Electric Water Heater Plant Plan
Electric Water Heater Plant Plan
www.investamhara.gov.et
1. Executive Summary..................................................................................1
2. Product Description and Application....................................................1
3. Market Study, Plant Capacity and Production Program...................1
3.1 Market Study.......................................................................................................1
3.1.1 Present Demand and Supply........................................................................1
3.1.2 Projected Demand........................................................................................2
3.1.3 Pricing and Distribution...............................................................................3
3.2 Plant Capacity......................................................................................................3
3.3 Production Program.............................................................................................4
4. Raw Materials and Utilities....................................................................4
4.1 Availability and Source of Raw Materials...........................................................4
4.2 Annual Requirement and Cost of Raw Materials and Utilities...........................4
5. Location and Site.....................................................................................5
6. Technology and Engineering.................................................................5
6.1 Production Process...............................................................................................5
6.2 Machinery and Equipment...................................................................................5
6.3 Civil Engineering Cost........................................................................................7
7. Human Resource and Training Requirement......................................7
7.1 Human Resource..................................................................................................7
7.2 Training Requirement..........................................................................................8
8. Financial Analysis...................................................................................8
8.1 Underlying Assumption.......................................................................................8
8.2 Investment............................................................................................................9
8.3 Production Costs................................................................................................10
8.4 Financial Evaluation..........................................................................................10
9. Economic and Social Benefit and Justification..................................11
ANNEXES....................................................................................................13
1. Executive Summary
This project envisages production of 6000 pieces of electric water heaters having different size
per annum. The total investment requirement of the project including the working capital is
estimated at about Birr 11.5 million; of which more than Birr 5.21 million is the cost of
machinery and equipments while the working capital is estimated to be 1.6 million. Based on the
cash flow statement, the calculated internal rate of return (IRR) and simple rate of return (SRR)
of the project are 24.5 % and 24.7 %, respectively. The net present value (NPV) at 18 %
discounting rate is about Birr 1,411 thousand. The plant is expected to create employment
opportunities for about 81 persons.
With the expansion of urbanization, the urban population of the country increases every year.
This increases the need of washing and cleaning facilities; which, in turn, stimulates the demand
for water heating apparatuses. As electric energy is getting available in almost all urban centers
of the country, the most common water heating apparatus is the electric water heater.
1
The market for electric water heater is assessed based on the application listed earlier. The
demand assessment is analyzed using the trend of supplies of the product, which are composed
of only imports.
Table3.1 shows the yearly supplies of electric water heaters during the period 1990 E.C to 1999
E.C.
TABLE 3.1
IMPORT OF ELECTRIC WATER HEATERS
In the past ten years, a total of 200,831 pieces of electric heaters were imported. This implies, on
average, 20,083 electric heaters were imported per annum. In the past five years, however, the
trend in electric heaters import has been showing a significant increase; during the period,
average import surges to more than 30 thousands per annum.
The basis of demand projection is the trend in growth of past supplies or, when that trend proves
inadequate, the anticipated growth in GDP, particularly growth in the modern residential housing
construction sector. In this regard, the past trend seems inadequate because the growth in the
supply of the product is much higher in the recent years than the preceding years. On the other
hand, according to Ministry of Finance and Economic Development, the average growth rate in
real GDP for the past few years is around 10 % per annum and that of the construction sector is
more than that. Therefore, this project conservatively assumes that the demand for electric
heaters will increase at 10 % per annum for the coming ten years.
2
Based on this, the projected demand for electric heaters for the following ten years is given in
Table 3.2.
TABLE 3.3
DEMAND PROJECTION FOR ELECTRIC HEATERS
As it is seen in the above projection, the demand for electric heater is expected to reach at 57,041
by the year 2005 E.C while demand for the product is projected to be nearly 92 thousand by the
end of the decade.
Although selling prices vary from time to time as a result of fluctuations in supplies, currently
the selling prices of electric baking ovens rang from 1000 up to 1800 per piece depending on the
size and origin. The envisage project plans to sell the 25 liter at Birr 800 and the 50 liter at Birr
1200 per piece. There are different possible modalities of sales and distribution. In this particular
case, it is suggested that producer-retailers-consumer be the option.
