Geosolutions

Perlis Go Digital: Crafting Inspiring

Tourism Stories with Story Maps
1) Raihannah Athira Mohd Radzi
2) Kamilia Kamaruzzaman
3) Nurul Syamimi Wahida Zulkifly
 Introduction
•Tourism websites have evolved into essential platforms for
obtaining travel information, serving as the primary and
influential source for prospective travellers.

•Proves to be time-consuming for tourists to sift through

these websites to extract specific information that aligns
with their interests.

•People tend to give up their plans to travel to the locations

if there is a lack of relevant information about the
destination and will look for other options.

•The development of information technology in tourism

management stutters behind the overall level of tourism
development.
Aim
To develop a storytelling application for Perlis tourism in order to further the
region's promotion in empowering the Perlis’s attempts towards Perlis Go Digital.

To design a tourism storyboard

01. using a variety of integrated

Objectives
crowdsourcing.

02.
To build an interactive tourism
Story Map project for Perlis.
 EFFECTS

Reduced Tourist Influx Economic Impact

Reduced Community Underutilization of

Engagement Attractions

Core Problem: Limited Tourism Promotion in Perlis

Inadequate Digital Limited Data Underdeveloped

Low Tourism Visibility
Presence Integration Research Logistics

Small State Dynamics Border Proximity Insufficient Resource

Allocation

CAUSES
Study Area: Perlis The study area is located at 6.4449°
N and 100.2048° E in Perlis, Malaysia.

A very strategic area because it

borders the Songkhla and Satun
regions of Thailand in the north and
the state of Kedah in the south.

Perlis has a distinct beauty and

charm that can be found nowhere
else around the world. Perlis is a
tranquil and serene state with
friendly locals, recognized for its
stunning limestone hills and infinite
miles of paddy fields.
General Methodology
Investigating existing
Software Used: ArcGIS
Phase 1: Planning Study Area: Perlis tourism website and
Story Map, ArcGIS Pro
application

Phase 2: Data Basemap Road Pinpoint tourists Pictures and videos of

Collection of Perlis network attractions interesting places

Phase 3: Data Designing Location of tourists Conducting Editing

Processing storyboard attractions network analysis video

Phase 4: Data
Produce story map for Perlis
Analysis and
tourism
Visualization
 RICH PICTURE
Economy

Tourist

Itinerary

Tourist
Attraction
Crowd Sourcing

Activities
Project Team
1 2 3
PROJE C T GIS A N A L Y S T DATA A N A L Y S T
MANA G E R

Project Budget
A detailed budget will be developed during the planning phase, including costs related to data acquisition, GIS software
and hardware, personnel, outreach, and awareness campaigns.

Project Owner: Aiza Ismanani binti Kamal (MOTAC)

Key Stakeholders
1 2 3 4 5
PERLIS STATE TOURISM AND ENVIRONMENTAL AND LOCAL COMMUNITIES GIS EXPERTS AND
GOVERNMENT CULTURAL ENTITIES CONSERVATION GROUPS TECHNOLOGY PROVIDERS
Empathy Map #1 AIZA
KAMAL
ISMANANI BINTI
Contentment:
Concern: Worry about
Appreciate the slower
(MOTAC) pace of life and close
preserving traditions in
"Perlis is a
the face of
bonds within the
serene and modernization and
community.
close-knit changes.
community."
"Life here is
simple and
"We take pride peaceful." Pride: Feel proud of
in our cultural Perlis' cultural richness
heritage." and heritage sites like
Kota Kayang Museum.

Says Thinks
Does Hear
Conversations at
Celebrate Participate the Festival Community
traditional festivals actively in Discussions
like Hari Raya and community
Social Media
Eid al-Adha with events and Coverage
enthusiasm. religious
gatherings. Sounds of
Engage in
Traditional Music:
agriculture,
particularly rice
farming and Festival
fishing. Announcements
Empathy Map #2 ROHAZILA
RAHIM
BINTI ABD

(SUK PERLIS)

"I wonder how I can interact with locals to understand their way of life."
"I'm excited to immerse myself in Perlis's rich cultural heritage!"
"I hope to capture the essence of Perlis's culture through meaningful
"I wish I knew more about the local customs and traditions."
experiences."
"I hope to discover hidden gems and authentic experiences."
"I need guidance on where to find lesser-known cultural sites.

