SUMMER TRAINING REPORT

ON
RESEARCH ON A CAPITAL MARKET WITH INDIAINFOLIN LTD
AND OPENING DEMAT ACCOUNT

Submitted in partial fulfillment for award of degree Master Of Business Administration (MBA)
ACADEMIC SESSION: [2022 – 2024]

AMAN KUMAR ADVISOR

ID NO-22MBA056
MBA SEMESTER III Prof Dr.Manish R.TIRKEY

Submitted To:-

Joseph School Of Business And Commerce (JSBS&C)

Sam Higginbottom University Of Agriculture Technology And ……………………………
Sciences.............................................
Prayagraj

1
1
 Declaration Certificate

Aman Kumar MBA semester III hereby declare that the presented report of summer training titled
“Research on a capital Market with Indiainfoline Ltd And Opening Demat Account” is uniquely prepared
by me after the completion of one month work at IIFL Securities Ltd under the guidance of Dr.Manish
R. Tirkey (Faculty Mentor)
I also confirm that the report is only prepared for my academic requirement not for any other purpose. It
might not be used with the interest of the opposite party of the corporation.

Aman Kumar
22MBA056
MBA SEMESTER III

1
SUMMER INTERNSHIP PROGRAMME

Submitted By: AMAN KUMAR

MBA ID- 22MBA056

2
 ACKNOWLDEGMENT

I take this opportunity to thank everyone who played a supportive role for helping me to complete my
summer training report on the topic of Research on Capital Market with Indianfoline
I Would like to thank my Advisor to “ Dr Manish R. Tirkey " for guiding me through this
project and continuously encouraging me. It would not have been possible to complete this
project without his support.

I am also thankful to all the faculty members of Department Joseph School Of Business Studies
And Commerce for her guidance towards my project.

Finally, I am grateful to my family and friends for their unending support.

AMAN KUMAR

TABLE OF CONTENTS

3
PARTICULARS PAGE NO.

ACKNOWLEDGMENT

PREFACE

EXECUTIVE SUMMARY

RESEARCH CAPITAL

INDIAINFOLINE

CUSTOMER BEHAVIOR

ANALYSIS

RESEARCH METHODOLOGY

DATA ANALYSIS

FINDINGS

HOW TO OPEN DEMAT ACCOUNT

CONCLUSION

APPENDICS

BIBLIOGRAPHY

4
 Analyzing IIFL Company and helping
Project in opening the demate account of the
client

Company Name IIFL SECURITIES LIMITED

Company Address 139A/2B LANE NO 22 PONGHAT PUL,

VISHNAPURI COLONY , BAMRAULI
UPERHAR, UTTAR PRADESH,,
ALLAHABAD-211012

Posting Office 139A/2B LANE NO 22 PONGHAT PUL,

Address VISHNAPURI COLONY , BAMRAULI
UPERHAR, UTTAR PRADESH,,
ALLAHABAD-211012
Provide a full suite of financial
Organization Guide
services to their customer at any time
they need the company help. Their
vision to become india’s most repected
financial services company
SAM HIGGINBOTTOM UNIVERSITY
Institute Name
OF AGRICULTURE ANDSCIENCES

Prof. Dr Manish R. Tirkey

Faculty Mentor

Submitted as partial fulfillment of the requirement

Purpose of Report
of the MBA Course (2023- 2024)

5
PREFACE

Projects are very important for the beginners to gain a practical knowledge about organizations
and the market. Theory till not used in practical field is of no use. So our institute has fixed a
period for summer training when we can enter into the market through some organization in
order to gain some real knowledge.

This in mind I carried out my project in “INDIA INFOLINE” which is one of the largest and
reputed company in India.

The project was a study of “Research on capital market with INDIA INFOLINE” IN SRI
GANGANAGAR CITY.

This report has been prepared after the intensive study of both primary and secondary market
as well as their instruments with respect to broking firm. The information is also collected from
the Customers to understand their investment behavior in both primary and secondary market
respectively as well as their attitude towards the broking firm and its features.

6
EXECUTIVE SUMMARY

Training is the first step to enter into the permanent job. Market research, market surveys are
some of the pillars which helps us in future to stand with potentiality, knowledge and smart
work.
Keeping this in mind I had carried out my summer training in INDIA INFOLINE
which is India’s favorite share trading company with the largest number of customers. India
infoline offers investors a seamless, hassle-free and paperless way to trade shares, as it
integrates the banking, trading and settlement part of the business. India infoline is trusted by
over a lakh share investors, due to its negotiable brokerage rates, consultation services, margin
facilities, good software as well as many other services like insurance mutual funds etc.It
provided me a platform to deeply analyze the capital market as well as customer investment
perception towards it.

As Systematic, planned and disciplined work always leads to success. Keeping this in mind the
project has been divided into parts.

Firstly with the joining of company as a trainee my induction process was started where I got
familiar with the employees working there.

Secondly, I talked to all the knowledgeable people of the organization who helped me to get an
initial idea about the company and its product and services. I was than lead by the officer who
dealt with the customer to know the kind of services that the company offers to their
customers.

Thirdly, I learned about the various instruments of capital market, working of broking industry
as well as got the practical experience about it also. Then the consumers of Sri Ganganagar city
were selected and interviewed about the company that they used, their views on India infoline
and stock market of India, their expectation from the company, their satisfaction regarding the
special services provided by the company and their investment preferences regarding the
capital market. I got the real time experience about the process of listing of IPO’s as two IPO’s
i.e. Technofeb engineering Ltd., Hindusthan media venture Ltd. were released and widely
promoted by IIFL during my training period. I also learned the practical knowhow of the
trading mechanism of equities, commodities, mutual funds, currencies etc.

Lastly, all the data were compiled together to make a complete report by analyzing the data
collected. Some findings and recommendation were also added to keep the brand
ssssssname growing with its value.

7
 Objective of the study
The main objective of the study is to analyze the capital market mainly the primary and secondary
market and their instruments, understanding the working of broking industry as well as competitive
analysis of India infoline with reference to other broking firms operating in the same area.
The following study was mainly done with an objective to know the state of mind of the investors who
wanted to invest in the stock market & also to know the attitude and preference of the prospective
investors regarding capital market with special reference to India infoline which is a online brokage
house in India.

8
 Research on capital market
Capital Market:

A capital market is a market for securities (debt or equity), where business enterprises
(companies) and governments can raise long-term funds. It is defined as a market in which
money is provided for periods longer than a year [1], as the raising of short-term funds takes
place on other markets (e.g., the money market). The capital market includes the stock market
(equity securities) and the bond market (debt). Financial regulators, such as the UK's
Financial Services Authority (FSA) or the U.S.