The envisaged plant will have a production capacity of 6000 units of various sizes (3000 pieces
of 25 liter capacity and 3000 pieces of 50 liter capacity) electric water heaters per annum. The
plant will operate two shifts per day and 275 working days per annum. This is set by deducting
3
all Sundays and public holidays in a given year, and by setting aside 25 days for annual
maintenance period and unexpected work interruptions.
The production program follows gradual capacity utilization due to technological and market
reasons. In the beginning, in order to produce the product with the desired degree of accuracy,
operators relatively require longer time than the standard. The market problem refers to the time
required to penetrate the market. Accordingly, the 1 st year of production is estimated to be 50 %
of the total capacity. In the second and third years the production will be 65 % and 80 % of the
production capacity, respectively. The fourth year on wards the plant will operate at full
capacity.
Except the materials for the packaging, all raw materials are imported from abroad.
The annual consumption of raw materials and inputs is listed in Table 4.1.
TABLE 4.1
RAW MATERIAL AND INPUT REQUIREMENT
Quantity Value
Zinc Plated Steel Sheet, Steel Rods and Clamps 183 tons
3,303,481
Heating Elements 6000 pcs 405,000
Thermostatic Control 6000 pcs 48,600
Thermometer 6000 pcs 40,500
Indicator Lamps 6000 pcs 16,200
Non-Return Value 6000 pcs 97,200
15mm Pipe (Brass or Copper) 360,000
Glass Wool or Similar Thermal Insulation Material
337,500
4
Packaging Material and Others 180,000
Total Annual Cost of Raw Materials and Inputs
4,788,481
TABLE 4.2
UTILITIES REQUIREMENT
The total cost of utility which includes cost of electric power consumption and that of water
supply is estimated to reach at Birr 95,460.
The inner and outer casings are rolled to from the cylindrical shape of the required size. The tank
is welded and drilled to allow the insertion of pipes and heating element. The inlet and outlet
pipes are welded. The heating element is fitted in position. Painting and assembly of various
parts is carried out. After electrical connections are made, the tank is tested and packed for
dispatch.
Currently, there is no alternative technology in fabricating electric water heater of the above
time.
The required machinery and equipment and the costs involved are shown in Table 6.1
5
TABLE 6.1
MACHINERY AND EQUIPMENT REQUIREMNTS
The total cost of machinery/equipment is estimated at Birr 2 million of which nearly Birr 1.8
million is in foreign currency.
Machinery Supplier’s Address:
6
Weldor Engineering Private Limited
Dhebarbhai Road (South),
Rajkot – 360002, Gujarat,
India
7
1. Skilled workers (Welders and 30 2,053
Machine Operators)
739,008
2. Unskilled Workers (Assistants) 30 770
277,128
Benefits (20%) - 325,164
Total 81 - 1,950,981
The total annual wages and salary, including 20 % benefits, amount to Birr 760,320.
One month on job training is required for the technical personnel. And this can be managed by
hiring one expert in the area from the technology suppliers.
8. Financial Analysis
8.1 Underlying Assumption
The financial analysis of Electric Water Heater making plant is based on the data provided in
the preceding chapters and the following assumptions.
B. Depreciation
Building 5%
Machinery And Equipment 10%
8
Office Furniture 10%
Vehicles 20%
Pre-Production (Amortization) 20%
9
C. Working Capital (Minimum Days of Coverage)
Raw Material-Local 30 Days
Raw Material-Foreign 120 Days
Factory Supplies In Stock 30 Days
Spare Parts In Stock And Maintenance 30 Days
Work In Progress 10 Days
Finished Products 15 Days
Accounts Receivable 30 Days
Cash In Hand 30 Days
Accounts Payable 30 Days
8.2 Investment
The total investment cost of the project including working capital is estimated at Birr 5.6 million
as shown in Table 8.1 below. The Owner shall contribute 30 % of the finance in the form of
equity while the remaining 70 % is to be financed by bank loan.
TABLE 8.1
TOTAL INITIAL INVESTMENT
10
administration expenses, commission expenses, preproduction marketing and interest expenses
during construction.