Says Thinks
Feels Does
Excited about discovering unique cultural aspects. Researches online about historical landmarks, traditional festivals, and local
Curious to learn and engage with local customs. customs.
Anxious about missing out on authentic experiences. Visits museums, art galleries, and heritage sites.
Engages with locals, tries local cuisine, and attends cultural events.
Empathy Map #3 NAJATUL AQMAL BINTI
KAMARUDIN (MOTAC)

"I'm thrilled to explore Perlis's natural landscapes and wildlife!" "I wonder if there are any hidden trails with breathtaking views."
"I wish I knew more about the best hiking trails and nature spots." "I hope the weather permits for an enjoyable outdoor experience."
"I hope to experience the serenity of Perlis's untouched nature." "I need guidance on the best nature spots that are less crowded."

Says Thinks
Feels Does

Excitement and anticipation for discovering untouched natural beauty. Searches online for hiking trails, nature reserves, and bird-watching spots.
Eager to connect with nature and experience tranquility. Engages in activities like jungle trekking, bird watching, and nature photography.
Concern about finding less crowded areas to enjoy nature peacefully. Seeks eco-friendly accommodations and tours focused on nature exploration.
 Pain Points Gain

Limited Economic Opportunities Strong Community Bonds

Pressure on Cultural Preservation Cultural Heritage and Pride

Empathy
Map
It helps the project team empathize Infrastructure and Development
with the needs and challenges faced Natural Beauty and Serenity
Challenges
by the community and can guide the
development of the GIS-based
solution to address these concerns

Enhanced well-being and quality of

Dependency on Agriculture
life.
 Outside Influences
Globalization

National Policies and Governance

Environmental Changes

Tourism and Travel Trends

NUMBER OF PEOPLE CAME TO PERLIS

Target : 3.5 million tourist arrivals in conjunction with Visit Perlis Year 2024-2025 (Wan Badariah Wan Saad - Perlis Tourism Exco)
PLACES TO VISIT IN PERLIS
Gua Kelam
This limestone cave is one of the Muzium Kota Kayang
most unique in Malaysia, and it's
preserves and displays
famous for its 'cave walk.'
the historical heritage of
Perlis state. The
museum's design
Kg Warna-Warni follows traditional Malay
architecture
a traditional fishing village, has
undergone a remarkable
transformation into a lively and
Bukit Chabang
picturesque village
The hill has two distinct
peaks. Visitors can
Padang Besar enjoy picturesque views
of rural areas with
This shopping arcade offers a
expansive paddy fields
variety of items, especially
imports from Thailand. It has
and lush green forests
many shops and stalls selling
affordable goods
Masjid Terapung Al-Hussain

The Floating Mosque is a one-

of-a-kind structure with twin
peaks and a hexagonal design.

Wang Kelian

popular with tourists as it was the

location of a border market, which
straddles both sides of the border. Pasar Terapung JPS

Other than foods, there are also

Tasik Melati various activities that can be
done here. You can have
It is found in a swampy land area
recreational fun, go on rowing
and covers approximately 4.5
boats and kayaks, as well as
hectares. The lake is named
fishing.
after the enchanting lotus
flowers that elegantly float atop
its waters.
LOGICAL FRAMEWORK
Objective Success Measure (OVI/KPI) Method of Verification Assumptions

Goal Story Map Engagement:Number Analytics data from the Higher views indicate increased interest
To enhance tourism in Perlis of unique views per Story Map. Story Map platform. and engagement.
through the creation of User Interaction: Average Percentage increase in Longer session durations signify deeper
captivating and interactive session duration on Story Maps. physical visitors to Perlis engagement and interest.
Story Maps showcasing its
Tourism Footfall: Percentage tourist spots. igher footfall suggests the Story Maps'
unique attractions and
increase in physical visitors to Number of shares, influence on attracting tourists.
cultural heritag
Perlis tourist spots. comments, and likes on social Increased social media engagement
Social Media Engagement:Number media posts promoting the reflects interest and user interaction.
of shares, comments, and likes on Story Maps.
social media posts promoting the
Story Maps.

