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Galendez Jael
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46 views

Group 1

Uploaded by

Galendez Jael
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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No

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Indicators
Demographic Profile
Age
Sex
Length of Use
Brand Attitude
Brand Attitude affects the way to repurchase.
Brand Attitude delivers what it promises to the beauty product.
Brand Attitude fulfils my expectation to repurchase.
Brand Attitude affects the quality of the brand in terms of the decision.
Brand Attitude availability of the brand's product affects my attitude to repeat purchases.
Brand Attachment
Brand Attachment leads to repurchase.
Brand Attachment provides a good color combination.
Brand Attachment considers the brand as a superior brand.
Brand Attachment satisfies the needs fully from the brand.
Brand attachment practices an ethical way of creating beauty products (humane) that affects the buying decision.
Brand Loyalty
Brand loyalty chooses to purchase a product repeatedly produced by the same brand.
Brand loyalty recommends the brand to family and friends to use.
Brand loyalty consistently purchases and consumes the product of the brand.
Brand loyalty pays a lot of attention to the brand.
Brand loyalty influences others to use the brand.
Res.1 Res.2 Res.3 Res.4 Res.5 Res.6

41 & above 21-25 20 & below 21-25 20 & below 41 & above
Female Female Female Female Female Female
2-5 years 10 years & above 10 years & above 10 years & above 2-5 years 10 years & above

3 4 2 4 4 4
3 4 4 4 4 4
4 4 4 4 4 4
4 4 4 2 4 4
3 4 2 2 4 4

3 4 2 2 4 4
3 4 2 3 4 4
3 4 4 4 4 4
3 3 4 4 4 4
4 4 4 4 4 4

3 4 4 4 4 4
3 4 4 4 4 4
3 4 4 4 4 4
4 2 4 4 4 4
3 2 4 4 4 4
Res.7 Res.8 Res.9 Res.10 Res.11 Res.12 Res.13 Res.14

26-30 31-35 21-25 31-35 20 & below 41 & above 21 - 25 31-35


Female Female Female Female Female Female Female Female
10 years & above 2-5 years 2-5 years 2-5 years 2-5 years 10 years & above 2-5 years 1 year & below

4 3 3 3 3 3 3 4
4 4 3 2 3 4 3 3
4 4 3 3 3 3 3 4
4 3 3 3 3 3 3 4
4 3 4 4 3 3 3 4

4 4 4 4 4 4 4 3
4 3 3 4 4 4 3 3
4 3 3 4 3 4 4 3
4 4 4 4 3 3 3 3
4 4 4 4 4 4 4 3

4 3 3 2 4 4 4 4
4 4 3 3 4 3 4 4
4 3 3 4 4 4 4 3
4 3 4 3 3 4 4 4
4 3 3 2 3 4 4 4
Res.15 Res.16 Res.17 Res.18 Res.19 Res.20

41 & above 20 & below 36-40 31-35 21-25


Female Female Female Female Female Female
6-9 years 1 year & below 10 years & above 1 year & below 1 year & below

3 3 3 3 1 2
4 3 2 3 2 2
4 3 2 3 2 2
4 3 3 4 4 2
3 2 4 4 4 2

4 3 3 3 2 2
3 3 2 2 4 2
3 2 3 3 4 2
4 3 2 3 4 2
4 3 3 4 2 2

4 3 3 3 2 2
4 4 2 2 4 3
4 3 3 3 2 3
3 4 3 4 4 3
4 4 2 4 4 3
Res.21 Res.22 Res.23 Res.24 Res.25 Res.26

36-40 21-25 31-35 31-35 26-30 41 & above


Female Male Female Female Female Male
10 years & above 2-5 years 6-9 years 10 years & above 2-5 years 10 years & above

4 4 4 4 3 3
4 4 3 4 3 2
4 3 3 4 2 2
4 4 4 4 3 2
4 4 3 4 4 2

4 4 4 4 3 2
4 4 3 4 3 2
4 3 4 4 2 2
4 3 3 4 3 2
4 4 4 4 1 2

4 4 3 4 3 4
4 4 3 4 3 4
4 4 3 4 3 4
4 4 3 4 2 4
4 4 3 4 2 4
Res.27 Res.28 Res.29 Res.30 Res.31 Res.32

21-25 21-25 21-25 26-30 41 & above 26-30


Female Female Female Female Female Female
1 year & below 1 year & below 1 year & below 1 year & below 10 years & above 2-5 years

