Adoption of Balanced Score Card
Adoption of Balanced Score Card
www.emeraldinsight.com/1463-5771.htm
BIJ
25,3 The adoption of balanced
scorecard: an exploration of its
antecedents and consequences
874 Reetesh K. Singh and Simple Sethi Arora
Department of Commerce, Delhi School of Economics,
Received 7 June 2017
Revised 19 October 2017 University of Delhi, New Delhi, India
Accepted 2 November 2017
Abstract
Purpose – The purpose of this paper is to study the adoption of balanced scorecard (ABSC) as performance
management system (PMS). It also proposes a framework for empirically validating the antecedents and
consequences of the ABSC as PMS.
Design/methodology/approach – Through the extensive review of BSC literature, the antecedents and
consequences factors of BSC adoption as PMS are explored. A conceptual model is derived which
hypothesises the relationship between the antecedents and consequences of the ABSC. The data collected by
surveying perception of 128 bank employees is empirically tested. Confirmatory factor analysis is used to test
the validity of the proposed measurement model, and hypothesised relationships are tested using structural
equation modelling.
Findings – The findings confirmed the hypothesised conceptual model. They indicate that top management
involvement and interdepartmental communication are the two prime antecedent factors which significantly lead
to ABSC as PMS. In addition to this, the findings validate a strong causal relationship between ABSC and three
consequence factors, namely, employees’ behaviour, organisational capabilities and perceived performance.
Research limitations/implications – The current study broadens the understanding of the notion of BSC
as PMS in a considerable manner. It overcomes the inadequacy of the previous studies which failed to explore
the antecedents and consequences of ABSC in a comprehensive way. The studies’ key limitation is that it is
based on the perception of employees which can be overcome by using multiple methods to collect data in
future studies.
Originality/value – The current study makes a significant contribution to the BSC literature. It is a first of
its kind study to provide empirical validation to the conceptual model of antecedents and consequences of the
ABSC as PMS. The research finding offers key implications for both researchers and practitioners.
Keywords SEM, CFA, Adoption, Antecedents, Consequences, Balanced scorecard (BSC),
Performance management system (PMS)
Paper type Research paper
1. Introduction
In today’s dynamic environment the competition is making business organisations to thrive
for enhancement of performance effectiveness (Punniyamoorthy and Murali, 2008).
This makes imperative for the organisations to have sustainable performance management
systems (PMS) which in addition to define its purpose, and ongoing plans, gives
comprehensive coverage to performance assessment. Conventionally, performance
measurement used to hinge on financial goals, off late sustainability became the driving
force for performance management. Presley and Meade (2010) found sustainability to be an
integral component of business’ benchmarking plans.
To take the idea of benchmarking forward, the present study has taken balanced scorecard
(BSC) as benchmarking tool as introduced by Kaplan and Norton (1992). BSC is visualised as a
multiple perspective measure that provides a framework for monitoring current performance
and adopting sustainable procedures essential for future performance (Kaplan and Norton,
Benchmarking: An International
Journal 1996). It has replaced the passive performance measurement reporting system with more
Vol. 25 No. 3, 2018
pp. 874-892
proactive result driven performance management practices. The acceptability of BSC is
© Emerald Publishing Limited
1463-5771
evident in its considerable essentials and content development and evolution (Ax and
DOI 10.1108/BIJ-06-2017-0130 Bjornenak, 2005; Braam and Nijssen, 2004; Bible et al., 2006; Crabtree and DeBusk, 2008;
Cooper et al., 2012) since inception. The research and review rigour has made BSC an Adoption of
appropriate topic for deep exploration (Aparisi Caudeli et al., 2009; Madsen and Stenheim, balanced
2015). Contrarily, despite numerous studies, the validity of the adoption of balanced scorecard scorecard
(ABSC) as PMS and its antecedents and consequences remain interrogative (Lucianetti, 2013).
Though BSC researchers, namely, Malmi (2001), Braam and Nijssen (2004) and Johanson et al.
