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3 Email Mistakes You Might Be Making 1703281453

The document discusses common mistakes in email marketing and provides recommendations. It addresses mistake #1 of sending emails too frequently or irregularly, and advises testing different frequency intervals. Mistake #2 is neglecting the subject line, which should create intrigue or urgency. Three effective subject line templates are provided. Mistake #3 is skipping mobile optimization, as most consumers read emails on phones, so emails must have readable fonts and optimized images for mobile.

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haydenmeyer804
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37 views7 pages

3 Email Mistakes You Might Be Making 1703281453

The document discusses common mistakes in email marketing and provides recommendations. It addresses mistake #1 of sending emails too frequently or irregularly, and advises testing different frequency intervals. Mistake #2 is neglecting the subject line, which should create intrigue or urgency. Three effective subject line templates are provided. Mistake #3 is skipping mobile optimization, as most consumers read emails on phones, so emails must have readable fonts and optimized images for mobile.

Uploaded by

haydenmeyer804
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SWIPE FOR MORE

MISTAKE #1 FREQUENCY
Ever heard of “email fatigue?”

Yeah, me either until I started doing email marketing.

This is what happens when we send emails too


frequently.

On the other hand, readers are 60% more likely to hit


that unsubscribe button when they get irregular
emails.

Listen, we all know content is king.

And, we all know that formatting & design play a key


role in converting leads.

But if you don’t test your frequency, you risk:


Landing in spam
Lack of brand trust
High opt-out rates
SO, HOW OFTEN DO YOU
SEND EMAILS?
The short answer:

It depends

The real answer:

It depends on your industry, your audience, and what kind


of content your producing.

The best way to find out?

A/B testing.

Test out different days, times, and frequency intervals to


find out what your audience really wants.
MISTAKE #2 NEGLECTING
THE SUBJECT LINE
Your subject line is equivalent to your first meeting
with someone...

And we all know how important first impressions


are.

Poorly written subject lines = ignored emails

Do not make false promises with the hopes of getting


high open rates...

You know why this sucks?

Readers will open the email, looking for that promise,


and if it’s not fulfilled = UNSUBSCRIBE
3 SUBJECT LINE
TEMPLATES:
(That actually work)

1. Curiosity-Driven Template:
"You Won't Believe What We Discovered About [Topic]!"

2. Urgency/Scarcity Template:
"Last Chance: Only [Number] Hours Left for [Offer/Event]!"

3. Personalization/Relevance Template:
"Hey [Name], You Asked, We Answered:
[Topic/Question]!"
MISTAKE #3 SKIPPING
MOBILE OPTIMIZATION
As creators, we work on desktops more often than not.

As consumers, we typically read/shop on our phones.

Emails that aren't mobile-friendly usually have


formatting issues which means poor user experience
and low engagement.

Make sure your mobile version has: readable fonts,


optimized images, and clear CTA buttons that are easy
to click on a mobile device.
IF YOUR EMAILS COULD...
• Boost engagement by 30%
• Increase your revenue up to 10K a month
• Put sales on autopilot 24/7

How much less work would you be doing?

Book a 1:1 call with me today to find out.

Cheers, bestie 🥂

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