DESIGN CAN CHANGE

YOUR LIFE

THINKING
www.d-thinking.com
Dear Reader,

If you are reading this book, you must be interested in Design

Thinking and wondering what it can do to transform your life,
both professionally and personally. Through these pages you
will get a glimpse of the whole new enabling world of ‘Design
Thinking’.

The uniqueness of School of Design Thinking lies in its

approach, not just to Design Thinking, but more importantly,
in its emphasis on preparing the mind before jumping into
Design Thinking as a problem solving approach. Hence
we emphasize more on Design The Thinking ® first before
Thinking The Design. Design Thinking isn’t just a science to
tackle the complexities that each of us grapple with. Rather, it
is an unconventional approach to solve complex problems by
engaging with people who face the problem. It is more than
just looking at problems beyond mere data and numbers.
It involves factoring in the experiences and emotions of
end users, making it a truly human-centric approach. This
radically new approach requires a shift in the mindset of the
problem solver making the preparation of the Design Mind
an indispensable foundation for the successful application
of the Design Thinking process. School of Design Thinking
is a unique institution that does not merely teach Design
Thinking, but will make you a complete Design Thinker.

Welcome to the magical world of Design Thinking.

All the best!

Arun Jain
Founder, School of Design Thinking
What Is Design Thinking?

For businesses, Design Thinking drives

deep differentiation. The process of
Design Thinking involves rigor of
understanding requirements - both
stated and unstated, observing and
clustering patterns, connecting the dots
and unearthing blind spots.
Design Thinking makes the design
process intellectually stimulating and
a joyous collaborative experience, thus
giving more focus on those facing the
problem than the problem itself.

Is Design Thinking For You?

To Find Out
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 DESIGN IS THE FUNDAMENTAL
SOUL OF A HUMAN-MADE
CREATION THAT ENDS UP
EXPRESSING ITSELF IN
SUCCESSIVE OUTER LAYERS
OF THE PRODUCT OR SERVICE.

DESIGN IS NOT JUST WHAT IT

LOOKS LIKE AND HOW IT FEELS
FEELS..
DESIGN IS HOW IT WORKS.

- STEVE JOBS
 >>
Learn
HANDS-ON, EXPERIENTIAL

E n g a g in g a c t iv i t i e s , s t i mu l at i n g exe rci ses & ri gourous group projec ts

How Our Workshops Happen
The immersive workshops will take you through a sequential process of Design Thinking in
all its flavours. Rigoured by intense group activities, workshops involve the study of stimu-
lating case studies and focused presentations.

The audience will use multiple tools and frameworks, such as journey maps, client perso-
nas, case studies, presentations, as well as tactile and visual tools to arrive at impactful
solutions that are both human centric and future focussed.

The workshops conducted by the School of Design Thinking are largely residential in na-
ture. This is to enable participants to sleep over unclear thoughts and return the next day
to discuss them. Participants are also taught ways to innovatively start the day with en-
gaging and high-energy activities. The outcome of the entire process is to enable learners
to deep-dive into the design process to solve complex challenges.
Our Approach

Design Thinking is too often reduced

to knowledge and use a set of tools, as
if, mastering the use of a chisel would
make one a master sculptor! Like any mind and the importance of designing the
other set of tools, Design Thinking tools mind to learn and achieve efficiency and
are easily learned, but the ability to use excellence. It stresses that ‘Preparing the
them correctly and judiciously calls for Design Mind’ is critical to achieve and
the ‘mind of a designer’. Through stim- deliver optimal design. It also emphasizes
ulating activities, thoughtfully crafted the need to have an open mind, designed
workshops create an understanding to receive new information and ideas in
of the need for freedom of the human order to continue to learn and grow.
 >>
Experience
S T I M U L AT I N G E N V I R O N M E N T

To ols t h at fa c il i t at e g ro u p l e ar n i n g & p resentati on

Space to Experiment
Workshops are conducted at the 8012 FinTech Design Center – the world’s first design
center for financial technology.

Spread over a stimulating 30,000 sq.ft. at Siruseri, Chennai, India, the 8012 FinTech Design
Center is testimony to the criticality of design from ideation through implementation
and on-going interrogation of evolving dynamics. The design center has six exploration-
through-enablement zones; and AEDE principles (Absorb - Engage – Discover – Enable)
are an integral part of the work flow.

Workshop participants are often taken on a tour of the 8012 FinTech Design Center, where
they are exposed to various Design Thinking models and tools.
 >>
Approach
MIND FIRST & HOLISTIC

To ols t o fa c ilit at e g ro u p l e ar n i n g & p re s entati on

Four-pronged Strategy
A four-pronged strategy enables participants to
effectively adopt the culture of Design Thinking.
The design mind, design space, design framework
and design process are the four tightly-integrated
aspects that help create value by enabling problem
solvers to arrive at future-focussed solutions.
The Design Mind The Design Space

Transformation of the thought process The workplace environment and

is indispensable before understanding space is a crucial factor that
the practical application of Design influences productivity and output.
Thinking. Transformation from the Spatial elements that help cross-
mindset of an ‘order taker’ to that of collaboration and cross-pollination are
an ‘agenda setter’ needs conditioning. leveraged during workshops. Inspired
The School of Design Thinking calls by this, participants have often felt
this the preparation of the Design the need to utilize spatial elements
Mind. This forms the cornerstone of at their regular workplaces. School of
our approach and makes School of Design Thinking emphasises that the
Design Thinking stand apart from ‘physics of space is equally important
other Design Thinking experts. as the chemistry between colleagues’.

