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Commercial Studies Project - Advertising

Titan Company Limited continues to grow and set new standards for innovation and quality with each new offering. It is India's largest integrated watch manufacturer known for producing watches, jewellery, eyewear and perfumes. Titan uses strategic marketing, innovative products, and advertising to promote its brands and maintain its leading market position.

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Gargi Kadam
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0% found this document useful (0 votes)
45 views20 pages

Commercial Studies Project - Advertising

Titan Company Limited continues to grow and set new standards for innovation and quality with each new offering. It is India's largest integrated watch manufacturer known for producing watches, jewellery, eyewear and perfumes. Titan uses strategic marketing, innovative products, and advertising to promote its brands and maintain its leading market position.

Uploaded by

Gargi Kadam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Utang.

5 Kadam

OMVERE U

SEARCH HE IMPORTENCE

DVEKTISNG

FOR EDUCATIONAL USE


undaram
MARKETINLG
Delnio0

Honketino-Hccoraing ir dhi modetn_aqtnoach mankhno mearns lisa


sinultin, seuicinc ond saiuhqnads and uiahclpateria
ud phegnit cusomen in moru elirent mmtrez than ani compaiana
SHoteciek

ontesd
Contest Criciu a senseolertement oloompetien and s cesiicl tusontza
o likely h Ahalne hion uolualbl. nonlaiin uithhz.companyond sharti it
e hein loleweaswakr Nauie he ocL 0 shalelthtcompoiu uhich makca
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1ue brouAe Jor Qoucr olne Mapls umeA Ihun ool arndhat same item
ops.u ol ofheh Lwelsih uLVNÍMaule Jon 04nounciny Salt ohunincniiei
callen rutionkiing 8n ikageingly conterdroiio_sa elbrds ok ripht xt oluidt
nCruces ceenkodaef.

AHhouoh ankaina eahves allbnund ihe worelal,a pe uorodoioudh pont


onuene alnut dhe Iauld rWsais Kle.cl hemostimpPilantieel l ll Jatcks Bu
olasdanatinq an anlssoah,whe is LTQesk ons hat lnand ullmake hi
Inand oounal
FOR EDUCATIONAL USE
undara
mpbriofce

elene Crefnalle
Manketino i the ondywau uhich con Qenuxais neuerue on luuL Tamuti
exlenses ond enanphalith.ThL MuTu afd grouilh sla luunes duundsen thu electuc
and eltientu oLmankotum
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Hankelinq helps te lderti ondlsousu he Rids ond ua elconTEY OlE
egins ono enas wh he CustomL

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e anodls and euilcis Luih riidn sl chtite and 0Onderusingy Aullina qualih
noduck of rUhsnallLpricd

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iazuhouia wthich makis econontu SUnolo_cnd siaule luy Jalancina pnadhuctien uilh
lcanuiusi

oria 2acchonae anpeh


Honketing helps n ercplordno Joria Morkik and enftoia_aocos Dnd SeuirA b
lunich o cocullu goins uolinlde Jorlanecphange
FOR EDUCATIONAL USE
Gandaram
TIT/AN
COMPANY

"Titan Company Limited


continues to grow and set
new standards for
innovation and quality
cith each new offering."
LTAN CORHANY LID

Pztolie
The Ttan Coroplory nited (nTA) 0 eiNt yentura elThe Tota Cnnou &
he TanNodu dtsiudlial Deielopmet Coyionaiten LTincolwOAconumenatcl
2 h luly, 1984.t is heodlquahterwd at lecironic Cilu, BongaloZL.t
osealir knoul os Tton daciulies limiid in the 6 H Lanqestnlegralel
un ltancd watoh monLyactuwgn n hu Weld. OVen th last ddeadus, Ikhas
leropondec nEURdupendlhalid monkets ond tHLalEC L2Sull Itands acLO%
l/erent pmoduch caleacnies.dtis wickluknoun an tronybruihg ih woth and
euwellery nduusdy in Sacia oawellos eeuwear and Perllumes s ayhisN ascessoia
t s on snolisn Fasien Hause. Stis alas knoun on shaping fnctas talt manket
y pieneuring exporinenal relil

uilhueh 218 teua dtrdse has 367 eacclusie 'weld Tlan rauwmomak
LHEFastmocksonisend zug alhn Aales uiCi_centexs.H ilhe kas 167 Tanivha
eutiqwes2Zoua stoms, 33(noldl Pluus Monu ancd a4&Tlan Bye +AoLA

