Designed for: Designed by: Date: Version:
Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Who are our Key Partners? Who What Key Activities do our What value do we deliver to the What type of relationship does For whom are we creating
are our key suppliers? Which Value Propositions require? Our customer? Which one of our each of our Customer Segments value? Who are our most
Key Resources are we acquiring Distribution Channels? customer’s problems are we expect us to establish and important customers? Is our
from partners? Which Key Customer Relationships? helping to solve? What bundles maintain with them? Which ones customer base a Mass Market,
Activities do partners perform? Revenue streams? of products and services are we have we established? How are Niche Market, Segmented,
offering to each Customer they integrated with the rest of Diversified, Multi-sided Platform
MOTIVATIONS FOR CATEGORIES: Segment? Which customer our business model? How costly
PARTNERSHIPS: Optimization Production, Problem Solving, needs are we satisfying? are they?
and economy, Reduction of risk Platform/Network
and uncertainty, Acquisition of CHARACTERISTICS:
particular resources and Newness, Performance,
activities Customization, “Getting the Job
Key Resources Done”, Design, Brand/Status, Channels
What Key Resources do our Price, Cost Reduction, Risk Through which Channels do our
Value Propositions require? Our Reduction, Accessibility, Customer Segments want to be
Distribution Channels? Convenience/Usability reached? How are we reaching
Customer Relationships them now? How are our
Revenue Streams? Channels integrated? Which
ones work best? Which ones
TYPES OF RESOURCES: are most cost-efficient? How are
Physical, Intellectual (brand we integrating them with
patents, copyrights, data), customer routines?
Human, Financial
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? Which Key For what value are our customers really willing to pay? For what do they currently
Resources are most expensive? Which Key Activities are most expensive? pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
value creation, premium value proposition). Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, dependent, Volume dependent
Economies of scale, Economies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
Designed for: Designed by: Date: Version:
Business Model Canvas IOTA Sastra Himawan C14190165 5 Maret 2022
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
- Web server - Melakukan pembuatan - Dapat menciptakan - Direct Services - Perusahaan
- Pemerintah objek berupa objek suatu objek digital - Online services - Institusi
digital dengan desain
- Membuat suatu ide atau system yang
yang menarik dan diinginkan
kreatif - Memudahkan cara
- Marketing yang luas dalam membangun
suatu digital
personal branding
yang dapat
memberikan value
positif kepada
Key Resources brand yang dimiliki Channels
- IT Development Team - Website
- Marketing Team - Video
- Creative Design Team - Aplikasi
(UI / UX, Video Editing,
dan lainnya)
- Story design Team
Cost Structure Revenue Streams
- Salary Team - Hasil dari penjualan apps / program
- IT Dev Team - Hasil dari penjualan desain dan storyline
- Creative design Team - Service yang disediakan
- Pengeluaran saat mencari info lainnya dan saat melakukan suatu riset
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
