Lauren DiGiannantonio
Monee, IL | [email protected] | 708-710-1506 | https://laurendigiannantonio.weebly.com
EDUCATION
Illinois State University, Normal IL May 2023
Bachelor of Science in Marketing, summa cum laude
Sequence: Integrated Marketing Communication
CAPSTONE PROJECTS January 2023 – May 2023
Integrated Marketing Communication Campaign for a National Craft Brewery
• Created and presented a comprehensive IMC creative and digital strategy campaign that addressed
both B2B and B2C on a team
• Developed a brand mission and vision to ground IMC strategy and tactics
• Designed OOH advertisements, POP displays, and social media content for campaign deliverables that
unified our campaign theme across all platforms
• Resulted in brewery adopting a version of the slogan we presented on their social media
Consulting Project for a Leading Chicagoland Basement Waterproofing Company
• Conducted research and interviews about the trades and target audience
• Constructed a marketing plan that offered marketing strategies and tactics to improve company’s
visibility and attractiveness to potential candidates
• Led team, delegated roles and responsibilities, delivered complete project on time
WORK EXPERIENCE
103.3 WZND Fuzed Radio, Normal IL January 2023 – May 2023
Social Media Intern
• Managed the brand’s TikTok account by creating, filming, and editing trending content that resulted in
40% gain in followers
• Attended weekly meetings to discuss social media strategy and help plan the content calendar
• Collaborated with the Promotions Department to determine proper channels for giveaways and events
Promotions Intern August 2022 – May 2023
• Brainstormed new promotional ideas for giveaways and events on a team
• Wrote copy for on-air live read scripts and social media posts
• Participated in street teams to distribute marketing materials for the station and its clients
DriveU Livery, Frankfort IL
Administrative Assistant May 2021 – August 2021
• Answered customer questions and directed phone calls
• Entered and maintained customer information and bookings in Excel
• Received, sorted, and delivered mail in a timely manner
ORGANIZATIONS & ACTIVITIES
Women in Business, Illinois State University
Mentor August 2020 – January 2023
• Advised two underclassmen through their first year of college
• Facilitated group discussions and activities to promote professional growth
Epsilon Sigma Alpha - Alpha Beta, Illinois State University
Active Member August 2019 - August 2022
• Engaged with membership fundraisers for St. Jude, Easterseals, and Hope for Heroes
• Aided in philanthropic and service endeavors within and outside of the community
ADDITIONAL SKILLS
Adobe Photoshop Adobe Rush Adobe Illustrator Meltwater
Microsoft Office Canva Social Media Google Analytics
