FRENCH AS A FOREIGN
LANGUAGE (BEGINNER)
2549
PREDICTIVE ANALYTICS FOR
BUSINESS 2736
PEOPLE MANAGEMENT IN
OPERATIONS AND
LOGISTICS 2760
DATA ANALYTICS FOR
BUSINESS PROFESSIONALS
USING EXCEL/VBA 0874
CONSUMER BEHAVIOR:
NEW TRENDS 2765
SOCIAL MEDIA MARKETING
2240
DIGITAL
TRANSFORMATION:
DIGITAL DISRUPTIONS IN
OUR SOCIETIES AND
ECONOMIES 0570
THINKING LIKE A LAWYER -
LEGAL SKILLS FOR BUSINESS
PEOPLE 2747
RHETORIC AND DEBATE
2750
INTRODUCTION TO HUMAN
RESOURCE MANAGEMENT
0334
ESSENTIAL HR TOOLS FOR
FUTURE MANAGERS 0338
INTRODUCTION TO
ARTIFICIAL INTELLIGENCE
AND MACHINE LEARNING
FOR FINANCE 2720
DATA ANALYTICS AND
VISUALIZATION FOR
FINANCE 2793
BANKING, INSURANCE AND
REGULATION 2757
MIGRATION STUDIES 2726
CONFLICTS AND
EXCHANGES: HISTORY AND
PROJECTIONS 2764
CHALLENGES AND
PERSPECTIVES OF THE
EUROPEAN CONSTRUCTION
2759
NEW GLOBAL IMBALANCES:
GLOBAL GEO-PERSPECTIVE
2730
INTERNATIONAL SUPPLY
CHAIN MANAGEMENT AND
LOGISTICS 2767
PEOPLE AND
ORGANIZATION
MANAGEMENT 2319
INTRODUCTION TO DATA
SCIENCE 2325
2
- Build a data based predictive strategy, formalize a scoring problem
- Carry out a research relying on various methods including Neural Networks, Logistic and Decision
Trees.
- Evaluate performance, control reliability and accuracy of a score, calculate expected ROI 2
Timothee Marty is a former student of IESEG in 2003 and currently Operation manager in Amazon
Logistics.
this course was created with a single purpose: provide the practical tool box of best practise and
easy-to-use knowledge to the people manager wannabees. (with a strong focus on feedback games,
management stories, in-class discussions); can be applied to all domain: operations, logistics, sales,
admin, HR… 2
excel macros and programiming 2
1. Consumer decision making: cognition, perception, motivation
2. Personal influences
3. Social influences
4. Cultural influences
5. Sustainable consumption, & responsible marketing issues
- 1.A Demonstrate an international mindset
- 1.B Successfully collaborate within a intercultural team
- 4.C Convey powerful messages using contemporary presentation techniques
- 5.B Construct expert knowledge from cutting-edge information 2
The course encompasses interactive sessions with learning case studies and group works. Session 1:
Introduction to the course and social media marketing key concept
Session 2: Overview of social media platforms, online communities and viral marketing. How do they
integrate within an overall marketing strategy?
Session 3 : Focus on Instragram with Toolbox presentation Session 4 : Personal branding and e-
reputation
Session 5 : What are the fundamentals and best practice/POEM, according to different goals?
Session 6: How to develop and optimize social media paid and non-paid campaigns? (incl. traffic and
ad campaigns management tools)
Session 7 : +Q/A on Individual case study
Session 8 : DO and DON'Ts - coaching session on projects
Introduction to ICT + ICT figures
Context: a profound evolution of our sociey and economies + Central role of the information +
Consequences of that revolution
Understanding Millenials and their main expectations
Value chain analysis + Interrelations of the market players: the percolation paths. 8 major impacts
and challenges:
1. Technology (Cloud computing, IoT, Big Data, Open Data).
Technology re-imagines : Communication, Transport & Mobility, Business processes, Music
consumption, Personalization, Just in time, Commerce, Content, Reviews, Travels, Voice, News
2. Information and knowledge (ICT: new testing ground for innovative teaching formats for the
transmission of knowledge),
3. Economy (Internet contributions to sectors using it),
4. Digitalization (Development of new consumption patterns & new business models),
5. Regulation (People & Regulation / Policies should evolve to adapt to a more connected society -
GDPR),
6. Human & Social (Permanent connection reconfigures spaces and times: private and family life,
professional life, private life and digital identity, social life + health impacts and Digital Detox),
7. Organizational (Changes in company organization, effects of globalization). 2
How to read contracts, statutes and case law for competitive advantage (legal intelligence).
- Writing clear legal and business documents using plain language and visualisation.
- The art of legal reasoning. Different types of arguments, when and how to use them to maximise
persuasion in business settings (business advocacy).
- Rhetoric and storytelling.
- Spotting formal fallacies and counteracting them.
- Finding reliable, free and business-relevant legal information.