(2006) have attempted to identify antecedents factors like top management support,
management fashion, centralisation, formalization, etc. that encourage organisations to adopt 875
BSC as PMS, these studies are limited in scope only to identify these factors. To further the
work, Lucianetti (2013) stresses the need to explore the validity of antecedents responsible for
BSC adoption. Similarly, as BSC antecedents are factors expected to predict its adoption, the
other factors i.e. consequences result out of adoption of BSC. BSC research literature has traces
of different manners of investigating the consequences of BSC adoption. On the one hand, the
studies focus explicitly on the BSC’s effect of adoption on organisational performance
(DeGeuser et al., 2009), on the other hand, the studies focus on implicit outcomes of BSC
adoption like the behavioural aspects (Braam and Nijssen, 2004). Despite this, there are little
evidence about actual consequences of BSC adoption as PMS. In addition to this, no two
studies appear to be aptly comparable as they differ in many aspects like samples,
methodologies and timeframe of data collection. Furthermore to our knowledge no integrated
study has been conducted to better understand the interplay of antecedents and consequences
of BSC adoption as PMS.
Hence given this background, the current study aims to empirically explore the
antecedents and consequences of ABSC as PMS. It is believed that research findings will be
highly significant to managers and scholars interested in comprehending the BSC as PMS.
The present paper is organised in sections for better readability. The current section
contains introduction; Section 2 presents the review of BSC literature that motivated our
research objectives; in Section 3, the conceptual model and hypotheses of the study are
detailed; Section 4 presents the research method used. In Section 5, the analysis and
interpretations is presented followed by discussion and conclusion in Section 6. In the next
section managerial and theoretical implications are listed. In the last section current study’s
limitations and future research directions are given.
2. Literature review
2.1 ABSC as PMS
The conventional performance measurement methods were extensively criticised for being
dominated by temporary, inside looking, backward oriented and feebly related to
organisational tactic (Cross and Lynch, 1991; Kaplan and Norton, 1992; Epstein and
Manzoni, 1997). This called for a paradigm shift from the conventional performance evaluation
system to modern approach of assimilating both financial as well as non-financial measures
(Atkinson and Brander Brown, 2001; Malina and Selto, 2001; Hoque and James, 2000).
In response to this requirement, the BSC was conceptualised “as a framework for
measuring performance from both financial as well as non-financial perspectives”. The chief
reason for its development was to provide a benchmarking tool that can offer “a fast but
comprehensive view of the business” (Kaplan and Norton, 1992). Early writings on the BSC
stressed upon “balance” aspect of scorecard by appreciating the ability of its multiple
measures to present the balanced view of organisation’s performance (Hoque and James,
2000; Malina and Selto, 2001; Atkinson and Brander Brown, 2001). In past, researchers like
Atkinson and Brander Brown (2001) and Davis and Albright (2004) have investigated how
the managers use the four BSC perspectives (financial, customer, internal business process
and learning, and growth) to achieve wholesome measurement of performance. But now the
focus has got shifted in recent studies from measurement to management and from balance
to strategy (Kaplan and Norton, 2006; Aparisi Caudeli et al., 2009). Literature reveals that
BIJ BSC is now projected as a strategic PMS advocating translation of strategy to operational
25,3 terms. Though there have been traces of a gradual evolution of BSC from conventional
performance measurement system to contemporary PMSs, the validation of its adoption as
PMS remains to be established and authenticated (Braam and Nijssen, 2004). According to
Rogers (2003), adoption refers to “the process through which a decision making unit passes
for gaining initial knowledge of an innovation, to forming an attitude towards it, making a
876 decision to adopt or reject, to implementation of new idea and to confirmation of this new
decision”. Building on the model proposed by Roger’s framework, Braam and Nijssen (2004)
in their study recognise BSC adoption as a complex process by differentiating between
experimentation and implementation stages of adoption. In their study Rigby and Bilodeau
(2007) found that in a worldwide survey, 66 per cent of the respondent companies claimed to
have effectively adopted the BSC. Despite impressive BSC adoption rate, past studies
advocated ABSC needs to be well conceptualised to facilitate its further exploration
(Davis and Albright, 2004; Braam and Nijssen, 2004; DeGeuser et al., 2009). Moreover, there
is a dearth of published research on the ABSC as PMS, in the context of India. Though
research in the past have studied BSC from various perspectives like Indian companies
experience with BSC (Anderson and Lanen, 1999; Joshi, 2001), it is implementation
(Anand et al., 2005), usage (Pandey, 2005; Dave and Bhatt, 2012), extent of adoption (Anand
et al., 2005; Pathak, 2014), challenges associated with BSC (Pandey, 2005; Dave and Bhatt,
2012) yet there seems to be lack of clarity over terms “adoption” and “implementation” as
they have been used interchanagebly inspite of different meanings (Rogers, 2003).