Securities and Exchange Commission (SEC), oversee the capital markets in their designated
jurisdictions to ensure that investors are protected against fraud, among other duties.
Capital markets may be classified as primary markets and secondary markets. In primary
markets, new stock or bond issues are sold to investors via a mechanism known as
underwriting. In the secondary markets, existing securities are sold and bought among
investors or traders, usually on a securities exchange, over-the- counter, or elsewhere.
Primary Market:

A market that issues new securities on an exchange. Companies, governments and other groups
obtain financing through debt or equity based securities. Primary markets are facilitated by
underwriting groups, which consist of investment banks that will set a beginning price range
for a given security and then oversee its sale directly to investors.
Also known as "new issue market" (NIM). The primary markets are where investors can get
first crack at a new security issuance. The issuing company or group receives cash proceeds
from the sale, which is then used to fund operations or expand the business. Exchanges have
varying levels of requirements which must be met before a security can be sold.
Once the initial sale is complete, further trading is said to conduct on the secondary market,
which is where the bulk of exchange trading occurs each day. Primary markets can see
increased volatility over secondary markets because it is difficult to accurately gauge investor
demand for a new security until several days of trading have occurred.

Secondary market:

A market where investors purchase securities or assets from other investors, rather than from
issuing companies themselves. The national exchanges - such as the New York Stock
Exchange and the NASDAQ are secondary markets. Secondary markets exist for
equities, commodities or when funds, investment banks, or entities such as Fannie Mae
purchase mortgages from issuing lenders. In any secondary market trade, the cash proceeds go
to an investor rather than to the underlying company/entity directly.

9
Capital Market Instruments:

Capital market instruments are responsible for generating funds for companies, corporations,
and sometimes national governments these are used by the investors to make a profit out of
their respective markets. There are a number of capital market instruments used for market
trade, including

Stocks
Equitie commodities
Bonds
Debentures
Treasury-bills
Foreign Exchange
Fixed deposits

Capital market is also known as securities market because long term funds are raised through
trade on debt and equity securities. These activities may be conducted by both companies
and governments. This market is divided into primary capital market and secondary capital
market. The primary market is designed for the new issues and the secondary market is meant
for the trade of existing issues. Stocks and bonds are the two basic capital market instruments
used in both the primary and secondary markets. There are three different markets in which
stocks are used as the capital market instrument: the physical, virtual, and auction markets.

all capital market instruments are designed to provide a return on investment, the risk factors
are different for each and the selection of the instrument depends on the choice of the investor.
The risk tolerance factor and the expected returns from the investment play a decisive role in
the selection by an investor of a capital market instrument. Capital market
instruments should be selected only after doing proper research in order to increase one.

10
 Brief about stock market

The Securities Contracts (Regulation) Act, 1956, has defined Stock Exchange as an
"association, organization or body of individuals, whether incorporated or not, established for
the purpose of assisting, regulating and controlling business of buying, selling and dealing in
Securities". Stock exchange as an organized security market provides marketability and price
continuity for shares and helps in a fair evaluation of securities in terms of their intrinsic worth.
Thus it helps orderly flow and distribution of savings between different types of investments.
This institution performs an important part in the economic life of a country, acting as a free
market for securities where prices are determined by the forces of supply and demand.
Apart from the above basic function it also assists in mobilizing funds for the Government
and the Industry and to supply a channel for the investment of savings in the performance of its
functions.

The Stock Exchanges in India as elsewhere have a vital role to play in the development of the
country in general and industrial growth of companies in the private sector in particular and
helps the Government to raise internal resources for

11
the implementation of various development programmes in the public sector. As a segment of
the capital market it performs an important function in mobilizing and channelizing resources
which remain otherwise scattered. Thus the Stock Exchanges tap the new resources and
stimulate a broad based investment in the capital structure of industries.

A well developed and healthy stock exchange can be and should be an important institution in
building up a property base along with a socialist in India with broader distribution of wealth
and income. Thus Stock Exchange is a vital organ in a modern society. Without a stock
exchange a modern democratic economy cannot exist. The system of joint stock companies
financed through the public investment as emerged has put the vast means of finances almost
to entrepreneurs' needs.

Finance from external sources mainly from the investing public can become possible only
when an institute like Stock Exchange provides opportunities for the conversion of scattered
savings into profitable investments with the promises of a reasonable yield and minimum
element of risk. Such a mechanism as provided by Stock Exchanges is not merely a source of
capital but also a conduit which channelizes the savings into investment along with a free
movement of capital.

With the probable exception of a totalitarian state no Government will be able to mobilize
resources from the public if the money market in the form of stock exchange does not exist.
The Stock Exchange benefits the entire community in a variety of way. It enables the
producers to raise capital which directly and indirectly gives gainful employment to millions of
people on the one hand and helps consumers to get; the variety of goods needed by them on the
other. It provides opportunities to savers to store the value either as temporary abode of
purchasing power or as a permanent abode of purchasing power in the form of financial assets.
It also helps the segments of the savers who put their savings in commercial firms and non-
banking financial intermediaries because these institutions avail themselves of the services of
Stock Exchange to invest the money thus collected.

The Stock Exchange comes close enough to a perfectly competitive market allowing the forces
of demand and supply a reasonable degree of freedom to operate as compared to other markets
specially the commodity markets. This segment of the factor market can be considered as a
perfect or a nearly perfect market. Apart from providing a mechanism for transacting business
in stock and shares it generates genuine potential for a new entrepreneur to take up
initiative in the private sector

12
 enterprises and allows the expansion of investing community by offering gainful development
of their otherwise sluggish or shy capital. The Stock Exchange must assume the responsibility
of protecting the rights of investors specially the small investors in the Joint Stock Companies.

Indian Stock Exchanges - An Umbrella Growth

The Second World War broke out in 1939. It gave a sharp boom which was followed by a
slump. But, in 1943, the situation changed radically, when India was fully mobilized as a
supply base.
On account of the restrictive controls on cotton, bullion, seeds and other commodities, those dealing in
them found in the stock market as the only outlet for their activities. They were anxious to join the
trade and their number was swelled by numerous others. Many new associations were constituted for
the purpose and Stock Exchanges in all parts of the country were floated The Uttar Pradesh Stock
Exchange Limited (1940), Nagpur Stock Exchange Limited (1940) and Hyderabad Stock Exchange
Limited (1944) were incorporated.

In Delhi two stock exchanges - Delhi Stock and Share Brokers' Association Limited and the Delhi
Stocks and Shares Exchange Limited - were floated and later in June 1947, amalgamated into the Delhi
Stock Exchange Association Limited.