- Communicating with lawyers, judges and other legal operators. Negotiating legal fees. 2
The objective of the course is to improve students’ oral communication skills in English, providing
them with rhetorical tools
and language to speak comfortably and convincingly in English on a wide range of topics. Students
will also be expose to a wide range of debating formats. 2
This is an introductory course on human resource management (HRM). It explores several specific
themes including HRM, Strategy and managing HR globally (sesssion 1); Employment planning,
recruitment and selection (session 2); Performance Management and Appraisal (session 4); training
and development (session 4); Pay structures and incentive pay (session 5); Labor relations, separating
and retaining employees (session 6) and a wrap up (session 7) 2.5
"Forget all your stereotypes about Human Resources (HR) and enter the concrete world of business
with the best HR knowledge, tools and techniques. Whether you'll be a trader, a marketing director,
an entrepreneur or many other things, you will face HR issues during your entire career. The main
goal of this elective is to give you the keys to manage your daily duties with success. In doing so, this
elective complements the ""Introduction to Human Resources Management"" course, with a
practical overview of Human Resources activities (which you will face directly or indirectly in your
career). Taking a participative approach, it explores a practical overview of the HR role (1); the full
process of recruitment (2); Legal requirements and ethics issues (3); Managerial duties from on-
boarding to the departure of an employee (4); the use of training tools and learning & development
strategies (5); a wrap up and final assignment (6)." 2
1. Overview of Machine Learning and Artificial Intelligence in day-to-day life.
2. Fundamental Supervised Learning algorithms with case studies (with a focus on classification
methods)
3. Fundamental Unsupervised Learning algorithms with case studies
4. Some words on Artificial Neural Network and Deep Learning
5. Best practice in Data Science
6. Concrete AI applications (in class and group project) 2
- Understanding data types, forms and structures
- Improving data-driven quantitative skills in finance
- Gaining applied knowledge of basics of financial forecasting
- Developing critical thinking competency based on data
- Learning how to develop/communicate managerial decisions with data
- Acquiring (hands-on) learning experience via Tableau Software
The course presents the two main financial regulated sectors Banking and Insurance, their actors,
their economic drivers, their risks and the regulatory framework in which they operate
The course will provide learners theoretical knowledge of migration patterns and consideration of
migration process as a part of broader processes of global change and development. The course will
also underline that labor demand in destination societies and poverty and inequality in the source
countries are the main drivers of international migration. The course is also designed to understand
why despite States restrictive policies, migration processes gain their own trends and momentum.
The class is built around 3 themes to underline the different links that exist between human
societies, economy and conflicts. It deals with the past, the present and the near future.
1. War, economy and the birth of Nation-State
2. "How to pay for the War": from Richelieu to the World Wars
3. Economic war: new weapon or ancient tool?
I/ The Brexit reveals European failures
II/Europe facing the populist challenge Which way to choose between Viktor Orban's illiberalism and
Emmanuel Macron's powerful Europe?
III/ What place for Europe in a world in tension (?) -The Russian-Ukrainian War, translation of the war
between European soft power and Russian hard power - Xi Jin Ping's "Chinese dream", Europe's
nightmare? - The challenge of European trade relations at a time of "deglobalisation".
IV/ Europe at the time of the Green Deal, the challenge of energy between energy transition and
geopolitical challenge, intervention of an expert of Euratom and former student of IESEG! 2
Our world of 2022 is one of a space that develops interactions but witnesses the rebirth of blocks:
the West facing authoritarian regimes and an attentive and perplexed South. This mode of operation
is increasingly complex to grasp. While globalisation is a formidable lever for growth, it is also a
vector of instability. For example, there have never been so many financial and economic crises as
there have been since the 1990s: the Asian crisis of 1997, the Russian crisis of 1998, the global
financial crisis of 2007/2008, the Sras-covid2 pandemic in 2020/21. The meteoric rise of China has
reshuffled the cards in our global hierarchy. To this we can add the fallout from armed conflicts such
as the Russian-Ukrainian conflict in 2022. More than 345 conflicts have been recorded by the UN
worldwide! Global warming has become a major player in this global geopolitics. Moreover, this
much-vaunted happy globalisation is increasingly caught up with another increasingly tentacular
occult one, that of various and varied criminalities... 2
The environment of production and distribution is more and more fickle and challenging for
organisations, as recent developments such as the COVID pandemic and the Brexit have shown. The
implications on supply chains and logistics were significant, ranging from shortage in raw materials
and logistics staff, to disruptions of supply chains due to different rules and regulations. As a
consequence, corporates are challenged to reconsider their supply chains, which are often
international.
How to ensure production and delivery to customers in challenging and disruptive circumstances? Do
product portfolios have to be adjusted or production strategies?
And how to integrate the growing need to meet sustainability targets?
Answering these questions requires know-how, agility and an open mind, analytical skills and a
systemic perspective.
Therefore, the objective of this course is to provide a solid understanding of the structures,
interconnections, concepts, challenges and opportunities of international supply chains and logistics,
as well as of the dynamics of their environment and of their management.
