Connected
Experiences using
Sitecore XM and
Sitecore Smart
Hub CDP
Chirag Khanna
Varun Shringarpure
#sugcon
August 25, 2023
Speakers
Varun Shringarpure
Senior Technology Lead, Horizontal Digital
• Total 13 years of experience , of which 9+ years At Horizontal!
• 4 Time Sitecore MVP (2015-2020). Sitecore 6.5 through 10 Certified & Sitecore Content Hub Certified
Developer
• I am blogging at https://varunvns.wordpress.com, I have been blogging from around 12+ years now.
• LinkedIn : https://www.linkedin.com/in/varunvns/
• DIY Hobbyist and Avid Gardener.
Chirag Khanna
Technology Lead, Horizontal Digital
• Total 9 years of Technology experience.
• Sitecore 10, Sitecore CDP, Sitecore Content Hub and Sitecore Order Cloud Certified.
• I am blogging at https://passion4sitecore.wordpress.com
• Redis Labs Hackathon Winner, a Global Competition
• Love travelling and outing with friends and family.
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Agenda
• CDP & Personalize
• Smart Hub CDP
• Basic Terminology Walkthrough
• Use Cases and Code Overview
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Why these Buzzwords
gaining the importance?
CDP
Personalize
Why Personalize for a user?
• Customer Need
• Content vs Context
• Simple Personalization vs
Connected Experience
• Customers value the
Experience more than the
Brand
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”
91% of consumers are more likely to
shop with brands who recognize,
remember, and provide them with
relevant offers and
recommendations
–
Sitecore CDP
Sitecore CDP
• What is CDP?
• Why Sitecore CDP?
§ Customer Data Platform
§ Tracks every user data and behavior
§ Persistent & Unified and Accessible
customer database § Consolidates and connects all customer
data in one place
§ Data is pulled from Multiple Sources
and Combined to Create a Single § Builds Customer Profiles and Segments
Customer Profile. with Real-time data
• Why CDP?
§ 360° View of a Customer
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Sitecore CDP
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Sitecore Personalize
Sitecore Personalize
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Sitecore CDP vs Personalize
Sitecore CDP Sitecore Personalize
Batch API, Stream API and Rest API Stream API
Batch Segments Real Time Segments/Conditions
Audience sync
Guest Collection
Decisioning
Experience/Experiments (REST API)
Dashboard Reports
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Smart Hub CDP
Sitecore Smart Hub CDP
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Why is Sitecore called Smart Hub CDP?
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Basic Terminologies
Terminologies
Stream API Behavioral and Transactional Data
REST API CRUD Operations, Custom Operations like Audience Sync
Batch API Large Amount of Data/Offline Ingestion/Periodic Sync
Segmentation User Persona/Profiles
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Terminologies
Guest The one who interacts with the Brand – Contact!
Visitor Unidentified Guest – Unknown Contact!
Customer Identified Guest – Known Contact!
Retired Archived Guest
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Terminologies
Experience Experiment
Creating Personalized Content A/B Testing
Page
Audience Decisioning Goals
Targeting
Users on a given Next Best The Purpose!
Which Page?
Segment! Action!
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Use Cases
• Personalization for Visitors
• Connected Experience for
Customers
Personalization for
Visitors
Location Specific Personalization
Demo
Full Stack Interactive Experience
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Personalization for
Visitors
Feature Specific Personalization
Demo
Web Experience
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Personalization for
Customers
Provide a Connected Experience!
Demo
Connected Experience
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BONUS: CDP Webhook Triggers
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Code Overview – Server Side
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Code Overview – Client Side
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Questions?
If you have any more questions
or would like to understand anything in depth,
we will be available at Horizontal booth!
I am a proud community member! Please contact me on the following
handles:
Chirag Khanna chirag-khanna
varun varunvns
varun-shringarpure
sitecorechat.slack.com twitter sitecore.stackexchange.com
Appreciate the Community Help!
• Suggestions: • Related Links:
§ https://www.sitecore.com/kno § https://doc.sitecore.com/personalize/en/developer
wledge-center/digital- s/api/index-en.html
marketing-resources/10- § https://doc.sitecore.com/personalize/en/developer
personalization-tactics-for- s/api/index-en.html
quick-wins
§ https://sitecore.cdpknowledgehub.com/docs/decisi
on-models-best-practices
§ https://sitecorebasics.wordpress.com/2022/10/03/
sitecore-smarthub-series-and-sitecore-cdp-basics/
§ https://github.com/Sitecore/Sitecore.Demo.Edge
§ https://github.com/neilkillen/SitecoreCDPPostman
Collection
§ https://community.sitecore.com/community?id=co
mmunity_blog&sys_id=d8fdc45d1bb6811038a4642
1b24bcbb7
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Thank you!
