Assignment 1 (Profit Sales-Revenue Maximization)
Assignment 1 (Profit Sales-Revenue Maximization)
2. Bhattarai has written a new managerial economics book for which he has received
royalty payments of 20% of total revenue from sales of the book. Because his royalty
income is tied to revenue, not profit, he wants the publisher to set the price (in Rs.) so that
total revenue is maximized. However, the publisher’s objective is maximum profit. If the
total revenue function is
TR=100,000Q–10Q2 and the total cost function is TC=10,000+20Q+Q2
Determine
a) The output rate that will maximize total royalty revenue and the amount of income that
Bhattarai would receive.
b) The output rate that would maximize profit to the publisher. Based on this rate of
output, what is the amount of royalty income that Bhattarai would receive?
4. Firm XYZ has the following information on price and cost estimated by an
econometrician:
P = 100 – 4Q and TC = 16 + 4Q + 8Q2
i. If the objective of the firm is to maximize profit, what quantity should it sell and at what
price? What is the total profit it earns?
ii. If the objective of the firm is to maximize revenue, what quantity should it sell and at
what price? What is the amount of profit or loss the firm has at this price?
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iii. The management of the firm decides that the firm must earn Rs. 68 as the minimum
profit to keep the shareholders satisfied. What quantity should the firm produce despite its
objective to maximize sales‐revenue? What price should it charge?
iv. Under which of these objectives the social welfare is maximum? Why?
5. A biscuit factory, operating in Kathmandu Valley has following demand and cost
functions.
P = 40 – 0.4Q, TC = 280 + 8Q, where Q = output in units, P = Price in Rs.
If the company wanted to maximize profit, what is the price‐output combination and total
profit and revenue? The management of the company realizes the need for capturing
market. Therefore, it started to promote its product with the strategy of sales revenue
maximization instead of profit maximization. What will be the price–output combination,
total profit and maximum TR under the condition of sales revenue maximization?
The shareholders of the company did not like market share capture strategy (sales‐ revenue
maximization) followed by the management. The shareholders showed strong
dissatisfaction against the management in its Annual General Meeting (AGM).They argued
that management should not be given opportunities for free play in the company. The
shareholders meeting consensually decided to put restriction with minimum profit of Rs.
340. Under this condition, what is the optimum price‐output combination and total
revenue?