The foreign component of the project accounts for Birr 2 million or 36.5 % of the total
investment cost.
The total production cost at full capacity operation is estimated at Birr 5 million (See Table 8.2).
Raw materials and utilities account for 64.9 %
TABLE 8.2
PRODUCTION COST AT FULL CAPACITY
Raw Material
Requirement Cost
1. Local Raw Materials 461,880
2. Foreign Raw Materials 6,652,111
I. Profitability
11
According to the projected income statement (See Anne 4) the project will generate profit
beginning from the second year of operation and increases on wards. The income statement and
other profitability indicators also show that the project is viable.
SRR= (Net Profit + Interest)/ (Total Investment Outlay) at full capacity utilization.
12
Based on the foregoing presentation and analysis, we can learn that the proposed project
possesses wide range of benefits that complement the financial feasibility obtained earlier. In
general, the envisaged project promotes the socio-economic goals and objectives stated in the
strategic plan of the Amhara National Regional State. These benefits are listed as follows:
A. Profit Generation
The project is found to be financially viable and earns on average a profit of Birr 2.47 million per
year and Birr 24.74 million within the project life. Such result induces the project promoters to
reinvest the profit which, therefore, increases the investment magnitude in the region.
B. Tax Revenue
In the project life under consideration, the region will collect about Birr 6.35 million from
corporate tax payment alone (i.e. excluding income tax, sales tax and VAT). Such result create
additional fund for the regional government that will be used in expanding social and other basic
services in the region
As there is electric water heater making plant in the country, the commencement of this project
relieves a portion of the import burden. That is, based on the projected figure we learn that in the
project life an estimated amount of US Dollar 5.4 million will be saved as a result of the
proposed project. This will create room for the saved hard currency to be allocated on other vital
and strategic sectors
The proposed project is expected to create employment opportunity to several citizens of the
country. That is, it will provide permanent employment to 81 professionals as well as support
stuffs. Consequently the project creates income of Birr 1.95 million per year. This would be one
of the commendable accomplishments of the project.
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E. Pro Environment Project
ANNEXES
14
Annex 1: Total Net Working Capital Requirements (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
Capacity Utilization (%) 0 0 50% 65% 80% 100%
1. Total Inventory 0 0 3410252 4433328 5456403 6820504
Raw Materials in Stock- Total 0 0 1476563 1919532 2362501 2953126
Raw Material-Local 0 0 25193.45 32751.5 40309.52 50386.9
Raw Material-Foreign 0 0 1451370 1886781 2322192 2902739
Factory Supplies in Stock 0 0 5805.626 7547.324 9289.023 11611.28
Spare Parts in Stock and Maintenance 0 0 15897.29 20666.49 25435.68 31794.61
Work in Progress 0 0 145140.9 188683.2 232225.4 290281.8
Finished Products 0 0 290281.8 377366.3 464450.9 580563.6