Hence, there is a need for the appropriate conceptualisation of the construct of ABSC.
Therefore, in the current study on the basis of Kaplan and Norton (1996) “Using balanced
scorecard as strategic performance management system”, items chosen to be reflecting the
BSC adoption attributes are tested and validated.
Further, the BSC literature indicates that ABSC is widely researched across the countries
but researchers have suggested that it would be interesting to explore what are the factors that
facilitate ABSC as PMS (Braam and Nijssen, 2004; Neely et al., 2004). Hence in current paper to
better comprehend the construct of ABSC we have attempted to explore the factors under two
separate heads as antecedents and as consequences of BSC which are presented below.
H1
H3
H4 ORGANISATIONAL
ADOPTION OF BSC CAPABILITIES (OC)
(ABSC)
H5
H2
PERCEIVED
PERFORMANCE (PP)
INTER DEPARTMENTAL
Figure 1. COMMUNICATION (IDC)
Conceptual model of
antecedents and
consequences of
adoption of BSC
antecedents’ factors TMI and IDC, their impact on ABSC and the causal linkage between Adoption of
ABSC and its three consequence factors, namely, EB, OC and PP. balanced
Based on the conceptual model the following alternate hypotheses are derived for scorecard
empirical investigation:
H1. TMI is positively related to ABSC.
H2. IDC is positively related to ABSC.
879
H3. ABSC will have causal effect on EB.
H4. ABSC will have causal effect on OC.
H5. ABSC will have causal effect on PP.
These hypotheses are tested empirically based on the data collected from the employees
working in banks in India, where BSC is adopted as PMS.
4. Research method
4.1 Sample
In order to investigate the ABSC as PMS, the Indian banking sector has been chosen to collect
the data. This sector being an indispensable component of the Indian Economy and having
emerged as one of the largest contributor to nation’s growth makes the study robust. The past
studies have only explored BSC’s implementation experience in Indian banks pressing the need
for further investigation (Pandey, 2005; Dave and Bhatt, 2012). This builds the strong ground for
collecting the data from the banking sector in India. A stratified random sampling method is
used in the study. The strata are created of public and private sector banks. Further stratification
is achieved by giving representation to the employees belonging to the top level (MD/CEO/CFO/
president/VP), middle level (senior gen. manager/gen. manager) and low level (executive/senior
officer/officer) in ratio of 1:3:5. A survey research design is adopted by administering the
questionnaire to the bank employees. The questionnaires are distributed to a total of 160
banking employees through personal visit as well as through e-mails. A total of 135 responses
are received out of which seven are found to be unusable. So with an effective response rate of
80 per cent, a final sample of 128 is obtained for the subsequent analysis. The response rate is
evidently impressive and representative of the population studied, as Sekaran (2003) found at
least 30 per cent response rate good enough for generalisation of results obtained.
Table I presents the sample description of the respondents. Out of 128 respondents
approximately 64.1 per cent are male, and 35.9 per cent are female. Majority of the
respondents (52.34 per cent) are at low level (executive/senior officer/officer) in the hierarchy,
followed by 36.7 per cent at middle level (senior gen. manager/gen. manager) and 10.9 per cent
Nature of bank
Public sector banks 66 (51.6)
Private sector banks 62 (48.4)
Gender
Male 82 (64.1)
Female 46 (35.9)
Designation/Level
Top level (MD/CEO/CFO/President/VP) 14 (10.9)
Middle level (Senior Gen. Manager/Gen. Manager) 47 (36.7) Table I.
Low level (Executive/Senior Officer/Officer) 67 (52.34) Sample description
BIJ at top level (MD/CEO/CFO/president/VP). This is consistent with stratification of sample
25,3 between top, middle and low level. It adds value to the study that nearly all (99.2 per cent) of
the respondents are aware about ABSC as PMS in their respective banks.
