Test

Name: Class:

Ordinal number:

Part A: written part

I. Choose the best answer A, B, C or D to complete the blanks

1. A company that has the biggest sales or the best-selling products in the market is the………….
A. Market place B. market research C. market leader D. market share
2. ………………regular inspections, accidental system problems arise from time to time.
A. Prior to B. in spite of C. however D. yet
3. The clothes made in factory, not specially for one person are “……….”
A. Off-the-books B. off-the-wall C. off-the-peg D. off-the-record
4. If the staff ………more motivated, they would be more productive.
A. was B. are C. is D. were
5. “to borrow money to finance a new venture” means ……………
A. Increase the workforce C. to raise demand
B. to raise the price D. to raise capital
6. Everyone at the meeting uses their imagination and makes as many………….as possible.
A. suggest B. suggestion C. suggestive D. suggestions
7. Countries have developed their economies, increased ……….of goods and met the market demands.
A. production B. produce C. product D. producer
8. The new story generated excellent …………..for our brand.
A. image B. publicity C. logo D. fame
9. Staying with a company that you know can be easier option but it is not………way of making a decision.
A. More sensible B. sensibler C. the most sensible D. most sensible
10. The ………. should not trade any products that are poor quality.
A. Buyer B. seller C. warehouse D. shipper
II. Rewrite the following sentences without changing their meanings.
1. Mary couldn’t buy the haute couture dress because it was expensive

The haute couture dress was .............................................................................................................................

2. If you don’t have insurance, you will have to pay for the damage yourself.

Unless .............................................................................................................................................................

3. Nobody can deny that Harry is able to lead the team.

It can’t ............................................................................................................................................................

4. Reaching $5 billion profit is essential for the company.

It is essential ...................................................................................................................................................

5. The last time I had a pay rise was 2 years ago.

I ......................................................................................................................................................................
III. 1. Fill in each gap in the dialogue with one of the words in the box.

advantage for promote disadvantage many

with advertisers much realistically advertising
markets public realistic into regularly
Young men who are play video games usually watch less television than before – and that means that they don’t
watch so many advertisements. What can (1)…………….do to reach this group? The obvious answer is to put
advertisements (2)…………. video games. A/An (3)…………… for advertisers these days is that they can update
advertisements with new information. They are called dynamic adverts because advertisers can change the
information (4)……………, and this is possible because most PCs (and other computer games equipment) are
connected to the internet.

Dynamic adverts are good (5)…………. companies whose products change quickly, for example mobile phones
and clothes. It is also a good way to promote films. Another idea is to update the music used in games. Music
companies can used this to (6)…………….. a pop group’s new song. Companies spent $26m on dynamic adverts
in computer games last year, and this year it will be more.

All this is good news for the companies that design and publish video games, too. Today’s games can cost as
(7)………… as $20m to develop. The selling prices are more usually around $60 in the USA and £45 ($90) in the
UK. So, extra money from (8)…………..could help to pay for the development of new computer games. This style
of advertising can help both global and local businesses. Global companies can reach difficult (9)………….. Local
companies can promote local events, such as concerts. The idea is also popular with many players who think it
makes the games look more (10)……………...

1 …………… 2 …………… 3 …………… 4 …………… 5 ……………

6 …………….. 7 ……………. 8 …………… 9 ……………. 10 …………..

II.2. According to the text, choose the correct answers A, B or C

1. At the moment, young men who play computer games……………………….
A. Watch too much TV
B. Don’t understand advertisements
C. Don’t see the same number of advertisements as in the past
2. It is possible to change the advertisements in computer games using…………………
A. A new machine B. the internet C. equipment for adverts
3. Dynamic adverts are useful for…………………….
A. Products that are expensive C. Fashionable goods that change design
B. Business services
4. Computer games companies will probably use the money from advertising to……………
A. Design new games C. Lower the price of computer game
B. Develop new companies
5. Dynamic advertising is …………..
A. Unpopular with players
B. Useful for international companies and companies in home country
C. Only good for big companies
IV. Translation
1. Translate the following into English’
- Ngân hàng yêu cầu xem xét một bản kế hoạch kinh doanh có triển vọng trước khi cấp vốn cho các
dự án mạo hiểm.
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- Năm ngoái, chúng tôi định mua một công ty bán lẻ trực tyến lớn nhất Việt Nam bởi vì chúng tôi
tin tưởng rằng việc mua một doanh nghiệp ở nước sở tại là cách tốt nhất để thâm nhập thị trường
mới.
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- Ngày nay, những công ty thành công luôn tìm kiếm các thị trường mới và cơ hội mới để phát triển.
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2. Translate into Vietnamese

- Customer satisfaction is an important part of a company’s sales strategy, so companies try to
provide good customer service. That means offering high quality products and services, answering
queries, making it easy for customers to order, pay for goods and delivering on time.
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- Product advertising is an important part of the company’s marketing strategy. It aims is to increase
sales by making a product or service known to a wider audience. A company can advertise in a
variety of ways depending on how much it is willing to spend.
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