2. Accounts Receivable 0 0 839781.8 1091716 1343651 1679564
3. Cash in Hand 0 0 119778.1 155711.5 191644.9 239556.2
CURRENT ASSETS 0 0 2893249 3761223 4629198 5786497
4. Current Liabilities 0 0 839781.8 1091716 1343651 1679564
Accounts Payable 0 0 839781.8 1091716 1343651 1679564
TOTAL NET WORKING CAPITAL REQUIRMENTS 0 0 2053467 2669507 3285547 4106934
INCREASE IN NET WORKING CAPITAL 0 0 2053467 616040.1 616040.1 821386.8
1
Annex 1: Total Net Working Capital Requirements (in Birr) (continued)
PRODUCTION
5 6 7 8 9 10
Capacity Utilization (%) 100% 100% 100% 100% 100% 100%
1. Total Inventory 6820504 6820504 6820504 6820504 6820504 6820504
Raw Materials in Stock-Total 2953126 2953126 2953126 2953126 2953126 2953126
Raw Material-Local 50386.9 50386.9 50386.9 50386.9 50386.9 50386.9
Raw Material-Foreign 2902739 2902739 2902739 2902739 2902739 2902739
Factory Supplies in Stock 11611.28 11611.28 11611.28 11611.28 11611.28 11611.28
Spare Parts in Stock and Maintenance 31794.61 31794.61 31794.61 31794.61 31794.61 31794.61
Work in Progress 290281.8 290281.8 290281.8 290281.8 290281.8 290281.8
Finished Products 580563.6 580563.6 580563.6 580563.6 580563.6 580563.6
2. Accounts Receivable 1679564 1679564 1679564 1679564 1679564 1679564
3. Cash in Hand 239556.2 239556.2 239556.2 239556.2 239556.2 239556.2
CURRENT ASSETS 5786497 5786497 5786497 5786497 5786497 5786497
4. Current Liabilities 1679564 1679564 1679564 1679564 1679564 1679564
Accounts Payable 1679564 1679564 1679564 1679564 1679564 1679564
TOTAL NET WORKING CAPITAL REQUIRMENTS 4106934 4106934 4106934 4106934 4106934 4106934
INCREASE IN NET WORKING CAPITAL 0 0 0 0 0 0
3
5 6 7 8 9 10
TOTAL CASH INFLOW 15396000 15396000 15396000 15396000 15396000 15396000
1. Inflow Funds 0 0 0 0 0 0
Total Equity 0 0 0 0 0 0
Total Long Term Loan 0 0 0 0 0 0
Total Short Term Finances 0 0 0 0 0 0
2. Inflow Operation 15396000 15396000 15396000 15396000 15396000 15396000
Sales Revenue 15396000 15396000 15396000 15396000 15396000 15396000
Interest on Securities 0 0 0 0 0 0
3. Other Income 0 0 0 0 0 0
TOTAL CASH OUTFLOW 12759218 12745158 12624974 11074019 11074019 11074019
4. Increase In Fixed Assets 0 0 0 0 0 0
Fixed Investments 0 0 0 0 0 0
Pre-production Expenditures 0 0 0 0 0 0
5. Increase in Current Assets 0 0 0 0 0 0
6. Operating Costs 9516831 9516831 9516831 9516831 9516831 9516831
7. Corporate Tax Paid 1296540 1454173 1505680 1557188 1557188 1557188
8. Interest Paid 515077.3 343384.8 171692.4 0 0 0
9. Loan Repayments 1430770 1430770 1430770 0 0 0
10.Dividends Paid 0 0 0 0 0 0
Surplus(Deficit) 2636782 2650842 2771026 4321981 4321981 4321981
Cumulative Cash Balance 8706289 11357131 14128157 18450138 22772119 27094100
4
TOTAL CASH INFLOW 0 0 7698000 10007400 12316800 15396000
1. Inflow Operation 0 0 7698000 10007400 12316800 15396000
Sales Revenue 0 0 7698000 10007400 12316800 15396000
Interest on Securities 0 0 0 0 0 0
2. Other Income 0 0 0 0 0 0
TOTAL CASH OUTFLOW 5100384 5100384 6862118 6837145 8249599 11583250
3. Increase in Fixed Assets 5100384 5100384 0 0 0 0
Fixed Investments 4857509 4857509 0 0 0 0
Pre-production Expenditures 242875.4 242875.4 0 0 0 0
4. Increase in Net Working Capital 0 0 2053467 616040.1 616040.1 821386.8
5. Operating Costs 0 0 4808651 6221105 7633559 9516831
