Physical Therapy Business Plan 2023
Physical Therapy Business Plan 2023
2023
Physical Therapy
Business Plan
Your Wellness, Our Expertise
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
[email protected]
http://www.example.com
Information provided in this business plan is unique to this business and confidential;
therefore, anyone reading this plan agrees not to disclose any of the information in this
business plan without prior written permission of the company.
Table of Contents
Executive Summary 6
Market opportunity 7
Services Offered 7
Financial Highlights 8
Units Sold v/s Revenue 9
Company Overview 10
Ownership 11
Mission statement 12
Business history 12
Future goals 13
Market Analysis 14
Target Market 15
Competitive analysis 16
EliteCare Therapy Solutions 16
PhysioFit Dynamics 17
RehabRight Centers 17
Market trends 17
Regulatory environment 18
Services 20
Exercise Therapy 20
Assistive Devices 22
Additional services 23
Pricing Strategy 25
Marketing strategies 26
Online 26
Offline 26
Sales strategies 27
Customer retention 27
Operations Plan 28
Operational Process 29
Management Team 31
Key managers 32
John Doe 32
Jane Doe 33
Alice Brown 33
Robert Brown 33
Organizational structure 34
Organization chart 34
Compensation plan 35
Advisors/Consultants 35
[ADVISOR NAME] 35
[CONSULTANT NAME] 35
Financial Plan 36
Balance sheet 42
Break-even Analysis 44
Financing needs 46
Appendix 48
Executive Summary
Market opportunity
Summarize your market research, including market size, growth potential, and marketing
trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
Services Offered
Highlight the physical therapy services you offer your clients. Mention any PT specialties you
have.
Outline your sales and marketing strategies—what marketing platforms you use, how you plan
on acquiring patients, etc.
Financial Highlights
Briefly summarize your financial projections for the initial years of business operations.
Include any capital or investment requirements, associated startup costs, projected revenues,
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and profit forecasts.
15.00k
10.00k
5.00k
0
Year 1 Year 2 Year 3
Summarize your executive summary section with a clear CTA, for example, inviting angel
investors to discuss the potential business investment.
Company Overview
Describe your business in this section by providing all the basic information:
Describe what kind of physical therapy clinic you run and the name of it. You may specialize in
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one of the following physical therapies:
Describe the legal
Help tip Physical Therapy Business Plan
structure of your physical therapy clinic, whether it is a sole proprietorship,
LLC, partnership, or others.
List the names of the founders of your clinic. Describe what shares they own and their
responsibilities for efficiently
Explain where your business is managing the why
located and business.
you selected the place.
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Summarize your business’ objective, core principles, and values in your mission statement. This
statement needs to be memorable, clear, and brief.
❜
Business history
If you’re an established physical therapy service provider, briefly describe your business history,
like—when it was founded, how it evolved over time, etc.
Additionally, If you have received any awards or recognition for excellentTo unlock help try Upmetrics!
work, describe them.
It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals;
they can be specific targets for revenue, market share, or expanding your services.
Market Analysis
Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.
This will set a strong foundation for the rest of your market analysis, demonstrating that you
Help tip PhysicalofTherapy
have a clear understanding
Business Plan
your target audience and their needs.
Start this section by describing your target market. Define your ideal patient and explain what
types of services they prefer. Creating a buyer persona will help you easily define your target
market to your readers.
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For instance, a geriatric physical therapy clinic may target elderly patients 65 years and above
suffering
Start from mobility and joint pain.
writing here..
Describe your market size and growth potential and whether you will target a niche or a much
broader market.
Available Market
Total number of people requiring physical
therapy services annually.
50M
Served Market
People currently accessing physical
therapy services in clinics or remotely.
35M
Target Market
Elderly patients (65+) in urban areas
seeking specialized geriatric care.
5M
Identify and analyze your direct and indirect competitors. Identify their strengths and
weaknesses, and describe what differentiates your physical therapy services from them.
Competitive analysis
RehabRight Centers
RehabRight Centers, established two decades ago, are synonymous with traditional, tried-and-tested
physical therapy methods. They are trusted by families over generations for their consistent care.
Regular patient-family
counseling sessions
Market trends
Analyse emerging trends in the industry, such as changes in technology, customer behavior or
preferences, etc. Explain how your business will cope with all the trends.
List regulations and licensing requirements that may affect your physical therapy clinic, such as
business license, professional liability insurance, HIPPA compliance, etc.
Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
Help tip
significance, and scope of what your business brings to the table.
Mention the physical therapy services your business will offer. This list may include services
like,
• Exercise therapy
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• Sports injury management
• Rehabilitation and recovery services
Services
• Education and counseling
• Providing assistive devices (E.g., crutches, wheelchairs,
Exercise Therapyetc.)
Price: $[XX] per session
A customized therapeutic approach that employs a
series of exercises designed to restore movement,
strengthen muscles, and boost overall flexibility.
Specifications
A comprehensive service tailored for athletes and sports
enthusiasts, focusing on the diagnosis, treatment, and
rehabilitation of sport-specific injuries.
Specifications
Aimed at patients recovering from injuries, surgeries, or
long-term mobility issues, ensuring they regain optimal
physical function.
Specifications
Providing patients with high-quality mobility aids to
assist in daily activities and enhance independent
movement.
Specifications
Sessions aimed at educating patients about their
conditions, preventive measures, and imparting mental
and emotional support during their recovery journey.
