MINISTRY OF EDUCATION AND TRAINING

GIA DINH UNIVERSITY

FACULTY OF SOCIAL SCIENCES &
FOREIGN LANGUAGES

INTERNSHIP REPORT

STRATEGIES FOR INCREASING THE READERSHIP OF

FOREIGN AUDIENCES

Instructor: Tran Thai Thong, M.A.

Student: Nguyễn Khánh My
Student core: 2006110100
Class: K14DCTATM
School year: 2023

Ho Chi Minh City, January 20th, 2022

 MINISTRY OF EDUCATION AND TRAINING
GIA DINH UNIVERSITY
FACULTY OF SOCIAL SCIENCES &
FOREIGN LANGUAGES

INTERNSHIP REPORT

STRATEGIES FOR INCREASING THE READERSHIP OF

FOREIGN AUDIENCES

Instructor: Tran Thai Thong, M.A.

Student: Nguyễn Khánh My
Student code: 2006110100
Class: K14DCTATM
School year: 2023

Ho Chi Minh City, January 20th, 2022

 ACKNOWLEDGEMENT
I would like to express my deep sense of gratitude towards Gia Dinh University
for providing me with an exceptional learning experience. From the very beginning of
my time here, I have been thoroughly impressed by the school's state-of-the-art facilities
and the fair and friendly learning environment it fosters. The unwavering support and
encouragement of our teachers have motivated us to maintain our enthusiasm, put forth
our best efforts, and overcome challenges. Thanks to their dedicated instruction, we
have gradually matured and developed into well-rounded individuals. The teachers
provided us with an ideal study environment that exceeded our expectations.

During my internship at Military Religion 7 Television Station and Press, I was

fortunate enough to receive a wealth of experience and professional training that helped
me uncover my potential. I am deeply grateful to Nguyễn Văn Bắc, the Head of the
Department, who supervised me during my internship. His wholehearted support,
invaluable suggestions, and guidelines helped me prepare my report in a well-organized
manner.

I would also like to express my heartfelt appreciation towards my parents, who

have been my constant source of support and encouragement. They welcomed me into
this world and have continued to accompany me throughout my life. They have been the
foundation of my experiences and learning, providing both physical and emotional
support, and have been a great source of encouragement during difficult times.

Over the past three years, I have had the privilege of sharing my journey with my
classmates. Our time together has been filled with happy memories, challenging days of
study, endless conversations after school, and practical lessons with stimulating debates.
These experiences have become unforgettable memories of my student life, both joyous
and bittersweet.

Sincerely,

Nguyễn Khánh My
 ASSESSMENT BY INTERNSHIP COMPANY

...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................
...................................................................................................................

Ho Chi Minh City, January 11th, 2022

Verified by Internship Company
 INSTRUCTOR ASSESSMENT

1. Student’s attitudes and behaviours during the internship:

...................................................................................................................
...................................................................................................................
...................................................................................................................
2. Expert knowledge:
...................................................................................................................
.................................................................................................................... .
...................................................................................................................

3. Realistic awareness:
...................................................................................................................
.................................................................................................................... .
...................................................................................................................

4.Other assessments:
………………………………………………………………………….
...................................................................................................................
...................................................................................................................
5.Overall assessments of the internship result:
………………………………………………………………………
...................................................................................................................
...................................................................................................................
Ho Chi
TABLE OFMinh City, January 20th, 2022
CONTENT
Confirmation of Instructor
 TABLE OF CONTENT
A. INTRODUCTION:

B. CONTENT

Chapter I: Theoretical basis.

Chapter II: The overview of internship company
Chapter III: Current situation of the internship company
Chapter IV: Solusions and Conclusions
REFERENCES
APPENDIX
INTERNSHIP DIARY
 A. INTRODUCTION:
1. Reason for choosing the report

2. Objectives of the study

3. ………………………….

4……………………………

B. CONTENT
Chapter I: Theoretical Basis

1.1. Definition and Importance of Readership

1.2. Understanding Foreign Audiences
1.3. Factors Influencing Readership Among Foreign Audiences
1.4. The Role of Cultural Sensitivity in Increasing Readership
1.5. Key Theories and Models for Increasing Readership

Chapter II: The Overview of Internship Company

2.1. Introduction to the Internship Company

2.2. Target Foreign Audiences
2.3. Current Readership Statistics
2.4. Challenges Faced in Increasing Readership Among Foreign Audiences

Chapter III: Analysis of Existing Content Strategy

3.1. Analysis of Existing Content Strategy

3.2. Evaluation of Marketing Channels and Platforms
3.3. Assessment of Language and Cultural Barriers
3.4. Identification of Competitors and Market Trends

Chapter IV: Solutions and Conclusions

4.1. Developing a Targeted Content Strategy

4.1.1. Localization and Translation
4.1.2. Cultural Adaptation
 4.1.3. Content Creation and Curation
4.2. Leveraging Digital Marketing Channels
4.2.1. Social Media Marketing
4.2.2. Search Engine Optimization
4.2.3. Influencer Partnerships
4.3. Enhancing Language and Cultural Sensitivity
4.3.1. Hiring Multilingual Staff
4.3.2. Cross-Cultural Training
4.4. Monitoring and Evaluation
4.4.1. Key Performance Indicators (KPIs)
4.4.2. Analytics and Data Tracking

5. Conclusion and Recommendations for Future Improvement

GIA DINH UNIVERSITY

FACULTY OF SCIENCES & FOREIGN LANGUAGES

INTERNSHIP DIARY

Student’s name: Nguyễn Khánh My

Student code: 2006110100
Major in: Foreign Language
Class: K14DCTATM
Instructor: Tran Thai Thong, M.A.
Internship Company: Military Region 7 Television Station and Press
Company address: 17/13 Hồ Văn Huê, Phường 9, Quận Phú Nhuận, Thành phố Hồ Chí Minh.

WEEK 1:
N0 Time
Content of Internship Affirmation of Instructor
(8AM – 4PM)
1 Friday - Applying CV and having an
interview with the Military
(28/6/2023) Region 7 Television Station and
Press.
- Having the opportunity to
acquaint myself with the office
environment and familiarize
myself with the tasks and
responsibilities associating with
my work