6. Corporate Tax Paid 0 0 0 0 0 1245032
- -
NET CASH FLOW 5100384 5100384 835881.9 3170255 4067201 3812750
- -
CUMMULATIVE NET CASH FLOW 5100384 -1E+07 9364886 -6194631 -2127430 1685320
- -
Net Present Value (at 18%) 5100384 4322359 600317.4 1929515 2097817 1666588
- - -
Cumulative Net present Value 5100384 9422743 8822426 -6892911 -4795094 -3128506
5
1. Inflow Operation 15396000 15396000 15396000 15396000 15396000 15396000
Sales Revenue 15396000 15396000 15396000 15396000 15396000 15396000
Interest on Securities 0 0 0 0 0 0
2. Other Income 0 0 0 0 0 0
TOTAL CASH OUTFLOW 10813371 10971003 11022511 11074019 11074019 11074018.89
3. Increase in Fixed Assets 0 0 0 0 0 0
Fixed Investments 0 0 0 0 0 0
Pre-production Expenditures 0 0 0 0 0 0
4. Increase in Net Working Capital 0 0 0 0 0 0
5. Operating Costs 9516831 9516831 9516831 9516831 9516831 9516830.914
6. Corporate Tax Paid 1296540 1454173 1505680 1557188 1557188 1557187.98
NET CASH FLOW 4582629 4424997 4373489 4321981 4321981 4321981.106
CUMMULATIVE NET CASH FLOW 6267949 10692946 15066435 19388416 23710397 28032377.98
Net Present Value (at 18%) 1697550 1389117 1163515 974416.9 825777 699811.0413
Cumulative Net present Value -1430955 -41838.1 1121677 2096094 2921871 3621681.781
Net Present Value (at 18%) 3621681.781
Internal Rate of Return 25.40%
6
Sales Revenue 7698000 10007400 12316800 15396000 15396000
Other Income 0 0 0 0 0
2. Less Variable Cost 4317983 5613378 6908774 8635967 8635967
VARIABLE MARGIN 3380017 4394022 5408026 6760033 6760033
(In % of Total Income) 112.6731 112.6731 112.6731 112.6731 112.6731
3. Less Fixed Costs 1532960 1650019 1767078 1923157 1923157
OPERATIONAL MARGIN 1847056 2744002 3640948 4836876 4836876
(In % of Total Income) 61.55834 70.35972 75.85096 80.62372 80.62372
4. Less Cost of Finance 2221072 1030155 858462.1 686769.7 515077.3
5. GROSS PROFIT -374015 1713848 2782486 4150107 4321799
6. Income (Corporate) Tax 0 0 834745.9 1245032 1296540
7. NET PROFIT -374015 1713848 1947740 2905075 3025259
RATIOS (%)
Gross Profit/Sales -4.86% 17.13% 22.59% 26.96% 28.07%
Net Profit After Tax/Sales -4.86% 17.13% 15.81% 18.87% 19.65%
Return on Investment 15.07% 21.32% 20.81% 25.10% 24.74%
Return on Equity -6.54% 29.95% 34.03% 50.76% 52.86%
7
Other Income 0 0 0 0 0
2. Less Variable Cost 3365537 3365537 3365537 3365537 3365537
VARIABLE MARGIN 2634463 2634463 2634463 2634463 2634463
(In % of Total Income) 43.91 43.91 43.91 43.91 43.91
3. Less Fixed Costs 611615.9 611615.9 611615.9 611615.9 611615.9
OPERATIONAL MARGIN 2022847 2022847 2022847 2022847 2022847
(In % of Total Income) 33.71 33.71 33.71 33.71 33.71
4. Less Cost of Finance 133821.1 66910.53 0 0 0
5. GROSS PROFIT 1889026 1955937 2022847 2022847 2022847
6. Income (Corporate) Tax 566707.9 586781.1 606854.2 606854.2 606854.2
7. NET PROFIT 1322318 1369156 1415993 1415993 1415993
RATIOS (%)
Gross Profit/Sales 31.48% 32.60% 33.71% 33.71% 33.71%
Net Profit After Tax/Sales 22.04% 22.82% 23.60% 23.60% 23.60%
Return on Investment 26.11% 25.75% 25.39% 25.39% 25.39%
Return on Equity 59.29% 61.39% 63.49% 63.49% 63.49%
8
PRODUCTION
6 7 8 9 10
Capacity Utilization (%) 100% 100% 100% 100% 100%
1. Total Income 15396000 15396000 15396000 15396000 15396000
Sales Revenue 15396000 15396000 15396000 15396000 15396000
