MARKET Besides the three awards LC Waikiki received PRODUCT

LC Waikiki, is one of Turkey’s most successful from the Mercury Awards, it also received LC Waikiki is a brand that meets clothing needs of
retail brands, providing jobs to more than 43,000 the “ Innovation Award “ within the scope of all family members, which brings consumers in line
people. With the biggest number of retail stores “Overcoming Barriers 2017” with LCW Sense with world trends, while preparing its collections.
in Turkey and another 14 countries, it is truly a project and the “Social Responsibility Award” in LC Waikiki has a wide range of products such
market leader. Prida Communication Awards in recent months. as their women, men, children, young, baby and
pregnant collections which appeal to all ages and
ACHIEVEMENTS HISTORY all tastes and meet not only the clothing needs of
LC Waikiki won first prize in the ‘Coaching’ The LC Waikiki’s brand was first launched in the consumers but also their home textile product
category in which it was nominated by the EMCC France in 1988, and after 1997 it became a needs.
Coaching Awards 2018 organised by the European Turkish brand under the umbrella of LC Waikiki
Mentoring and Coaching Council (EMCC) with its Mağazacılık Hizmetleri Ticaret A.Ş. Through its RECENT DEVELOPMENTS
Leadership Through Coaching Programme. “Everyone deserves to dress well” philosophy, LC LC Waikiki closely follows innovations and
Leadership Through Coaching Programme Waikiki has become a world brand today. technologies in digital trends. For example, the
which is rolled out by LC Waikiki Corporate LC Waikiki continues its activities in line with its LCW Sense application, which
Academy has the distinction of being designed mission of making people feel good by dressing is downloaded
by an organisation other than coaching schools in them in accordance with their styles and budgets.
Turkey and being the only coaching programme to LC Waikiki is focusing on becoming one
be accredited by the ICF. of the three most successful
LC Waikiki won three awards in the Mercury fashion apparel retailers in
Excellence Awards competition in which hundreds Europe, by 2023.
of projects from 60 countries participated with LC Waikiki is the leader of
its “LCW Sense” application, a first in the world, the fashion and retail sector
it was launched to facilitate the lives of visually today after the investments it has
impaired individuals.LC Waikiki has received the made since the 90s. This position
Gold Award in the “Special Projects” category, is also an important indicator of
the Silver award in the “Applications category” LC Waikiki’s responsibilities for the
and the Bronze award in the “Corporate Social development and growth of the
Responsibility Applications” category. sector.

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free of charge from Appstore and Google health factors of its products.
playstore to mobile phones, provides an easy The brand continues to raise
access to all information such as colour, fabric, awareness to its suppliers
washing instructions and price to visually impaired in regards to “Supplying
individuals. With this application, visually impaired Ecological Products” to
individuals have the freedom to shop without ensure they do not use
the help of another person. The application also chemicals that may harm
provides solutions for washing, combining and human health, and follows
distinguishing clothes. through on implementation
LC Waikiki is the first brand to have established with its “Product Supplying
a laboratory which sets standards and research in Procurement Process”
product safety above the accepted general norms. which also stressed
It established the first ecological product manual, the quality value of its
the first shoe testing manual, it also includes a products with the safety
textile testing theme in the childrens’
manual, and a cosmetics manual. LC Waikiki group, which is aimed at
was also the first brand in setting up an ecological minimizing any risks that
harmonisation manual. LC Waikiki laboratories also may arise as a result
carried out the first accreditation studies for the of accidents caused by
shoe industry in Turkey and abroad. cord, gathering cord and
LC Waikiki, has been working intensively on the
accessories.
safety of products in Turkey since 2007, ensuring
LC Waikiki, which
that the requirements of EU standards and
has been implementing
regulations are applied in the design, production
its ecological
and packaging stages and it plays a leading role in
the sector with these implementations. product policy for
LC Waikiki laboratories, which share the seven years, and it
standards established to protect human health pays utmost attention to
and nature with their manufacturers and also its chemical footprint, which is as important as
contribute to raise their production standards, carbon footprint, as well as disposing of its wastes
13,500 tests are performed on an average on completely in accordance with legal regulations,
1,300 samples a day, of which 4,500 are ecological carries out the “Zero Waste Discharge- Ecological through every channel in view of reaching the
and 9,000 are textile. Harmonisation” project within the DETOX end consumer in the most effective way, both
LC Waikiki, is the first brand in Turkey drawing movement which has been initiated with through online and offline channels.
attention to product safety, it also carries out its GREENPEACE in order not to use banned or
international activities within the same frame. harmful substances and is the sector leader on the BRAND VALUES
The label which carries out its investigations in issue. LC Waikiki’s aim is to provide value to the
Turkey, China and Bangladesh with three full development of the sector, it has managed to
capacity laboratories, is also accredited by the PROMOTION reach to different markets and cultures in many
Turkish Accreditation Agency. It is the first Turkish LC Waikiki follows integrated marketing campaigns countries including Turkey.
Brand which represents Turkey with its work on in line with its strategic targets. It has taken their “Everyone deserves to dress
creating global standards about product health as By using advertising, sales promotion, public well” mission beyond its’ Turkish borders.
a TSI delegate and publishes its Ecological Product relations, direct marketing and social media at
Manual in order to inform its customers about the the same time, they communicate the message www.appareluae.com

THINGS YOU DIDN’T KNOW ABOUT

LC WAIKIKI
l LC Waikiki is one of the retail companies
that provide most employment in Turkey, with
its 43,200 employees.
l LC Waikiki’s journey started in France in
1988.
l LC Waikiki has taken their “Everyone
deserves to dress well” mission beyond the
borders of the country.