Backucl lyouOr 000.emplsyezs eocclusine cluyon sicling on waldhu and


Seuw eleruy1OmanulacluriRa nih t Sillcottimus tegnou aRd stondandie Jor
nools ond qualih

FOR EDUCATIONAL USE


Sundaram
8stalisburtendt:
rnIh Thton Componu stonhd it. buxnu undun he homt Tllen wothu lt
n 19s it ciuaailiedl inle ewellenyundun thi bHarncd nami Tonpt ircajila
Ihe sLa napmented onkut opuncting ih ne Jond in wban cuA.n d0,i
aundd ih ancd Tenwellay Brosnd,"rold PlusJort co[laliaung onth ogaieolunilu
n smallfouuns onclzunal Sndia. The Company hashou ddlehilid inte Jasrisi
laeuweax eunthino Fosirack lye-rwan lasss nd Prdkohipheneugiunah
leuoragel mMonuloctuunq competencies cnd ltanchid nle PruiNenEnginat
noPhoducl anc MachinBuilateing hom.a003.Alou in ha ueor.al013, i
alke lounthad its nuLRLst Joshubl_Pricduct ie. Pelunes_cunderthu band
nome Neinon'

FOR EDUCATIONAL USE


Sundaram
TITAN
TANISHQ
fastrack SONATA
TITAN
COMPANY
SKINNTITAN
TITAN EYE

TANEIRA
A TATA PRODUCT
5

PrHodbeih
tan Compang u bek knOun_Jor Snelia'kunreLring_nmonuocturx
Sunt wotch alse ethucl anithe Jan inolhetnt thu.nteytnqetint
lecnpuiiuesRaCLLiht awionindiuu u Jeulelini, eueuect Peniunias
sahels PrucNe enghetning s anather orga.o/Mectolipaien hat
compony Pnoud s

Watches
Ihe.cogpay manuachurges Kmillen uotoheA per anluN il Monuachurift.q_asam
blies ot Hox Dermondurn,Roalkke, MionneschalPradeh,ete.t csuruhlyrmaadha
wnthes bnaitcds umenth nalme Fausthock Sonaia, Xulus,Ttontdge,haga2Ndaua..

he comnny Joundhud Jeelers_Jeancdnamed Tonisna,ancl ay choMeclsaoo


co Ruanue Hank.thas aehso00.duan s bolh cukutal &hiadistal in ih.ou
padten.dhha b lacndk ik Hia, Riyao ond Avetr.
Eeean
ton Eget has Anglases uncin OsfHa.ck lHansL and Miripihel aueweon
coOHing om, ns, Contoct lenia andacceyorus uldun many Nil: Iealds

rerunte
Tienounchidl 6uriani o n unte undnhe Hand naL Aaian
Weank
Tian lausohud t ehac.wena lhatd,Toneinan Aol6_which ritni hond-wOUR
Aane om dlount uecainqclusona Sndia
FOR EDUCATIONAL USE
undaranm
Hankehing actegu
hthn JA tung in lring larger cornedhon Jetwein dhe custorners asc heIfhan
Stand un Hheneu Con£epi oTtan Be Hr.dy iling ocus Jm mduih
Tbibules enohos, earinds, ouoinalhi ofd exceruetces tey ra uing

ProdickSinalegu
aa beun [morn ihatonn smLA lika a copYasukLMooluct,Heuul
laluiauy Trnu dhi otheuQUENY hey le in dyjerent coteories. con Je kaud ihot
the coniguedimnouensR ond deebpmenh olpmoclucls andur oijerent totegoruapalayk
akuoleinpeieing 1Ttan ixousriesotih conl ol drolibnohtd glokal ipoHet
HPre Sroteou
The coan mplous tho uss oeretpmichgcupects on oieut hoab.lhu
Cu Thi eniore monkut

