ETSY LAUNCH ACCELERATOR
Optimize Your Etsy Store
Guidebook
By Anna Beck
BRANDING
BRANDING
Branding is a really fun part of building your business. It's what
shows the personality of your business and can create an
emotional connection with your buyer.
If you're not a professional designer, it may be tempting to skip
this part. Here are some great reasons to create a cohesive look
and stick out as a brand:
It Builds Trust: A consistent brand image can help build trust
with your customers. If your brand is consistent across your
Etsy store, social media profiles, and other marketing
materials, customers are more likely to view you as a
professional and trustworthy seller. Even if you're just a small
seller.
BRANDING
It Increases Perceived Value: A well-designed and consistent
brand can increase the perceived value of your products.
When customers perceive your brand as high-quality and
professional, they may be willing to pay more for your
products.
It Helps with Marketing: A strong brand identity makes it
easier to market your Etsy store. When you have a clear brand
message and visual identity, it's easier to create marketing
materials that are consistent and effective.
It Creates Loyalty: When customers connect with your brand,
they are more likely to become loyal customers who return to
your Etsy store again and again. This can lead to increased
sales and revenue over time.
Creating a cohesive feel doesn't have to be hard. Look through
these brand boards and see what you think would connect with
your idea buyer. Then use your brand board through out your
images and marketing.
LOGO
LOGO
Shop Icon Size: 500 x 500
SALES CHANNEL-> Click on pen next to shop name-> Click on
Camera icon where it says to add logo
Now that you have a brand board chosen, it's time to create a
logo. Try to create your logo in 10-15 minutes.
Pick a logo from the brand boards or search on Canva for logos to
create your own. Customize it with your store name, colors, and
fonts.
PROFILE PHOTO
PROFILE PHOTO
Profile Photo Size: 400x400 and MUST BE SQUARE
SALES CHANNEL-> Click on pen next to shop name-> On right
side of page, click on camera icon for Profile Picture
Add your profile picture here. This picture does not have to
professional (although it can be). It should show your personality
or the personality of your brand.
This profile photo is really important at the beginning of your shop
to show your customers that you are a real human and you're
ready to connect with them.
BANNER
ETSY BANNER
Creating an Etsy banner that connects with your ideal customer is
an important aspect of branding your shop and attracting
potential buyers.
Here are some steps to follow to create an effective Etsy banner:
Your first banner doesn't have to be your only banner. Don't
over think this. At most spend 20-30 minutes working on this.
Banners can be simple with only text, they can display your
products, or you can promote a sale or holiday season, or a
combination of these things.
BANNER
Use a Clear Message: Your Etsy banner should communicate a
clear message to your ideal customer. This could be a tagline,
a special offer, or a call to action.
Incorporate Your Branding: Your Etsy banner should
incorporate your branding elements, such as your logo, color
scheme, and font choices. This will help to create a cohesive
look across all of your marketing materials.
Keep it Simple: Your Etsy banner should be easy to read and
understand at a glance. Keep the design simple and avoid
cluttering it with too much information.
By following these steps, you can create an Etsy banner that
effectively connects with your ideal customer and helps to build
your brand's identity.
SHOP TITLE
SHOP TITLE
SALES CHANNEL-> Click on pen next to shop name-> Next to
your logo and under your store click Edit Store Title
Right next to your logo, you can create a shop title. This one line is
an excellent opportunity to say what you sell or share your
business philosophy.
Here is an additional case for doing our customer research first
because here we have another place to incorporate our primary
keywords into the shop title to help boost your store in the
algorithm.
SHOP ANNOUNCEMENT
SHOP ANNOUNCEMENT
SETTINGS-> Info and Appearance-> Scroll to Shop
Announcement
This is another place where you can directly communicate with
your buyer. Etsy does note when your announcement was last
updated. It's important to keep this fresh so customers know you
are active in your store.
This area does play a role in SEO and in scanned by Google. By
including keywords and up to date information, you can improve
your SEO ranking.