The Design Process The Design Framework

The Design Process is an approach The right mindset, design tools

for breaking down a large project and process help problem solvers
into manageable chunks. The School generate out-of-box ideas. Yet,
of Design Thinking takes inspiration problem solvers need the support
from globally renowned design tools of multiple stakeholders to make a
supplemented with indigenously solution successful. Solutions need
crafted tools to make Design Thinking sustainable models that will align
successful in practical application. all the stakeholders. These models
The patented five-step Design are called ‘design frameworks’.
Thinking process unites the design The workshops lay a substantial
tools. In fact, the special and exclusive emphasis on mapping stakeholders
‘Design Toolkit’ provides participants who will bind the solution into a
with a unique learning experience. sustainable framework.
 >>
Our Wins
SUCCESSFUL SOLUTIONS

E n g a g e m e nt s acro s s s e ct o r s make u s a l eadi ng Desi gn Thi nk i ng sol uti on ex pert

Generating Value

BANKING
A bank in Thailand adopted our Design
Thinking approach to unearth frictional
forces that were limiting the leadership from
embarking on a digital journey for the bank.
Government administrative officers under-
went design immersion to explore avenues
to impact society by connecting different
agencies that were working in isolation.
EDUCATION
DIET Principal and senior leaders from every
district of the state education department
attended a 2-day residential workshop to apply
Design Thinking to their job roles for effective
dissemination of SCERT initiatives.

Conducted a 1-Day
Design Thinking pro-
gram for the “Induc-
tion Training of Fac-
ulty in Universities/
College/Institutes”
program which was
Students from a pre- sponsored by Dept
mier university who of Higher Education,
underwent our 2-cred- MHRD . 550+ facul-
it course have imple- ties from 30 premier
mented a social impact School of Design Thinking’s academic institutions
project, the proposal of Design the Thinking course & esteemed auton-
which was accepted has been approved by Anna omous universities
by the district collec- University for its affiliated across India were
tor for implementation. institutions. impacted.
CORPORATE GOVERNMENT
A leading assets management Leadership teams
company in south India from Tamilnadu State
benefitted from applying Government Industries
Design Thinking to create an Dept, NHRD, Hyderabad
aggressive road map for their and NIC benefited from our
digital disruption agenda and, workshops to transform
to shift the thinking of the their operations and focus
leadership team. on the future.

HEALTHCARE
START-UP FMCG A leading cancer
The core team of a start- A leading south Indian FMCG treatment specialty
up that is into electric bikes is engaged with us to embark hospital sent their
participated in our workshop on a culture change for 10x senior oncologist &
to help them with their go-to- growth in the organization administrative staff
market strategy. using Design Thinking as a to improvise their
mindset. patient experience
Register or Find Out More

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Design Thinking is not limited to industrial application nor bridled by the rigours of
academic scrutiny. The School of Design Thinking conducts workshops for academics,
corporates, start-ups, entrepreneurs, social organizations, government & NGOs.

Our Impact

1000+ 700+ 20 9
academic faculty corporate leaders leading companies States across India
from 30 colleges & influencers from 9 sectors see see value in
and universities adopt Design boost in business Design Thinking
have been trained Thinking with Design Thinking for growth
 Client Testimonials

Best Way to Start Uplifting the Eco-system

It was the most wonderful The passion and commitment of the leadership team at
experience for me. For any School of Design Thinking to uplift the ecosystem is amazing.
start-up, a Design Thinking - C. K. Ranganathan (Chairman & Managing Director, CavinKare)
workshop will open up the
minds to think in a very Human Touch
disruptive way.
People think that technology is going to make everything
- Dr. Sanjay Tyagi easier. In some ways it will, but behind all the gadgets we’re
(Director, Software still people – and that means we face frictional forces that
Technology Parks of India, can slow us down. We need to learn how to process this.
Government of India) - John Sanei (Faculty - Singularity University & best-selling author)

Helpful For All Leaders

I am impressed at how the traditional Indian philosophical ideas have been transformed
into a thinking system. This is useful for all leaders who are trying to solve problems.
- Anthony St. George (Assistant Dean, International and Corporate Partnerships,
College of Engineering, University of California, Berkley)
 Design’s Stellar Role

Throughout the world, Design Thinking & Creativity

align together to do many wonders of Engineer-
ing by creating synergy & solving complexities and
challenges. Design Thinking will play a Stellar Role
in influencing the minds of Engineers and creating a
Thinking Process.
- Prof. Surappa (Vice Chancellor,
Anna University)

They Trust Us
Learn More

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 Copyright © 2020, School of Design Thinking
www.d-thinking.com
ALL RIGHTS RESERVED
These materials are confidential and proprietary and no part it should be reproduced,
published in any form by any means, electronic or mechanical including photocopy or any
information storage or retrieval system nor should the materials be disclosed to third
parties without the express written authorization of School of Design Thinking.
>>
Contact Us

Edition No. SPB001-2005

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