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IIM Indore Case Studies

The document lists 10 case studies that may be taught at IIM Indore's MBA marketing program, including case studies examining Coca-Cola's challenges in India, Apple's marketing strategy, Red Bull's branding strategy, Nike's digital marketing, Amazon's customer-centric approach, Dove's Real Beauty campaign, Airbnb's disruptive strategy, Old Spice's successful campaign, P&G's "Thank You, Mom" campaign, and Patagonia's sustainable strategy.

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Divya Sharma
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870 views1 page

IIM Indore Case Studies

The document lists 10 case studies that may be taught at IIM Indore's MBA marketing program, including case studies examining Coca-Cola's challenges in India, Apple's marketing strategy, Red Bull's branding strategy, Nike's digital marketing, Amazon's customer-centric approach, Dove's Real Beauty campaign, Airbnb's disruptive strategy, Old Spice's successful campaign, P&G's "Thank You, Mom" campaign, and Patagonia's sustainable strategy.

Uploaded by

Divya Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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As an AI language model, I don't have access to the current curriculum of IIM

Indore. However, based on my knowledge of case studies commonly taught in MBA


marketing programs, here are some examples of case studies that may be taught at
IIM Indore:

Coca-Cola's Marketing Challenges in India: This case study examines the challenges
faced by Coca-Cola in India, including cultural differences and legal issues, and
how the company adapted its marketing strategies to overcome them.

Apple's Marketing Strategy: This case study analyzes Apple's marketing strategy,
including its focus on design, innovation, and customer experience, and how it has
contributed to the company's success.

Red Bull's Branding Strategy: This case study explores Red Bull's unique branding
strategy, which includes sponsorships of extreme sports events and stunts, and how
it has helped the company establish a strong brand identity.

Nike's Digital Marketing Strategy: This case study examines Nike's digital
marketing strategy, including its use of social media, content marketing, and e-
commerce, and how it has helped the company connect with its target audience.

Amazon's Customer-Centric Approach: This case study analyzes Amazon's customer-


centric approach to marketing, including its use of customer data, personalization,
and customer service, and how it has helped the company become a leader in e-
commerce.

Dove's Real Beauty Campaign: This case study examines Dove's Real Beauty campaign,
which aimed to challenge traditional beauty standards and promote body positivity,
and how it has contributed to the company's brand image.

Airbnb's Disruptive Marketing Strategy: This case study explores Airbnb's


disruptive marketing strategy, which includes user-generated content, influencer
marketing, and social media, and how it has helped the company disrupt the
hospitality industry.

Old Spice's "The Man Your Man Could Smell Like" Campaign: This case study analyzes
Old Spice's highly successful marketing campaign, which featured humorous
commercials and social media engagement, and how it helped the company rebrand and
reach a new audience.

Procter & Gamble's "Thank You, Mom" Campaign: This case study examines Procter &
Gamble's "Thank You, Mom" campaign, which aimed to connect with mothers and
families during the Olympic Games, and how it helped the company establish an
emotional connection with its target audience.

Patagonia's Sustainable Marketing Strategy: This case study explores Patagonia's


sustainable marketing strategy, which includes its commitment to environmental and
social responsibility, and how it has helped the company build a loyal customer
base.

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