Principles of Speech Writing
Principles of Speech Writing
Oral Communication
Principles of Speech Writing
1. Audience analysis entails looking into the profile of your target audience. This
will allow you to tailor-fit your speech content and delivery to your audience.
a. Demography (age range, male-female ratio, educational background, and
affiliations or degree program taken, nationality, economic status or
corporate designations)
b. Situation (time, venue, occasion and size)
c. Psychology (values, beliefs, attitudes, preferences, cultural and racial
ideologies and needs)
3. The topic is your main point, which can be determined once you have decided on
your purpose. Narrowing down your topic means making your main idea more
specific and focused.
4. Data gathering is where you collect ideas, information, sources and references
that are relevant or related to your topic. The data you will gather will be very useful
in making your speech informative, entertaining or persuasive.
5. Writing patterns are structures that will help you organize the ideas related to
your topic. Examples are biographical, categorical, causal, spatial, comparison and
contrast, problem-solution, and etc.
6. An outline is a hierarchical list that shows the relationship of your ideas. A good
outline will help you see that all the ideas are in line with your main idea or message.
8. Rehearsing gives you an opportunity to identify what works and what doesn’t for
you and your target audience. The best thing to remember at this stage is: “Constant
practice makes perfect.”
REFERENCES:
Balgos, A. R., & Sipacio, P. J. (2016). Oral Communication in Context for Senior
High School. C & E Publishing.