Introduction
• DESIGN AS A CONCEPTUAL DISCIPLINE
• Definition of design,
• Architectural design and other design disciplines
• Design Attributes
• Design Process
What is ‘Design’?
Cambridge dictionary
design verb (PLAN) design noun (PLAN)
✓ to make ✓ a drawing or set
or draw plans for of drawings showing how
something, a building or product is to be made
design verb (INTEND)
and how it will work and look
design noun (PATTERN)
✓ to intend
✓ a pattern used
to decorate something
design noun (INTENTION)
✓ by design: intentionally
Wikipedia
A design is a plan or theresult of that plan
specification or specification in the
✓ for the construction of form of a prototype,
an object or system product or process.
or Theverb to
✓ for the design expresses the
implementation of an process of developing
activity or process, or a design.
Design Defined
Webster’s dictionary define the word
design as
1) “to plan and make with skill. i.e., as a work
of art,”
2) “to form or make in the mind; conceive;
invent,” and
3) “the organization of all elements into a
unified whole.”
Design Defined
Design is
an intrinsically conscious process of
deliberate act of forming materials and ideas
to fit a certain function, need, or
composition.
utilitarian or/and aesthetic
Good Design
The impact of a design will depend on its
successful organization of ideas or elements
into unified wholes—
the use of materials,
the manipulation of form,
aesthetic sensitivity, and
satisfying a need.
Scope of Design
Design is applied to
all fields or related
areas of design,
although the scale
and application may
change.
What is ‘Architectural Design’?
What is Architecture?
A definitionprovided by the Roman architect
Vitruvius in the 1st century AD
Architecture was a building that incorporated:
Utilitas … firmitas … venustas
Commodities…firmness… delight
Function…technology…aesthetic
Utility… construction… appearance
What is Architecture?
Common definitions of Architecture
The art and science of designing and constructing
buildings.
A creative process, how a building comes into existence.
An art of organization.
A functional art since it solves social problem.
Shapes formed around man, formed to be lived in, not
merely to be seen from the outside.
Architecture is a visual language
ARCHITECTURAL DESIGN
Architectural design is a discipline that focuses on
covering and meeting the needs and demands, to
create living spaces, using certain tools and
especially, creativity.
DESIGN AS DISCIPLINE
Since the 1950s, the adoption and application of the word
design has been expanding continuously both in type and
remit, and
now extends from the design of objects and spaces that we
use daily to cities, landscapes, nations, cultures, bodies,
genes, political systems, and the way we produce food, to
the way we travel, build cars and clone sheep. to the way we
formulate business and, more recently, think.
Design attributes
• Visual Organization
• Creative Problem Solving
• Form and Content
Visual Organization
designer
plans the arrangement of
elements to form a visual pattern.
▪ these elements will vary—from
painted symbols to written words to
scenic flats to bowls to furniture to
windows and doors.
Design seeks visual solutions
through “design process.”
Visual Organization
Design as Communication
designer
is saying
something to the viewer.
successfulsolution not only is
visually compelling but also
communicates an idea.
Creative Problem Solving
Creative - there are no
predetermined correct answers to
the problems.
Infinite variations in individual
interpretations and applications are
possible.
Form and Content
Form is the purely visual aspect,
themanipulation of the various
elements and principles of design.
Content implies the subject matter,
story, or information that the
artwork seeks to communicate to
the viewer.
Content is what designer want to
say; form is how they say it.
Originality in Design
the uniqueness of expression in the
problem solving of the designer.
the creation of something totally new, or the
reinterpretation of something created before.
The Design Process:
The Sequential Steps
Good design does not just happen; it is a
Planned process
Generally stated, a design process can
be thought of as two phases.
analysis phase: the problem is
identified, researched, dissected, and
analyzed
synthesis stage: seeks to form ideas by
creating something new or finding a
solution to the problem.
SOURCES: LOOKING
we do not create our design solutions in an
information vacuum.
source is a stimulus for an image or idea.
Nature, Artifacts, History & Culture
visual information through various media, from
books to television, websites, and films.
SOURCES: NATURE
Beijing Olympic Stadium
Herzog & de Meuron, Architects
Bird’s nest
SOURCES: ARTIFACTS, HISTORY AND
CULTURE
Questions?????
Home exercise: Sketch & Description
Prepare various sketches of different designs
where the inspiration for the design is from
i. Nature,
ii. Artifacts,
iii. History & Culture.
The Sketches has to be building design.
