INTERNSHIP REPORT Baseer
INTERNSHIP REPORT Baseer
BY
Mohd Abdul Baseer
160922672027
Company : KPMG
Date: _____/___/____
To,
______________________________
______________________
______________________
Sir/ Madam,
I am writing this letter on behalf of Lords Institute of Engineering and Technology in order
to inform you that Mohd Abdul Baseer of MBA (bearing roll number - 1609 22672027) is
looking forward to joining an internship program from your esteemed company. As per the
curriculum, she needs to join an organisation for duration of 3 - 4 Weeks for internship and
attain a certificate after satisfactory training.
It will be an excellent opportunity for her as she will get to learn many new things. It is to
request you to kindly allow her to join the training program from your reputed company.
Dr.Mohammed Ashfaq
Head of the Department
Department of Management Studies
Lords Institute of Engineering &
Technology
Acknowledgement
I express my gratitude to those people who have throughout extended their help in various
ways in order to complete this report.
I am greatly obliged to thank and express my gratitude to LSB for designing such a
curriculum
which allows the student to acquire as well as enhance knowledge of real work setting
through
Internship.
1 Introduction
2 Company Profile
3 Internship Overview
4 Program Structure
10 Conclusion
11 Certificate
Introduction
Program Overview: The Data Analytics Consulting Virtual Internship at KPMG is not just
a glimpse into the realm of data analytics; it is a comprehensive journey that mirrors the
challenges and opportunities encountered by professionals in the consulting sector. This
virtual internship has been meticulously crafted to simulate real-world scenarios, enabling
participants to apply data analytics methodologies to solve complex business problems. The
program is a testament to KPMG's dedication to nurturing talent and fostering a new
generation of data analytics professionals capable of navigating the intricate intersection of
technology, business, and client needs.
Mentorship and Support: KPMG recognizes the value of mentorship in nurturing talent.
Throughout the internship, participants benefit from one-on-one mentorship from
experienced professionals within the organization. This support system ensures that interns
receive guidance, feedback, and insights that extend beyond the theoretical realm, enriching
their learning experience and providing valuable insights into the consulting profession.
Company Profile
Overview: KPMG is a global network of professional firms providing audit, tax, and
advisory services. Within its advisory services, KPMG often offers comprehensive data
analytics solutions to help clients harness the power of data for informed decision-making.
The company's approach to data analytics is likely to be aligned with industry best practices,
combining technological expertise, industry knowledge, and data-driven insights.
Key Aspects:
Key Components:
1. Client-Centric Approach:
o Understanding Client Needs: Learn to identify and understand the specific
needs and requirements of clients in various industries.
o Business Acumen: Develop a keen sense of business acumen to align data
analytics solutions with the strategic goals and challenges faced by clients.
2. Advanced Data Analysis Techniques:
o Exploratory Data Analysis (EDA): Gain proficiency in EDA techniques to
uncover patterns, trends, and anomalies in datasets.
o Statistical Analysis: Learn and apply statistical methods to analyze data
distributions, correlations, and significance tests.
o Predictive Modeling: Develop skills in building predictive models to
forecast trends and outcomes using machine learning algorithms.
3. Business Communication:
o Effective Reporting: Master the art of translating complex analytical
findings into clear and actionable insights.
o Data Visualization: Utilize data visualization tools to create compelling
charts, graphs, and dashboards for effective communication.
o Client Presentations: Develop the ability to present findings and
recommendations to clients in a clear and compelling manner.
4. Data Strategy and Governance:
o Data Governance Principles: Understand the importance of data
governance in maintaining data quality, integrity, and security.
o Ethical Data Use: Learn to navigate ethical considerations in handling and
using data responsibly.
o Compliance Awareness: Gain awareness of data protection regulations and
industry compliance standards.
5. Industry-Specific Knowledge:
o Industry Insights: Acquire industry-specific knowledge relevant to the
consulting projects undertaken during the internship.
o Problem-Solving in Context: Apply data analytics skills to industry-specific
challenges, understanding the unique contexts and requirements.
6. Tools and Technologies Proficiency:
o Programming Languages: Develop proficiency in programming languages
commonly used in data analytics, such as Python and R.
o Data Visualization Tools: Master tools like Tableau or similar platforms for
creating impactful data visualizations.
o Machine Learning Frameworks: Gain hands-on experience with machine
learning frameworks like scikit-learn for predictive modeling.
7. Risk Management and Problem Solving:
o Risk Assessment: Understand how data analytics can be used for risk
assessment and mitigation in a consulting context.
o Problem-Solving Skills: Hone problem-solving skills by addressing real-
world challenges encountered in consulting projects.
o
8. Remote Collaboration Skills:
o Virtual Teamwork: Develop effective communication and collaboration
skills in a virtual work environment.
o Remote Project Management: Understand how to manage and contribute to
consulting projects remotely.
9. Innovation and Emerging Technologies:
o Technology Integration: Explore how emerging technologies such as
artificial intelligence, blockchain, and IoT can be integrated into data
analytics solutions.
o Innovative Approaches: Foster a mindset of innovation and continuous
learning in the rapidly evolving field of data analytics.
10. Project Management Principles:
o Project Planning: Learn the fundamentals of project planning, including
defining goals, timelines, and milestones.
o Task Prioritization: Develop skills in prioritizing tasks and managing time
effectively within a project.
These learning objectives are designed to provide interns with a well-rounded understanding
of data analytics consulting, preparing them for the multifaceted challenges and
opportunities in the field. The combination of technical proficiency, industry awareness, and
effective communication skills is crucial for success in a consulting role.