Specifications
Service packages
Provide an overview of the various service packages your clinic will offer to its patients, such as
one-on-one sessions, group therapy, etc.
This section should include details about accepted payment methods and insurance plans.
These options may include credit cards, cash, health insurance, third-party insurance, etc.
Additional services
Mention if your physical therapy clinic offers any additional services. You may include services
like massage therapy, acupuncture, wellness programs, speech therapy, etc.
Here are some key points to include in your marketing To unlock help try Upmetrics!
plan:
Unique Selling
Additionally, Proposition
mention (USP)or approaches you will employ, whether traditional
the specific techniques
or modern, to establish your brand as the preferred choice for your target audience. This
introduction provides a clear overview and prepares readers for the detailed strategies that
Help tip
follow. Physical Therapy Business Plan
Define your business’s USPs depending on the market you serve, the equipment you use, and
the unique services you provide.
Pricing Strategy
Describe your pricing strategy—how you plan to price your therapy services and stay
competitive in the local market. You can mention any discounts you plan on offering to attract
new patients to your therapy service.
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Discuss your marketing strategies to market your services. You may include some of these
marketing strategies in your business plan—social media marketing, Google ads, brochures,
email marketing, content marketing, local business directory listing, and print marketing.
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Marketing strategies
Online
Content Marketing
Offline
Outline the strategies you’ll implement to maximize your sales. Your sales strategies may
include community outreach, conducting corporate wellness programs, offering referral
programs, etc.
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Sales strategies
Referral Programs
Help tip
Describe your patient retention strategies and how you plan to execute them. For instance,
introducing personalized treatment plans, conducting wellness programs, etc.
Customer retention
Operations Plan
Make it clear that operational excellence is crucial for fulfilling your commitments to
customers
Start and ensuring optimal outcomes.
writing here..
Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Staffing & Training
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
Help tip Physical Therapy Business Plan
Operational Process
Outline the processes and procedures you will use to run your physical therapy business.
Your operational processes may include patient scheduling, check-in and check-outs, treatment
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sessions, medical records management, billing and insurance, facility management, etc. levels
and manage the supply chain.
Start writing here..
Include the list of equipment and machinery required for physical therapy, such as treadmills,
resistance bands, treatment tables, therapeutic tools like massage balls and foam rollers,
assistive devices such as crutches and walkers, etc.
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In addition, provide details on the sourcing and maintenance of these instruments and
equipment.
Start Explain how these technologies benefit your patients and help you stand out as a
writing here..
physical therapy service provider.
Management Team
Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
Help tip and
team member's role
Physical Therapy Business Plan
contributions in the subsequent sections.
Introduce your management and key members of your team, and explain their roles and
responsibilities.
JOHN DOE
CEO - [email protected]
John is the visionary force behind [Revive & Thrive Physical Therapy Clinic],
providing both strategic and operational direction.
ALICE BROWN
CFO - [email protected]
Alice holds the financial reins of [Revive & Thrive Physical Therapy Clinic],
overseeing budgeting, financial forecasting, and fiscal strategy.
ROBERT BROWN
Physical Therapist Lead - [email protected]
Explain the organizational structure of your management team. Include the reporting line and
decision-making hierarchy.
Organization chart
John Doe
CEO
Lisa White
Marketing Manager Robert Brown
PT Lead
Describe your compensation plan for the management and staff. Include their salaries,
incentives, and other benefits.
Mentioning advisors or consultants in your business plans adds credibility to your business
idea.
[ADVISOR NAME]
Advisor
A luminary in the physical therapy world, [Advisor Name] provides insights into
[specific areas of advice, e.g., advanced treatment methods].
[CONSULTANT NAME]
Consultant
Financial Plan
This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting
theHelp tip
stage Physical
for a deeper Therapy Business Plan
exploration of your financial strategy.
Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include
your business’s expected net profit or loss.
Revenue $0 $0 $0 $0 $0
Cost Of Sales $0 $0 $0 $0 $0
General Costs $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0
Operating Expense $0 $0 $0 $0 $0
Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)
General Expense $0 $0 $0 $0 $0
Bad Debt $0 $0 $0 $0 $0
Amortization of Current
$0 $0 $0 $0 $0
Assets
EBITDA $0 $0 $0 $0 $0
Additional Expense $0 $0 $0 $0 $0
Long Term
$0 $0 $0 $0 $0
Depreciation
EBIT $0 $0 $0 $0 $0
Interest Expenses $0 $0 $0 $0 $0
EBT $0 $0 $0 $0 $0
Total Expense $0 $0 $0 $0 $0
Net Income $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Opening
Owner's Distribution $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Closing
The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices,
payment receipts, loan payments, and any other cash flow statements.
Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
Sales Tax $0 $0 $0 $0 $0
Income Tax $0 $0 $0 $0 $0
Assets Sell $0 $0 $0 $0 $0
Assets Purchase $0 $0 $0 $0 $0
Amount Received $0 $0 $0 $0 $0
Loan Received $0 $0 $0 $0 $0
Common Stock
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Amount Paid $0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
Create a projected balance sheet documenting your physical therapy business’s assets, liabilities, and equity.
Balance sheet
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0
Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
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Break-even Analysis
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Days Required 0 0 0 0 0
Calculate costs associated with starting a physical therapy business, and estimate your financing needs and how much capital you need to raise
to operate your business.
Appendix
• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.
Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.
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