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 THE NATIONAL STOCK EXCHANGE OF INDIA LIMITED

The National Stock Exchange of India Limited has genesis in the report of the High Powered
Study Group on Establishment of New Stock Exchanges, which recommended promotion of a
National Stock Exchange by financial institutions (FIs) to provide access to investors from all
across the country on an equal footing. Based on the recommendations, NSE was promoted by
leading Financial Institutions at the behest of the Government of India and was incorporated in
November 1992 as a tax- paying company unlike other stock exchanges in the country.

On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in
April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in
June 1994. The Capital Market (Equities) segment commenced operations in November 1994
and operations in Derivatives segment commenced in June 2000.

NSE.IT Ltd.
It is also a wholly owned subsidiary of NSE and is its IT arm. This arm of the NSE is uniquely
positioned to provide products, services and solutions for the securities industry. NSE.IT
primarily focus on in the area of trading, broker front-end and back- office, clearing and
settlement, web-based, insurance, etc. Along with this, it also provides consultancy and
implementation services in Data Warehousing, Business Continuity Plans, Site Maintenance
and Backups, Stratus Mainframe Facility Management, Real Time Market Analysis &
Financial News.

India Index Services & Products Ltd. (IISL)

It is a joint venture between NSE and CRISIL Ltd. to provide a variety of indices and index
related services and products for the Indian Capital markets. It was set up in May 1998.
IISL has a consulting and licensing agreement with the Standard and Poor's (S&P), world's
leading provider of investible equity indices, for co-branding equity indices.

14
 National Securities Depository Ltd. (NSDL)

NSE joined hands with IDBI and UTI to promote dematerialization of securities. This step was
taken to solve problems related to trading in physical securities. It commenced operations in
November 1996.

Bombay Stock Exchange (BSE)

A very common name for all traders in the stock market, BSE, stands for Bombay Stock
Exchange. The oldest market not only in the country, but also in Asia. The early days of BSE
was known as "The Native Share & Stock Brokers Association." It was established in the year
1875 and became the first stock exchange in the country to be recognized by the government.
In 1956, BSE obtained a permanent recognition from the Government of India under the
Securities Contracts (Regulation) Act, 1956. In the past and even now, it plays a pivotal
role in the development of the country's capital market. This is recognized worldwide and its
index, SENSEX, is also tracked worldwide. Earlier it was an Association of Persons (AOP), but
now it is a demutualised and corporatized entity incorporated under the provisions of the
Companies Act, 1956, pursuant to the BSE (Corporatization and Demutualization) Scheme,
2005 notified by the Securities and Exchange Board of India (SEBI).

15
BSE Facts
 First in India to introduce Equity Derivatives
 First in India to launch a Free Float Index

 First in India to launch US$ version of BSE Sensex

 First in India to launch Exchange Enabled Internet Trading Platform

 First in India to obtain ISO certification for Surveillance, Clearing & Settlement

 'BSE On-Line Trading System (BOLT) has been awarded the globally recognized the
Information Security Management System standard BS7799-2:2002

 SEBI:-

SEBI as the Capital Market Regulator in India, has twin objectives i.e. of regulating as well as
developing the Market.

The SEBI is the main regulatory body in the Indian capital market scenario . SEBI is
responsible for :

▪ Protecting the interests of investors in securities

▪ Promoting the development of the securities markets
▪ Regulating the securities markets
On April 12, 1988, the Securities and Exchange Board of India (SEBI) was established with a
dual objective of protecting the rights of small investors and regulating and developing the
stock markets in India. In 1992, the Bombay Stock Exchange (BSE) , the leading stock
exchange in India, witnessed the first major scam masterminded by Harshad Mehta (Mehta) .
Analysts unanimously felt that if more powers had been given to SEBI, the scam would not
have happened. As a result, the Government of India (GoI) brought in a separate legislation by
the name of 'SEBI Act 1992' and conferred statutory powers to it.

Since then, SEBI had introduced several stock market reforms. These reforms significantly
transformed the face of Indian stock markets. SEBI introduced on-line trading and demat of
shares which did away with the age-old paper-based trading, thus bringing more transparency
into the trading system. Analysts and experts appreciated SEBI for these reforms. One stock
market analyst said, "I'm sure that most of us would agree that SEBI has handled the challenges
exceptionally well."

In spite of SEBI's capital market reforms and increasing regulatory powers over the years,
analysts felt that it had failed miserably in stopping stock market scams. In the ten years after

16
the Mehta scam, several scams came to light, casting doubt on the efficiency of SEBI as a
regulatory body. However, a few analysts felt there was a need to confer more powers to SEBI
to stop these scams. One analyst commented, "It's rather daunting task of putting in place a
regulatory framework for the market against all odds."

In the 1980s, Indian capital markets witnessed significant changes. During the sixth Five-Year
plan (1980-85), many major industrial policy changes were introduced. These included opening
up the Indian economy to foreign corporations and emphasizing a greater role for the private
sector.

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TRADING MEMBERSHIP

Stock Brokers

Introduction
A broker is an intermediary who arranges to buy and sell securities on behalf of clients (the
buyer
and the seller). According to Rule 2 (e) of SEBI (Stock Brokers and Sub-Brokers) Rules, 1992,
a stockbroker means a member of a recognized stock exchange. No stockbroker is allowed to
buy, sell or deal in securities, unless he or she holds a certificate of registration granted by
SEBI. A stockbroker applies for registration to SEBI through a stock exchange or stock
exchanges of which he or she is admitted as a member. SEBI may grant a certificate to a stock-
broker [as per SEBI (Stock Brokers and Sub-Brokers) Rules,1992] subject to the conditions
that:

a) He holds the membership of any stock exchange;

b) He shall abide by the rules, regulations and bye-laws of the stock exchange or stock
exchanges of which he is a member;

c) In case of any change in the status and constitution, he shall obtain prior permission
SEBI to continue to buy, sell or deal in securities in any stock exchange;

d) He shall pay the amount of fees for registration in the prescribed manner; and

e) He shall take adequate steps for redressal of grievances of the investors within one month
of the date of the receipt of the complaint and keep SEBI informed about the number, nature
and other particulars of the complaints. While considering the application of an entity for
grant of registration as a stock broker, SEBI shall take into account the following namely,
whether the stock broker applicant -

18
a) is eligible to be admitted as a member of a stock exchange;

b) Has the necessary infrastructure like adequate office space, equipment and man power to
effectively discharge his activities;

c) Has any past experience in the business of buying, selling or dealing in securities;

d) Is being subjected to any disciplinary proceedings under the rules, regulations and bye-
laws of a stock exchange with respect to his business as a stockbroker involving either
himself or any of his partners, directors or employees.

