Business Communication – April 2023 – SAP ID 77121744106

Q1. IT industry has become rapid and fast-moving. Computer hardware, software,
telecommunications, and essentially anything involved in the transmission of information or the
systems that facilitate communication are all included in the field of information technology (IT).

In order to increase the creditability and relationship we have to emphasis on successful

communication. Customer will have confidence in any product when they are satisfied with the
message between the sender and receiver. For any business to grow and, in this case for a mobile
application built by us we need trust of the consumers in order to enhance about the product and
build a positive business relationship.

We can adopt following measures for enhancing the credibility in the market.

Dependable: You must create, earn, and receive trust in order to cultivate credibility. People will
trust you if they like you, and they will do business with you only if they have trust in you.

Genuine and Sincere: A strong foundation that gives enormous, long-lasting stability, regardless of
any impending changes, is the cornerstone for building your business or your leadership. Being
sincere equates to being believable. It implies that while you may not always say what's on your
mind, you always mean what you say. Sincerity needs dedication, commitment, and the ability to
remain steadfast.

Stay updated: No matter how knowledgeable you are in your profession, it's crucial to keep an eye
out for new trends that could affect the business you work for. The ability to make smart and
strategic decisions is fundamental to good leadership and this can be achieved only by staying
updated.
Transparency: One should not withhold information which will be critical in nature. There should be
transparency in the information that is provided to customer as this will increase the credibility
among the consumers.

Endorsement: Endorsements are a type of advertising that makes use of well-known figures or
celebrities that enjoy a high level of public awareness, respect, and/or recognition. These persons
serve as brand ambassadors by using their names or likenesses to advertise a good or service.
Advertisers and clients believe that a celebrity's endorsement or stamp of approval will positively
affect consumer behaviour.

Audience needs: Your audience is the person or people you want to communicate with. By knowing
more about their wants, needs, values, etc., you are able to better craft your message so that they
will receive it the way you intended.

Enhance your credibility: Creditability needs to be earned; Word-of-mouth is crucial to the

development of credibility. The goal is to establish your credibility by demonstrating your
knowledge, your position of authority, your moral character, your honesty, and your
professionalism. For enhancing creditability Trade shows, free demonstrations, and free
consultations can enhance your credibility.

Create quality: The legitimacy of our brand and the general efficacy of our marketing plan are both
enhanced by the creation of content in a number of ways. Content marketing, for instance, can
establish our business as a thought leader, draw attention from desired outlets, and give marketing
professionals a way to share their brand story.

Performance: Prospective customers must be able to picture themselves succeeding with your
product or service. Sharing success stories is one of the best strategies to assist them in visualising
achievement. Building rapport is a major deal and due to this it can become straightforwardly
achievable.

Conclusion:

We currently live in a period where everything is marketed and everyone, especially companies,
wants to sell us something. customers tend to distrust brands at first glance, because they think that
any company is trying to sell them things for their own profits.

Creating your own markings might require years of arduous work and careful execution. Credible
businesses don't appear out of nothing. It is a process with numerous steps. You must establish and
uphold standards if you want to run a successful company. It is a dynamic component of your
business plan.

By using the above measures, we can try to increase the creditability. By informing and making them
aware about the product through successful communication, transparency and quality our audience
will have their trust in our mobile application. This strategy will help us to achieve desired results.
Q2)

Resume: In order to apply for a job, an applicant must generate a formal document called a resume.
This will list their qualification, experience, achievements and skills set for particular position or
business and attracts attention to the CV's most crucial details.

You can provide information to employers in a variety of resume styles. It can be Chronological or
functional or a combination of both.

1) Chronological Resume: With a chronological resume, your work experiences and

accomplishments are included from the most recent or most recent job down to the prior
ones. The chronological resume is the best option for job searchers who have a lot of
experience and accomplishments to put on their resume for just this reason.
2) Functional Resume: Functional resume is a resume which highlights more of skills and
capabilities, than work experience. This gives employer a fair idea of what you can give the
company with your skills.
3) Combination: combination resume refers to the mix of both resumes, that is, to have the
skills listed along with job experience. when a candidate's skills and abilities are more
important than their employment history, such as when they come from a variety of
experience backgrounds this type of resume will benefit the most.

