that includes discussing CDP and personalization, Smart Hub CDP, basic terminology, and use cases and code overview. The speakers are then introduced - Varun Shringarpure and Chirag Khanna, who are both senior technology leads at Horizontal Digital.
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0% found this document useful (0 votes)
48 views36 pages

CK Vs Sugcon 2023

The document discusses connected experiences using Sitecore XM and Sitecore Smart Hub CDP. It provides an agenda that includes discussing CDP and personalization, Smart Hub CDP, basic terminology, and use cases and code overview. The speakers are then introduced - Varun Shringarpure and Chirag Khanna, who are both senior technology leads at Horizontal Digital.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Connected

Experiences using
Sitecore XM and
Sitecore Smart
Hub CDP
Chirag Khanna
Varun Shringarpure

#sugcon
August 25, 2023
Speakers
Varun Shringarpure
Senior Technology Lead, Horizontal Digital

• Total 13 years of experience , of which 9+ years At Horizontal!

• 4 Time Sitecore MVP (2015-2020).​ Sitecore 6.5 through 10 Certified & Sitecore Content Hub Certified
Developer

• I am blogging at https://varunvns.wordpress.com, I have been blogging from around 12+ years now.

• LinkedIn : https://www.linkedin.com/in/varunvns/

• DIY Hobbyist and Avid Gardener.

Chirag Khanna
Technology Lead, Horizontal Digital

• Total 9 years of Technology experience.

• Sitecore 10, Sitecore CDP, Sitecore Content Hub and Sitecore Order Cloud Certified.

• I am blogging at https://passion4sitecore.wordpress.com

• Redis Labs Hackathon Winner, a Global Competition

• Love travelling and outing with friends and family.

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Agenda

• CDP & Personalize


• Smart Hub CDP
• Basic Terminology Walkthrough
• Use Cases and Code Overview

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Why these Buzzwords
gaining the importance?
CDP
Personalize
Why Personalize for a user?

• Customer Need
• Content vs Context
• Simple Personalization vs
Connected Experience
• Customers value the
Experience more than the
Brand

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91% of consumers are more likely to
shop with brands who recognize,
remember, and provide them with
relevant offers and
recommendations

Sitecore CDP
Sitecore CDP

• What is CDP?
• Why Sitecore CDP?
§ Customer Data Platform
§ Tracks every user data and behavior
§ Persistent & Unified and Accessible
customer database § Consolidates and connects all customer
data in one place
§ Data is pulled from Multiple Sources
and Combined to Create a Single § Builds Customer Profiles and Segments
Customer Profile. with Real-time data

• Why CDP?
§ 360° View of a Customer

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Sitecore CDP

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Sitecore Personalize
Sitecore Personalize

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Sitecore CDP vs Personalize

Sitecore CDP Sitecore Personalize

Batch API, Stream API and Rest API Stream API

Batch Segments Real Time Segments/Conditions

Audience sync

Guest Collection

Decisioning

Experience/Experiments (REST API)

Dashboard Reports
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Smart Hub CDP
Sitecore Smart Hub CDP

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Why is Sitecore called Smart Hub CDP?

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Basic Terminologies
Terminologies

Stream API Behavioral and Transactional Data

REST API CRUD Operations, Custom Operations like Audience Sync

Batch API Large Amount of Data/Offline Ingestion/Periodic Sync

Segmentation User Persona/Profiles

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Terminologies

Guest The one who interacts with the Brand – Contact!

Visitor Unidentified Guest – Unknown Contact!

Customer Identified Guest – Known Contact!

Retired Archived Guest

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Terminologies

Experience Experiment

Creating Personalized Content A/B Testing

Page
Audience Decisioning Goals
Targeting

Users on a given Next Best The Purpose!


Which Page?
Segment! Action!
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Use Cases

• Personalization for Visitors


• Connected Experience for
Customers
Personalization for
Visitors

Location Specific Personalization


Demo
Full Stack Interactive Experience

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Personalization for
Visitors

Feature Specific Personalization


Demo
Web Experience

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Personalization for
Customers

Provide a Connected Experience!


Demo
Connected Experience

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BONUS: CDP Webhook Triggers

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Code Overview – Server Side

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Code Overview – Client Side

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Questions?

If you have any more questions


or would like to understand anything in depth,
we will be available at Horizontal booth!
I am a proud community member! Please contact me on the following
handles:

Chirag Khanna chirag-khanna


varun varunvns
varun-shringarpure
sitecorechat.slack.com twitter sitecore.stackexchange.com
Appreciate the Community Help!

• Suggestions: • Related Links:


§ https://www.sitecore.com/kno § https://doc.sitecore.com/personalize/en/developer
wledge-center/digital- s/api/index-en.html
marketing-resources/10- § https://doc.sitecore.com/personalize/en/developer
personalization-tactics-for- s/api/index-en.html
quick-wins
§ https://sitecore.cdpknowledgehub.com/docs/decisi
on-models-best-practices
§ https://sitecorebasics.wordpress.com/2022/10/03/
sitecore-smarthub-series-and-sitecore-cdp-basics/
§ https://github.com/Sitecore/Sitecore.Demo.Edge
§ https://github.com/neilkillen/SitecoreCDPPostman
Collection
§ https://community.sitecore.com/community?id=co
mmunity_blog&sys_id=d8fdc45d1bb6811038a4642
1b24bcbb7
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or leave it empty.
Thank you!

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