Sub-Brokers

A Sub-broker is a person who intermediates between investors and stock brokers. He acts on
behalf of a stock-broker as an agent or otherwise for assisting the investors for buying, selling
or dealing in securities through such stock-broker. No sub-broker is allowed to buy, sell or
deal in securities, unless he or she holds a certificate of registration granted by SEBI. A sub-
broker may take the form of a sole proprietorship, a partnership firm or a company.
Stockbrokers of the recognized stock exchanges are permitted to transact with sub-brokers.
Sub-brokers are required to obtain certificate of registration from SEBI in accordance with
SEBI (Stock Brokers & Sub-brokers) Rules and Regulations, 1992, without which they are
not permitted to buy, sell or deal in securities. SEBI may grant a certificate to a sub- broker,
subject to the conditions that:

(a) He shall pay the fees in the prescribed manner;

(b) He shall take adequate steps for redressal of grievances of the investors within one month
of the date of the receipt of the complaint and keep SEBI informed about the number, nature
and other particulars of the complaints received;

(c) In case of any change in the status and constitution, the sub- broker shall obtain prior
permission of SEBI to continue to buy, sell or deal in securities in any stock exchange; and

(d) He is authorized in writing by a stock-broker being a member of a stock exchange for

affiliating himself in buying, selling or dealing in securities. In case of company, partnership
firm and sole proprietorship firm, the directors, the partners and the individual, shall comply
with the following requirements:

19
(a) The applicant is not less than 21 years of age;

(b) The applicant has not been convicted of any offence involving fraud or dishonesty;

(c) The applicant has at least passed 12th standard equivalent examination from an institution
recognized by the Government.

(d) They should not have been debarred by SEBI.

(e) The corporate entities applying for sub-broker ship shall have a minimum paid up capital
of Rs. 5 lakh and it shall identify a dominant shareholder who holds a minimum of 51%
shares either singly or with the unconditional support of his/her spouse.

ABOUT INDIAINFOLINE LTD.

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2.2 COMPANY OVERVIEW
India Infoline originally incorporated on October 18, 1995 as PROBITY RESEARCH AND
SERVICES PVT LTD. at Mumbai under the Companies Act,1956 with Registration
No.1193797.and became a public limited company on April 28, 2000.The name of the
Company was changed to India Infoline.comLimited on May 23, 2000 and later to India
Infoline Limited on March 23,2001. It is the first Company in India to foray into the online
distribution of Mutual Funds It is a one-stop financial services shop, most respected for quality
of its advice, personalized service and cutting-edge technology. TheNo.1Corporate agent for
IIFLPrudentialLife Insurance Company. Research acknowledged by Forbes as “Must Read for
investor in South Asia “Listed on Bombay and National Stock Exchange with a net worth

21
 of INR 200 crore and a market cap of over INR 1970 crore.The company has a network of 976
business locations (branches and sub-brokers) spread across 365 cities and towns. It has more
than800, 000 customers. It is registered with NSDL as well as CDSL as a depository
participant.

Vision
“Our vision is to be the most respected company in the financial services space”

Performance of the company:

1995:Incorporated as an equity research and Consulting firm with a client base that included
leading FIIs, banks, consulting firms and corporate.

1999: Restructured the business model to embrace the internet; launched

www.indiainfoline.com; mobilized capital from reputed private equity investors.

INDIA INFOLINE Ltd.

India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock
Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of
both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory
Services and Portfolio Management Services. It offers broking services in the Cash and
Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with
NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients
trading in the equities market. It has recently launched its Investment banking and Institutional
Broking business.

22
23
INDIA INFOLINE MEDIA AND RESEARCH SERVICES LIMITED.

The content services represent a strong support that drives the braking, commodities, mutual
fund and portfolio management services businesses. Revenue generation is through the sale of
content to financial and media houses, Indian as well as global. It undertakes equities research
which is acknowledged by none other than Forbes as 'Best of the Web' and '...a must read for
investors in Asia'. India Info line’s research is available not just over the internet but also on
international wire services like Bloomberg (Code: IILL), Thomson First Call and Internet
Securities where India Infoline is amongst the most read Indian brokers.

INDIA INFOLINE COMMODITIES LIMITED.

India Infoline Commodities Pvt Limited is engaged in the business of commodities broking. Our
experience in securities broking empowered us with the requisite skills and technologies to allow
us offer commodities broking as a contra-cyclical alternative to equities braking. We enjoy
memberships with the MCX and NCDEX, two leading Indian commodities exchanges, and
recently acquired membership of DGCx. We have a multi- channel delivery model, asking it
among the select few to offer online as well as offline trading facilities.

24
INDIA INFOLINE MARKETING & SERVICES

India Infoline Marketing and Services Limited is the holding company of India Infoline
Insurance Services Limited and India Infoline Insurance Brokers Limited.(a) India Infoline
Insurance Services Limited is a registered Corporate Agent with the Insurance Regulatory and
Development Authority (IRDA). It is the largest Corporate Agent for IIFLPrudential Life
Insurance Co Limited, which is India's largest private Life Insurance Company. India Infoline
was the first corporate agent to get licensed by IRDA in early 2001. (b) India Infoline
Insurance Brokers Limited India Infoline Insurance Brokers Limited is a newly formed
subsidiary which will carry out the business of Insurance broking. We have applied to IRDA for
the insurance broking license and the clearance for the same is awaited. post the grant of license,
we propose to also commence the general insurance distribution business.

INDIA INFOLINE INVESTMENT SERVICES LIMITED

Consolidated shareholdings of all the subsidiary companies engaged in loans and financing
activities under one subsidiary. Recently, Orient Global, a SingaP9re-based investment
institution invested USD 76.7 million for a 22.5% stake in India Infoline Investment Services.
This will help focused expansion and capital raising in the said subsidiaries for various lending
businesses like loans against securities, SME financing, distribution of retail loan products,
consumer finance business and housing finance business. India Infoline Investment Services
Private Limited consists of the following step-down subsidiaries.

(a) India Infoline Distribution Company Limited (Distribution of Retail Loan Products)

(b) Money line Credit Limited (Consumer Finance)

(c) India Infoline Housing Finance Limited (Housing Finance)

IIFL (Asia) Pte Limited

IIFL (Asia) Pte Limited is wholly owned subsidiary which ,has been incorporated in Singapore
to pursue financial sector activities in other Asian markets. Further to obtaining the necessary
regulatory approvals, the company has been initially capitalized at 1 million Singapore dollars.

25
 DEMAT ACCOUNT

De-mat account is a safe and convenient means of holding securities just like a bank account
is for funds. Today, practically 99.9% settlement (of shares) takes place on De-mat mode
only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the
exchanges.