Ploce Srateau

xancisese ut alse has h ouun ecusik despn Miekond ouroms


Paomatis Slmligu
hecompany.mcily enulaus Brancl pImOMoHoRalntechoniyns, b0n brciin
2nginetrdno ondofhun Jar waithes,jeuelleay&accexoies.Thuyuse ouattyold
ouhcartkociol naia ofclponiyh,ininlinant sxhenies and EHieaiso
ndBrod.cntlaxorlehhi uttes leolloct pUNtt &Rokntizl customans

FOR EDUCATIONAL USE


Gundaram
9opordonce elHduertuing

T Enodhicezs, xadezk

Heino CorapetiHon& Steadu Demasd


halutexiuho helpa lifoE NISDR He CompaineN&oonond u crnlino
od koyally mhich hdpA mMainlain AallA afld Markitshol ONd ai sHiy
Logaa enclofhin Jucuoles

Hprocucina.lNeu Proniuer
Bouerinyu.a ouloLL oan e inorm colGunerd aled Hhän nLD frociuils whch
usald siroulcih ihainleestod pesindk Hon e buy
Htahin Gnlus lolame
Aoluerzustahulps fha coany Te eacloRd riorkat, elhalse salkA hhough uid
ocuIMRgcoR croni nn cerneLA and alak:

EcOe Scoll
Aduisng hpa n rma disruluniel ond socy dlanonal unichliacls e
ange. Acale roelhudis wunich xicucLs.Cos elpmoduchel por uit

FOR EDUCATIONAL USE


undaram
90%
80%
70%
60N

sO%
40%
30%

20%
10%

09%

Magazine Newspaper Hoardingss

HDVERDSINNG MEDIAS

TITAN
ADVERTISING
AGENCY
HERE TO SERVE YOU BETTER

NEXUS
NOVEL
ADVERTISING
Mamket Shone
arhexs Tfan warches 0e CTLlhu suRaunucl Prasasrouing607%emonktsia
Teelet- 1ithn jeuleleruesart onohu antoLs branoing unih 297 o/ti Mak
Shore

uecr1tan eyeuleouts aril leooitaN haldstuhich huslo-1ZZ Manket sar

enkumel-1itan ferkusts a 0OLlthe likd handsulih92pMnket shau


taaikanal awank-Ttanl kaneA ane tot ikd izands uwhuch has 2a7. dih
monklt Shar

HoherdiNng MAOua:

1on odueniiveh ih phoduclh in olmeÍ oll ntedin Vehicks 4tconbe f klelika


m0nasinds, luylaqlirs noaroingsJlbarois, nodie, Utt.lhl_URUey haue leu
AumtoiAed liki TV-RA7 ho0l5oNeuwsfop@r-AZ Honcungs 3oY.
onclFactbook -HO7.

erii Aoencu
LO
1on Compoy hos lh oaun_OdeuNeNa Qqelcy ond Yalke wornks uiln
Nerua Novel Hduenuyna

Gundaram FOR EDUCATIONAL USE


TECHTRON

TECHTRON ELECTRONICS PVTATD.


PLOTNO. EL12 .

Catering Industry TECHTRON


Automotive

Consumer

Industrial

LED Lighting
Defense
Telecom
TECHTRON ELECTRONICS PVT LTD
ECHTRON LECTRONIC LTO

Proie
echirol Ecnooics Put Ltd. ba mksal llecinonic.Horuybchining
Setuice (EHS) Comcans Joufdkcl luyhTechaotrals ulhoo NciisiafeohoutEs
ond Leleue in Neultechualbau ancl cusomeneanyaclen Deyile dng a fu in
EMSBusneM, i tom has untalniuue exjurdinci uRd 36tutTs olENG
aLITu, Contlay's onullnert in qualili soruicls ald cutoi AahyoicieN
has pnolece be thu ust EMS ComncnY.

