11.
0
C0-BRANDING
iPhone 11 Pro
Pro cameras.
Pro display.
Pro performance.
SERIES 5
mobily.com.sa
Identity Principles, Guidance and Applications 118
11.1 vertical – tall
CO-BRANDING
vertical – short
Logo Sizing square
circle/round
Different principles apply to how a partner horizontal – short
brand marque should be sized. Ideally, the horizontal – long
following principles should be adhered to
when sizing them and should always be
placed opposite to the Mobily brand marque.
Sizing guide
It should be considered that many (100%) (70%)
brand marques might not be this
clear-cut in nature; if that is the case,
one should still categorize it as one
of the categories illustrated, and size
it as close as possible to these principles
to create the proper balance between
the two brand marques.
Once an “equal” size/volume is achieved,
our partner’s logo should be scaled down
to 70% before placing in our
communications.
This applies to partnerships when we play
the dominant role. If we are a subordinate
partner, please follow the minimum size
requirement indicated in the “Identity
Elements” section.
Identity Principles, Guidance and Applications 119
11.2 These lock-ups are created to address instances that requires Mobily
as an endorser. If another endorsement lock-up is needed, use the template/
guide shown at the left hand side to create a new one.
CO-BRANDING
Endorsements
In Sponsored by Supported by Hosted by
association
with
Sponsored by
x
x
In
association
Available from with Exclusively with
Identity Principles, Guidance and Applications 120
Identity Principles, Guidance and Applications 121
11.3 The definition of the relationship and how each brand measures up in the eyes of the relevant customers
will determine whether the co-branding is equal or if there is a dominant partner.
CO-BRANDING Note
Partnership Templates Both partners must understand their role and agree on the relationship before communication
can be developed.
Vertical
Dominant Equal Subordinate
Galaxy S20
Brains, beauty, and a whole lot of power
Pre-order Now!
Lorem ut
ipsum dol
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et dolor
e magna aliquat enim ad minim veniam.
ACCESSORIES
Subscribe Now!
mobily.com.sa mobily.com.sa samsung.com
We provide the majority of the communications The communications investment is shared We fund a smaller share of the overall
investment as well as wanting to leverage our equally, while each partner brings a different and communications investment or our brand
brand equity to help the partnership be success- desirable component or attribute to make the equity is less than our partner’s.
ful. Our partner represents a product or partnership complimentary.
attribute that is easily substituted as part of
the communication.
Identity Principles, Guidance and Applications 122
Remember when creating the Mobily brand communications to always
11.4 follow the steps highlighted in section “6.0 Brand Graphic”
CO-BRANDING
Partnership Templates
Horizontal
Dominant Equal
اﻟﺘﻘﻠﻴﺪﻳﺔ
ﺗﻢ دوﻧﻮ
ACCESSORIES
mobily.com.sa
ﻛﻞ ﻋﺪم.ﻟﻔﺮﻧﺴﺎ ﻓﻜﺎﻧﺖ ﻓﻬﺮﺳﺖ ﺟﻌﻞ ان
ﻓﻘﺎﻣﺖ اﻟﺒﺮﻳﺔ30 ﺟﻬﺔ,،أﻣﺎم اﻟﻤﺘﺴﺎﻗﻄﺔ
ﺧﻄﺔ اﻹﻣﺪاد اﻟﻤﺰﻳﻔﺔ
ّ دﻧﻮ.ﺑﺎﻟﻤﺤﻮر
ً
!ﻣﺴﺒﻘﺎ اﻵن اﻃﻠﺐ Galaxy S20
Brains, beauty, and a whole lot of power
mobily.com.sa
samsung.com
Subordinate
Identity Principles, Guidance and Applications 123
11.5 Dominant Equal
CO-BRANDING
Partnership Templates
Square
ACCESSORIES
mobily.com.sa
اﻟﺘﻘﻠﻴﺪﻳﺔ
Subordinate
ﺗﻢ دوﻧﻮ
ً
!ﻣﺴﺒﻘﺎ اﻵن اﻃﻠﺐ
mobily.com.sa
Galaxy S20
Brains, beauty, and a whole lot of power
samsung.com
Identity Principles, Guidance and Applications 124
11.6 Dominant
CO-BRANDING
Partnership Templates
Digital Outdoor
ﻟﻔﺮﻧﺴﺎ ﻓﻜﺎﻧﺖ ﻓﻬﺮﺳﺖ
ﺟﻌﻞ ان ﻋﺪﻣﻤﻢ
ً
!ﻣﺴﺒﻘﺎ اﻵن اﻃﻠﺐ
mobily.com.sa
Equal
ACCESSORIES
mobily.com.sa
Subordinate
Galaxy S20
Brains, beauty, and
a whole lot of power
apple.com
Identity Principles, Guidance and Applications 125
11.7 Dominant Equal Subordinate
CO-BRANDING
Partnership Templates
Extreme Vertical
Galaxy S20
Brains, beauty, and
a whole lot of power
Pre-order Now!
ﻟﻔﺮﻧﺴﺎ ﻓﻜﺎ ACCESSORIES
ﻧﺖ ﻓﻬﺮﺳﺖ
ان ﻋﺪﻣﻤﻢ
mobily.com.sa mobily.com.sa mobily.com.sa
Identity Principles, Guidance and Applications 126
Remember when creating the Mobily brand communications to always
11.8 follow the steps highlighted in section “6.0 Brand Graphic”
mobily.com.sa
ACCESSORIES
CO-BRANDING
Partnership Templates samsung.com
Galaxy S20
Brains, beauty, and a whole lot of power
Extreme Horizontal
Equal
ACCESSORIES
mobily.com.sa
Subordinate
Galaxy S20
Brains, beauty, and a whole lot of power
samsung.com
Identity Principles, Guidance and Applications 127
11.9
CO-BRANDING
Neqaty
For all Neqaty visuals, we must follow the
following rules:
• Always use the small and medium window
templates to present the offer.
• The partners logo should always be in white
on blue. Exceptions should be reviewed.
• The partners logo should always be placed
on top left part of the visual. For sizing,
follow the sizing guide.
!ﻗﻢ ﺑﺰﻳﺎرة ﻣﻮﻗﻌﻨﺎ !ﻗﻢ ﺑﺰﻳﺎرة ﻣﻮﻗﻌﻨﺎ
Identity Principles, Guidance and Applications 128
11.10
CO-BRANDING
Apple & similar
When branding a visual by a partner, or a
visual that follows partner guidelines, make
sure of the following:
> Choose visuals that compliment our
guidelines.
> Choose a template that has the least
conflict with the visual design.
Identity Principles, Guidance and Applications 129
14.13 For time-based co-branding materials,
our brand mnemonic always appear last.
TV/VIDEO GUIDELINES
Co-Branding
End frame
iPhone 11 Pro
Pro cameras. Pro display. Pro performance
End frame option : White logo
We use this option when our corporate blue appears
disconnected from the preceding sequence.
Identity Principles, Guidance and Applications 165
14.13 For co-partnered promotions, our brand mnemonic
always appear last next to our partner’s logo in
our brand colour if possible.
TV/VIDEO GUIDELINES
Co-Branding (cont’d)
End frame
End frame option : White logo
We use this option when our corporate blue
appears weaker next to our partner’s logo or
the agreed version to be used for both parties
is monotone.
Identity
Identity Principles,
Principles, Guidance
Guidance and Applications
and Applications 166