Bank Account Vs De-mat Account

Basis Of
S. Differentiatio Bank Account De-mat Account
No. n
Form of
1. Holdings/Dep Funds Securities
osits
Safekeeping of Safekeeping of
2. Used for money shares
Transfer of money Transfer of shares
3. Facilitates (without actually (without actually
handling money) handling shares)
Where to A DP of choice (can
4. open A bank of choice be a bank)
Requirement
5. of PAN Not Mandatory Mandatory (effective
Number from April 01, 2006)

Interest income is
Interest subject to the No interest accruals
6. accrual on on securities held in
applicable rate of
holdings interest demat account

AQB* maintenance is
Minimum specified for certain No such
7. balance requirement
bank
requirement accounts

44
 Benefits Of De-mat Account:

1. A safe and convenient way of holding securities (equity and debt instruments both).

2. Transactions involving physical securities are costlier than those involving dematerialized
securities (just like the transactions through a bank teller are costlier than ATM
transactions). Therefore, charges applicable to an investor are lesser for each transaction.

3. Securities can be transferred at an instruction immediately.

4. Increased liquidity, as securities can be sold at any time during the trading hours (between
9:55 AM to 3:30 PM on all working days), and payment can be received in a very short
period of time.

5. Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with physical
certificates, are eliminated.

6. Pledging of securities in a short period of time.

7. Reduced paper work and transaction cost.

8. Odd-lot shares can also be traded (can be even 1 share).

9. Securities are transferred by the DP itself,so no need to correspond with the

companie.

45
Features of IIFL
A/C opening charge-Rs.750/- (refundable against brokerage)+ 555/-

Margin money- minimum Rs.10, 000/-

Name of the software used- Trader Terminal advance

Software installation charge- Nil.

No. of scripts provided by the software- unlimited.

Maintainance charge- Nil.

Exposure- 8 to 10 times (intra day) 4 times (delivery).

Name of the bank with the help of which customer get the facility of net banking- HDFC
Bank, Axis Bank, ICICI Bank, Bank of Baroda

Services provided- Equity, IPO, MF, PMS, Commodities, Insurance, Wealth Management
Services, Mortgages.

DP sells charge- 15 per instruction + service tax. Brokerage-

0.01% to.05% intraday 0.1% to 0.5% deliveries. Transaction

Report- sms, daily mail, daily courier,

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.

Network- 1145 branches and 800000 customers.

46
 ANALYSIS

SWOT analysis of India Infoline

WHAT IS SWOT ANALYSIS?

A scan of the internal and external environment is an important part of the strategic planning
process. Environmental factors can be classified as Strengths (S) or Weakness (W), and those
external to the firm can be classified as OPPURTUNITY (O) or THREATS (T). Such an
analysis of the strategic environment is referred to as a

SWOT ANALYSIS.

The SWOT analysis provides information that is helpful in matching the firm’s resources and
capabilities to the competitive environment in which it operates. As such, it is instrumental in
strategy formulation and selection. The following diagram shows how SWOT ANALYSIS fits into
an environmental scan:

ENVIRONMENTAL SCAN

INTERNAL ANALYSIS EXTERNAL ANALYSIS

STRENGTHS WEAKNESS OPPURTUNITIES THREATS

47
 SWOT ANALSIS FRAMEWORK
Strengths:

A firm’s strengths are its resources and capabilities that can be used as a basis for developing
acompetitive advantage. Examples of such strengths include:

➢ 2-in-1 account integrates your broking and demat accounts. All accounts are from IIFL
and very well integrated. This feature makes IIFL the most interesting player in online
trading facility. There is absolutely no manual interfere require. This is truly online
trading environment.
➢ Unlike most of the online trading companies in India which require transferring money
to the broker's pool or towards deposits, at IIFL you can manage your own demat.

➢ Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all
from one website. General Insurance is also available from IIFL Lombard.

➢ Trading is available in both BSE and NSE

➢ Good reputation among customers as INDIA INFOLINE ltd provides a

relationship manager to every client.
➢ Cost advantages from proprietary know how.
➢ Exclusive access to high-grade natural resources.
➢ Online trading platform
➢ Diverse Branch Network provides ample opportunities to penetrate deep into the existing
& untapped market. Its subsidiaries have grown from a single location to a nationwide
network spread over various cities.
➢ Personal relationship manager who will help assist the clients in share trading
➢ No custodial charge

48
 WEAKNESS
➢ It does not keep any condition as to collect minimum amount of brokerage from its
clients
➢ Equity analysis report to support the investment decision of its clients
➢ Trading via branch network, telephones and internet account i.e. both online and offline
➢ Strong market presence and increased market share leading to a virtuous cycle of growth
and profitability
➢ The incentive model is created such that it leads to generation of higher revenue for the
organization. This acts as a motivating factor for the employees to perform well.
➢ Induction of new employees through an extensive computer based training module that
equips them to service their clients efficiently.

➢ Getting access to India Infoline website during market session can be frustrating.
➢ IIFLbrokerage is high.
➢ Not all stocks are available under Margin Plus
➢ Too many people try to eat the same piece of pie i.e. people employed in INDIA
INFOLINE ltd hit the same area to target their customers.
➢ There should be a separate set of staff working in fields and trading on behalf of their
clients: INDIA INFOLINE ltd has same set of staff who are making clients and also
trading on behalf of clients this hinders the relationship manager to provide adequate and
necessary tips to the clients and at times the managers are not in the position to answer
the questions of their clients relating to the current market position as they are on fields.
➢ Due to the continuous need to meet the targets, some of the Relationship managers crack
under pressure and thus leave the organization
➢ There is no limit to the maximum number of clients that a Relationship manager can
handle. This affects the level of service provided to the clients who are not volume
traders.

49
Opportunities:

The external environmental analysis may reveal certain new opportunities for profit and growth
some examples of such opportunities include:

➢ The market will gradually evolve into two segments, where there will be self-directed traders
and those who seek advice for making their investment decisions. The latter set will prefer to
speak to the broker, get his advice and then trade through certain channels. So both have to
co-exist, as is the case in almost all the mature markets
➢ Scope of online trading on BSE

➢ An unfulfilled customer need.

➢ Market expansion i.e. opening branches at untapped areas

➢ The Capital market in the last few years has turned out to be one of the favorable avenues for
the retail investors. This is due to the performance of the Indian Industry in various sectors
and the Economy in general. Even the future outlook looks promising
➢ Market seems favorable for commodities trading.
➢ Arrival of new technologies

Threats:

Changes in the external environmental also may present threat to the firm some of the examples
include
➢ Companies like Relegates Share khan, and Private Brokers are major threats to IIFL.
➢ Local brokers capable of charging lower brokerage
➢ Industry competitors vying for the same target segment.
➢ Changes in SEBI guidelines & other tax implications.
➢ Government Regulations
➢ Shifts in consumer tastes away from firm’s products
➢ Emergence of competitor company who charging less brokerage

50
RESEARCH METHDOLOGY

INTRODUCTION

Research in common parlance refers a search for knowledge. Once can also define research as a
scientific and systematic search for pertinent information on a specific c topic. Infect, research is
an art of scientific investigation. “Research as a systematized effort to gain new knowledge”

Research is an original contribution to the existing stop of knowledge for it advancement. It is

the pursuit of truth with help of study observation comparison and experiment insured research
for knowledge through objective and systematic method of finding solution to a problem is
research. Research refers to the systematic method consisting of enunciating the problem,
formulating the hypothesis, collection of the facts.