I work in finance sector and my main goal is to become manager for the process that I am working
for. I would like to extend Chronological resume to the employer because I consider that I have
strong working experience which is rich and consistent. This can be very well presented in a
chronological format. Due to working for one industry, chronological format will give the
employers details of experience that will bring outcome for the role as well as the skills that will
be added benefit for a company to achieve their goals. By prioritizing the most recent information
it will help employer to ensures your experience gets seen as employers may only spend a few
seconds on each resume and quick details will help in faster choice. Below is the resume for
manager position.

Clyncia Glan Pereira

401, Vijay Apartment 1, opp. Silver Sarita building, Kashimira 401107.

Mobile No - 9029718320
Email: [email protected] / [email protected]

A Financial professional with 7+ years of experience in Accounts Receivable with knowledge to

Cash application. Supportive and organized Team Lead with 3 years of experience leading
Accounts Receivable teams. Expert in following detailed production schedules with aim of
maximizing productivity. Committed to proactive approach for optimized safety and efficiency.
Ability to build positive rapport, inspire trust and guide teams toward achievement of
organizational goals. Strong Facilitator and excellent trainer and mentor. Holding experience in
whole AR process of collection, dealing with clients to discuss debts, Ageing Report and Cash
flow forecasting, AR Reconciliation, followed by Customer creation and Invoicing for customers in
SAP.
Work Experience

Organization: Aeries Technology Business Solutions Duration: Since June 2016

About ATG:

ATG is a Global Business Services (GBS) company offering managed services

solutions, business process management, and technological advancements to
organizations seeking higher operational effectiveness, greater flexibility, and cost
savings.

Designation: Team Lead –AR Digital River Finance.

Role & Responsibilities:
 Handling team of 6 people for accounts receivable entire process.
 Worked on cash application clearing for Accounts receivable in SAP.
 Prepared detailed reports on updates of cash applications, Audits,
reconciliation, project progress and identified conflicts and team activities.
 Worked effectively cross-functional within teams to create solutions that
significantly improved overall functionality and performance.
 Trained new tasks by relaying information on client’s procedures, requirements
and delivered constructive criticism upon completion of job tasks.
 Mentored newly hired employees on cash application and SAP and developed
a training manual for future reference purposes.
 Prepared monthly and weekly reports for cash applications and unapplied
clearings for tracking issues and take necessary actions.
 Cultivated a productive and safe atmosphere while supervising a team of
employees.
 Minimized resource and time losses by addressing employee or production
issues directly and implementing timely solutions.
 Delivered training and leadership to teams to boost performance and help team
members achieve production targets.
 Established open and professional relationships with team members which
helped resolve issues and conflicts quickly.
 Adapted quickly to changes in activities for providing desired results on
employee and client queries.
 Evaluated teams’ skills and knowledge regularly, providing hands-on training
and mentoring to individuals with lagging skills.
 Took on additional job duties during an unexpected backlog, resulting in
meeting project target date.
 Reviewing of work and sorted finished work to promote easy access for clients
for processing.
 Reviewed work for quality deliverables to assure accuracy in production.
 Preparing journals for intercompany and reclass entries in month end and as
per requirement for adjustments in accounts.
 Additional knowledge of Blackline software for passing entries and processing
accounts reconciliations.
Organization: WNS Global Services Duration: Since March 2014 to June
2016
About WNS:

A global Business Process Management company who offers business value to 200+
global clients by combining operational excellence with deep domain expertise in key
industry verticals, including Banking and Financial Services.

Designation: Sr. Associate – IMG F & A.

