NEWSLETTERS REMEMBER!!!
• It’s best to keep the subject line to fewer than
Newsletter
50 characters. Otherwise, you increasingly risk
• A tool used by businesses and organizations your subject line being cut off on mobile
to share relevant and valuable information devices.
with their network of customers, prospects
and subscribers.
• It gives you direct access to your audience’s
inbox, allowing you to share engaging
content, promote sales and drive traffic to
your website.
The Parts of a NEWSLETTER
•
• Banner Image
• Banner Image
• It is an image accompanied by marketing copy
that goes to the top of your email and sets the
tone.
• Your banner image is your brand, it should
stay consistent across issues.
Subject Line and Sender Address
•
Subject Line
• Body Content
• The subject line is the first opportunity to
compel a recipient to open your newsletter.
Customize the subject line for each email to
highlight the most interesting content from
your newsletter.
• The sender address plays a crucial role in
newsletters, impacting the email open rate.
Includes the sender's name, including team
and brand names, contributes to the opening
rate, adding a personal touch.
•
the front page is what a hesitant reader needs
to open the newsletter to that one intriguing
Body Content
article.
• It is the rest of the newsletter - the articles,
Header
tips, headlines, subheads, and games. This
part of the copy should be organized into - It's crucial to optimize both the "external" and
columns for easy reading. "internal" elements of a newsletter for effectiveness.
A well-crafted header with details on email delivery, a
linked logo, and possibly navigation sets the tone.
Incorporating a compelling headline in the newsletter
structure is key, capturing the reader's interest and
encouraging further engagement. Consider combining
images and text strategically to enhance visual appeal.
Footer The Features of a NEWSLETTER
CONTENT
Newsletters serve as a platform for organizations or
individuals to communicate with a defined audience.
The content within them can vary widely based on the
purpose of the newsletter, its audience, and the
industry it caters to.
Footer
TYPES OF CONTENT
• The newsletter's structure concludes with the
footer, which serves as the optimal location • News: Updates on recent events, launches, or
for including essential components like the any significant changes within the
imprint and an unsubscribe option, as organization or the field it belongs to.
required by GDPR. Additionally, various other
• Features: In-depth articles or stories that offer
elements can find placement in the footer.
insights, advice, or delve deep into a
Pre-Header particular topic.
• Announcements: Information about
upcoming events, promotions, product
launches, or any noteworthy forthcoming
activities
• Spotlights: Profiles or interviews of staff
members, customers, or industry experts to
give a more personal touch or share expertise.
• A preheader is the summary text that follows • Reviews or Feedback: Sharing customer
the subject line when you’re previewing an testimonials, product reviews, or feedback
email in your inbox. The preheader will received to build trust.
typically default to the first lines of text in the
email you’re sending. WAYS CONTENT IS TYPICALLY WRITTEN
Other Parts: • Tone and Style: The tone can vary from
formal (in corporate newsletters) to casual (in
• The table of contents is not always included more community-driven or personal
in newsletter printing but should be. Listing newsletters). The style could be informative,
the contents of the newsletter in a sidebar on persuasive, entertaining, or a combination.
• Brevity and Clarity: Given that readers often • Free Subscriptions: Many newsletters are
skim through newsletters, the content is offered for free to subscribers. The primary
usually concise with clear headlines, bullet aim of these newsletters can be to engage
points, and call-to-actions. with an audience, keep them informed, or
even to market other products or services
• Use of Visuals: Images, infographics, and
indirectly.
other visuals are frequently used to break the
monotony of text, making the newsletter Newsletters work on a subscription (opt-in) basis –
more engaging. this can be either free or paid for.
MEDIUM • Paid Subscriptions: Some newsletters charge
a subscription fee, offering premium content,
Printed Newsletters:
in-depth analysis, ad-free reading, or other
• Historic Role: Before the ubiquity of the perks that free versions don’t provide.
internet, newsletters were typically printed
The Types of NEWSLETTER
and mailed out or distributed in person.
a. Welcome newsletter
• The Charm: There’s an intrinsic value in
physical newsletters – they’re tangible, b. Drip campaign
personal, and sometimes collectible.