Data Analytics Consulting case Overview
Background: You are a data analytics consultant at KPMG, and you have been engaged by
a leading e-commerce platform facing challenges with customer retention. The client has
noticed a decline in customer loyalty and wants to understand the factors influencing
customer churn. Your task is to analyze the available data, identify patterns or trends that
contribute to customer churn, and provide recommendations to optimize customer retention.
Key Objectives:
1. Data Exploration:
o Dataset Overview: Review the provided dataset, which includes customer
profiles, purchase history, and engagement metrics.
o Identify Variables: Identify relevant variables that may influence customer
retention.
2. Exploratory Data Analysis (EDA):
o Segmentation Analysis: Conduct segmentation analysis to identify patterns
among customer segments.
o Time-Series Analysis: Explore temporal trends in customer behavior and
identify any seasonality.
3. Customer Churn Prediction:
o Define Churn Criteria: Clearly define the criteria for customer churn based
on the provided data.
o Build Predictive Models: Develop predictive models using machine
learning algorithms to forecast potential churn.
4. Feature Importance:
o Identify Key Features: Determine the key features influencing customer
churn.
o Feature Engineering: Consider any additional features that could enhance
the predictive power of the models.
5. Recommendations:
o Insights Generation: Summarize key insights derived from the data
analysis.
o Actionable Recommendations: Propose actionable recommendations for the
client to improve customer retention.
o Implementation Plan: Outline a plan for implementing the
recommendations, considering the client's operational capabilities.
Deliverables:
Assessment Criteria:
This case overview is just an example, and the actual case could vary based on the specific
context and objectives set by the consulting firm. It's essential for candidates to approach the
case methodically, demonstrating both technical skills and a strategic understanding of
business challenges.
Tools and Technologies
In the field of data analytics consulting, professionals often use a variety of tools and
technologies to manipulate, analyze, and visualize data. The choice of tools depends on
factors such as the specific requirements of the project, the type of analysis needed, and
personal or organizational preferences. Here's an overview of some commonly used tools
and technologies in data analytics consulting:
1. Programming Languages:
o Python: Widely used for data analysis and machine learning. Libraries like
Pandas, NumPy, and scikit-learn are popular for data manipulation and
modeling.
o R: A statistical programming language commonly used for data analysis and
visualization. R has numerous packages for statistical modeling.
2. Data Visualization Tools:
o Tableau: A powerful and user-friendly tool for creating interactive and
shareable data visualizations.
o Power BI: Microsoft's business analytics service for creating interactive
reports and dashboards.
3. Statistical Analysis and Modeling:
o R and Python (Scikit-learn, Statsmodels): Both languages offer statistical
modeling and analysis capabilities.
o IBM SPSS: A statistical software used for advanced statistical analysis.
4. Big Data Technologies:
o Hadoop: An open-source framework for distributed storage and processing
of large datasets.
o Spark: A fast and general-purpose cluster-computing framework for big data
processing.
5. Database Management Systems (DBMS):
o SQL (Structured Query Language): Essential for querying and managing
relational databases.
o MySQL, PostgreSQL, Oracle: Popular relational database management
systems.
o MongoDB: A NoSQL database for handling unstructured or semi-structured
data.
6. Machine Learning Frameworks:
o scikit-learn (Python): A simple and efficient tool for data mining and data
analysis.
o TensorFlow and PyTorch: Widely used for building and training machine
learning models, particularly for deep learning.
7. Data Cleaning and Transformation:
o OpenRefine: An open-source tool for cleaning and transforming messy data.
o Trifacta: A cloud-based data wrangling tool for exploring and preparing
diverse datasets.
8. Cloud Platforms:
o Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform
(GCP): Cloud services that offer scalable storage, computing power, and
data processing resources.
o Databricks: A cloud-based platform built on Apache Spark for big data
analytics and machine learning.
Navigating these challenges during a data analytics consulting internship can contribute
significantly to personal and professional growth. Embracing the learning opportunities
within each challenge is key to a successful internship experience.
Outcomes and Deliverables
The outcomes and deliverables of a data analytics consulting internship at KPMG or any
similar organization typically involve the presentation of insights and recommendations
derived from the analysis of real-world data. Here are some common outcomes and
deliverables:
These deliverables demonstrate the intern's ability to not only analyze data but also to
effectively communicate insights and provide actionable recommendations. The
comprehensive nature of the outcomes emphasizes the practical application of data analytics
skills to solve real-world business challenges. The final presentation and deliverables are
crucial components of showcasing the intern's value and contribution to the consulting team.
Conclusion
Throughout the internship, participants engage in activities ranging from exploratory data
analysis and predictive modeling to crafting actionable recommendations for clients. The
emphasis on a client-centric approach ensures that interns understand not only the technical
aspects of data analytics but also how to align solutions with the strategic goals of diverse
industries.
The challenges encountered during the internship, such as limited data access,
communication hurdles, and adapting to new technologies, serve as valuable learning
opportunities. Interns are encouraged to develop problem-solving skills, effective
communication strategies, and a collaborative mindset.
Ultimately, a data analytics consulting internship at KPMG not only equips interns with
technical proficiency but also nurtures essential soft skills such as effective communication,
adaptability, and a client-focused mindset. As interns navigate through real-world consulting
projects, they contribute to the legacy of KPMG's commitment to excellence, innovation,
and client success in the ever-evolving landscape of data analytics consulting.
Certificate