International Marketing
Multiple Choice Questions (MCQs)
1. ____________ is the management process that identifies, anticipates and satisfies
customer requirements profitably.
a. Marketing
b. Human Resource Management
c. All of the above
d. None of the above
Correct Answer is “a”
2. Marketing is a _____________process by which individuals and groups obtain what they
want and need through creating, offering and exchanging products of value with others’
a. Social
b. Managerial
c. All of the above
d. None of the above
Correct Answer is “c”
3. Production orientation is best used when
a. Competition is weak
b. demand exceeds supply
c. generic products competing solely on price
d. All of the above
Correct Answer is “d”
4. “Life Insurance” is an example of __________
a. Sought Product
b. UnSought Product
c. All of the above
d. None of the above
Correct Answer is “b”
5. ___________________ Forging long-term partnerships with customers and contributing
to their success
a. Relationship Marketing
b. Business Marketing
c. All of the above
d. None of the above
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Correct Answer is “a”
6. Economic Factor is an _____________ environmental factor
a. External
b. Internal
c. All of the above
d. None of the above
Correct Answer is “a”
7. _______________ forces close to the company that affect its ability to serve its
customers.
a. Microenvironment -
b. Macroenvironment -
c. All of the above
d. None of the above
Correct Answer is “a”
8. _________________ larger societal forces that affect the whole microenvironment
a. Microenvironment -
b. Macroenvironment -
c. All of the above
d. None of the above
Correct Answer is “b”
9. Company’s ______________ Environment- functional areas such as top management,
finance, and manufacturing, etc.
a. External
b. Internal
c. All of the above
d. None of the above
Correct Answer is “b”
10. _____________ provide the resources needed to produce goods and services.
a. Suppliers
b. Customers
c. Market Intermediaries
d. None of the above
Correct Answer is “a”
11. ________________ help the company to promote, sell, and distribute its goods to final
buyers.
a. Suppliers
b. Customers
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c. Market Intermediaries
d. None of the above
Correct Answer is “c”
12. ______________ those who serve a target market with similar products and services.
a. Suppliers
b. Customers
c. Competitor
d. None of the above
Correct Answer is “c”
13. David Cameron, a trained engineer, is a salesperson for a chemical manufacturer. He
provides current customers with advice about a product's characteristics and applications.
He is a
a. Missionary salesperson
b. Trade salesperson
c. Inside order taker
d. Technical salesperson
Correct Answer is “d”
14. A ___________ audit is used to assess a company's image among the organization’s
publics or to evaluate the effect of a specific program.
a. Communications
b. Social
c. Environmental
d. Public Relations
Correct Answer is “d”
15. __________ is a broad set of communication activities used to create and maintain
favorable relations between the organization and its publics.
a. Advertising
b. A press strategy
c. Public relations
d. Publicity
Correct Answer is “d
16. The basic role of promotion is _____.
a. Information
b. Manipulation
c. Communication
d. Interpretation
Correct Answer is “c”
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17. A television advertisement showing the safety features of the Volvo 240 DL would be
best classified as which of the following?
a. Product advertising
b. Pioneer advertising
c. Defensive advertising
d. Societal marketing
Correct Answer is “a”
18. The _____ stage of the product life cycle generates most sales revenue for the firm.
a. Introduction
b. Growth
c. Maturity
d. Decline
Correct Answer is “c”
19. _______________a form of marketing that puts particular emphasis on building a longer-
term, more intimate bond between an organization and its individual customers.
a. Integrated marketing
b. Relationship marketing
c. Global marketing
d. Consumer marketing
Correct Answer is “b”
20. The ___________ concept holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions more
effectively and efficiently than competitors in a way that preserves or enhances the
consumer’s and the society’s well-being.
a. Integrated marketing
b. Relationship marketing
c. Societal marketing
d. Global marketing
Correct Answer is “c”
21. Which of the following firms emphasizes on product’s benefits to the customers rather
product attributes?
a. Product oriented
b. Market oriented
c. Sales oriented
d. Production oriented.
Correct Answer is “c”
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22. The phenomenon, when a customer dislikes a product and talks against the product, is
termed as:
a. Propaganda
b. Unfavorable environment
c. Bad mouth
d. Bad impression
Correct Answer is “c”
23. Which of the following part of a marketing plan defines the plan’s financial and
marketing goals in terms of sales volume, market share and profit?
a. Marketing strategy
b. Action programs
c. Issue analysis
d. Objectives
Correct Answer is “a”
24. Identify the other name for global market.
a. Consumer market
b. Import market
c. Export market
d. Government market
Correct Answer is “c”
25. Any tangible thing that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called:
a. Service
b. Product (Correct)
c. Demand
d. Idea
Correct Answer is “b”
26. A fundamental part of the distribution function is to get the product:
a. To the right place at the right time
b. Launched into new markets
c. To intermediaries
d. To market to avoid channel conflict
Correct Answer is “a”
27. Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of
which promotion mix ingredient?
a. Advertising
b. Public relations
c. Sales management
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d. Sales promotion
Correct Answer is “a”
28. The _________ is the central instrument for directing and coordinating the marketing effort.
a. Marketing plan
b. Strategic marketing plan
c. Tactical marketing plan
d. Mission statement
Correct Answer is “a”
29. _____ refers to how well the product or service is brought to the customer.
a. Service differentiation
b. Design
c. Delivery
d. Performance quality
Correct Answer is “c”
30. An SBU refers to _________.
a. Strategic bidirectional unit
b. Strategic business unit
c. Statistical business unit
d. Strategic bipartisan union
Correct Answer is “b”
31. SWOT analysis refers to an analysis of a company's _________.
a. Strategic units; workers; opportunities; technology
b. Strengths; weaknesses; opportunities; threats
c. Strengths; weaknesses; opportunities; technology
d. Systems; weaknesses; operations; threats
Correct Answer is “b”
32. The _____ identifies the product or brand.
a. Container
b. Label
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c. Advertisement
d. Warranty
Correct Answer is “b”
33. Process to carefully manage detailed information about individual customers and
all "touch points" to enhance customer loyalty is ___________.
a. Customer relationship management
b. Data mining
c. Prospecting
d. Customer Information management
Correct Answer is “a”
34. An organized collection of comprehensive information about individual
customers or prospects is called ________________.
a. Customer database
b. Marketing database
c. Business database
d. Data mine
Correct Answer is “a”
35. One problem that can hinder a firm from using Customer Relationship Management
(CRM) effectively is _________.
a. The assumptions behind CRM may not always be true
b. Building customer databases can be expensive
c. Getting everyone in the company to be customer oriented
d. All of the above
Correct Answer is “d”
36. A growth direction through the increase in market share for present product markets denotes
which of the following?
a. Market penetration
b. Marketing mix
c. Market development
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d. Product development
Correct Answer is “a”
37. _______________ is developing new products for new markets.
a. Market penetration
b. Diversification
c. Market development
d. Product development
Correct Answer is “b”
38. _______________ is developing new products for existing markets.
a. Market penetration
b. Diversification
c. Market development
d. Product development
Correct Answer is “d”
39. In Management Orientation, ____________ Home country is superior to others and it
assumes products and practices that succeed at home will be successful everywhere.
a. Ethnocentric orientation
b. Polycentric Orientation
c. Geocentric Orientation
d. Regiocentric Orientation
Correct Answer is “a”
40. In Management Orientation, ___________ Each country is unique and Each subsidiary
develops its own unique business and marketing strategies
a. Ethnocentric orientation
b. Polycentric Orientation
c. Geocentric Orientation
d. Regiocentric Orientation
Correct Answer is “b”
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