3 3 3 2 4 3
3 3 3 2 4 3
3 3 3 2 4 3
3 3 4 1 4 3
3 3 3 1 4 3

3 3 3 2 4 3
2 3 3 2 4 3
3 3 3 2 4 3
3 3 3 2 4 3
3 3 3 1 4 3

4 3 3 2 4 3
4 3 3 2 4 3
4 3 3 2 4 3
3 3 3 2 4 3
3 3 3 2 4 3
Res.33 Res.34 Res.35 Res.36 Res.37 Res.38 Res.39

21-25 20 & below 26-30 21-25 21-25 41 & above 21-25


Female Female Female Female Male Male Male
2-5 years 1 year & below 2-5 years 10 years & above 2-5 years 10 years & above 1 year & below

3 3 3 4 4 4 3
3 2 3 4 4 4 3
3 3 3 4 4 4 3
3 3 3 4 4 3 3
3 3 3 4 4 4 3

3 3 3 4 4 4 3
3 3 3 4 4 4 3
3 3 3 4 4 4 3
3 3 3 4 4 4 3
4 3 3 4 4 4 3

4 4 4 4 4 4 3
4 3 4 4 4 3 3
4 3 4 4 4 4 3
3 3 4 4 4 4 3
4 3 4 4 4 4 3
Res.40 Res.41 Res.42 Res.43 Res.44 Res.45 Res.46 Res.47

26-30 21-25 21-25 21-25 21-25 31-35 41 & above 41 & above
Female Female Female Female Female Female Female Female
10 years & above 2-5 years 2-5 years 2-5 years 2-5 years 10 years & above 2-5 years 2-5 years

4 3 3 3 3 3 3 3
3 3 3 4 3 4 3 3
4 4 3 3 3 4 3 2
4 3 3 3 3 4 4 2
4 4 3 3 3 4 4 3

4 4 1 4 2 4 3 2
3 3 2 3 2 3 3 2
4 4 1 3 3 3 3 2
4 3 3 3 2 3 3 3
4 3 4 3 3 4 3 3

4 3 3 4 2 3 4 2
4 3 4 4 3 4 4 2
4 3 4 4 2 3 4 3
4 3 4 3 3 4 3 2
4 3 2 3 2 4 3 2
Res.48 Res.49 Res.50 Res.51 Res.52 Res.53 Res.54

41 & above 36-40 26-30 26-30 21-25 41 & above 41 & above
Female Male Female Female Male Female Male
1 year & below 2-5 years 1 year & below 1 year & below 2-5 years 10 years & above 1 year & below

2 3 4 4 3 3 4
4 2 3 4 2 2 4
4 2 4 4 3 2 4
4 3 3 4 3 3 4
4 3 3 4 3 3 4

4 3 4 4 3 2 4
4 3 3 4 2 2 4
4 2 4 4 3 2 4
4 3 4 4 3 4 4
2 3 4 4 3 2 3

2 2 3 3 3 3 3
4 3 4 3 3 2 4
3 2 4 3 2 3 4
4 2 4 3 3 2 4
4 2 4 3 4 1 4
Res.55 Res.56 Res.57 Res.58 Res.59 Res.60 Res.61

41 & above 21-25 20 & below 31-35 20 & below 31-35 26-30
Female Female Female Female Female Male Female
10 years & above 2-5 years 1 year & below 1 year & below 1 year & below 1 year & below 2-5 years

3 4 4 3 3 3 3
3 3 3 3 2 3 3
3 4 3 2 3 3 4
3 4 3 2 2 3 3
3 3 3 4 3 3 3

3 4 3 3 4 3 4
3 4 3 3 3 3 4
3 3 2 2 3 3 3
3 3 3 3 2 3 4
3 3 3 3 3 3 3

4 4 4 4 3 3 3
3 4 4 4 2 3 3
4 4 3 3 3 3 3
4 3 2 2 2 3 4
4 4 3 3 3 3 4
Res.62 Res.63 Res.64 Res.65 Res.66 Res.67 Res.68 Res.69 Res.70

20 & Below20 & Below21-25 31-35 26-30 36-40 20 & Below26-30 26-30
Female Male Female Female Female Female Male Female Male
2-5 years 1 year & B 2-5 years 2-5 years 1 year &Below 6-9 years 1 year & B 6-9 years 2-5 years