Role & Responsibilities
 Produced documentation, status report and presentations.
 Checking of bank accounts and preparing of bank reconciliation of accounts in SAP,
followed by posting of receipts and attaching proofs for cash applications.
 Preparing of Aging reports and weekly cash application reports, which are shared with
clients to discuss the open debts on accounts.
 Following up customer accounts directly with customers for collection of debts and with
clients for promise notes if necessary.
 Responsible for cash flow forecasting and weekly reconciliations of cash flow in SAP for
monitoring cash to be received and the debts which will be covered.
 Working on management reports like Month end/Weekly Ageing report and SLA Tracker
for status update to clients on deliverables.
 Gained end to end knowledge of Order to Cash 1) Creation of customers 2) raising of
invoice 3) chasing of customer accounts and 4) applying cash for the AR in SAP.
 Running of Aging v/s trial balance report to check if no discrepancy is found while
applying receipts that are posted in SAP.
 Working on unapplied cash accounts, following up with customers in case of refunds.
 Preparation of un-invoice reports and advice reports- these reports help clients to
understand, if there were any invoice raised for future date and is not yet raised in the
system due to no approval.
 Promptly addressed concerns, complaints, and inquiries to meet customer satisfaction.
 Advanced problem with fresh mind and analytical strategies to quickly resolve concerns.
 Built and maintained relationships with new and existing clients while providing a high
level of expertise.

Education:
 Master of Commerce: Accounting and Finance.
 Prahladrai Dalmia Lions College of Commerce and Economics: Year of completion
2013
 Award from Prahladrai Dalmia Lions college of Commerce and Economics as trust Prize
for securing 2nd position in Academic year of Master of Commerce examination I and II

 Bachelor of Commerce: Accounting

 St. Andrews College - Year of completion 2011
 Member of OLIO - looking after Event organizing for backdrop and other activities.
 Received accreditation for multiple sports.

 Higher School Certificate: Commerce

 St. Anne's College- Year of completion 2008
 Topped as seventh position in overall college.
 Received accreditation for multiple sports.

 Secondary School Certificate: State Maharashtra Board

 Fatima Devi English High School - Year of completion 2006
  Received accreditation for multiple sports.

Key Skills:
 SAP
 Working knowledge of Microsoft office.
 Inspiring team member
 Self-motivated professional
 Strong communication skills
 Goal-oriented
 Flexible and adaptable
 Resourceful
 Quick learner
 Mentor training
 Accounts receivable experience.
 Cross-functional teams’ leadership
 Ability to lead teams.

Process Improvement:

Project Title: Customer created Project.

Nature of Project: Migration of data from scanned PDF to excel format, to reduce the manual
interference of typing in SAP. Delivery of job done in five minutes from 20 minutes.
Project Title: Blackline process Transition.
Nature of Project: onsite visit to Ireland for transiting Blackline Project for journal entry,
reconciliation and task management project for process improvement.

Accomplishments:

1. Documented and resolved issues which led to client satisfaction on different roles and
activities.
2. Awarded with “Performer of the 2nd Quarter 2014” and "Go Getter of 4th Quarter
2014" from the Client for months from October to December in WNS.
3. Awarded with “Go Getter” and "Achiever” for Quarter 1st and 3rd of 2015 in WNS.
4. Awarded as “Trendsetter” for Quarter 1st 2016 in WNS.
5. Awarded as "Rockstar" for Quarter 1st 2018 in ATG.

Hobbies:

Keen interest in reading fiction books, cooking, sports, sewing, artwork and listening to music.

Additional Details:

Date of Birth: March 27 ,1991

th

Marital status: Married

Language: English, Hindi, and Marathi.

Clyncia Glan Pereira.

Q3a)

Once the message in document is ready and reached the final stage, proof reading is very important,
as the whole message needs to be decoded in the same manner that we would like to be received by
the receiver. It is a process of making a content “error-proof after reading it”. The final step in the
editing process is proofreading, which focuses on minor issues including typos and grammatical and
punctuation faults. In order to ensure that there are no errors, proofreading can be done for
following:

 Grammatical error, Capitalization error, Numbering error

 Spelling error
 Inconsistency in the format of the document,
 Misplaced words, Sentence structure error
 Punctuation mistakes

In order to avoid these mistakes, we can adopt time-tested techniques. There are variety of
techniques, however we will broadly discuss 4 techniques.