SHOP ANNOUNCEMENT
Craft a captivating Etsy shop announcement to persuade
potential customers to buy from your store by showcasing your
brand's unique selling points in a newsworthy and exciting
manner.
Your ultimate objective should be to spark their interest in your
products and elucidate what sets you apart from the
competition, keeping their interest so they will stay in your store.
Steer clear of incorporating any undesirable messages like "We do
not accept cancellations after you purchase." or "No refunds" in
your policies, as they can act as a deterrent to potential
customers, and instead, focus on presenting information that is
most useful for your buyer. Offer solutions to their problems and
let them know how you can uniquely help them.
ABOUT SECTION
ABOUT SECTION
SALES CHANNEL-> Click on pen next to shop name-> Scroll
down near bottom -> Click ABOUT
One big motivator for buyers to come to Etsy is they love finding
unique products from small business owners.
In marketing, one of the best way to draw in customers is through
story. That's exactly what the about section is for. People will read
your story to learn more about you and not what you're selling.
While your story should be personal, you should still tell it in a way
that brings the buyer in and make them the hero.
ABOUT SECTION
Each about section will be unique to each store owner so here are
some questions to help guide you in crafting your story:
What outcome does your buyer desire?
Did you have a similar problem and your product solved a
solution?
Why do you want to serve your customer and what is special
about them?
What is special about your product or process?
What emotion does your perfect buyer want?
Why should they pick you over the competition?
Your About section does get scrolled by Etsy and Google for SEO.
Use relevant keywords throughout your story to improve your
store ranking.
Add a picture of yourself. This can be anything related to your
business or a nice picture showing your personality. This is
EXTREMELY important as a new store. This will show you're a
real person trying to run a real store.
SHOP POLICIES
SHOP POLICIES
SALES CHANNEL-> Click on pen next to shop name-> Scroll
down near bottom -> Click Shop Policy Section
The purpose of shop policies in an Etsy store is to outline the
rules, expectations, and procedures for purchasing and
interacting with the shop. Not only does this help to establish
trust with customers, it can also prevent disputes or
misunderstandings.
If a dispute does occur, Etsy will consider your shop policies as
part of the investigation, which may be turn the outcome in your
favor.
SHOP POLICIES
The most important policies to cover are your return, exchange,
and cancellation policies.
There is no standard for these policies and it is up to you decide
how you want to run your shop.
For me, I allow my customers to return a product at any time. I
require cancellation within an hour of purchase. If I can catch the
cancellation after an hour of purchase, then I will do so out of
courtesy.
PRIVACY POLICIES
Privacy policies are found within your shop policies. This is a
lengthy document that could take forever to create.
Luckily, Alura has created a privacy policy generator that will
cover everything you need to include in your privacy policy.
You can access it here
https://www.alura.io/resources/etsy-privacy-policy-generator
FAQ SECTION
FAQ SECTION
SALES CHANNEL-> Click on pen next to shop name-> Scroll
down past Shop Policy Section -> Click Add an FAQ
A FAQ section provides quick and easy access to information to
help make the customer's buying decision easy.
By answering their questions in the listing and in our store, we can
reduce repetitive inquiries from customers and builds trust with
the customer.
To Identify the most commonly asked questions by your
customer, start by brainstorming common questions you would
have when shopping. This could include questions about shipping,
returns, product details, customization options, etc.
LOOKING FOR MORE SUPPORT?
We went through a lot of information today but you did it! You are all set up to
go. You’re probably feeling quite overwhelmed by all this information and
that’s okay… it’s normal and it does get much easier as you keep going.
If you're interested in getting more support to help you optimize your store,
pick a niche, and create designs with lots of done-for-you templates, then
check out Etsy Launch Accelerator!
Join the membership now for only $7/ month
https://www.highprofitpod.com/etsylaunchaccelerator
I look forward to helping you on your POD journey.
Anna
