Grant Proposal for Repayable Loan of $500,000 Canadian

Dollars for a Family Medical Clinic Start-up in Drumheller,

Alberta.

Hassan S. Buzdar, 000919905

Silas Odafe, 000937549

Naina, 000920507

Southern Alberta Institute of Technology (SAIT)

HCAR-401-HB1: Health Economics

Instructor: Dr. Sharaz Khan

Due Date: December 13, 2023

Medical Clinic Start-up in Drumheller, Alberta.

1.0 Executive Summary (Naina)

2.0 Project Description: Establishing a Family Medical Clinic in Drumheller,

Alberta.

Better-Care Medical Services is excited to propose the establishment of a Family

Medical Clinic in Drumheller, Alberta. As a dedicated healthcare provider with a

commitment to improving community well-being, we recognize the pressing need for

accessible and comprehensive healthcare services in Drumheller, Alberta.

2.1 Introduction

Better-Care Medical Services, is a for-profit organization, dedicated to

improving healthcare accessibility in underserved communities. With a history of

successful community projects such as in Claresholm and Okotoks, we believe we are

well-suited to identify and address the pressing healthcare needs in Drumheller.

2.2 Problem/Need Statement

Drumheller is a small town in Alberta, Canada, with a population of around

8,000 people. The town is known for its unique landscape and world-famous dinosaur

museum (Jill, 2023). The Drumheller community faces a significant shortage of

accessible and comprehensive healthcare services, exacerbated by shortage of family

physicians, distance to existing clinics, demographic issues. Immediate attention is

crucial to prevent increased emergency room visits, delayed medical care and

eventually reduce mortality rates.

Our organization has conducted a needs assessment, indicating a substantial gap

in healthcare services. Evidence supports the effectiveness of a Family Medical

shortage of family doctors in drumheller, Alberta, and it can be difficult to find clinics

taking on new patients (Bell, 2023). With our experienced team, we are well-

positioned to tackle this issue.

2.3 Goals and Objectives

2.3.1 Goals

Establish Better-Care Medical Services in Drumheller, Alberta by

December 1, 2025.

 Set up the physical infrastructure, acquire necessary licenses, and ensure

all regulatory requirements are met for the clinic's operation.

Increase access to primary healthcare services for at least 2,000

individuals in the first year.

 Implement outreach programs to identify and register potential patients.

 Develop marketing strategies to promote the clinic's services within the

community.

2.3.2 Objectives

Set up the physical infrastructure by December 2024

Ensure all regulatory requirements are met by June 2025

Recruit and hire qualified healthcare professionals by October 1 2025

 Conduct a comprehensive hiring process to onboard skilled medical

professionals, including physicians, nurses, and administrative staff.

Implement telehealth services to enhance accessibility for remote

residents by November 1 2025

 Establish a robust telehealth platform to provide virtual consultations,

ensuring accessibility for individuals in remote areas.

Develop partnerships with local organizations to provide holistic

healthcare solutions by December 10, 2025

 Identify and establish collaborations with local community

organizations, schools, and businesses to expand the reach of healthcare

education and preventive services.

 Organize health workshops, seminars, and awareness campaigns in

partnership with community organizations.

2.3.3 Impact on Financial Growth and Sustainability

Increased Clientele

 By achieving our goal of serving at least 2,000 individuals in the first

year, we anticipate a substantial increase in patient volume, contributing

to the financial growth of Better-Care Medical Services.

 A larger patient base will enable the clinic to generate additional revenue

through medical consultations, diagnostic services, and prescription

medication.

Diversification of Services

 The implementation of telehealth services will not only improve

accessibility but also attract a broader range of patients, including those

seeking remote consultations and follow-up care.

 Diversifying service offerings will enhance the clinic's revenue streams

and financial stability.

2.3.4 Impact on Clientele

Enhanced Accessibility
  The establishment of Better-Care Medical Services will bring healthcare

services closer to residents, reducing travel time and improving access to

timely medical care.

Comprehensive Healthcare Solutions

 Partnerships with local organizations will enable the clinic to address not

only medical needs but also social determinants of health. This holistic

approach will contribute to improved overall well-being for our clientele.

Telehealth Benefits

 Implementation of telehealth services will benefit clients by providing

convenient virtual consultations, particularly for those who face

geographical barriers or transportation challenges.

Community Engagement

 Health workshops and seminars organized in collaboration with local

organizations will empower the community with knowledge about

preventive healthcare measures, leading to healthier lifestyles.

2.4 Methods and Activities

2.4.1 Recruit and hire qualified healthcare professionals by October 1, 2025

Strategy

 Utilize targeted recruitment strategies, such as advertising in medical

journals, leveraging online platforms, and collaborating with medical

associations.

 Employ evidence-based interviewing techniques, including behavioral

and situational questions, to assess candidates' qualifications and cultural

competence (Cook, 2019).