1) Stay focused and Vigilant: once your document is ready, do not proofread immediately until
necessary. Concentration is key to get the desired result, hence take a break and resume in
quite environment to read pass your document for better clarity. Read documents in parts
and not a whole at one go as it can cause mislaid of errors if we are not vigilant.
2) Proofread for one type of error at a time: Once the document is ready, it is preferred that
we should be checking for one kind of error at a time. For example, first we can check all the
sentence structure followed by grammatical errors then punctuation errors etc. This way we
can concentrate on full document with successful proofreading.
3) Reading aloud: Reading aloud helps the prepare of the document to understand their
mistakes more appropriately. proofreading can be done slowly, as it will help to fill any gaps
or to identify any sentence error and fix them. Essentially Reading aloud will help them to
understand how the sentence will actually sound when it is read by the receiver.
4) Double Check important details: It is very important to check for all the details which are
mentioned on documents for example amounts, dates, addresses or name of important
people, etc. that they have been written correctly on the document as inaccuracy in these
details will cause complications and an incorrect message will be received by the receiver.
Conclusion:
It is thus very important to proof read any document. It is a time-consuming activity, however as the
proverb says “It is better to look ahead and prepare than to look back and regret. There are many
other techniques that can be adopted to check for proofreading like hiring or asking someone else to
read the document for second opinion, removing excess words or jargons, printing a copy and
reading or looking and marking of things in document. Proofreading is One of the most crucial and
helpful steps we can take to make sure our writing won't cause any misunderstandings or come off
as unprofessional is to proofread it.
Q3b.
To make any content mobile friendly on application or website is to make it convenient and
reachable for users. Marketers should view mobile friendliness as a thorough undertaking, one in
which the focus is on the overall experience your user will have while visiting your content, in order
to give the best experience for them. As per study People spend 74% of their viewing time on just
the first two screenfuls of content. Only 14% of viewing time is spent past three screens. (Nielsen)
More than half of readers spend less than 15 seconds on a page. (Chartbeat).

To aid in boosting your content Mobile friendly following efforts can be focused on:
 Create Effective Introductions: A visitor on mobile will only see few paragraphs of content
before reading through full article. Therefore, it is very important to have a strong
introduction which will compel the information for attaching the reader.
 Organize Information into brief Paragraphs: It is suggested to keep short paragraph even
shorter which means two or three lines are also enough to form a paragraph giving two to
three ideas of the content.
 Offering highlights or summary: titles or highlights play an important role for any content to
be focused by the user, hence a great deal of emphasis is put on this. A quick summary also
is beneficial for any user to have an idea about the content and decide if they have interest
in proceeding further.
 Eliminate needless data: the key to success is to keep it simple and straightforward. For
making it user friendly following things can be taken into consideration: sentence should be
short, words should be simple, repetition should be avoided.
 Adding visuals: visuals help to grab attention, Images or videos break up your text, making
your content more easily digestible. Research shows visuals are processed up to 600 times
faster than text, which means you can help your readers better understand your content
through visuals as opposed to solely text.
 Perform testing: Continue to test your mobile-friendly website to ensure that it adheres to
the most recent web design best practises. To ensure that visitors using any phone may use
your website the same and have a similar experience, navigate it on a variety of mobile
devices with varied screen sizes and operating systems. You may also invite devoted clients
to participate in a test or ask workers to complete the test and submit feedback. You may
gain more knowledge from new viewpoints on your website that you and your team may
have overlooked.
Conclusion:

A website is not "mobile friendly" just because it has a responsive design. A website that is fully
responsive has material that is suitable for mobile viewing. Because a user is most interested in
these things, include text, photographs, videos, and slideshows.
A website won't ever be considered mobile friendly if it displays flawlessly on a mobile device but
has information that appears to have been blown out of proportion. Not only that, but the
proportion of mobile-only users is gradually overtaking the proportion of desktop-only users.
In other words, it's critical to maintain and draw in clients who rely on mobile devices with
responsive design.
A responsive website alone is insufficient to make sense to this expanding group of users who solely
use mobile devices. You must create mobile-friendly content that is engaging to a mobile user in
addition to a responsive design.