Average Marginal
Std. Composite variance shared
factor Cronbach’s reliability extracted variance
Construct Item Description loading α CR AVE MSV
TMI TMI1 Adopted on top management’s 0.86 0.839 0.734 0.734 0.091
persuasion
TMI2 Adopted as top management 0.79
supports every attempt to
improve company’s PMS
TMI3 Allows Top management to 0.75
initiate performance monitoring
IDC IDC1 allows intensive 0.91 0.876 0.882 0.715 0.082
Interdepartmental
communication
TDC2 Felicitates intense formal 0.87
information sharing
TDC3 Allows easy access to important 0.74
financial and management
information
EB C1 Promotes strategic focus 0.78 0.932 0.925 0.754 0.682
C2 Improves coordination 0.92
C3 Enhances employee motivation 0.90
C4 Increases role clarity 0.85
C5 Enhances job satisfaction 0.83
OC C7 Strengthens the internal 0.85 0.935 0.938 0.792 0.682
communication system
C8 Promotes quick decision making 0.94
C9 Improves corporate control 0.83
C11 Enhances operational efficiency 0.93
PP C10 Strengthens organisational 0.72 0.878 0.883 0.657 0.629
learning
C13 Reduces internal conflicts 0.91
C14 Enhances overall organisational 0.69
performance
C15 Providing holistic business view 0.90
ABSC BSA1 vision of the company is 0.87 0.901 0.903 0.652 0.101
translated well into strategy
through BSC
BSA2 BSC ensure effective allocation of 0.85
resources among departments
BSA3 BSC enhances the effectiveness 0.81
of overall business
BSA4 BSC outcomes are easily 0.69
quantifiable, measurable and
communicable Table II.
BSA5 BSC can be partially 0.80 Reliability and item
implemented on a trial basis loadings
BIJ 5.1 Assessing measurement model
25,3 The purpose of measurement model assessment is to statistically determine the extent to which
a priori theory can be accepted or rejected. There are six steps for CFA, recommended by Hair
et al. (2010) which are duly taken care of in the study starting with identification and defining of
individual constructs through EFA. For the second step as a part of the regimen only
constructs with three items or more are retained. As the third step requires generating
882 empirical results, researchers specified the indicators associated with each construct, as well as,
correlation between constructs by setting the values of exogenous and endogenous constructs.
The fourth phase is to assess the validity and reliability of the measurement model. This
requires checking for path estimate, size of path estimates and statistical significance. For this
purpose the analysis was done through statistical tools package (Gaskin, 2012). All the
constructs are found to have strong and significant path estimates. Next is to establish the
construct validity, convergent validity, discriminant validity (DV ) and reliability (see Table II).
For determining reliability Cronbach’s α is calculated. A value above 0.7 is considered
good measure of reliability (Sekaran, 2003). The study found that high statistical reliability
of the constructs as Cronbach’s α of all constructs is found to be more than 0.7 (α for TMI
0.836, IDC 0.876, EB 0.927, OC 0.934, PP 0.863, ABSC 0.925). There is found reliability,
consistency of all constructs thereby establishing their stability and equivalence (Hair et al.,
2010) as composite reliability (CR) are found to be ranging between 0.83 and 0.92, higher
than conventional cut off value of 0.70 (Fornell and Larker, 1981). Hence all constructs were
found to be reliable as CR is well established.
Figure 2 presents a full measurement model of antecedents and consequences of the ABSC.
Next is the assessment of convergent validity. It denotes the extent to which indicators of
a specific construct have high proportion of variance in common (Hair et al., 2010). It is
measured using standardized factor loadings signifying that indicator variables are
significant and representative of their latent variable. As shown in Table II, all constructs
are having factor loading ranging between 0.69 and 0.94, being well above the threshold
value of 0.5. This establishes the convergent validity.
Lastly, DV is established by adopting two different methods as recommended by the past
researchers. DV denotes the extent to which a construct is entirely distinct from the other
construct (Fornell and Larker, 1981). First, it is assessed by calculating average variance
extracted (AVE), marginal shared variance (MSV ) and average shared variance (ASV) of each
individual construct. According to Hair et al. (2010), caveats of DV are MSVoAVE and
ASVoAVE. As evident in Table II, the MSV and ASV of all constructs are lesser than their
respective AVE. Hence it can be concluded that for all constructs, the DV appears to be
satisfactory at the construct level. Second, the correlation between measures of supposedly
different constructs is calculated. It should be as low as possible. The low correlation denotes
that in the measurement model, all the constructs are independent. This required that the
square root of AVE must be greater than inter construct correlation. As evident in Table III,
the square roots of AVEs (diagonal items) are greater than correlation (off-diagonal items)
between the given constructs. This indicates that constructs are more strongly correlated with
their respective indicators than with other constructs of the measurement model. Hence, for all
constructs, the DV is further established.