This includes the analysis of supply chains, their design and planning, ensuring their sustainability and
resilience, via profitability, reliability and adaptability. This also includes the development of a
thorough understanding of the impact of digitalisation on supply chain management and logistics and
the identification of its successful integration for the optimisation of efficiency and sustainability.
The Teaching and Learning Strategy of the seminar is focusing on a balanced mix of development of
know-how and practical applications. Therefore, self-studying in preparation for the seminars will be
complemented with case studies, analysis of real-life supply chains and, subject to confirmation, a
logistics site visit as integrative part of the seminar.
The seminar is backed by a systemic approach, therefore integrating supply chain management and
logistics into the context of organizational structures, including the interrelation to other areas such
as operations, organisation management, marketing, finance, product development, etc.
At the end of the course, the student should be able to:
- Understand and describe basic principles of (a) human resource management (HRM) and (b) an
organization and become familiar with trends and issues faced by organizations in terms of managing
people;
- Acquiring the jargon and concepts necessary to discuss organizational issues, become familiar with
the problems faced by organizations and what solutions have been developed to address them;
- Examine in a systemic manner what impacts organization choices at different levels and present
several organizational design models and alternatives;
- Breakdown complex organizational problems using the appropriate methodology;
- Explain the main concepts and techniques used in personnel planning, recruitment and selection;
- Explain the purpose, methods and potential problems of performance management and appraisal;
- List and briefly explain the training process as well as the key issues in training implementation and
evaluation;
- List the basic factors determining employee pay; understand different types of incentive schemes;
- Apply the appropriate POM principles, tools and techniques in analyzing organizational issues.
- Have greater awareness of and apply relevant concepts to ESRS topics such as the importance of
diversity in the workplace, employee retention, ethical discussions in HRM and the ways in which HR
management can influence ethical behavior at work; and
- Successfully apply the knowledge and skills acquired in the course to this semester’s
interdisciplinary project titled “People, Planet, Profit (PPP)”. 3
This course explores introductory topics in data analytics including data visualization with Tableau,
data sourcing using SQL, data analysis with python, and a short introduction to Machine Learning. 2
31.5
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2223_SYL_QMS_2736
2223_SYL_OPS_2760
gal galime kitur oasiimti
marketing 2223_SYL_MKT_2765
gal galime kitur oasiimti
no group 2223_SYL_MIS_0570
2223_SYL_LAW_2747
2223_SYL_LAN_2750
2223_SYL_HRM_0334
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ent to hr
intro
tools 2223_SYL_HRM_0338
no group 2223_SYL_FIN_2720
Tableu
focused on US
no group 2223_SYL_DEV_2764
2223_SYL_DEV_2759
crises
no grgoup 2223_SYL_DEV_2730
company visit
2223_SYL_HRM_2319
2223_SYL_FIN_2325
2223_- SYL_LAN_FRE_2549 FRENCH AS A FOREIGN LANGUAGE (BEGINNER) 2549 2
2223_SYL_QMS_2736 PREDICTIVE ANALYTICS FOR BUSINESS 2736 2 Neural Networks, Logistic a
PEOPLE MANAGEMENT IN OPERATIONS AND LOGIS-
2223_SYL_OPS_2760 TICS 2760 2
2223_SYL_MKT_2765 CONSUMER BEHAVIOR: NEW TRENDS 2765 2
DIGITAL TRANSFORMATION: DIGITAL DISRUPTIONS IN
2223_SYL_MIS_0570 OUR SOCIETIES AND ECONOMIES 0570 2
THINKING LIKE A LAWYER - LEGAL SKILLS FOR BUSI- NESS
2223_SYL_LAW_2747 PEOPLE 2747 2
2223_SYL_LAN_2750 RHETORIC AND DEBATE 2750 2
INTRODUCTION TO HUMAN RESOURCE MANAGE- MENT
2223_SYL_HRM_0334 0334 2.5
2223_SYL_HRM_0338 ESSENTIAL HR TOOLS FOR FUTURE MANAGERS 0338 2
INTRODUCTION TO ARTIFICIAL INTELLIGENCE AND
2223_SYL_FIN_2720 MACHINE LEARNING FOR FINANCE 2720 2 Artificial Neural Network an
CHALLENGES AND PERSPECTIVES OF THE EURO- PEAN
2223_SYL_DEV_2759 CONSTRUCTION 2759 2
NEW GLOBAL IMBALANCES: GLOBAL GEO-PERSPEC- TIVE
2223_SYL_DEV_2730 2730 2
2223_SYL_HRM_2319 PEOPLE AND ORGANIZATION MANAGEMENT 2319 3
2223_SYL_FIN_2325 INTRODUCTION TO DATA SCIENCE 2325 2 Tableau, SQL, python, Mac
29.5
Neural Networks, Logistic and Decision Trees.
Artificial Neural Network and Deep Learning
Tableau, SQL, python, Machine Learning.