Outcome Social Media Campaigns: Engaging Track engagement metrics on Assuming that the marketing collaterals
1. Interactive digital maps content shared across various social media platforms (likes, and social media campaigns generate
with engaging narratives, social media platforms to create shares, comments) and website sufficient interest and curiosity among
images, videos, and buzz and drive traffic to the analytics to measure the reach the audience to explore the Story Maps
information about Perlis' Story Maps. and impact of promotional and Perlis' attractions.
tourist attractions. Website Content: Dedicated web materials. Assuming that the content presented in
2. Create interactive and pages or sections featuring the promotional materials effectively conveys
engaging Story Maps. Story Maps and information about the value and appeal of exploring Perlis
Perlis' tourist spots. through Story Maps.
LOGICAL FRAMEWORK
Objective Success Measure (OVI/KPI) Method of Verification Assumptions

Output Number of Completed Story Story Map Development Resource Availability: Assuming sufficient
Development of Captivating Maps: Creation of a specific Tracker: Maintain a record resources (content, multimedia, expertise)
Story Maps number of interactive and of the number of completed are accessible for creating the planned
engaging Story Maps showcasing Story Maps against the number of Story Maps.
Perlis' unique attractions and planned target. Creative Content Development: Assuming
cultural heritage Quality Assessment: Review the team's ability to craft compelling
by a designated team or narratives and incorporate engaging
stakeholders to ensure the multimedia elements within the Story
Story Maps meet predefined Maps.
standards of engagement,
accuracy, and storytelling.
Point of Value
Story Maps for Tourism: Perlis Go Digital Engaging Narratives: These Story Maps Interactive Experience: Visitors can explore
uses Story Maps to showcase captivating create immersive experiences, highlighting and connect with Perlis's cultural and
tourism narratives. Perlis's unique attractions. natural beauty through these digital stories.

Showcasing Diversity: Story Maps Accessible Tourism Promotion: This digital

Amplifying Appeal: By weaving together
emphasize the diverse offerings of Perlis, approach makes Perlis's tourism
compelling visuals and narratives, Perlis Go
from historical landmarks to scenic information easily accessible to a global
Digital enhances the allure of the region.
landscapes. audience.

Enhanced Engagement: Story Maps foster Personalized Exploration: Visitors can tailor
Educational Value: These digital narratives
increased engagement by incorporating their journey through Perlis's attractions
not only entertain but also educate about
multimedia elements like images, videos, based on their interests using interactive
Perlis's heritage, culture, and significance.
and text. Story Maps.

Scalability and Reach: Perlis Go Digital's

Community Involvement: Involving locals in Continuous Evolution: The platform allows
Story Maps can be easily shared across
crafting these stories fosters community for updates and additions, ensuring that the
various online platforms, expanding the
engagement and pride in showcasing Perlis. tourism stories remain current and enticing.
tourism reach.
Work Breakdown Structure (WBS)
System Architecture Database

Backend System Analytics

GIS Mapping

Content Creators
Content Management
System

Intelligent features

Frontend: Web-based
interface
User /
Tourists
PROTOTYPE
Project Schedule
Project Schedule
Costing
Costing
Project Communication Plan
Project Communication Plan
Project Organizational Chart
Project Risk Register
 EXECUTE AND MONITOR PROJECT
Develop Project Team