Research is a process of steps used to collect and analyze information to increase our
understanding of a topic or issue". It consists of three steps: Pose a question, collect data to
answer the question, and present an answer to the question.

Title Of The Study

“Research on Capital market with INDIAINFOLINE LTD”.

Objective Of The Study

➢ To study the company profile of Indiainfoline Ltd.
➢ To study customer satisfaction level of Indiainfoline Ltd.
➢ To study the various services provided by Indiainfoline Ltd.
➢ To know the expectation of Indiainfoline Ltd Customers.

51
Sample:-

The sample was selected randomly from the people of different fields another survey and
telephonic interview was done among the customers of IIFL.

Sample size:-

Total sample size was restricted to 100 for all segments.

Scope of the study:-

The study helps me to know the state of mind of the investors & their expected charges
regarding Brokerage, Return, Annual maintenance charges, and so on as well as their investment
preferences regarding capital market.
The Brokerage house is also benefited as it come to know what an individual investor expects
when he or she is going to invest in capital market, to which extent the customer is satisfied
with the IIFL. The firm will also come to know about the investors mindset about their
investment in primary market or secondary market.
By this study the firm will come to know about the lagging areas and the loopholes and can
overcome them and it can also formulate various efficient competitive strategies with the
help of competitive analysis to outrage their competitors.

Hypothesis

A hypothesis is a hypothetical statement regarding the relation between two or more variables.
They must be statements of the relationship between variables and they must carry clear
implications for testing the stated relations.
A broad hypothesis is given below from which more focused hypothesis may be derived “Car
manufacturers have ignored the preferences of women in car design”. By reducing

52
 the problem to a hypothetical statement, the problem has become more focused and the
hypothesis can be tested through research methods.

Research Methodology

The project started by approaching India Info line Ltd to know about the capital market, working
of broking industries along with the competitive analysis of India Info line with reference to the
other broking companies operating in the same area. The studies also focus on consumer
behavior towards stock markets, their investment preference towards capital market and their
expectations from a brokerage house . This will be reflected from the questions contained in the
questionnaire discussed later in the project report.

The survey was also conducted to know the state of mind of the investors who wanted to invest
in the stock market & also to know the attitude and preference of the prospective investors
regarding India info line.

A Questionnaire is designed to collect the needed information regarding the survey. For the
survey I have taken 70 existing and prospecting investors, I got the questionnaire filled by them
to know the state of mind of the investors who wanted to invest in the stock market, their
expected charges regarding Brokerage, Return, Annual maintenance charges & also to know the
attitude and preference of the prospective investors regarding capital market. Results are
cautiously viewed as sample is coming from a specific population. The response that is generated
during this exercise is converted in the form of percentage to have a comparative outlook. As the
number itself cannot explain the true picture. These percentages are then represented through the
simple tools like Bar graph, Pie charts etc…

Method of data collection:

All the data was collected through one to one interview and telephonic interview. All the
questions discussed below were explained to the respondent proper care has been
etc. Published data and the data collected in the past or other party is called secondary data .

53
 taken to see that respondent understand the question clearly and answer to in without any hurry.
All the respondents were interviewed at their convenience so that there is no chance that the
interviewer comprehends. The responses were clearly taken without suffering from any
ambiguity.

Type of Data

In My project I have used both Primary & Secondary data.

✓ For Primary Data: -

I made a questionnaire and the questionnaire filled by the prospective investors who wanted to
invest in the capital market. Data Observed or collected directly from first- hand experience data
is called primary data.

➢ Direct personal observation:-

This is a very general method of collecting primary data. Here the investigator directly contact
the informants, solicits their cooperation and enumerates the data. The Information is collected
by direct personal interviews.

➢ Indirect oral Interview:-

Information are not collected directly from the source but by interviewing persons closely
related with the problem. This method is time saving and involves relatively less cost.

➢ Questionnaire Method:-

Especially when the inquiry is quite extensive. It involves preparation of a list of questions
relevant to the inquiry and presenting them in the form of a booklet, often called a questionnaire.

✓ For Secondary Data: -

I have taken the information from the official website of India Info line ltd. that is
www.indiainfoline.com, 5paisa.com, magazines, journals, other

54
 ➢ Most of the customers are not interested to give the answer of all the questions, so it
generally creates a huge problem at that time.

➢ The Sample size used for the research was small.

➢ Analysis of the data might differ depending on the statistical tools and techniques used.

ANALYSIS OF CUSTOMER BEHAVIOUR

Q1 what is your profession?

a) Government/ Salaried employees
b) Businessman
c) Retired person

55
 Category No. Of People Percentage
Employees 43 43%
Businessmen 27 27%
Retired 30 30%
Total 100 100%

Interpretation:
➢ 43% of the customer surveyed in Sri Ganganagar who visited
the branch of India Infoline ltd belongs to Govt. employees or
salaried person 27% are businessmen and rest are the 30%
retired persons.

Q2 Do you like invests your money?

a) Yes
b) No

56
 Category No. Of People Percentage
Yes 75 75%
No 25 25%
Total 100 100%

Interpretation:
➢ Among the various people Surveyed only 75 were interested in investing there
money rest 25 were not interested to invest there money.

Q3 In which market does you invest your money?

a) Primary market
b) Secondary market
c) Other

Category No’s of People Percentage

Primary 26 26%
Secondary 43 43%

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 Other 31 31%
Total 100 100%

Interpretation:
➢ Most of the people are afraid of investing there money in secondary market and they
use to invest there money in factors of primary market or in various post office
schemes.69% of people are interested in investing in stock market, others do invest in
Mutual funds, banks, post office etc.

Q4. Do you have your own demat account?

a) Yes
b) No

Category No. Of People Percentage

Yes 63 63%
No 37 37%
Total 100 100%

Interpretation:

58
➢ Among those who are interested in stock market trading only 63% of them have demat
a/c
➢ Rest of them either has shares in physical form or do trades through their
broker’s demat a/c

59
 ➢ 60% are person surveyed are the existing customer of India Infoline ltd and rest 40% do
not have their demat account with India Infoline ltd.

Q5 Do you know about online share trading?

(a) Yes
(b) No

Category No. Of People Percentage

Yes 65 65%
No 35 35%
Total 100 100%
Interpretation:

60
➢ 65% of the person having their demat account know about the online
trading facilities but still 35% of the people are not aware of this facility.

