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Alexa Vazquez

Oscar Martinez

English 1301 Section 105

16 September 2023

The Genre of Mel’s Kitchen

Mel’s Kitchen is a meal prep place, making meals or dishes ahead of time that usually

lasts 4-5 days, that is a small local business in Laredo, Texas. Everyone can come and check out

this meal prep place for someone who is looking to lose weight or start having a healthier

lifestyle. They’ve been feeding Laredo since 2016 and are still going. The business card coupon

has many features to attract customers to come back and buy meals. The genre the author uses is

to attract new people that want to start eating healthier with the business card coupon (that

includes their menu website, store contact information, and one meal, one snack and one

breakfast for only ten dollars deal) since everyone loves getting things for a cheaper price and to

give them hope to accomplish their goals to either lose weight or start eating a healthier lifestyle.

If customers don’t have any time to come in and see the meals that are available that day,

in their business card coupon, it shows you in big bold black letters where you can find the menu

website, “www.melskitchenservices.com”. They use these big bold letters for people to find the

menu website easier. The website is on the bottom of the card with big bold letters saying “VIEW

OUR MENU ONLINE” above it. They use this tone so customers can see where the website link

is and to check out Mel’s Kitchen meals. The website’s purpose is to have more options for

customers if they don’t have any time to come in and check out the meals, they can have it easier

to check if there is anything in stock that they will enjoy. This website is very important to let
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customers know if they have any questions or if they would like to sign up for an account and to

buy bundles for them.

This business card coupon has a lot of information to keep customers knowing where they

can go and where to contact the store if they have any questions. In the front of the business card

coupon has black texts on the front of the card containing the phone number in bold numbers,

“956-441-0161”, above the address, “9802 McPherson Rd Ste. 124 Laredo, Texas 7801”, of

the store and the open and closing hours, “OPEN DAILY 11AM-7PM”. The author uses bold

numbers and capitalized letters to catch the reader’s eyes so it’s easier to read what type of

information they’re looking for and so they can know what times they open and close. The color

of the background is green and has a giant apple that’s light pink with green leaves and on the

bottom of it has the company’s name in light gray letters “Mel’s Kitchen”. The text is there in big

bold letters to make the text pop out more than the colors in the background. The whole purpose

of this is to have more people come in if they’ve never heard of this meal prep place and try

something new.

Everyone loves a deal or a discount on anything, it catches their eyes to see if it’s worth it

or not to pay full price. In the back of the Mel’s Kitchen business card coupon, it’s a coupon for

customers to get one breakfast, one meal and one snack for ten dollars. They use this for any new

customers to have an idea of how the meals are and for them to try it out. Also, to make

customers want to go in and check out the store since they will be getting a deal, three items for

ten dollars. The deal is in between big bold black letters that say, “have a MK day!”, (which

means have a Mel’s Kitchen Day), below it has the deal for the three meals and above that in big

bold letters the cost of the deal, “only $10”. The reference “have a MK day!” is to make new
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customers feel welcomed into this community that they want to try out and better themselves. The

author used these details on the card so new customers can keep coming again to see if they will

have more deals again, or they enjoyed the food. On the top and bottom of the back of the card it

has two plates shown so customers have an idea of how the meals look in their containers. They

use this tone so customers can get curious on how all the meals will look and for them to come to

the store and see the meals for themselves.

The menu website, store contact information, and coupon deal for three items for only ten

dollars have a lot of meaning to attract customers to come again and buy bigger package or to ask

for any information about the store. For example, the deal in the back of the business card coupon

since everyone loves having things at a cheaper price. Any family members or friends that you

know are struggling with losing weight or trying to get into a healthier lifestyle, they can check

this meal prep place out and help them achieve their goals to become a better person.

Citation: Mel’s Kitchen, 2016