involve identifying and addressing team

member training needs, promoting
Direct and Manage Project collaboration and effective
Execution communication, fostering a positive
Project Manager collaborates with stakeholders
team culture, and promptly resolving
to carry out project activities in alignment with conflicts to maintain a productive
the project plan. The emphasis is on delivering environment. The ultimate outcome is a
project outcomes, adhering to timelines, and motivated and skilled project team.
ensuring efficient budget management. This
encompasses project initiation, collecting data,
system design and construction, and ultimately, Performance Reporting
the completion of the system.
regularly update stakeholders on
project progress by highlighting
achievements, potential risks, and
proposed solutions. Sharing key
performance indicators and metrics
ensures transparency and
accountability.
 PROJECT PERFORMANCE, PRODUCT
REVIEW AND RETROSPECTIVE MEETING
PROJECT PERFORMANCE REPORTING PRODUCT REVIEW RETROSPECTIVE MEETING

Assess the app's user interface and

Address challenges
overall user experience to ensure it
Report on the project's progress encountered and discuss
aligns with the intended goals of
against established timelines, lessons learned throughout
promoting tourism in Perlis.
highlighting completed tasks, the execution process.
Conduct performance testing to
ongoing activities, and potential Encourage team members to
identify and address any issues
delays. provide feedback on what
related to app speed,
Provide detailed reports on budget worked well and areas that
responsiveness, and resource
utilization as well as allocation and may need improvement.
utilization.
utilization of project resources, Discuss and celebrate
Consider the scalability of the app
including team members, achievements and milestones
to accommodate potential
equipment, and other assets. reached during the
increases in user activity and data
development phase.
volume.
 QUALITY ASSURANCE, QUALITY CONTROL
& SCOPE VERIFICATION STRATEGY

QUALITY ASSURANCE QUALITY CONTROL SCOPE VERIFICATION STRATEGY

DESIGN REVIEW: Perform regular

design reviews to validate that the
application aligns with the project
goals and user expectations
Ensure that all project
DOCUMENTATION: Maintain up-to- TESTING EXECUTION: Conduct
deliverables have been
date documentation for the various type of testing including
produced and meet the
application, including requirements, unit testing, integration testing,
predefined acceptance
design, and testing documentation. system testing, user acceptance
criteria.
testing
USER FEEDBACK: Gather feedback
from potential users and
stakeholder
 Thank
you very
much!
Project Organizational Chart
Project Risk Register
No Risk Description Likelihood Impact: Mitigation

4 Breach of data or sensitive information, low High Implement robust security protocols,
compromising user privacy. encryption methods, and regular security
audits. Comply with relevant data
protection regulations.

5 Discrepancies in understanding project goals Moderate Moderate Conduct regular meetings, provide clear
and deliverables among stakeholders. documentation, and ensure consistent
communication to manage expectations
effectively.

6 Relying on third-party tools or services that Moderate Moderate Have backup plans in place, explore
may encounter downtime or service disruptions. alternatives, and maintain open
communication channels with providers to
address any issues promptly.

7 Overrunning project costs due to unforeseen High High Regularly monitor project expenses,
expenses or changes in project requirements. conduct frequent budget reviews, and
seek approval for any changes impacting
the budget.
Project Communication Plan
SENDER RECEPIENT DESCRIPTION METHOD FREQUENCY GOAL

Project Project Team & Keep team members informed of project progress and
Weekly Status Report Email Fridays at 9am
Manager Project Sponsor identify any issues or risks that need to be addressed

Project Weekly Project Team Wednesday at Discuss project status, review progress against milestone,
Project Team Meeting
Manager Meeting 11am and identify any issues or risks that need to be addressed

Project Project Team & Document decisions, action items, and next steps from
Meeting Minutes SharePoint As needed
Manager Project Sponsor project meetings

Marketing Invitation to Review

Local Businesses Email
Lead Story Maps Once after
Story Maps Request feedback on the Story Maps and identify any
development areas for improvement
Marketing Invitation to Test Story 1) Social Media complete
Local Residents
Lead Maps 2) Comm. Event

1) Social Media
Marketing Story Maps Launch At end of Announce the launch of the Story Maps and encourage
Customers 2) Public Events
Lead Notice project customers to visit Perlis
3) Collaboration
Prototype