c. Promotional newsletters
• Current Usage: While their prevalence has
d. Blog update newsletter
decreased with digital alternatives, they’re
still cherished in settings like local e. Summary or round up newsletter
communities, schools, or by audiences that
value the printed format. f. Curated newsletter
Digital Newsletters: g. Paid newsletter
• Via Email: Today, many of us receive h. Event recap newsletter
newsletters in our inboxes. They can be i. Interview newsletter
vibrant with videos, clickable links, and
dynamic content. They’re quick to send, and Welcome newsletter
feedback, like open rates, is almost • a type of email that’s sent to new subscribers
immediate. to welcome them and introduce them to your
• On the Web: Some organizations archive brand
newsletters on their websites. This means • short and to the point
anyone can access them anytime, creating a
rich repository of past updates. • includes a brief introduction about the
company or individual as well as information
• Mobile and Apps: As smartphones have on what sort of content subscribers can
become extensions of ourselves, some expect to receive.
newsletters are optimized for mobile viewing
or even come through apps. Drip campaign
• Through Social Media: Platforms like • a series of email newsletters sent at regular
Telegram or Instagram stories are newer intervals over a set period of time
avenues where newsletter-like content is
• usually sent out in a sequence, with each
reaching audiences. It’s a blend of immediacy
email building on the last
and informality.
The goal is to engage the subscribers and
SUBSCRIPTION-BASED MODEL
build trust
Newsletters work on a subscription (opt-in) basis – Promotional newsletters
this can be either free or paid for. have a potential to significantly increase
sales and build customer loyalty
an effective way to keep customers informed • Your newsletter competes with a raft of
about your company and its offerings other emails individuals receive. Use the
generally sent on a monthly or quarterly subject line to “hook” readers and prompt
basis before an upcoming sale or holiday them to open the newsletter and read your
season. content.
Blog update newsletter Include a clear call to action
a summary of the most recently published • You don’t want your audience to just read
article that’s sent to subscribers on a regular about what you’re doing; you want them to
basis act! When you use compelling wording and
provides a great opportunity to share your include links and bold key phrases, you give
latest posts and bring traffic to your website. an immediate cue to readers to take the next
step.
Summary or round up newsletter
Include hyperlinks
• ideal for businesses that regularly create and
publish new blog posts, informational videos, • Make it as easy as possible for your readers
and downloadable assets like eBooks and to find relevant web pages by including links
white papers. in multiple parts of your email. Include a link
on your newsletter’s banner that goes to
Curated newsletter your homepage or another relevant page.
• a weekly or monthly email newsletter that This is important because readers often click
contains links to articles, blog posts, videos, on images, banners, and buttons when
or other online content that has been reading emails on phones or mobile devices,
carefully selected by an editor from multiple given that these areas are larger than a link
sources. in the text.
Paid newsletter Keep it as brief as possible
• an exclusive content newsletter that’s • If you have content that absolutely requires
available behind a paywall more length, post it on your website and
include a short summary in your newsletter,
• The goal is to provide subscribers with directing readers to your website for the full
content that is not available anywhere else. article. Also remember, the most important
Event recap newsletter information should be placed at the top of
the email, and not “below the scroll.
• provides a summary of an event that has
recently taken place Break up heavy text with bullets and lists
• includes a variety of information, such as a • Do not be afraid to use bullets or lists, and
description of the event, photos, quotes, and when relating longer information, be sure to
feedback from attendees. break every few sentences to create short,
easy-to-read paragraphs.
Interview newsletter
Include images
• is created by conducting interviews with
people who are experts in a specific field or • Whenever possible, include photographs to
topic keep things engaging. Be sure the images you
select are clear, crisp, and not blurred. You
• typically contains a transcript of the can use photos of real children, families, and
interview, as well as an opinion and analysis educators in your communities, as long as
from the interviewer. you have the appropriate photo releases.
Things to Remember When Writing a NEWSLETTER DO’s and DON’Ts
THINGS TO REMEMBER Do’s
Use a strong subject line
1. DO Consider Your Audience.
2. DO Write a Concise, Honest & Compelling
Subject Line.
3. DO Focus on Quality Over Quantity.
4. DO Optimize for Mobile.
5. DO Include Calls to Action (CTA).
Don’ts
1. DON’T Make Newsletters Too Long.
2. DON’T Use Large Images.
3. DON’T Use False, Overly Dramatic Urgency.
4. DON’T Send Without Testing First.
5. DON’T Ignore the Metrics.
GROUP 4