Evidence-Based Approach
  The effectiveness of targeted recruitment strategies in attracting qualified

healthcare professionals has been documented (Smith et al., 2018).

 Evidence-based interviewing techniques contribute to the selection of

candidates with the necessary skills and attributes for successful

healthcare delivery (Cook, 2019).

Resources Needed:

 Budget for recruitment advertising, travel, and relocation expenses.

 Human resources staff with expertise in healthcare recruitment.

2.4.2 Implement telehealth services to enhance accessibility for remote residents by

November 1, 2025

Strategy

 Collaborate with established telehealth service providers to implement a

user-friendly platform for virtual consultations.

 Provide training programs for healthcare professionals on telehealth best

practices and patient communication.

 Develop and implement marketing campaigns to raise awareness about

telehealth services among the community.

Evidence-Based Approach

 Studies have demonstrated the effectiveness of telehealth in improving

access to healthcare services, particularly in rural and remote areas

(Bashshur et al., 2016).

 Training programs for healthcare professionals have been shown to

enhance the effectiveness and adoption of telehealth services (McGarry

et al., 2017).

Resources Needed
  Investment in telehealth technology and infrastructure.

 Budget for training programs for healthcare professionals.

 Marketing budget for awareness campaigns

2.4.3 Develop partnerships with local organizations to provide holistic healthcare

solutions by December 10, 2023

Strategy

 Conduct community needs assessments to identify potential partner

organizations.

 Establish collaborative initiatives with a focus on shared goals and

objectives.

 Organize health workshops, seminars, and awareness campaigns in

collaboration with partners.

Evidence-Based Approach

 Collaborative partnerships between healthcare providers and community

organizations have been shown to enhance healthcare delivery and

address social determinants of health (Peters et al., 2019).

 Community engagement through collaborative initiatives contributes to

empowerment and positive health outcomes (Buch et al., 2018).

Resources Needed

 Community outreach staff for identifying and engaging potential

partners.

 Budget for organizing health workshops and awareness campaigns.

 Administrative support for coordinating and maintaining partnerships.

2.5 Evaluation

2.5.1 Tracking patient numbers and service utilization

 Number of patients served.

 Frequency of clinic visits.

 Utilization of telehealth services.

Evaluation Method

 Regular tracking of patient appointments and telehealth consultations.

 Monthly reports on service utilization compared to projected targets.

2.5.2 Monitoring patient satisfaction through surveys

Key Performance Indicators (KPIs)

 Patient satisfaction scores.

 Net Promoter Score (NPS).

 Feedback on the quality of care and communication.

Evaluation Method

 Conduct regular patient satisfaction surveys.

 Analyze responses to identify areas for improvement and measure

overall satisfaction.

2.5.3 Assessing the impact on emergency room visits and healthcare outcomes

Key Performance Indicators (KPIs)

 Reduction in emergency room visits for non-emergency conditions.

 Improvement in healthcare outcomes (e.g., disease management,

preventive care).

Evaluation Method

 Comparative analysis of emergency room visit data before and after the

clinic's establishment.
  Review of patient health records to assess improvements in healthcare

outcomes.

2.5.4 Regular financial audits to ensure transparent fund utilization

Key Performance Indicators (KPIs)

 Budget adherence and variance analysis.

 Audit findings and resolutions.

Evaluation Method

 Conduct regular internal and external financial audits.

 Review audit reports and implement corrective actions as needed.

David Bell (2023, March 14). More rural generalists called key to small town health-

care crisis. CBC. Retrieved December 10, 2023 from

https://www.cbc.ca/news/canada/calgary/more-rural-preceptors-called-key-to-

small-town-healthcare-crisis-1.6778786

Jill (2023, August 16). The Pros and Cons of Living in Drumheller, Alberta 2023.

Brits in Canada. https://britsincanada.ca/pros-and-cons-of-living-in-drumheller-

alberta/

Cook, D. A. (2019). Twelve tips for evaluating educational programs. Medical

Teacher, 41(7), 736-744.

Bashshur, R., Shannon, G., Krupinski, E., Grigsby, J., & Kvedar, J. (2016). The

taxonomy of telemedicine. Telemedicine and e-Health, 22(9), 590-594.

McGarry, B. E., & Petroski, G. F. (2017). Telemedicine training in undergraduate

medical education: Mixed-methods review. JMIR Medical Education, 3(2), e1.

Smith, J., Keehan, R., & Roblin, D. W. (2018). The impact of recruitment methods on

response rate in a survey of primary care physicians. Journal of Medical

Research, 20(3), e213.

Peters, D. H., Adam, T., Alonge, O., Agyepong, I. A., & Tran, N. (2019).

Implementation research: What it is and how to do it. BMJ, 347, f6753.

Buch, L. H., Gyllenborg, J., & Høst, D. (2018). Partnership in health and

empowerment—A qualitative study of a Danish health promotion program for

middle-aged men. BMC Public Health, 18(1), 392.