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Tugas 1 Bahasa Inggris Niaga - Nira Indriani 048895937

The document discusses why companies must do demographic analysis before running their business. It explains that demographic analysis is the study of a population based on factors like age, race, and sex. Demographic data helps companies determine which market segments to target and tailor their products, services, marketing, and advertising most effectively. Understanding demographics allows targeting the right audiences and allocating marketing budgets strategically based on characteristics like age, gender, location, education level, and more.

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Nira Indriani
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55 views4 pages

Tugas 1 Bahasa Inggris Niaga - Nira Indriani 048895937

The document discusses why companies must do demographic analysis before running their business. It explains that demographic analysis is the study of a population based on factors like age, race, and sex. Demographic data helps companies determine which market segments to target and tailor their products, services, marketing, and advertising most effectively. Understanding demographics allows targeting the right audiences and allocating marketing budgets strategically based on characteristics like age, gender, location, education level, and more.

Uploaded by

Nira Indriani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Nama : Nira Indriani

NIM : 048895937

PRODI : Ilmu Administrasi Bisnis

TUGAS TUTON 1 – BAHASA INGGRIS NIAGA

Please choose one of the topics below. Then, write an essay consisting of 3
paragraph.
Elaborate your own opinion with the references related to the topic that you cho
ose.

3. Demographic analysis is the study of a population-based on factors such a


s age, race, and sex. Why do the companies must do demographic analysi
s before they run their business?

Answer :

Demographics are statistics that describe populations and their


characteristics. Demographic analysis is the study of a population-based on
factors such as age, race, and sex. Demographic data refers to socioeconomic
information expressed statistically, including employment, education, income,
marriage rates, birth and death rates, and more.

So in my Opinion The use of demographics helps determine whether its


products and services are being targeted to that company's most influential
consumers. For example, market segments may identify a particular age group,
such as baby boomers. Demographic data can come in many forms, but most
often describes the distribution of characteristics found in populations such as
age, sex/gender, marital status, household structure, income, wealth, education,
religion, and so on - and to see how these are changing over time. Birth and
death rates are also used to understand if a population is growing or not, and
how this might affect things like economic growth, employment, government
programs like social security, and so on.

Demographics are key to businesses today. They help identify the


individual members of an audience by selecting key characteristics, wants, and
needs. This allows companies to tailor their efforts based on particular
segments of their customer base. Online advertising and marketing have made
enormous headway over the past decade in using algorithms and big data
analysis to micro-target ads on social media to very specific demographics.

There are five main segments in consumer demographics: age group, gender,
income level, education and occupation.

While focusing on just one demographic characteristic might be profitable,


targeting all five may deliver a better outcome. The more defined your target
group, the more likely they are to exhibit shared consumer behaviors, interests
and needs.
Companies use demographics in four primary ways to help them create
an effective marketing plan.

 Social media marketing: Study social media platforms’ key


demographics to determine on which platforms your target audiences are
likely to be active and readily available. Pew’s Social Media Fact
Sheet discusses platform use by demographics.

 Ad spend: Websites, radio stations and email newsletters also generally


publish demographic breakdowns of their audiences. Use their media
packs to determine which advertising platforms will likely generate the
highest return on investment.

 Marketing campaign images: Strong branding is more important than


ever, and by understanding the demographic makeup of your audience,
you can decide how to address your target clients both linguistically and
visually. This should form part of your buyer personas, which we will
cover later.

 Ad and marketing image placement: Would you place ads for a


product with a mostly rural consumer base in subway stations or on the
sides of buses? That’s why so many public transit ads are for movies or
apps – people living in urban areas tend to use these products and
services more than rural residents do.
Demographic market segmentation examples

Considering each relevant demographic category can help you decide how to
allocate your marketing budget. Here are some examples:

 Age group can be used to place ads in the most consumed types of media
for your target audience – for example, booking TV slots or organizing
direct mail campaigns for older people looking to enroll in Medicare.

 Gender can be used to determine whether a social media platform is


more likely to expose your product to men or women. For example, a
makeup brand may choose a platform that reaches more women, whereas
a necktie brand might choose a platform with a user base of mostly men.

 Race and ethnicity is a politically sensitive demographic, as brands are


under pressure to take a stand against racism. Brands should understand
the experiences of their target audiences and speak to them in their
marketing materials. This is especially true of products intended for a
specific demographic, such as shampoos designed for Black women.

 Location explains why a department store might, during the winter,


target digital ads for its gardening tools at consumers in the Southeast
while aiming its ads for snowblowers at people in the Northeast or
Midwest.

 Marital status would be a particularly useful demographic for a couples’


vacation resort.

 Education level can be helpful for book publishers that are marketing
young adult novels, children’s picture books and political essay
collections.

 Occupation is important for non-consumer campaigns. For a school


supplies company, there might be a real benefit in directly contacting
teachers, who are often responsible for stocking their classrooms.

 Employment status may be of use to a payday loan company targeting


potential clients in traditionally insecure job roles.
 Income level data is used by companies selling luxury goods and services
to target online and offline audiences.

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