61
Interpretation:
➢ 30% of A/Cs are opened in Religare
➢ 15% of A/C in Karvy
➢ 15% of A/Cs in Sharekhan
➢ 40% of A/Cs in Aanand Rathi

IPO’s 15 15%
other 20 20%
Total 100 100%

Interpretation:
➢ The survey show that 40%invest money in equity,25% mutuslfunds,20%others and
15%Ipo’S.

Q6 What type of trading do you prefer?

a) Delivery based
b) Intraday
c) Margin trading

62
 Category Businessmen Salaried Retired
Delivery 15% 45% 50%
Intraday 65% 25% 20%
Margin based 20% 30% 30%

63
Interpretation:
➢ The survey show that 65% of the businessmen do intraday trading and 20% does
margin based trading only 15% of the businessmen does delivery based trading as they
like to earn more in less time . On the other hand 45% and 50% of the salaried and
retired person respectively like delivery based trading very few of them like to do intra
day or margin based trading as they mainly prefer the safety of there money which is
possible in long term trading .
Q7. How do you choose to invest in a particular type of securities at a particular time ?
a) Do analysis of the market by yourself
b) Ask some of your colleagues
c) Take stock tips from media
d) Information given on the website of India Infoline ltd

Category No.Of People Percentage

Self analy. 30 30%

From Colleagues 37 37%

64
Analyst 22 22%

65
 Website 11 11%
Total 100 100%

Interpretation:
➢ .Survey show that 37% people invest ask to some of your colleagues,30% self
analy,22% analyst and rest 11% from website.

Q8 are you satisfied with India Infoline ltd as a brokage house?

a) Yes
b) no

Y
Ne
os
0
%

Category NNoo. Of People Percentage

Yes 27% 73 73%
No 27 27%
Total 100 100%
Yes
73
%

Interpretation:
➢ Only a proportion of 73% of people are satisfied with India Infoline ltd rest 27%
people are not aware of the various facilities provided by India Infoline ltd such as
research tips, margin ,free software facility, services of RM’s etc that is why they are
not satisfied with INDIA INFOLINE ltd.

66
 FINDINGS

➢ People are not aware of using the online trading facilities

➢ INDIA INFOLINE LTD has captured the market because of its brand name and the
brand awareness in the minds of the consumers. But people are yet to know about its
excellent service which would definitely help the company to capture more and more
new customer.
➢ Customer feel that the brokage charged by INDIA INFOLINE LTD are very high as
compared to other brokage house but they are not aware of the various facilities(margin
trading, recommendation etc) provided by India Infoline ltd to its customer which make it
unique .
➢ Many clients did not know about the change of RM. This leaves a bad impression on the
concerned client, damaging the reputation of the firm
➢ Many time clients are not given confirmation after the trade
➢ Some time the database (including customer contact number and address) maintained by
the company is wrong that create a problem to the company to have a regular touch with
its customer.

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 How to Open IIFL Demat Account?

In today’s digital age, with everything going online, having a Demat account is a big deal! It’s like having
a digital vault where you can store all your shares and assets electronically. So, imagine this: You’re
sitting at home, sipping your coffee, and you decide to sell some shares to take advantage of a great
opportunity. With a Demat account and a reliable online brokerage firm, you can make that trade happen
in no time. So, when it comes to online brokerage firms in India, IIFL securities demat account isn’t left
behind.

IIFL, also known as India Infoline Limited, has emerged as a highly reputed and popular brokerage firm
in the Indian financial market. Founded in 1995 by Mr. Nirmal Jain, IIFL has established a strong
presence and garnered a significant

How Does the IIFL Account Opening Work?

Ranked among the top seven financial service providers in the country, IIFL Securities is among the few
organizations that offer 2-in-1 accounts where a Demat account is linked with the Trading account.

68
After simply filling up the form from the Depository Participant websites, investors can access the user-
friendly trading platform. Thus, by opening an IIFL demat account, you get the chance to trade in multiple
options like futures and options, stocks, IPOs, currency, mutual funds, and commodity markets. The
Demat account serves as a safe repository for holding securities electronically, allowing investors to track
their holdings, view transaction history, and manage their portfolios efficiently. With additional features
like research tools and investment products, IIFL Securities simplifies the process of investing and trading
in the Indian stock market.

What are the Documents Required for the IIFL Demat Account Opening?

The documents required for the IIFL Demat account opening are as follows:

 PAN Card: A self-attested copy of your PAN card is required.

 Aadhaar Card: A self-attested copy of your Aadhaar card is required.

 Bank Proof: A canceled cheque or bank statement with your name and account number clearly
visible is required.

 Signature: A scanned copy of your signature is required.

 Income Proof: If you want to trade in derivatives, you will need to provide income proof. This can
be a salary slip, Form 16, or a bank statement.

Once you have submitted all the required documents, India Infoline demat account will verify them and
approve your account opening request. The entire process usually takes a few days.

What is the Step-by-Step Guide for IIFL Demat Account Opening?

One can open an IIFL demat account via online and offline methods. Therefore, here we have listed out a
step-by-step guide as to how you can open an India Infoline demat account by following these easy steps.

1. IIFL Demat Account Opening via smallcase

If you seek a convenient and expeditious method to initiate your stock market investments, consider
opting for opening an India Infoline demat account through smallcase. Thus, a smallcase comprises
portfolios that reflect a specific concept, theme, or strategy. Follow these steps to experience a seamless
procedure for opening an India Infoline demat account.

1. Go to the smallcase website. Under the ‘More’ section, click on the “Open Account” button.

69
3. Enter the OTP

70
Next, select IIFL Securities from the list of brokers.

5. After entering the preferred broker, add your name and email ID.

71
6. Once the details have been entered, complete your application process.

7. Wait for a few seconds.

72
8. Tada! Your IIFL demat account is opened.

73
 2. Open IIFL Demat Account Online

Apart from signing in via smallcase, you can simply visit the website for the IIFL demat account login.
Thus, to trade or invest with IIFL Securities, a customer needs to open a demat account and trading
account.

1. Visit the IIFL website. Enter your mobile number and email ID.

2. A one-time password (OTP) will be sent to your mobile number, along with a link to your registered
email address.

3. Enter the OTP received on your registered email.

4. After verifying the OTP, proceed to fill out the PAN Card details and online Account Opening Form.
Select your preferred trading segment.

5. Upon submitting the form online, a Relationship Manager (RM) will get in touch with you to assist
with the documentation process.