oleu aulzxange gl outhrnak.ol ktrdatt mount tucrolcey and troph-tol


equiamet disiounac ornquick.6etup tollena a lalailt iteornld EH3 Jont
lanined cirault lrearis (eca) B4senudy te arigndl equiyknentmonulacaurehu
(oENS)incladlina ohaan suget prorurenient,asyundd, Jinalyusen Juila,Lk.
and Rackening

stabhishment

twas ounded on hth Tounu.&021. `H1 hiodqunrdurkdlat Eleciroic p 1A


Hahae Naui Hnboi. lhey okjhugnt dol uin Hubrtid,GtT Thphal No
assembl cund Prdtubypia.t also colers utomotue, consAMer, ncusricd,ddens
hleconandl1EO Ligiind. Thein ort plonaingde ozign assance inJuhu

undaram FOR EDUCATIONAL USE


SERVICES OFFERED

RIMARYSERVICES
HYBRID ASSEMBLY
TURNKEY SOLUTIONS

SMT ASSEMBLY
BATTERY SOLUTIONS

THROUGH HOLE
TECHTRON-
ASSEMBLY DESIGN ASSISTANCE

PROTOTYPING ALL TYPES OF


ELECTRONIC JOB-WORK

OTHER EMS SOLUTIONS


A Rights Reserved to Techiron Electronics Pvt Ltd

Hybrid Assembly (SMD+ Through Hoo)

SMD PCB Assembly

PROTOTYPING TURNKEY SOLUTIONS


10

Senices:
SHO PCB R6senlu-
i bu nlume m~oiunm mir.Mann/auuig.isa cqualiy Conitnol, icge
conlhal suslean, lechrakqicol.cuillicall.ancdouputpmoauctqualit rBiNO
Hghridl Asenmlle
E Serulce"ulh mizo tuchnelogu8 Surlace meunling tethaloguSnT
Thhoph-Halu chnakau IPladid ThuudighHoleTHTIPTH).#ihrintlëjluril

i èrycrlical ie get project fe paoauctien his compa haaa xapc


Daoniypna luisA plbn cuhichqeth Hhe noduct le ennuLeNg TontcyLÄckl
ondcoffrects.t ake enwus thi Phodutrwotud le Malte or earns
Tunku Soluñicns
4 Juhy costorigaldih calooq clocas dusin uMEt UCia, Imducton
end eglsicseyilsA
Bater uizels
TecbronhouioLes excfurlise te lalleru soiiucAs alh on emphayAGMeDu
dleniy ond.chonong.

undaran FOR EDUCATIONAL USE


BATTERY SOLUTIONSS

EMSProducts: TECHTRON

Defense Board Automotive Board

Refrigerator PCB Industrial LED Lighting

TECHTRON ELECTRONcs PVT LTD


HonketStnodkag

Paoduct
Senuice paccucinand.conyumqiBa ora insqanolse.Thualaru oiculantoa hasie
a be tnkun n dusoninq tha seruicealenings
Place-
Sehniigk deliuru is cootunundtuathik pnolugisn ondconetloe Morad,He incoii
leltht euucughodurt suyumesinmperlenA
Pricng-
NJenicu, hant al_atentclant cosiAAuchas Jaleun ald.owtac cojAtuichart
lalser.nuidlte Jactorud in.Turdpe t is bophen fha pmoaucth
noroti
Seniascan leken~h,ztgplicofcl,prantdiuon tam crudial in aieunticiungaHruice
edeunos inthe minc elcoulen.

euce aipmalde, Peplaonetaoaing Jactann seuite duhueru_prozsk


Pruplccl euicletct
hetr slerinae ennahcl cRISONB) eDauienc
Proce
SicddeleyiCuta topanienhau blueputtuhichhkuides detoilk ols2ruic
exu_pociA ARd patina phhasox usd Jy thi uire Mal
undaram FOR EDUCATIONAL USE
0gmanca Aaerisna
Heetng Companisn &Sinccy dlntiandE
pidekentisisng hdps Tecniron ih beng Nallkin te comiliManc mblauning
oarteud lcdingbroncl douafi,añd Raothening luclueiteMS

HioninSals lolugLe-
E hia in erfiafnicingnnrkut lynpotectbyadeniitounii elthi ean2
iooliet which ings NOLD CustomUrA.

coRoies oGcale
BolueiinaYaáttsts dihectnias oitiluiensl Heuintsuhichkacls.ie
lange Acal (AA0olutie.,06 0 Uult, hLoluces he cohtol prooluutiel
HGroo1-
Achuenisng halpain lalong imgeond ropuiatiel ol Ae coglonu lor la
AehAi.CLA E locls rpad oiauzy pheunt and (Lstenlinls cukiaphors.

iundaram FOR EDUCATIONAL USE


HJOURNE

ONTINO..

FOR EDUICATIONAL USE


Sundaram

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