The fifth phase requires estimating model fit. In CFA several tests are employed to test the
model fit. The “Good Model Fit” indicates that the model is conceivable. Further, Hair et al.
(2010) proposed reporting χ2 test and root mean square error approximation (RMSEA).
The measurement models assessment is done by means of CFA using maximum likelihood
estimation which resulted in achievement of good Model Fit Indices (see Table IV).
As evident from the above indices presented in Table IV, with χ2 ¼ 394.926 and degrees
of freedom ¼ 237, the CFA establishes that a given measurement model is achieved.
The construct validity gets strengthened too, besides expert opinions and internal consistency
0.74 Adoption of
e3 TMI1
0.62
0.86
balanced
e2 TMI2 0.79
TMI
scorecard
0.56
0.75
e1 TMI3
0.83
e6 IDC1
0.91 883
0.76
0.07
e5 IDC2 0.87
IDC
0.55
0.74
e4 IDC3
0.14
0.60
e11 C1
0.84 0.18
0.78
e10 C2 0.92
0.82 0.13
e9 C3 0.90
EB
0.73 0.17
0.85
e8 C4
0.83 0.23
0.70
e7 C5
0.83 0.18
0.72
e24 C7
0.85
0.89 0.30
e23 C8 0.94
0.74
0.70
0.83 OC 0.29
e22 C9
0.86 0.93
e21 C11
e25 C10
0.75 0.28
e19 BSA1
0.72 0.87
analyses (Bollen, 1989). The covariance between factors is found less than 0.8 convergent and
DV are established. Though output of CFA provides many fit indices, but prime focus is on
the goodness of fit (GOF) values which provide the assessment of the fit. With GFI value
coming out to be 0.811, NFI value 0.853 and CFI value 0.934, our model achieves a reasonably
BIJ good fit as CMIN/df (1.666), and RMSEA (0.072) could meet the criteria of standard. Hence, the
25,3 CFA results, in Table IV, clearly show that the hypothesised model posited a reasonably good
fit with the collected data, and is suitable for hypothesis testing using SEM.
TMI 0.856
IDC 0.069 0.845
EB 0.140 0.183 0.858
OC 0.134 0.169 0.826 0.889
PP 0.230 0.181 0.739 0.793 0.810
ABSC 0.302 0.287 0.305 0.318 0.275 0.807
Table III. Notes: Square root of average variance extracted (AVEs) are represented by diagonal items in the italics and
Correlation matrix correlation between constructs is represented by off-diagonal items
0.77 C3 e12
0.83
0.93 C9 e15
0.28 0.86 0.81 0.86
0.83 0.84 0.80 0.69
C11 e23
e6 IDC1 0.91 0.74 0.71 0.48 0.48 0.66 0.33
e28
0.76 BSA1 BSA2 BSA3 BSA4 BSA5
0.87 0.80
e5 IDC2 IDC 0.11 0.90
C10 e7
0.56 0.75
e20 e19 e18 e17 e16 0.67 0.45
e4 IDC3 PP
C13 e8
0.94
0.89
0.42 Figure 3.
C15 e24
SEM model
recommended by past studies (MacKenzie et al., 2005). Hence the model is further used for
the analysis of hypotheses in the study.
Further, Table VI summarises the hypothesised relationships which are tested using
SEM. It shows individual path coefficients ( β), standard error, critical ratio, etc. The level of
significance is set at 0.05. The estimates is the estimated value of each parameter and CR is
the critical ratio which represents the parameter estimate divided by standard error and
p is the probability (Hair et al., 2010). Additionally, R2 (squared multiple correlation) value
which evaluates the strength of the proposed model is reported too. In the current model the
R2 explains that the 18 per cent of the variation in the ABSC could be due to two exogenous
latent constructs (TMI and IDC). Also ABSC positively explains EB, OC, and PP to the
extent of 13, 14 and 11 per cent, respectively.
Unstandardised
Hypothesis Causal relation Estimate ( β) regression weight SE CR p Result
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Further reading
Andersen, B., Busi, M. and Onsoyen, L.E. (2014), “Performance management practice and discipline:
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Vol. 15 No. 2, pp. 117-126.
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Measuring and Managing Business Success, Pearson Education Ltd, London.
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Indian Management Studies Journal, Vol. 11, pp. 21-39.
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