6. Upload scanned copies of your PAN card, Aadhar card, Passport, and photographs.

7. If you choose to trade in the derivatives segment, a bank statement may be necessary.

8. Once the documents are uploaded, the broker will initiate the verification process.

9. Upon successful completion of the verification, the trading and Demat account is typically opened
within 24 hours.

3. Open IIFL Demat Account Offline

If you’re wondering about “How to Create an IIFL Securities Demat Account Offline?”, then the next
section is just for you.

1. Visit the IIFL website (https://www.iiflsecurities.com/demat) and download the account opening forms.

2. Attach the supporting documents like passport-size photograph, PAN card details, bank account details,
and nominee details.

3. Send the forms and documents to the nearest IIFL branch.

4. Once your documents are verified, your account will be opened.

What are the IIFL Demat Account Opening Charges and Fees?

An investor who wants to trade online must create an account with a Depository Participant (DP).

IIFL offers broking and depository (2-in-1 account) services to its customers to open a trading and Demat
account. Now, for the India Infoline demat account opening online/ offline, a customer needs to pay the
following charges.

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IIFL Demat Account Charges

Transaction Charges
Trading Account Opening Charges Rs 0 (Free)
IIFL AMC Charges Rs 0
Demat Account Opening Charges Rs 0
Demat AMC (Yealy) Rs 250 (Free for 1st year)
Can We Buy and Sell Stocks on IIFL Securities?

With IIFL Securities, you can trade online and offline at BSE, NSE, MCX, and NCDEX through trading
and demat accounts. Thus, apart from the demat account that gives access to the trading platforms like
IIFL TT Web, IIFL Markets, and IIFL Trader Terminal. These can help you to learn and implement trades
without any hassle.

Buying Stocks on IIFL Securities

1. Open the IIFL Securities website and sign in to your account.

2. Locate the “Buy” section and enter the required details, such as the stock symbol, and quantity.

3. Select your order type. You can choose from a market order, limit order, or stop loss order.

4. At last, review your order and click on the ‘Buy’ button.

Selling Stocks on IIFL Securities

1. Open the IIFL Securities website and sign in to your account.

2. Locate the “Sell” section and specify the price at which you wish to sell the stocks if you choose a limit
order.

3. At last, review your order and click on the ‘Sell’ button.

4. Monitor and track the progress of your sell order through the trading platform.

 Enable Two-Factor Authentication: Activate the two-factor authentication (2FA) feature

provided by IIFL Securities. This adds an extra layer of security to your account by requiring a
verification code or OTP during login.

 Regularly Monitor Your Account: Stay vigilant and monitor your Demat account regularly.
Keep track of your holdings, transaction history, and any changes made to your account. Report
any suspicious activity or discrepancies to IIFL Securities immediately.

 Understand Charges and Fees: Familiarize yourself with the charges and fees associated with
your Demat account. This includes account maintenance charges, transaction fees, and other
applicable costs. Keep track of these expenses to manage your investment costs effectively.

 Be Cautious of Scams: Be wary of phishing attempts and fraudulent activities. Additionally, IIFL
Securities will never ask for your account login details or personal information through unsolicited
75
 calls, emails, or messages. Thus, always verify the authenticity of any communication before
providing sensitive information.

CONCLUSION

Indian economy is growing faster. This is one of the best growing economies among the world.
You can say the best emerging economy of the world. Stock market is the reflection of economy.
Naturally stock market of India is roaring. Sensex (One of the best Index of Bombay Stock
Exchange) has climbed from 3,000 to 22,000 in last five years and it is believed that it will reach
40000 in coming years. Now a day's every investor and trader enjoying sweet taste of stock.
More all less every day many stock prices have been increasing. Some of them are heating the
upper circuit (5%,10%20%). While making an investment in Indian stock market there are lots
of thing you should consider before it. I will guide you most important thing and tips that you
can implement while making any investment in stock market of India. These stock market
tips and tricks are based on many years of expertise experience and as a professional expert in
Indian stock market. These are the Stock market secrets........
✓ Buy at low and sell at high: - This is way to make money in stock market that you should
buy at lower prices and should sell at higher prices. It determines the success and failure
of an investor in stock market of India
✓ Current Trend of Stock Market: - As per current trend of stock market it has been seen
that once stock market rise at higher speed it down also with same speed and if stock
market have gone down there is more possibilities of getting up. This is the current
market trends but it can be change in future.

Keep patience: - Patience is also plays a vital role in your winning and losing. In stock market
76
many people’s take immediate decisions which can result in big losses later on. This is the nature
of stock market every step should be take after a deep thinking and consideration on it.

From the above survey & comparison charts : We can conclude that the majority of prospective
investors from the sample i.e.70% does not want to invest in the capital market because either
they don’t have sufficient knowledge about stock market or they don’t have time or they feel that
it is risky to invest in stock market.
At last from my study I would like to conclude that India Infoline ltd is growing at a good pace.
It is rapidly increasing its market share by capturing new consumers.

77
 APPENDICES

Customer behavior analyzer questioner Name:

……………………….
Contact no.………………..
Age …………………….....

Q1 what is your profession/occupation?

a) Government/Salaried employees
b) Business
c) Retired person

Q2 Do you like to invest your money?

a) yes
b) no

Q3 In which markets do you invest your money?

a) Primary market
b) secondary market
c) Others

Q4 Do you have your own demat account?

a) yes
b) no

Q5 Do you have your demat account with India Infoline ltd?

a) Yes
78
 b) No

Q6 Do you know about online share trading?

a) Yes
b) No

Q7 Other then the demat account of India Infoline ltd with which other brokage house do you
Have your Demat Account ?
a) Karvy
b) Religare
c) Sharekhan
d) Do not have other demat account.

Q8 How do you invest your money?

a) Equity
b) Mutual Funds
c) IPOS
d) Others

Q9 What type of trading do you prefer?

a) Delivery Based
b) Intraday
c) Margin trading

Q10 How do you choose to invest in a particular type of securities at a particular time?
a) Do analysis of the market by yourself
b) Ask some of your colleagues
c) You and your friend both analyses the market and then invest.
d) See the recommendation given on the website of India Infoline ltd
79
Q11. Are you satisfied with India Infoline ?
a) Yes
b) No

NAME CONTACT NO.

1. ……………………… ……………………
2. ……………………… ……………………
3. ……………………… .…………………...
4. ……………………… ……………………

80
 BIBLIOGRAPHY:

➢ Kotler Philip Marketing Management, millennium edition, prentice Hall

inc.Publication,2011.

➢ Kothari C.R.Research Methology, 3rd Edition,New age Publication,2009.

➢ Sharma D.D.Marketing Research,3rd Edition,Publication Sultan Chand & son

Publication,2010.

News Papers

➢ The Economic Times

➢ Business Standard

WEBLIOGRAPHY

➢ http:/www.wikipedia.com
➢ www.infibeam.com
➢ 5paisa.com.

➢ www.indiainfoline.com

81