3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3
3 3 3 3 4 3 3 2 2
3 2 3 4 4 3 3 2 3
4 4 3 4 4 3 3 3 3

3 4 3 4 4 3 3 3 3
3 3 2 3 4 3 3 4 3
4 3 3 3 4 3 3 3 2
4 4 3 3 4 3 3 3 2
4 3 3 4 4 3 3 3 2

4 4 3 3 3 2 3 3 4
4 4 3 4 4 3 3 4 4
4 3 3 4 4 3 3 4 4
4 3 3 4 4 3 3 3 3
4 3 3 4 4 3 3 3 4
Res.71 Res.72 Res.73 Res.74 Res.75 Res.76 Res.77 Res.78 Res.79

36-40 26-30 36-40 31-35 20 &Below 20 & Below36-40 26-30 21-25


Female Female Female Female Female Female Female Female Female
2-5 years 2-5 years 6-9 years 2-5 years 1 year & B 1 year & B 2-5 years 2-5 years 10 years a

4 3 3 4 3 3 4 3 3
4 4 4 4 3 3 4 4 4
3 4 4 3 4 4 4 4 4
4 3 3 3 4 3 4 3 4
3 3 3 2 3 3 4 4 4

4 3 4 4 4 3 4 3 4
4 3 4 2 3 3 4 3 4
4 4 3 3 3 3 4 4 4
4 3 3 3 3 3 4 4 4
4 3 4 3 3 3 4 4 4

4 4 3 3 4 3 4 4 4
4 4 4 4 4 3 4 4 4
4 3 4 3 4 3 4 4 4
4 4 4 3 4 3 4 4 4
4 3 4 3 4 3 4 4 4
Res.80 Res.81 Res.82 Res.83 Res.84 Res.85

21-25 41 & above 20 & below 41 & above 31-35 26-30


Male Male Male Female Female Female
10 years & above 2-5 years 1 year & below 1 year & below 1 year & below 1 year & below

3 4 3 4 3 3
3 4 3 4 3 3
3 4 3 4 3 3
4 4 3 4 3 3
3 4 3 4 3 3

3 4 3 3 3 3
4 4 3 4 3 3
3 3 3 4 3 3
3 4 3 4 3 3
3 4 3 4 3 3

4 4 3 4 4 3
4 4 3 4 4 3
4 4 3 2 4 3
4 4 3 3 4 3
4 4 3 4 4 3
Res.86 Res.87 Res.88 Res.89 Res.90 Res.91 Res.92

21-25 21-25 21-25 41 & above 26-30 20 & below 41 & above
Male Female Female Female Female Female Female
1 year & below 2-5 years 2-5 years 10 years above 2-5 years 2-5 years 1 year & below

3 3 3 3 4 4 4
3 3 3 3 4 4 3
3 3 3 3 4 4 3
3 3 3 3 4 4 3
3 3 3 3 4 4 3

3 3 3 3 4 4 3
3 3 3 3 4 4 3
3 3 3 3 4 4 3
3 3 3 3 4 4 3
3 3 3 3 4 4 3

4 4 3 3 4 3 4
4 3 4 3 4 4 2
3 3 3 3 4 4 4
4 3 3 3 4 3 2
3 3 3 3 4 4 3
Res.93 Res.94 Res.95 Res.96 Res.97 Res.98

31-35 36-40 31-35 41 & above 20 & below 26-30


Male Female Female Female Female Female
2-5 years 10 years & above 10 years & above 10 years & above 1 year & below 1 year & below

4 4 3 4 4 3
4 3 1 3 2 4
4 4 4 3 3 3
3 4 4 3 1 3
3 4 2 3 4 3

3 3 3 4 2 3
2 4 4 4 4 3
3 4 3 4 2 3
4 4 4 4 4 4
3 4 2 4 3 3

2 4 2 4 4 4
2 4 4 2 3 3
4 4 1 4 4 4
4 4 4 4 4 4
4 4 4 2 4 4
Res.99 Res.100 Mean

21-25 41 & above


Female Female
2-5 years 6-9 years

3 3 3.26
4 4 3.22
3 4 3.29
3 3 3.26
3 3 3.3

2 3 3.3
3 3 3.2
3 3 3.21
4 3 3.34
4 3 3.33

4 4 3.42
4 4 3.51
3 4 3.45
4 4 3.43
4 4 3.42

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