Other Income 0 0 0 0 0
2. Less Variable Cost 8635967 8635967 8635967 8635967 8635967
VARIABLE MARGIN 6760033 6760033 6760033 6760033 6760033
(In % of Total Income) 112.6731 112.6731 112.6731 112.6731 112.6731
3. Less Fixed Costs 1569406 1569406 1569406 1569406 1569406
OPERATIONAL MARGIN 5190627 5190627 5190627 5190627 5190627
(In % of Total Income) 86.49986 86.49986 86.49986 86.49986 86.49986
4. Less Cost of Finance 343384.8 171692.4 0 0 0
5. GROSS PROFIT 4847242 5018934 5190627 5190627 5190627
6. Income (Corporate) Tax 1454173 1505680 1557188 1557188 1557188
7. NET PROFIT 3393069 3513254 3633439 3633439 3633439
RATIOS (%)
Gross Profit/Sales 31.48% 32.60% 33.71% 33.71% 33.71%
Net Profit After Tax/Sales 22.04% 22.82% 23.60% 23.60% 23.60%
Return on Investment 26.11% 25.75% 25.39% 25.39% 25.39%
Return on Equity 59.29% 61.39% 63.49% 63.49% 63.49%
9
Year 1 Year 2 1 2 3 4
TOTAL ASSETS 5100384 14307702 15147484 15308480 16077385 17887602
1. Total Current Assets 0 4106934 5614993 7192297 9003495 11856005
Inventory on Materials and Supplies 0 0 1498266 1947746 2397226 2996532
Work in Progress 0 0 145140.9 188683.2 232225.4 290281.8
Finished Products in Stock 0 0 290281.8 377366.3 464450.9 580563.6
Accounts Receivable 0 0 839781.8 1091716 1343651 1679564
Cash in Hand 0 0 119778.1 155711.5 191644.9 239556.2
Cash Surplus, Finance Available 0 4106934 2721744 3431074 4374297 6069507
Securities 0 0 0 0 0 0
2. Total Fixed Assets, Net of Depreciation 5100384 10200768 9158475 8116183 7073890 6031597
Fixed Investment 0 4857509 9715017 9715017 9715017 9715017
Construction in Progress 4857509 4857509 0 0 0 0
Pre-Production Expenditure 242875.4 485750.9 485750.9 485750.9 485750.9 485750.9
Less Accumulated Depreciation 0 0 1042293 2084585 3126878 4169171
3. Accumulated Losses Brought Forward 0 0 0 0 0 0
4. Loss in Current Year 0 0 374015.5 0 0 0
TOTAL LIABILITIES 5100384 14307702 15147484 15308480 16077385 17887602
5. Total Current Liabilities 0 0 839781.8 1091716 1343651 1679564
Accounts Payable 0 0 839781.8 1091716 1343651 1679564
Bank Overdraft 0 0 0 0 0 0
6. Total Long-term Debt 3060230 8584621 8584621 7153851 5723081 4292311
Loan A 3060230 8584621 8584621 7153851 5723081 4292311
Loan B 0 0 0 0 0 0
7. Total Equity Capital 2040154 5723081 5723081 5723081 5723081 5723081
Ordinary Capital 2040154 5723081 5723081 5723081 5723081 5723081
Preference Capital 0 0 0 0 0 0
Subsidies 0 0 0 0 0 0
8. Reserves, Retained Profits Brought Forward 0 0 0 -374015 1339832 3287573
10
9.Net Profit After Tax 0 0 0 1713848 1947740 2905075
Dividends Payable 0 0 0 0 0 0
Retained Profits 0 0 0 1713848 1947740 2905075
11
Bank Overdraft 0 0 0 0 0 0
6. Total Long-term Debt 2861540 1430770 0 0 0 0
Loan A 2861540 1430770 0 0 0 0
Loan B 0 0 0 0 0 0
7. Total Equity Capital 5723081 5723081 5723081 5723081 5723081 5723081
Ordinary Capital 5723081 5723081 5723081 5723081 5723081 5723081
Preference Capital 0 0 0 0 0 0
Subsidies 0 0 0 0 0 0
8. Reserves, Retained Profits Brought
Forward 6192647 9217907 12610976 16124230 19757669 23391107
9. Net Profit After Tax 3025259 3393069 3513254 3633439 3633439 3633439
Dividends Payable 0 0 0 0 0 0
Retained Profits 3025259 3393069 3513254 3633439 3633439 3633439
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