PLANNING CONTENT 08/12/23
FOR TIKTOK
TIKTOK
CONTENT PLAN
KIWOOZA PRESENTED BY
EDUTAINMENT Mera
PLANNING CONTENT
FOR TIKTOK
TABLE OF CONTENTS NAME OF COMPANY
your name
VISION & MISSION TIKTOK PLATFORM OF US
01 To know what is the most important 05 Demonstrated by SWOT (our Strength,
Weakness, Opportunities, Threats)
factor to be involved in content.
and Improvements.
TARGET AUDIENCE OUR COLOR
02 To know our content should be 06 To make sure which will make us
suitable for which specific part in different and unique.
society.
WHY STARTED WITH KWZ PLANET CONTENT PLAN FOR KWZ PLANET
03 But not the other brands? 07 Demonstrated by 3 phases in total.
TIKTOK PLATFORM OF COMPETITORS LAUNCHING
04 To know where we are standing, who 08 Tasks to be done
we play with and what we can learn
from them
NAME OF COMPANY
PLANNING CONTENT
FOR TIKTOK your name
01
VISION MISSION
Internationally based educational programs make Learning through experience
learning fun and helps kids develop confidence,
strength and social skills.
NAME OF COMPANY
PLANNING CONTENT
FOR TIKTOK your name
TARGET AUDIENCE
02 - Geographic: Living in urban areas in Vietnam.
- Demographic: Mom (23 years old - 49 years old),
average to high income.
- Psychological:
w
+ Wants children to have fun, relax and active in positive
way after school.
+ Wants children to experience and grow skills in the real
world.
+ Love experience luxurious places.
+ Busy at work but still want children to have good-
development and care.
- Behavioural:
+ Find places to work or simple to relax,
enjoy their free time without being worried
about their child.
+ Find places to help build strong connection
between parents and children.
NAME OF COMPANY
PLANNING CONTENT
FOR TIKTOK your name
03 Having the most followers
compared to other brands in
KWZ on 3 main social media
(FB, IG, TIKTOK).
Suitably used for increasing
Brand Positioning in
customers.
The foundation for parents
to start to find out about the
other brands in Kiwooza
Edutainment.
WHY STARTED Bringing the highest revenue
to Kiwooza Edutainment.
WITH KWZ PLANET
TINI WORLD CÁO KIDS PLAY
PLANNING CONTENT
FOR TIKTOK Upload frequency 2-10 days / post 1-6 days / post
04 Tone, mood Creative, Light, Close Humourous, Close, Energetic
Information through Story- Information through Trending clips,
Concept
Vlog with Entertaining sound
COMPETITORS’
telling with Sympathy sound
Followers 23,8K 18,4K
TIKTOK
Likes 83,1K 501,7K
Weaknesses Upload time not frequence VIdeos dont have same forrmat
PLATFORM
Strengths + Voice + Voice
+ Video quality (sound, + Video quality (sound,
image) is really good. image) is good.
Same concept designed for + Various content.
Compare between tiNi World and all videos. (bubble text) + Keep up with trend fastly.
Cáo Kids Play +Excellent editing. + Humorous and entertaining.
What we can learn : + Various content with strong personality.
+ Video format is same.
+ Video quality need to be improved.
+ Upload videos in high frequency.
PLANNING CONTENT
FOR TIKTOK
KIWOOZA PLANET’S
05
TIKTOK PLATFORM
Upload frequency 1-2 days / post
Tone, mood Bright, Enthusiastic, Luxurious, Happy and Close
Concept Daily Vlog, focus on showing Information so that be
unable to touch to customer’s feelings, emotions, psycho.
Followers 6424
Likes 9132
Weaknesses Strengths
+ Video quality is not really good. + Upload in high frequency within peak
+ No voice, only text. time.
+ Doesn’t have much video trending. + Various content.
+ Doesn’t have same concept design for all + Use the most of beauty of KWZ place,
videos. and our products. (food and drink etc).
What we need to improve : + Concept video that can raise feelings in viewers.
+ Prioritize trending clips at the beginning of project.
+ Same format video for all (bubble text).
+ Showing unique (luxury brand with outstanding service)
PLANNING CONTENT
FOR TIKTOK
06
OUR COLOR
First color : Luxurious Brand with Outstanding Service. Second color : Bright, Enthusiastic, Happy and Close.
We will show this color on: We will show this color on:
+ Video branding. + Video trending.
Video branding in my definition : Video trending in my definition :
+ Video which is used to give viewers information about our + Video shows daily stories (or special moments) in
company, our Kiwooza Planet and the other brands. It is also Kiwooza, and performed by mimic current trending
used for increasing Brand Positioning in customers. videos on Tiktok.
+ Those information could be : our stories, our mission, vision, + Use for increase traffic, engagement rate by sharing
our way to work, our rules, our personality and so on. humorous and entertaining content, attract new
employees.
+ No need to focus too much on giving information,
focus on entertaining instead.
01 02 03
07
CONTENT PLAN PLANNING CONTENT
FOR TIKTOK
(after 2 weeks) (after 2 weeks)
PHASE 1: Testing & Learning PHASE 2 : Decide & Action PHASE 3 : Connect
*Concept : Vlog + Trend *Action : *Action :
+ Decide again and stick with the + Remain plan for videos and
*Use this timetable. timetable and plan. blogs.
+ Improve video quality (sound). + Running Campaign that’s only on
*Action : + Improve design (using canva, capcut) to Tiktok.
+ Try the timetable for making sure is it optimize the design of blogs and videos.
work or not.
Campaign : Happiness In Your
+ Start with uploading one video each Target : Increase 600 followers. Eyes.
brand first, then increasing gradually each
week. (combined with blogs)
+ Need talent to be showed.
+ Use phone with the best camera
Hashtag :#trending #xuhuong
#kiwoozaplanet #khuvuichoitreem *Requirements : + High frequency.
#kidscafe
+ Prioritize trending videos.
+ Combined with uploading blogs.
Target : Increase 500 followers in
Kiwooza Planet in the first one month.
PLANNING CONTENT
FOR TIKTOK LAUNCHING TASK TO BE DONE
1.Setting up :
+ Video Template.
08 + Script Template.
+ Staff.
2.Production
+ 5 content ideas to Kiwooza Planet.
+ Video Editor.
+ Talent. w
+ Recording voice & talent.
+ Copy writing video.
3. Learning
+ Analyse the video performance to keep improving ideas.
THANK YOU!
