AMALA AKKINENI
Amala Akkineni is an Indian actress, Bharatanatyam dancer, and animal welfare activist. She has
predominantly worked in Tamil films, in addition to Telugu, Hindi, Malayalam, and Kannada-
language films. Amala is the co-founder of , Blue cross of Hyderabad a non-government
organisation (NGO) in Hyderabad, India, which works towards the welfare of animals and
preservation of animal rights and She is an actress, dancer, animal rights activist and the director of an
International School of Film and Media.
Take on Fashion
1. Traditional Attire: Amala is often seen in traditional Indian outfits like handloom sarees and
Anarkali suits. She carries these outfits with grace and poise, making her a style icon for those
who appreciate classic Indian fashion.
2. Minimalistic Elegance: She tends to opt for minimalistic and understated designs, favoring simple
yet well-tailored garments that accentuate her natural beauty. This approach often resonates
with people who appreciate subtlety in fashion.
3. Versatility: While she is known for her traditional attire, Amala also experiments with
contemporary fashion, showcasing a versatile wardrobe. She may occasionally be seen in
western wear like gowns or stylish casual outfits. She values versatile clothing pieces that can be
mixed and matched, layered, or repurposed in various ways, reducing the need for frequent new
purchases.
4. Accessory Choices: Amala typically chooses accessories that complement her outfits without
overpowering them.
Earrings: She is often spotted wearing classic and understated earrings, such as studs or hoop earrings.
Necklaces: She may opt for delicate necklaces or pendants that complement her outfits these mainly
included different types of beads like terracotta , coral etc. and pendants include oxidized, mural
drawing and beaded etc. She most common wear a double strings simple mangal sutra(black beads)
necklace attached with diamond pendant
Bracelets: Simple bracelets or bangles can be part of her accessory choices.
Watches: A stylish watch is a common accessory for many, and Amala might wear one to complete her
look.
5. Makeup and Hair: Her makeup and hair choices are usually in line with her overall elegant style.
Natural and subtle makeup, as well as well-maintained, glossy hair, enhance her overall
appearance.
She is known for her sustainable living she mostly follows to wear sustainable clothing and also
promotes some local clothing brands how follows sustainable fashion
E.g.AMSA, the sustainable fashion brand created by Ankitha Veerepalli sustainable clothing brand
established in 2016 with an aim of building an ethical fashion house.
And she also follows Ahimsa as a part of this she do not prefer to wear silk or leather
She has turned muse for Eri silk designer Jyoti Reddy’s ethical fashion line named ‘ereena’.
There is a fascination about this particular ethical fashion style as it promotes Ahimsa Silk, a
completely new and humane way of creating silk which will offer a variety of designs for from
casual, work wear dresses and saris. Ereena is a commendable mission for both women
empowerment and environmentally sustainable Ahimsa silk," Amala said after the collection's
launch Jyoti’s label ‘ereena’ is a fine example of eri silk yarn possibilities and intelligent
craftsmanship to develop the yarn to an all time of the year fashion and lifestyle accessories
adornment. ‘ereena’ is a well known brand in international platform.
Amala Akkineni has been associated with and promoted several eco-friendly and
sustainable fashion brands. One notable brand is "The Good Loom," which is known for
its commitment to sustainable and handwoven textiles. The brand focuses on preserving
traditional weaving techniques while promoting ethical and eco-friendly practices in the
textile industry. And she also talks about prioritizing sustainable materials, fair labor
practices, and eco-conscious manufacturing processes .
She also talks about the importance of reusing and recycling of clothing as it is eco friendly and
does not harm to the environment She believes in the importance of extending the lifecycle of
garments to reduce textile waste and the environmental impact of the fashion industry.
