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Managerial Communication

The document outlines a course on Managerial Communication that aims to provide students with essential communication skills for business through analyzing case studies, understanding verbal and nonverbal communication, and developing skills like drafting documents, presenting, and interviewing. The course covers topics like communication processes, conflict resolution, cross-cultural communication, and professional skills like report writing, meeting planning, and resume/CV preparation. Upon completing the course, students will be able to explain communication concepts and the importance of presentation skills, analyze case studies, and identify documentation for professional settings.

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Lumina Julie
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75 views

Managerial Communication

The document outlines a course on Managerial Communication that aims to provide students with essential communication skills for business through analyzing case studies, understanding verbal and nonverbal communication, and developing skills like drafting documents, presenting, and interviewing. The course covers topics like communication processes, conflict resolution, cross-cultural communication, and professional skills like report writing, meeting planning, and resume/CV preparation. Upon completing the course, students will be able to explain communication concepts and the importance of presentation skills, analyze case studies, and identify documentation for professional settings.

Uploaded by

Lumina Julie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Course Code Course Title L T P C

30211MG106 Managerial Communication 3 1 0 4

1. Preamble

This course will provide students the skills vital for every manager to be adept at business
organizations. All functions in an organization require communication. Communication for
managers is focused on creating reading, comprehension, writing and speaking skills in every
student. The emphasis is on ‘learning by doing’.
2. Prerequisite

Basic knowledge about interpersonal and mass communication skills.


3. Links to Other Courses

Fundamental to MBA courses and all Professional PG disciplines.


4. Course Educational Objectives

Through this course the students will be able: -


1. To understand the basics of communication.
2. To understand the real time problems through structured case study analysis methods.
3. To understand the importance of verbal and nonverbal communication.
4. To enable the students to develop and enhance skills for drafting clear, concise, audience
centric Business documents.
5. To provide an insight into what employers look for during an employment interview
and pre-employment testing and to improve reading and Comprehension Skills of
students.
5. Course Outcomes

Upon successful completion of this course, students will be able to: -


Level of Learning
COs Course Outcomes domain (Based on
Revised Bloom’s)
CO1 Outline the concept of communication. K1
CO2 Choose the best way of reading and analyzing the case- K3
based learning.
CO3 Explain the importance of verbal and non-verbal communi- K2
cation.
CO4 Identify the corporate documentation for professional com- K3
munication.
CO5 Analyze the student’s presentation skills for better exposure K4
in corporate world.
6. Correlation of COs with POs
COs PO1 PO2 PO3 PO4 PO5 PO6
CO1 M H
CO2
CO3 M H
CO4 L M H
CO5 L M L
H- High; M-Medium; L-Low

7. Course Contents
Unit I: Understanding Communication L-9
Meaning & Definition, Role, Classification - Purpose of communication - Communication
Process - Characteristics of successful communication - Importance of communication in man-
agement - Communication structure in organization - Communication in conflict resolution -
Communication in a cross-cultural setting.
Unit II: Recent Trends: Case Method of Learning L-9
Understanding the case method of learning - Different types of cases - Reading a case properly:
previewing, skimming, reading, scanning - Case analysis approaches Systems, Behavioral, Deci-
sion, and Strategy - Analyzing the case - Discussing and Presenting a Case Study.
Unit III: Nonverbal & Verbal Communications L-9
Part A: Non-Verbal Communication: Meaning - Principles of successful oral communication -
Barriers to communication - Conversation control - Reflection and Empathy: two sides of effec -
tive oral communication - Modes of Oral Communication - Listening as a Communication Skill,
Non-Verbal communication, Business etiquette. (protocol)
Part B: Verbal Communication: Purpose of writing - Clarity in writing - Principles of effective
writing - Approaching the writing process systematically: The 3X3 writing process for business
communication: Pre-writing - Writing - Revising - Specific writing features - Coherence - Elec -
tronic writing process.
Unit IV: Professional Communications L-9
Part A: Business Letters and Reports: Introduction to business letters - Types of Business Let-
ters - Writing routine and persuasive letters - Positive and Negative messages. Writing Reports:
Purpose, Kinds and Objectives of reports - Organization &Preparing reports - Writing memos
Part B: Group Communication: Meetings - Planning meetings - objectives - participants - timing -
venue of meetings - leading meetings. Meeting and Documentation: Notice, Agenda, and Resolu-
tion & Minutes.
Unit V: Presentation Skills L-9
Presentation - Elements of presentation - Designing & Delivering Business Presentations - Ad -
vanced Visual Support for Managers - Employment communication: Introduction - Composing
Application Messages Writing CVs - Group discussions - Interview skills - Devices for communi-
cation, social media (Linked In).

Text Book
1. Chaturvedi P.D, & Mukesh Chaturvedi, “Business Communication: Concepts, Cases and Ap-
plications”, 2nd Edition, Pearson Education, 2011.
2. Lesikar, Flatley, Rentz & Pande, “Business Communication”, 11 th Edition, TMH, 2010.
Reference Books
1. Penrose, Rasberry, Myers, “Advanced Business Communication” 5 th Edition,
Cengage Learning, 2004.
2. Lehman, DuFrene, Sinha, “Business Communication” Cengage Learning, 2 nd
Edition, 2012.
3. Mary Ellen Guffey, “Business Communication: Process and Product” 3 rd Edition, Cengage
Learning, 2002.
4. Geraldine E. Hynes, “Managerial communication strategies and application”, Himalaya
Publishing, 2008.

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